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IMCA peer2peer

IMCA - Insurance Marketing and Communications Association

60 episodes

5 days ago

Cassie Geske from Gallagher joins Jim Flynn and Leslie Castillo to discuss the Women in Leadership Series. They explore how the program began, why authentic communication and vulnerability are key to building trust, and how inclusivity creates stronger communities. Cassie also shares strategies for engaging audiences, metrics that measure success, and what’s next for the series. Tune in to this episode of the IMCA Peer to Peer podcast from ONEFIRE for insights into fostering meaningful leader...

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Cassie Geske from Gallagher joins Jim Flynn and Leslie Castillo to discuss the Women in Leadership Series. They explore how the program began, why authentic communication and vulnerability are key to building trust, and how inclusivity creates stronger communities. Cassie also shares strategies for engaging audiences, metrics that measure success, and what’s next for the series. Tune in to this episode of the IMCA Peer to Peer podcast from ONEFIRE for insights into fostering meaningful leader...

Show more...

Episodes (20/60)

IMCA peer2peer

Building Trust Through Vulnerability in Leadership w/ Cassie Geske

Cassie Geske from Gallagher joins Jim Flynn and Leslie Castillo to discuss the Women in Leadership Series. They explore how the program began, why authentic communication and vulnerability are key to building trust, and how inclusivity creates stronger communities. Cassie also shares strategies for engaging audiences, metrics that measure success, and what’s next for the series. Tune in to this episode of the IMCA Peer to Peer podcast from ONEFIRE for insights into fostering meaningful leader...

6 days ago

37 minutes

IMCA peer2peer

Why Core Values Matter More Than Ever w/ Peter van Aartrijk

Peter van Aartrijk from Aartrijk joins hosts Jim Flynn and Leslie Castillo to examine the power of core values in shaping organizations. From guiding employee behavior to strengthening brand differentiation, Peter unpacks how authentic values influence culture, leadership, and collaboration across departments. Curious about how core values can help your organization stand out and stay aligned? Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE.

2 weeks ago

42 minutes

IMCA peer2peer

How to Rebrand Without Losing Your Identity w/ Jessica Marshall

Jessica Marshall, Chief Marketing and Communications Officer at CRC Group, joins Leslie Castillo and Jim Flynn to unpack the complex process of rebranding. From securing stakeholder buy-in to navigating the emotional aspects of branding, Jessica shares insights on visual identity, internal challenges, and the key differences between rebranding internally versus through acquisitions. Interested in learning how to approach rebranding with confidence and clarity? Listen to this episode of the IM...

1 month ago

23 minutes

IMCA peer2peer

Preparing for the Unexpected: Crisis Communications w/ Rod Hughes

Rod Hughes, president of Kimball Hughes Public Relations, joins Leslie Castillo and Jim Flynn to discuss the critical role of crisis communications in protecting an organization’s reputation. They dive into why companies must prepare for internal crises, how to build an effective crisis team, and the importance of monitoring potential red flags. Interested in learning how to strengthen your crisis communications and protect your organization’s reputation? Listen to this episode of the IMCA pe...

1 month ago

42 minutes

IMCA peer2peer

Unlocking AI’s Potential in Marketing w/ Ilya Filipov

Ilya Filipov, who leads Go-To-Market Strategy for North America for Cogneesol and the Alliance Initiative for Armilla AI, joins Jim Flynn and Leslie Castillo to discuss how AI is reshaping marketing strategies in the insurance industry. Together, they explore the evolution of AI, practical applications in campaign development and predictive modeling, and the growing role of chatbots. Interested in learning how to navigate the overwhelming AI landscape and maximize its value for marketing? Lis...

1 month ago

42 minutes

IMCA peer2peer

What Insurance Marketers Are Thinking in 2025 w/ Mackenzie Wilson

Mackenzie Wilson, Research Director at Aartrijk, joins Jim Flynn and Leslie Castillo to break down the key findings from the 2025 IMCA State of Insurance Marketing Study. Want to know what’s top of mind for today’s insurance marketers—and where the industry is headed next? Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE.

2 months ago

33 minutes

IMCA peer2peer

Bridging the Generational Gap in the Workplace w/ Warren Wright

Warren Wright, Founder & CEO of Second Wave Learning, joins Jim Flynn and Leslie Castillo to debunk common myths about generational differences and share how organizations can foster collaboration across all age groups. Curious about what it really takes to build a multigenerational team that works in sync? Don’t miss this episode of the IMCA peer2peer podcast from ONEFIRE.

3 months ago

48 minutes

IMCA peer2peer

Human-Centered Marketing in B2B Insurance w/ Greg Phitidis

Greg Phitidis, Brand Director at Free, joins Leslie Castillo and Jim Flynn to unpack what it really means to put people at the center of B2B insurance marketing. From emotional decision-making to buying groups and AI, this episode of the IMCA peer2peer podcast from ONEFIRE is packed with strategies to better connect with your audience and optimize your marketing impact.

