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Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights
Rebecca Mercker & Jackilyn Chaplain
12 episodes
3 days ago
Dive into a riveting conversation with Rebecca Mercker, a professional Jewelry Designer, and JackiLyn Chaplain, a skilled Crochet Artist. Together, they discuss navigating the challenges and victories of scaling both online handmade product based businesses and selling at in person market events. Don't miss out — tune into our podcast and discover the secrets to growing your business.
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Entrepreneurship
Business
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All content for Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights is the property of Rebecca Mercker & Jackilyn Chaplain and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Dive into a riveting conversation with Rebecca Mercker, a professional Jewelry Designer, and JackiLyn Chaplain, a skilled Crochet Artist. Together, they discuss navigating the challenges and victories of scaling both online handmade product based businesses and selling at in person market events. Don't miss out — tune into our podcast and discover the secrets to growing your business.
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Entrepreneurship
Business
Episodes (12/12)
Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights
9 - Launching Your Artisan Small Business: What You Need to Know to Start Handmade Business - Recap

Are you considering starting your own handmade business but wondering if now is the right time? In this video, we dive into the ins and outs of launching your artisan small business, whether it be in crochet, jewelry making, or any other craft. Learn valuable tips on selling at craft shows, craft fairs, and online platforms like Etsy. Discover the signs that indicate you're ready to take the leap into entrepreneurship and become a successful small business owner. Watch now to get inspired and informed on how to kickstart your journey towards owning a thriving handmade business. **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

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1 year ago
21 minutes 43 seconds

Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights
8 - What is SEO & How Does it Work? Search Engine Optimization - The Key to Making More Online Sales

In this video, we deep dive into what SEO is so you can use it to get more traffic to your website or Etsy to help you make more sales! This video is the basics of SEO for beginners. For reference, SEO means Search Engine Optimization. **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

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1 year ago
15 minutes 51 seconds

Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights
7 - How to Identify Your Target Demographic! Who's Your Target Audience? (Target Market Basics)

In this video, we deep dive into how to identify your target demographic. Positioning yourself in front of your target audience is the best way to make more sales! **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

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1 year ago
14 minutes 56 seconds

Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights
6 Pt. 3 - Let's Talk Markets & What You Need to Know About Being a Vendor - How To Do Events!

In this video, we deep dive into everything you need to know about vending at craft fairs, craft shows, and other market events. **Connect With Us**

Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

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1 year ago
28 minutes 53 seconds

Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights
6 Pt. 2 - Let's Talk Markets & What You Need to Know About Being a Vendor - How To Do Events!

In this video, we deep dive into everything you need to know about vending at craft fairs, craft shows, and other market events. **Connect With Us**

Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

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1 year ago
29 minutes 3 seconds

Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights
6 Pt. 1 - Let's Talk Markets & What You Need to Know About Being a Vendor - How To Do Events!

In this video, we deep dive into everything you need to know about vending at craft fairs, craft shows, and other market events. **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

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1 year ago
28 minutes 30 seconds

Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights
5 - Why Every Successful Person Feels Like A Fraud - How to Overcome Imposter Syndrome in Business

In this video, we delve into the common phenomenon of Imposter Syndrome experienced by many successful individuals. We explore the feelings of inadequacy and self-doubt that can plague even the most accomplished artisans and small business owners. Learn how to recognize and overcome these internal struggles to thrive in your handmade business or entrepreneurial ventures. Watch this insightful discussion to gain valuable tips on managing mental health and conquering Imposter Syndrome for a more confident and successful journey in your business endeavors. **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

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1 year ago
13 minutes 45 seconds

Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights
4 - Shopify vs Squarespace vs Etsy: What You NEED to Know - Choosing the Best Platform to Make Money

Are you looking to start your own online business selling handmade crafts or jewelry but not sure which platform to choose? In this video, we break down the differences between Shopify, Squarespace, and Etsy to help you make an informed decision on the best platform to make money. Whether you're a seasoned artisan or just starting out, we cover everything from selling on Etsy to selling on your very own website, providing valuable insights on how to start and grow your business. Watch now to discover which selling platform can potentially maximize your profits and set you on the path to success in the world of e-commerce. Website options to consider for your business: - Shopify https://www.shopify.com - Squarespace https://www.squarespace.com - Etsy https://www.etsy.com Resources for doing Etsy: - Keyword research https://www.erank.com - For learning how to do Etsy https://www.youtube.com/@UCcPXCoEtPJxesAXp-evqzqg **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

