How We Bloom

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How We Bloom

Sharon McGukin AIFD, AAF, PFCI

34 episodes

2 weeks ago

Send us a text Learn 10 Creative Ways to Use Design Master Paint with pro-level floral spray techniques offered by Gretchen Sell of Design Master. Discover how to conceal blemishes, customize colors, up-cycle old products, and create show-stopping designs. You can transform ordinary flowers into extraordinary art with these creative color spray tips. 👉 Listen now on the How We Bloom podcast or read the full article on Floral Hub. How we Bloom podcast is an oasis of flower ideas. Host Sharon M...

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All content for How We Bloom is the property of Sharon McGukin AIFD, AAF, PFCI and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Send us a text Learn 10 Creative Ways to Use Design Master Paint with pro-level floral spray techniques offered by Gretchen Sell of Design Master. Discover how to conceal blemishes, customize colors, up-cycle old products, and create show-stopping designs. You can transform ordinary flowers into extraordinary art with these creative color spray tips. 👉 Listen now on the How We Bloom podcast or read the full article on Floral Hub. How we Bloom podcast is an oasis of flower ideas. Host Sharon M...

Show more...

Episodes (20/34)

How We Bloom

10 Creative Ways to use DESIGN MASTER Spray Paint w/ Gretchen Sell

Send us a text Learn 10 Creative Ways to Use Design Master Paint with pro-level floral spray techniques offered by Gretchen Sell of Design Master. Discover how to conceal blemishes, customize colors, up-cycle old products, and create show-stopping designs. You can transform ordinary flowers into extraordinary art with these creative color spray tips. 👉 Listen now on the How We Bloom podcast or read the full article on Floral Hub. How we Bloom podcast is an oasis of flower ideas. Host Sharon M...

2 weeks ago

35 minutes

How We Bloom

Grow Your Sympathy Flower Business w/ Jeanna Furst

Send us a text Flowers can do more than decorate a room. They comfort families, honor memories, and can sustain a business. For Jeanna Furst AIFD, growing the sympathy side of her family’s 120-year-old floral business introduced a thriving revenue stream, now representing nearly 27% of sales. In this episode, she shares the strategies, tools, and team practices that helped her turn compassion into consistent business growth — and how you can do the same. How we Bloom podcast is an oasis of fl...

2 months ago

36 minutes

How We Bloom

Floral Design Techniques II: The ‘How’ Behind the ‘Wow’ w/ Sharon McGukin

Send us a text In this episode of How We Bloom podcast and Floral Hub blog, we explore the art and architecture of floral design by expanding your toolkit of floral design techniques. Design is the “wow” that stirs emotion - technique is the “how” that gives it form. Discover how to use floral mechanics to shape your signature style. Whether you're designing a delicate wedding bouquet or a dramatic centerpiece, these flower arranging tips will elevate your creativity - and that’s How We Bloom...

3 months ago

14 minutes

How We Bloom

Dutch Floral Adventure - Tulip Tour of The Netherlands w/ Sharon McGukin

Send us a text Join floral expert Sharon McGukin and flower friends who share memories of a breathtaking tulip tour through The Netherlands. From vibrant flower fields to historic flower auctions, wooden shoes, cheese-making, and world-class gardens like the iconic Keukenhof. This podcast shares a rich blend of Dutch culture, floral history, and personal behind-the-scenes moments from a petal-filled tour that’s sure to inspire your next floral adventure. How we Bloom podcast is an oasis of fl...

5 months ago

13 minutes

How We Bloom

From 'Vase to Venue' - Delivery Solutions w/ Christine Foley

Send us a text Every florist knows the struggle, designing the perfect arrangement, then stressing over how it’s delivered. Frustrated by last-minute disasters that can turn a beautiful creation into a logistical nightmare. Say goodbye to delivery stress! Christine Foley, of Caddy Up Solutions, designed The Flower Caddy to transport floral arrangements safely, efficiently, and stress-free. Learn how she turned a common floral frustration into an eco-friendly, Made-in-USA solution that saves t...

