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Good Ideas + Bad Decisions
Kat Oldershaw and Ellen Hockley
22 episodes
2 days ago
Welcome to Good Ideas + Bad Decisions! Let’s be real - it’s the perfect name for a show hosted by two business owners who have absolutely made both. Between us, we’ve started businesses, burned out, bounced back, and helped other entrepreneurs do the same. We’re here to talk about the messy middle of running a business - entrepreneurship, mental health, and the chaos that comes with making your own path. Join your hosts Ellen and Kat as we candidly share our experiences, answer your burning business questions, and welcome other owners into our emotional support business club.
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Business
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All content for Good Ideas + Bad Decisions is the property of Kat Oldershaw and Ellen Hockley and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Good Ideas + Bad Decisions! Let’s be real - it’s the perfect name for a show hosted by two business owners who have absolutely made both. Between us, we’ve started businesses, burned out, bounced back, and helped other entrepreneurs do the same. We’re here to talk about the messy middle of running a business - entrepreneurship, mental health, and the chaos that comes with making your own path. Join your hosts Ellen and Kat as we candidly share our experiences, answer your burning business questions, and welcome other owners into our emotional support business club.
Show more...
Business
Episodes (20/22)
Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 008

In this episode of 'Coffee Chats with Ellen and Kat,' hosts Ellen and Kat delve into the delightful mix of personal anecdotes and business musings. The chat kicks off with Ellen sharing her enchanting custom necklace story, crafted by a long-time friend and jeweler in Jersey City. Kat and Ellen then trade tales of their weekend escapades: Ellen’s family mountain trip and farmer's market outing, and Kat's busy work weekend culminating in a spontaneous visit to a local winery garden. The conversation takes a thoughtful turn as they tackle the important question: 'At what point do you consider your business a business?' With personal experiences and practical advice, they highlight the value of recognizing and celebrating your entrepreneurial journey. Don't miss out on this engaging blend of humor, warmth, and insightful business wisdom!


Don't forget to submit your business questions for future episodes! ⁠⁠⁠⁠⁠⁠⁠Business Question Link⁠⁠⁠⁠


Kat is the Owner + Operator of  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 

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2 days ago
23 minutes 33 seconds

Good Ideas + Bad Decisions
Episode 014: Exploring Life's Transitions with Ari Rodriguez of Seekr Wellness

In this episode of 'Good Ideas, Bad Decisions,' hosts Ellen and Kat are joined by special guest Ari Rodriguez, co-founder of Seekr Wellness. We dive into the complexities of running a business, mental health, and the importance of community. Ari shares her journey from being a dietician to co-founding Seekr Wellness, a tech business aimed at supporting professional women through life transitions. The discussion includes the significance of questioning one's path, the stages of transition, and the critical role of community in navigating life's changes. Ari also provides insights into her co-founding experience and the deliberate, sustainable growth strategy for Seekr Wellness. Give it a listen for your reminder to engage in rituals over routines and to listen to your body! 


Ari Rodriguez is the co-founder of  Seekr Wellness and is an award-winning entrepreneur in Women’s Mental Health Innovation. She is dedicated to guiding women through lifes transitions to reclaim their truth, worth, and fulfillment, beyond their body or titles. As a Mental Health Registered Dietitian, Ariana holds a Master of Science in Nutrition from McGill University and a Master of Arts in Psychology in Education from Columbia University’s Spirit Mind Body Institute, where she specialized in Depth and Jungian Psychology.

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Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas, Bad Decisions 

01:13 Meet Our Guest: Ari Rodriguez 

02:03 Ari's Journey: From Dietician to Wellness Entrepreneur 

03:46 Navigating Life Transitions and Self-Worth 

05:03 Supporting High Achieving Women 

05:36 The Great Resignation and Existential Crises 

07:14 The Importance of Flexible Rituals 

09:22 Generational Differences in Career and Life Choices 

15:37 The Power of Community and Identity Shifts 

26:42 The Importance of Community Support 

28:04 Navigating Life Transitions 

30:11 Building and Maintaining Community 

35:55 Creating Supportive Spaces 

39:18 Introducing Seekr Wellness 

39:47 Seekr Wellness Programs and App 

43:52 Co-Founding and Business Insights 

50:41 Final Thoughts and Words of Wisdom

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1 week ago
53 minutes 6 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 007

Welcome to Coffee Chats with Ellen and Kat, a lively discussion where the hosts share the ups and downs of their weekends. Ellen talks about her surprise picnic in Central Park, complete with a delightful catered meal and unexpected roadblocks in the form of Global Citizen Fest. Kat shares about her serene Sunday filled with reading and peaceful ambient sounds. Then, they dive into the business question of the week: ideas for personalized client holiday gifts. Expect plenty of laughter, a dose of reality, and some useful tips sprinkled in along the way. Tune in and join the conversation!