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1 year ago
21 minutes 42 seconds

Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights
3 - How to Start a Handmade Business: Tips and Resources for Starting Your Artisan Small Business

Are you looking to start a handmade business but unsure where to begin? In this video, we will provide you with valuable tips and resources to kickstart your journey as an artisan business owner. Whether you're interested in selling crochet items on Etsy, fine jewelry at craft shows, or participating in vendor events, we've got you covered. Learn how to make more sales at craft fairs, legally start your business, and gain insights on how to succeed as a small business owner in the US by watching the Growing Your Business podcast. Watch now and turn your passion for crafting into a successful business venture!

Social Media platforms to consider for your business:

  • Instagram https://www.instagram.com

  • Facebook https://www.facebook.com

  • Pinterest https://www.pinterest.com

  • X (formerly Twitter) https://www.x.com

  • LinkedIn https://www.linkedin.com

  • TikTok https://www.tiktok.com

  • YouTube https://www.youtube.com

Website options to consider for your business:

  • Shopify https://www.shopify.com

  • Squarespace https://www.squarespace.com

Social Media schedulers:

  • Canva https://www.canva.com

  • Meta Business Suite https://www.facebook.com/business/tools/meta-business-suite

  • Later https://www.later.com

  • Storrito https://www.storrito.com

  • Hootsuite https://www.hootsuite.com

Resources for doing taxes:

  • Quickbooks https://quickbooks.intuit.com
  • Turbotax https://turbotax.intuit.com
  • Paypal Account https://www.paypal.com
  • Chime Account https://www.chime.com

Resources for doing YouTube:

  • Keyword research https://www.vidiq.com
  • For turning long form content into shorts https://www.opusclips.com

Resources for doing Etsy:

  • Keyword research https://www.erank.com
  • For learning how to do Etsy https://www.youtube.com/ @StarlaMoore 

Where to get free boxes:

  • USPS https://store.usps.com/store/shipping-supplies/0-to-5/_/N-ong62h?_gl=1*1c7lo61*_gcl_au*MTQzOTc5ODA2LjE3MTc4NzMwNjU.*_ga*Njg5MDc3MDMyLjE3MTc4NzMwNjU.*_ga_3NXP3C8S9V*MTcxNzg3MzA2NS4xLjAuMTcxNzg3MzA2NS4wLjAuMA..

Where to print labels:

  • Pirateship https://www.pirateship.com

Products for crocheters *these are affiliate links*:

  • Clover Hooks I have (smaller sizes) https://amzn.to/3yLhsCn
  • Clover Hooks I have (larger sizes) https://amzn.to/4c6YqVm
  • Tulip Hooks I have (these are the extra fancy ones. They're expensive so I only have smaller sizes) https://amzn.to/3xbf0Vn
  • Cricut Maker 3 (for making felt eyes!) https://amzn.to/3Rikrsu

Products for YouTubers *these are affiliate links*:

  • Camera & Accessories I have https://amzn.to/4c6CEBT
  • Wide Angle Lens I have https://amzn.to/4bQPIef
  • Tripod I have https://amzn.to/3VihbPb
  • Batteries I have https://amzn.to/3Vzk3IL
  • 1T memory card I have https://amzn.to/3wZd3eP
  • 2T external hard drive I have https://amzn.to/4aU92pP
  • Clip-on Lav Mic https://amzn.to/4bSypJP
  • MacBook Air Laptop I have https://amzn.to/45coAnH

**Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

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1 year ago
27 minutes 43 seconds

Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights
2 - The Secret to Success & Profitability: Planning When & Where to Work on Your Handmade Business

Are you considering starting your own handmade business but wondering when and where to work? In this video, we dive into the ins and outs of planning your artisan small business, whether it be in crochet, jewelry making, or any other craft. Learn valuable tips on selling at craft shows, craft fairs, and online platforms like Etsy. Discover the time management techniques we use to tackle entrepreneurship and become a successful small business owner too! Watch now to get inspired and informed on how to kickstart your journey towards owning a thriving handmade business.


