Today we release our HNA 2025 interviews asking business owners how their year has been and what they are currently struggling with or actively trying to improve in their business.
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PatioSEO.comKnowledge Tree Consulting
How to Hardscape Headquarters
Today we mashup responses from our 2025 interviews with hardscape business owners answering what they are struggling with right now in their business and what is one thing they know now that they wish they knew from the very beginning.
Sponsors:
PatioSEO.com
Knowledge Tree Consulting Financials Webinar
Hardscape North America (Code: VIPHTH for 50% off Tickets)
How to Hardscape Headquarters
Today we talk about the past 6 years of How to Hardscape and what is to come in the years ahead including the How to Hardscape Headquarters Software!
Sponsors:
PatioSEO.com
Knowledge Tree Consulting Financials Webinar
Hardscape North America (Code: VIPHTH for 50% off Tickets)
How to Hardscape Headquarters
Today we are joined by Landon Kirby of Knob Hill Landscape (@KnobHillLandscapeCo) to talk about how he has grown his business through two property purchases and invested in his team.
Sponsors:
PatioSEO.com
Knowledge Tree Consulting Financials Webinar
Hardscape North America (Code: VIPHTH for 50% off Tickets)
How to Hardscape Headquarters
Today we are joined by Micah Miller of Easton Outdoors (@EastonOutdoorsLLC) to talk about his content marketing strategy, how he first decided to work on content to promote his business, and why he calls himself a Managing Member.
Sponsors:
PatioSEO.com
Knowledge Tree Consulting
Hardscape North America (Code: VIPHTH for 50% off Tickets)
How to Hardscape Headquarters
Today we are joined by Carla and Joe Policastro of Cycle CPA to talk about scaling, onboarding and training employees, and working with your spouse.
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Today we are joined by John Karpov of Action Home Services (@ActionHomeServices) to talk about growing people, investing in education, implementing actionable items, and marketing.
Sponsors:
PatioSEO.com
Knowledge Tree Consulting
Hardscape North America (Code: VIPHTH for 50% off Tickets)
How to Hardscape Headquarters
Today we are joined by Chuck from DTE Landscaping (@DTELandscapingCo) to talk about takeaways from the KTC x COIVIC event, how him and his business partner discuss and implement changes in the business, recent struggles in the business, and much more.
Sponsors:
PatioSEO.com
Knowledge Tree Consulting
Hardscape North America (Code: VIPHTH for 50% off Tickets)
How to Hardscape Headquarters
Today we are joined by Adam Anderson of Little Yukon Landscaping (@LittleYukon_Landscaping) for an in-person interview with co-host Chuck from DTE Landscaping (@DTELandscapingCo). Adam talks about how he got into the industry with his family and about his personal journey to take care of himself and those around him.
Sponsors:
PatioSEO.com
Knowledge Tree Consulting
Hardscape North America (Code: VIPHTH for 50% off Tickets)
How to Hardscape Headquarters
Today we are joined by George Urvari of Oriole Landscaping and Knowledge Tree Consulting to discuss the differences between consulting, coaching, and advice. We talk about how he categorizes companies he consults, what he looks for first when he analyzes a company, how important it is to understand the numbers, importance of operations and leadership, and when you should grow or optimize.
Sponsors:
PatioSEO.com
Knowledge Tree Consulting
Hardscape North America (Code: VIPHTH for 50% off Tickets)
How to Hardscape Headquarters
Today we talk about how you can make the most of your leads through your return on ad spend. We talk about marketing, leads, and upsells to help increase your return on your ad spend with show do not tell tactics.
Sponsors:
PatioSEO.com
Knowledge Tree Consulting Event
Hardscape North America (Code: VIPHTH for 50% off Tickets)
How to Hardscape Headquarters
Today we talk with Co-Founder of Hidden Creek Landscaping Jason Cromley. He talks about how he started and grew Hidden Creek with his partner Matt, his roles and responsibilities today as CEO, acquiring Capital City Pools, and much more!
Sponsors:
PatioSEO.com
Knowledge Tree Consulting Event
Hardscape North America (Code: VIPHTH for 50% off Tickets)
How to Hardscape Headquarters
Today we talk with Owner and President of Coivic Contracting, George Coito. We talk about the beginnings of the business, him taking over as owner and changes he made, the various avenues of revenue within the business, and the structure of a 50 employee business.
Sponsors:
PatioSEO.com
Knowledge Tree Consulting Event
Hardscape North America (Code: VIPHTH for 50% off Tickets)
How to Hardscape Headquarters
Today we go back into the archives to talk about branding, selling a business, and profits. These are 7 things that stand out to me from interviewing guests on the podcast.
Sponsors:
PatioSEO.com
Knowledge Tree Consulting Event
Hardscape North America (Code: VIPHTH for 50% off Tickets)
How to Hardscape Headquarters
Today we go live on Instagram to talk about the beauty of small projects, how to get projects when you are first starting out, how Facebook ads have helped and what the Return on Ad Spend is like for smaller projects, and much more!
Sponsors:
PatioSEO.com
Knowledge Tree Consulting Event
Hardscape North America (Code: VIPHTH for 50% off Tickets)
How to Hardscape Headquarters
Today I talk about budgeting, estimating, direct and indirect costs, gross profit vs net profit, why you should not listen to other company's numbers, overhead recovery systems, close ratios, and sales process.
Sponsors:
PatioSEO.com
Knowledge Tree Consulting Event
Hardscape North America (Code: VIPHTH for 50% off Tickets)
Today I talk about how I have marketed through a slower season to lineup work involving lift and re-lay projects, what my sales process is like to upsell, and how I present a proposal to a client to close.
Sponsors:
PatioSEO.com
Knowledge Tree Consulting Event
Hardscape North America (Code: VIPHTH for 50% off Tickets)
Today we have Cycle CPA taking over the podcast with an episode on capacity planning in your business. They discuss the differentiation of Field and Overhead Labor to provide an accurate Gross Margin and a percentage of sales. These help when setting sales goals and projecting the number of employees needed. They also discuss bottlenecks in scaling your business.
Today we talk with returning guest Dan Wasson (@The.Dan.Wasson) of Wasson Nursery (@WassonNursery) on how he has improved his sales process, efficiency, and the organization through continual improvements.
Sponsors:
Knowledge Tree Consulting Event
Today we talk with Shane of Nowak Landscape (@NowakLandscape) for another episode in our #IAmaHardscaper Series where we sit down with a hardscape business owner and do a deep dive into their business. We touch on how Shane went from studying marine biology to working alongside his father in their landscape business, completing intricate inlays, how he uses a call service for his incoming calls, and so much more.
Sponsors:
Knowledge Tree Consulting Event