Don't forget to submit your business questions for future episodes! ⁠⁠⁠⁠⁠⁠Business Question Link⁠⁠⁠


Kat is the Owner + Operator of  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 

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2 weeks ago
21 minutes 9 seconds

Good Ideas + Bad Decisions
Episode 013: Scaling Your Business while maintaining Human-Centric Values with Lindsay Ruiz

Hey there, and welcome back to another episode of 'Good Ideas and Bad Decisions'! This week, Kat and Ellen dive into the messy middle of entrepreneurship with special guest Lindsay Ruiz, founder of Human as Usual. Join us as Lindsay discusses the chaos of scaling a business, the importance of maintaining human-centric values, and how she’s translating her 20-year career in organizational transformation into a groundbreaking new venture. From battling founder fears to envisioning a company that stands the test of time, Lindsay offers valuable insights and relatable anecdotes that any entrepreneur can benefit from. Plus, get a sneak peek into Lindsay’s upcoming book, which promises to be a must-read for anyone navigating the ups and downs of starting a business. Grab your favorite beverage and tune in for an episode that's as enlightening as it is entertaining!


Dr. Lindsay Ruiz is the Founder of Human as Usual, a firm that works with founders, VCs, and investors looking to scale up with integrity, humanity, and leave a significant impression on the world. She is passionate about partnering with hyper-growth companies that are determined to break the cycle of failure and risk associated with premature or reactive scaling.


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠Join her newsletter The kat&co Download!⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas and Bad Decisions

00:55 Introducing Our Special Guest: Lindsay Ruiz

02:40 Lindsay's Journey and Human as Usual

04:37 Scaling and Transformation Insights

08:15 Challenges and Philosophies in Business Growth

16:33 Defining and Operationalizing Company Values

26:22 Designing Adaptive Challenges

29:03 Navigating Founder Resistance

34:27 The Emotional Journey of Founders

37:31 Writing a Book on Founding

46:42 Final Thoughts and Words of Wisdom

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3 weeks ago
51 minutes 30 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 006

In this mini-episode of 'Coffee Chats with Ellen and Kat,' the hosts discuss the daily challenges of their businesses, sleep woes, parenting, and pet care issues. Then, they dive into the main topic: knowing when to outsource or ask for help in your business. Ellen and Kat talk about the emotional, financial, and logistical aspects of hiring help, whether it's an accountant, marketing assistant, or project contractor. With personal anecdotes and candid insights, this episode offers relatable content for fellow business owners struggling to balance it all.


Don't forget to submit your business questions for future episodes! ⁠⁠⁠⁠⁠Business Question Link⁠⁠


Kat is the Owner + Operator of  ⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 

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1 month ago
21 minutes 48 seconds

Good Ideas + Bad Decisions
Episode 012: Navigating Entrepreneurship through HR Solutions with Morgan Montgomery-Rice

Welcome back to another episode of 'Good Ideas, Bad Decisions.' This episode is hosted solely by Kat, as Ellen takes a break for some family time. Kat is joined by Morgan Montgomery-Rice, the founder of Bloom Bridge Advisors, who shares her journey through the HR and startup space. They discuss the messy middle of running a business, entrepreneurship, mental health, and the patterns that hold us back. Morgan talks about her experiences in HR, the importance of community, and how personal and professional challenges have shaped her journey. Tune in for an enlightening conversation filled with insights and humor!


Morgan is the Owner of ⁠⁠⁠⁠Bloom Bridge Advisors⁠ a Fractional HR & Recruiting Partner for Ecommerce Start-Ups. She believes a business is only as remarkable as its people. Her mission is to help growing organizations unlock the full potential of their team by providing expert, personalized HR solutions that drive business results and create workplaces where employees are engaged, valued, and empowered to thrive. ⁠Book a free consultation⁠ to get started. 


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠Join her newsletter The kat&co Download!⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Introduction to the Podcast
00:37 Kat Hosts Solo with Morgan
01:49 Morgan's Background and Journey
04:37 Weekend Recap and Personal Stories
09:46 Starting Bloom Bridge Advisors
12:42 Entrepreneurial Challenges and Mindset
24:22 Diversifying Your Work and Networking
25:22 The Importance of Community
27:13 Values and Work in Fractional HR
27:46 Challenges and Rewards in HR
34:03 Falling into HR and Loving Puzzles
39:55 The Gray Area in Business Advice
44:04 Parting Words of Wisdom

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1 month ago
49 minutes 34 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 005

In this mini episode of 'Coffee Chats with Ellen and Kat,' the hosts chat about Kat's new office space and the minor anxieties of setting up a new home. Ellen talks about the challenges of cleaning air conditioning ducts and the state of their home appliances. They delve into the ongoing process of moving, unpacking art, and the realities of suburban life with multiple refrigerators. Our business question this week delves into the complexities of small business accounting and tax prep. Tune in for relatable stories, practical advice, and a few laughs along the way!


Don't forget to submit your business questions for future episodes!