7 months ago

38 minutes

How We Bloom

Floral Design Techniques w/ Sharon McGukin

Send us a text Vincent van Gogh once said, “A floral designer is a master of transformation, turning humble flowers into extraordinary works of art.” Join us for this podcast episode, as we explore Floral Design Techniques - the art of creatively organizing floral material placements to transform simple arrangements into stunning masterpieces." How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things d...

8 months ago

11 minutes

How We Bloom

'Flowers take the Runway,' New York Fashion Week w/ Julia Rose

Send us a textHow we Bloom podcast is an oasis of flower ideas. Hosts Sharon McGukin and Smithers-Oasis North America interview floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

10 months ago

45 minutes

How We Bloom

From FFA to Floriculture w/ Randy Wooten - Empowering the Next Generation of Floral Designers

Send us a textDiscover the rewarding career paths in floriculture available to FFA members! From floral design and horticulture to event planning and marketing, the floral industry offers diverse opportunities to FFA members. This blog shares insights from Randy Wooten and Sharon McGukin about mentoring FFA students, building essential life skills, and participating in the many programs like the Georgia Floral Design Clinic discussed here. Whether you're a florist or simply passionate about f...

11 months ago

19 minutes

How We Bloom

AI & ChatGPT for Florists w/ Brandy Ferrer

Send us a textRevolutionize Your Floral Business with AI & ChatGPT!You don’t have to be tech-savvy to explore AI solutions for your floral business. Join Sharon McGukin and Brandy Ferrer as they discuss the transformative impact of artificial intelligence on the floral industry. Discover how AI tools, like ChatGPT, can empower florists by streamlining tasks, tracking trends, enhancing marketing strategies, creating social media campaigns, and aiding in employee training without repla...

1 year ago

40 minutes

How We Bloom

The Principles & Elements of Design w/ Sharon McGukin

Send us a textLearn the Principles & Elements of Design with Sharon McGukin AIFD, AAF, PFCI Pablo Picasso said it best, “Learn the rules like a pro, so you can break them like an artist.” While it may seem simple enough to drop flowers in a vase and call it an arrangement, even more pleasure can be derived once you’ve learned the fundamentals of design. These guidelines, the Principles and Elements of Design, are the technically correct manner of placing mater...

1 year ago

21 minutes

How We Bloom

Partnering with your Wholesaler w/ Lenny Walker

Send us a text"Solve problems to create new business," suggests Lenny Walker, VP of sales and operations at Kennicott Brothers Company. Like many business models, the floral industry is changing. Sharon McGukin and Lenny discuss viable ways to enhance your floral business by “Partnering with your Wholesaler.”Consider their suggestions for communicating with one another, focusing on growing the business and industry together, and reminding consumers of the value of flowers – in order to inspir...

1 year ago

41 minutes

How We Bloom

"Amazing!" The Philadelphia Flower Show w/ Abel Gonzalez Mencio

Send us a textA Texas Cowboy in Philly? You couldn’t miss this Oasis Ambassador.On the last day of the 2024 Philadelphia Flower Show, a Texas Cowboy wandered along the flower-fragrant aisles without his horse. Dressed in his Texas cowboy hat, boots, and shirt - with a Texas flag and lone star on it, stood Abel Gonzalez Mencio, AIFD, PFCI, TMF of Casa Granada Floral in La Feria, Texas. He wore a banner that read ‘Texas Designer of the Year’ with his name on the back. Abel won an Oasis Amb...

1 year ago

36 minutes

How We Bloom

Floral Mechanics w/ Lea Romanowski

Send us a text“Your foundation is the most critical part of anything you build,” says Canadian florist, Lea Romanowski CAFA, AIFD, CAFD. “If your foundation isn't good, if it isn't strong and true, it will affect the entire outcome of the design.” Lea has learned, through the years, the importance of excellent floral mechanics. Lea - owner of Designing on the Edge, has made an art of pushing the boundaries of design. Lea built the business using her carpentry, painting, metal work...