Social Media platforms to consider for your business:

  • Instagram https://www.instagram.com
  • Facebook https://www.facebook.com
  • Pinterest https://www.pinterest.com
  • X (formerly Twitter) https://www.x.com
  • LinkedIn https://www.linkedin.com
  • TikTok https://www.tiktok.com
  • YouTube https://www.youtube.com


Website options to consider for your business:

  • Shopify https://www.shopify.com
  • SquareSpace https://www.squarespace.com


Social Media schedulers:

  • Canva https://www.canva.com
  • Meta Business Suite https://www.facebook.com/business/tools/meta-business-suite
  • Later https://www.later.com
  • Storrito https://www.storrito.com
  • Hootsuite https://www.hootsuite.com


Places to shop for yarn:

  • Michael’s https://www.michaels.com

  • Joann https://www.joann.com

  • Lovecrafts https://www.lovecrafts.com/en-us

  • Premier Yarns https://www.premieryarns.com

  • Yarnspirations https://www.yarnspirations.com

  • Herrschners https://www.herrschners.com

**Connect With Us**Rebecca's Info -

  • Website: https://www.rebeccamerckerdesign.com/
  • Instagram: https://www.instagram.com/rebeccamerckerdesign/
  • Facebook: https://www.facebook.com/RebeccaMerckerDesign/
  • WhatNot: https://www.whatnot.com/user/rebeccamercker/

Jacki's Info -

  • Website: https://www.worksofwhimsycrochet.com/
  • Instagram: https://www.instagram.com/worksofwhimsycrochetco/
  • Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/
  • TikTok: https://www.tiktok.com/@worksofwhimsycrochetco
  • Email: Jacki@WorksofWhimsyCrochet.com
  • Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link
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1 year ago
17 minutes 4 seconds

Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights
1 - Handmade Business: Is NOW The Time For You To Start? | Launching Your Artisan Small Business

Are you considering starting your own handmade business but wondering if now is the right time? In this video, we dive into the ins and outs of launching your artisan small business, whether it be in crochet, jewelry making, or any other craft. Learn valuable tips on selling at craft shows, craft fairs, and online platforms like Etsy. Discover the signs that indicate you're ready to take the leap into entrepreneurship and become a successful small business owner. Watch now to get inspired and informed on how to kickstart your journey towards owning a thriving handmade business.

Links to things mentioned in episode:

Marti's Crochet Channel: https://www.youtube.com/@FlawsomeCrochet

If you're interested in Marti editing videos for you, email her at support@flawsomecrochet.com


**Connect With Us**Rebecca's Info -

  • Website: ⁠https://www.rebeccamerckerdesign.com/⁠
  • Instagram: ⁠https://www.instagram.com/rebeccamerckerdesign/⁠
  • Facebook: ⁠https://www.facebook.com/RebeccaMerckerDesign/⁠
  • WhatNot: ⁠https://www.whatnot.com/user/rebeccamercker/⁠

Jacki's Info -

  • Website: ⁠https://www.worksofwhimsycrochet.com/⁠
  • Instagram: ⁠https://www.instagram.com/worksofwhimsycrochetco/⁠
  • Facebook Group: ⁠https://www.facebook.com/share/wYcsZKKhK57nRUbe/⁠
  • TikTok: ⁠https://www.tiktok.com/@worksofwhimsycrochetco⁠
  • Email: ⁠Jacki@WorksofWhimsyCrochet.com⁠
  • Patreon: ⁠https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link⁠
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1 year ago
14 minutes 35 seconds

Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights
Growing a handmade business: Introduction

Are you looking to start or grow your handmade business? Have you tried following all the advice from the so-called gurus but still aren't seeing results? Do you wish industry insiders would share their secrets?

Look no further! We are two seasoned handmade artists who have built our businesses from the ground up. JaciLyn is a crochet artist specializing in amigurumi, and Rebecca is a jewelry designer working with demi-fine materials. Together, we're ready to share the invaluable insights and knowledge we've gathered over the years to help you succeed.

Join us on this journey to gain insider information, useful how-tos, and listen to engaging conversations. Follow along and transform your handmade business dreams into reality!

**Connect With Us**

Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

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1 year ago
41 seconds

Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights
Dive into a riveting conversation with Rebecca Mercker, a professional Jewelry Designer, and JackiLyn Chaplain, a skilled Crochet Artist. Together, they discuss navigating the challenges and victories of scaling both online handmade product based businesses and selling at in person market events. Don't miss out — tune into our podcast and discover the secrets to growing your business.