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Idea to Startup
Brian Scordato | Tacklebox
261 episodes
6 days ago
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."
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Entrepreneurship
Business,
Marketing
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A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."
Show more...
Entrepreneurship
Business,
Marketing
Episodes (20/261)
Idea to Startup
How to Niche if You're Afraid of Niching
Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just hiding from the bigger problem I want to solve?" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow.
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6 days ago
23 minutes 49 seconds

Idea to Startup
How to Find and Solve Hard Problems (feat. a used car salesman and The Problem Hunters) ITS classic
Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain.
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1 week ago
18 minutes 53 seconds

Idea to Startup
Why You're Struggling with the Easy Stuff as a Founder
Today, we talk about why you struggle so much with easy, seemingly straightforward tasks as a founder. You probably assume this is a productivity problem, but it's actually a nervous system problem - you've maxed out your Risk Threshold. We talk about how to navigate that and build a startup while being a human. Also, I'm writing a book!
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2 weeks ago
15 minutes 12 seconds

Idea to Startup
How to Engineer Luck (ITS classic)
Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again.
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3 weeks ago
19 minutes 51 seconds

Idea to Startup
An SOP for Testing a Startup Idea (ITS top 1%)
Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process.
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1 month ago
24 minutes 13 seconds

Idea to Startup
Customers Speak Problem, But You’re Speaking Solution (ITS Top 1%)
Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch. We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language.
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1 month ago
21 minutes 32 seconds

Idea to Startup
How to Nail One-Sentence Marketing (ITS Classic)
Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop.
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1 month ago
15 minutes 45 seconds

Idea to Startup
How to Name Your Startup (a No Whisper Ideas pod)
Today, we'll teach you how to name your startup. This is from No Whisper Ideas, a post sent every Sunday by Brian.
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1 month ago
7 minutes 57 seconds

Idea to Startup
How to Run Customer Interviews with AI (Part 1)
Today, we build a machine to help you actually run customer interviews. We’ll use AI to tackle the big blockers—accountability, CRM setup, outreach, transcription, and even how to pick your first customer. You’ll hear the idea Brian is testing with the interview machine, and we’ll walk through exactly how AI can make the process faster, more uncomfortable (in the right way), and a lot more effective. Plus, a bit on creativity and being human.
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2 months ago
24 minutes 37 seconds

Idea to Startup
A Four Part System to Generate Ideas (aka how to let your brain be a brain) - ITS Classic
Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI startup.
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2 months ago
23 minutes 14 seconds

Idea to Startup
How to Build a "Skeptical Startup" - $8k per month in 10 hours per week (ITS Classic)
Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question the second you start working on an idea, and you should use the Skeptical Startup framework - a goal of $8k per month in 10 hours per week - as a guide. The Skeptical Startup framework is magical, and Brian will show how it'll help you focus with an example startup.
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2 months ago
21 minutes 4 seconds

Idea to Startup
Normal Brain vs. Entrepreneur Brain
Today, we talk about the difference between Entrepreneur Brain and Normal Brain. Normal Brain is out to sabotage your startup. We teach you Entrepreneur Brain to make sure that doesn't happen.
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2 months ago
19 minutes 38 seconds

Idea to Startup
How to Get Two Months of Work Done in One Weekend
Today, we'll help you get two months of work done in a weekend. We break down a four-part sprint framework that is actually realistic and manageable for founders with full-time jobs and families or dogs or other responsibilities / dense, unpredictable lives. We also show how a sprint helped launch Habit Kangaroo, one of Brian's side projects, a few years back. The framework covers goal-setting, preparation, creating urgency through "hooks," and how to rely on people to stay happy. Share it with a potential cofounder and get to work.
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3 months ago
20 minutes 51 seconds

Idea to Startup
A Startup Storytelling Framework for Non-Storytellers (top 1% classic)
Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses.
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3 months ago
24 minutes 31 seconds

Idea to Startup
How to Flounder Effectively
Most startup advice says you need to be "maniacally focused" on one thing. I disagree. You need to balance your focus with some good old fashioned floundering. This episode is about the balance - when to focus and when to flounder - and how to build each skill. We even built a framework to help you out - The Four Rules of Floundering.
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3 months ago
17 minutes 58 seconds

Idea to Startup
How to Stand Out in a Crowded Market - A Mouse Pod (encore)
One of the most-listened and shared episodes of 2024 - an episode that multiple people reached out months later to say "this single episode helped me launch my business." So, that's cool. It's on standing out in a crowded market, and it's on mice. Specifically, the guy who got rid of ours. There are four lessons, a framework, Customer Journey Mapping and the Feature Fold.
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3 months ago
24 minutes 20 seconds

Idea to Startup
Stop Beating Yourself Up
Today, we'll help you stop beating yourself up so that you have the space to take the creative, strategic risks your startup needs to be successful. We'll go through the Eight Eccentricities of Startups - stuff you beat yourself up over but shouldn't - and three practices to help you navigate them. We also talk about baseball, goldfish, and Guy Raz.
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3 months ago
23 minutes 1 second

Idea to Startup
How to Get Your First 1,000 Customers (Encore)
Today, we've got a classic, much-listened to episode on getting your first 1,000 customers. We contrast the approaches of two pizza companies - Push for Pizza and Slice - and see how each company's early growth approach led to their bigger strategy. You also get a much less polished Brian on the mic. My grunge era. Enjoy!
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4 months ago
20 minutes 53 seconds

Idea to Startup
The Four Questions that Kill Bad Differentiators (feat. The Rabbi, The Coffee Founder, and The Poison Ivy Guy)
Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a story about a Rabbi's wisdom, a founder making decaf coffee, and a poison ivy company I'm obsessed with.
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4 months ago
23 minutes 49 seconds

Idea to Startup
The Vacuum Strategy - Letting Go to Move Forward (A No Whisper Ideas Post)
Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums. Brought to you by Tacklebox.
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4 months ago
7 minutes 30 seconds

Idea to Startup
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."