1 year ago

41 minutes

How We Bloom

EMC - Creativity meets Business w/Christi Lopez & Tomas De Bruyne

Send us a textNeed a floral education program where creativity meets business?Consider EMC- European Master Certification, a floral program developed to nurture the creative and business growth of designers worldwide.Design visionary Tomas De Bruyne of Belgium, and business strategist Christi Lopez of Virginia, discuss with Sharon McGukin upcoming EMC trend-setting opportunities. This blended learning concept - online courses, self study, and on-site events helps participants expa...

1 year ago

40 minutes

How We Bloom

Sylvia Cup Success w/ Michael Smith

Send us a text"Don't be afraid to step out and educate yourself," says Michael Smith AIFD, AAF, PFCI, FDI, FSMD." Education is the key to success." Michael is a retail florist in Mariana, Florida and winner of the 54th annual Sylvia Cup design competition. He offers sage advice to people who would like to have the opportunity to win a Sylvia Cup or other floral competition.Participation in competitions or evaluations is one of the very best 'classes' you can...

1 year ago

34 minutes

How We Bloom

World Cup Top Ten w/ Jenny Thomasson

Send us a textJenny Thomason, AIFD, AAF, PFCI, EMC of Dallas, Texas represented USA in the 2023 Interflora World Cup in Manchester, England where she placed in the Top 10. How did she accomplish this feat?“Your first step is to do something every single day." says Jenny. "Study with designers, take workshops, go to symposium, go to conferences, buy books, subscribe to international magazines, practice. Completely absorb everything possible. Expose yourself to a wider range of flor...

2 years ago

45 minutes

How We Bloom

Flowers for a Healthy Lifestyle w/ Jodi Duncan

Send us a text“There's nothing that changes the energy of a room, like a bouquet of flowers,” says floral professional Jodi Duncan AIFD. In this flower chat with host, Sharon McGukin AIFD, AAF, PFCI, Jodi offers tips for making fresh flowers a part of your healthy, elevated lifestyle. Jodi also introduces us to her new healthy-focused site the Hungry Florist. Check out this new online gathering place for florists (or their friends) who love, eating, cooking, and creating. How we Bloom po...

2 years ago

50 minutes

How We Bloom

Weddings: from Disaster to Delight w/ Ian Prosser

Send us a textEvery wedding designer has experienced ‘that wedding.’ The one where perfect plans suddenly met with unexpected chaos. Sometimes Mother Nature throws us a few challenges, even for those who are at the top of their game. Regaining control requires focus, finesse, and flexibility. Ian Prosser AIFD, AAF, PFCI reminds us to stop, realize there is a solution, and move forward to find it. Even the most challenging weddings can be taken ‘from Disaster to Delight.’ We love for our ...

2 years ago

52 minutes

How We Bloom

Talmage & Trends w/ Talmage McLaurin

Send us a text"Trends are a fun way to tell a new story" says renowned floral trend forecaster, Talmage McLaurin AIFD. "Trends are not revolutionary, they're evolutionary." Tiny shifts. A movement forward, rather than a disruption. Eye-catching trends capture consumer interest and drive impulse sales. Listen as Talmage shares six floral trends that will inspire us in 2023.How we Bloom podcast is an oasis of flower ideas. Hosts Sharon McGukin and Smithers-Oasis North America interview floral g...

2 years ago

43 minutes

How We Bloom

From Blooms to Bouquets w/ Paul Miller

Send us a textHow do flower blooms - fresh from the fields in South America, become the beautiful bouquets we enjoy in North America each day? Paul Miller AIFD, PFCI of Sunshine Bouquet shares the story. Offering insight into the farm … people … and process of growing and importing approximately 1.5 billion flower stems annually. Paul explains how field cut blooms move daily from one continent to another for the pleasure of flower consumers.How we Bloom podcast is an oasis of flower ideas. Ho...

2 years ago

44 minutes