2024 was a year of significant advancement and integration of AI across Google's product ecosystem. The launch and rapid iteration of the Gemini model were central, with AI features becoming increasingly pervasive in areas such as search, mobile devices, health, education, and creative tools. The year also saw a strong focus on making AI more accessible, responsible, and beneficial to a wide range of users, from consumers to developers and researchers. Google's strategy revolved around enhancing user experiences, fostering innovation, and addressing societal challenges through AI.