3 months ago

30 minutes

IMCA peer2peer

Harnessing AI for Marketing Success w/ Dale Steinke

Dale Steinke of Agent for the Future and AI marketing expert in the insurance industry, joins Jim Flynn and Leslie Castillo to talk about how independent agents can use AI to streamline content creation and enhance their marketing efforts. Want to learn how tools like prompt chaining, automation, and smart imagery can boost your brand while staying true to your voice? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

3 months ago

44 minutes

IMCA peer2peer

Marketing to Emerging Audiences w/ Miguel Taveras

In this episode of the IMCA Peer-to-Peer Podcast, hosts Jim Flynn and Leslie Castillo sit down with Miguel Taveras where he shares how the insurance industry can better engage emerging audiences through storytelling, cultural understanding, and authentic connection. Listen to this episode now from ONEFIRE.

4 months ago

43 minutes

IMCA peer2peer

How AI is Reshaping Marketing Communications w/ Sharon Toerek

Sharon Toerek, Owner & Founder of Legal+Creative, joins Jim Flynn and Leslie Castillo to talk about the legal challenges AI presents and how marketers should leverage emerging technology to reshape their efforts. Interested in learning how you can safely and effectively work AI into the mix? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

4 months ago

36 minutes

IMCA peer2peer

How To Build Your Personal Brand w/ Kelly Nash

Kelly Nash, Career Coach at Kelly Nash & Co. and Employee Engagement Manager at SalesForce, joins Jim Flynn and Leslie Castillo to talk about how professionals can take control of their personal brand and stand out at work. Curious about how authenticity, visibility, and the Brave Framework can elevate your career? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

5 months ago

27 minutes

IMCA peer2peer

Navigating Research in Insurance w/ Debbie Maas & Amy Rey

Debbie Maas, Senior Vice President at Fuzion, and Amy Rey, Managing Director of Growth and Strategy at Zeldis Research Associates, join Jim Flynn and Leslie Castillo to break down the differences between qualitative and quantitative research in the insurance industry. Want to learn how choosing the right research method can drive better decision-making? Listen to this episode of the IMCA Peer-to-Peer Podcast from ONEFIRE.

5 months ago

42 minutes

IMCA peer2peer

Build Real Human Connection with Events w/ Danielle Bishop

Danielle Bishop, CEO & Founder of The Beyond Collection, joins Jim Flynn and Leslie Castillo to talk about how to make every event more impactful for attendees. Interested in learning how you can build more meaningful events? Listen to this episode of the IMCA peer2peer podcast.

6 months ago

42 minutes

IMCA peer2peer

Reaching Internal Clients w/ Holly St. John

Holly St. John, AVP of Accident & Health Marketing at Crum & Forster, joins Jim Flynn and Leslie Castillo to talk about using marketing to build credibility with internal clients. Interested in learning how you better reach internal clients with your efforts? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

6 months ago

26 minutes

IMCA peer2peer

The Evolution of Insurance Trade Media w/ Julie Tinney

Julie Tinney, Chief Marketing Officer at Wells Media Group, joins Jim Flynn and Leslie Castillo to talk about the evolution of print and digital insurance trade media. Interested in learning how you can leverage those channels in 2025? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

7 months ago

44 minutes

IMCA peer2peer

Doing More With Less in Insurance Marketing w/ Mindi Zissman

Mindi Zissman, Founder of Zissman Media, joins Jim Flynn and Leslie Castillo to talk about developing engaging insurance marketing content with a smaller budget. Interested in learning how you can make every marketing dollar spent count? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

7 months ago

35 minutes

IMCA peer2peer

How to Create High-Performing B2B Email Campaigns w/ Jay Schwedelson

Jay Schwedelson, Founder of SubjectLine.com & President and CEO of Outcome Media & Founder of GURU Media Hub, joins Jim Flynn and Leslie Castillo to talk about effective email marketing in 2025. Interested in learning how to leverage email to reach an insurance audience? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

8 months ago

30 minutes

IMCA peer2peer

Building a Resonant Customer Experience w/ Leslie Castillo

Leslie Castillo, Senior Vice President of Marketing and Customer Experience at The American Equity Underwriters, joins Jim Flynn and Natasha Suber to talk about creating an exceptional customer experience. Interested in learning how minor tweaks and improvements can add up to a transformative CX? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

8 months ago

43 minutes

IMCA peer2peer

How to Crack The AI Code in Marketing w/ Satvinder Kaur

Satvinder Kaur, CEO and Founder of Your Story Consultants, joins Jim Flynn and Natasha Suber to talk about AI, ethics, and maximizing the technology's use in marketing. Interested in learning how to effectively use AI in your efforts? Listen to this episode of the IMCA peer2peer podcast.

9 months ago

38 minutes