⁠⁠⁠⁠Business Question Link⁠


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠Join her newsletter The kat&co Download!⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 

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1 month ago
21 minutes 1 second

Good Ideas + Bad Decisions
Episode 011: Unlocking Your Pleasure and Intimacy with Angie Enger

In this episode of 'Good Ideas and Bad Decisions,' hosts Kat and Ellen are joined by Angie Enger, a sex and self-intimacy coach who shares her unique journey to becoming a coach and the importance of reclaiming pleasure in one's life. Angie dives deep into topics of responsive desire, the significance of individual self-intimacy, and practical tips for couples struggling with connection. Kat and Ellen also discuss the lack of cyclical care for women, the power of small pleasures, and creating intentional moments of connection. This insightful conversation is packed with valuable insights and practical advice for anyone looking to improve their intimate relationships and overall well-being.


Angie Enger is a Sex and Self Intimacy Coach⁠ - She helps women who spend all their time caring for others reconnect with their own pleasure by creating an environment to finally focus on their needs, instead of everyone else’s. Start your work with Angie by completing the form on her website, finding her on  IG or connecting on TikTok.  Join the waitlist for "Welcoming Pleasure" here: http://bit.ly/4mQBdwA 


The books mentioned in this episode are:

Come As You Are (Amazon) (Bookshop.org)

Come Together (Amazon) (Bookshop.org)

Vagina (Amazon) (Bookshop.org)


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. Join The kat&co Download!


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth.


00:00 Welcome to Good Ideas and Bad Decisions 

01:14 Meet Our Guest: Angie, the Sex and Intimacy Coach 

02:27 Angie's Journey: From Counseling to Coaching 

04:37 Starting a Business and Overcoming Challenges 

06:35 The Importance of Self-Intimacy 

13:17 Navigating Relationships and Communication 

24:21 Angie's Coaching Process and Client Engagement 

28:36 Introduction to the Pleasure List 

28:56 Simple Pleasures in Everyday Life 

29:58 Creating Playful and Romantic Moments 

31:14 Yearly Themes and Romanticizing Life 

32:40 Connection and Building Relationships 

33:26 Upcoming Workshops and Certifications 

35:48 Understanding Types of Desire 

36:06 Tips for Couples with Responsive Desire 

38:10 The Importance of Willingness and Foreplay 

39:46 Sexual Values and Connection 

43:08 Final Thoughts and Words of Wisdom

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1 month ago
50 minutes 44 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 004

In this episode of 'Coffee Chats with Ellen and Kat,' the hosts dive into the relatable chaos and quirks of everyday life. Ellen shares the morning mishap of forgetting her kid's sleep mat for camp, while Kat recounts the hectic packing process for an upcoming move. They then segue into travel plans, with Ellen detailing an upcoming massive family trip and Kat preparing for a Midwest adventure. The hosts also tackle an important question about how new small businesses can engage their local communities, offering practical tips such as networking, joining the Chamber of Commerce, and leveraging co-working spaces.


Submit your business questions at the link below for us to tackle on a future episode!


⁠⁠⁠Business Question Link⁠


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1 month ago
19 minutes 42 seconds

Good Ideas + Bad Decisions
Episode 010: Empowering Your Inner Creative - Transformational Coaching with Tracy Candido

In this episode of 'Good Ideas and Bad Decisions,' hosts Kat and Ellen welcome Tracy Candido, owner of Wavemaker Coaching and the newly launched podcast 'Hidden Parts.' Together, they highlight the unique struggles and strengths of creative minds and how executive and transformational coaching can help these individuals unlock their full potential. Tracy shares her powerful method of parts work, an approach that addresses the inner voices and mental chatter holding us back. Brimming with warmth, humor, and insightful anecdotes, this conversation is a must-listen for those looking to embrace their creativity and rewire their minds for success. Tune in to hear about Tracy's journey, the importance of emotional intelligence, and practical tips on accepting and fostering creativity.


Tracy is the Owner of Wavemaker Coaching - She helps her clients - builders, innovators and creative leaders - craft sustainable careers and lives by aligning their work with their values, embracing their inner wisdom, and taking intentional steps toward what truly matters. She is also the host of the 'Hidden Parts,' a podcast about your mental chatter: the inner voices that shape how you live, work and lead.


The books mentioned in this episode are:

No Bad Parts by Richard C. Schwartz

Wired to Create by Scott Barry Kaufman, Carolyn Gregoire


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes.


Ellen is the Owner of ⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas and Bad Decisions

01:12 Meet Our Guest: Tracy Candido

02:29 The Creative Mindset

06:13 Embracing Creativity in Children

21:14 Overcoming the Fear of Failure

30:42 Building New Neural Pathways

31:20 Personal Experience with EMDR

31:58 The Importance of Self-Compassion

32:35 Using Reminders for Positive Change

33:31 Client Engagement and Coaching Journey

34:02 Transition to Transformational Coaching

34:59 Developing a Coaching Business

43:16 Creating the Hidden Parts Podcast

52:22 Final Thoughts and Words of Wisdom

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2 months ago
56 minutes 29 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 003

Welcome to another delightful mini episode of 'Coffee Chats with Ellen and Kat', part of their 'Good Ideas and Bad Decisions' podcast! In this lively session, Ellen and Kat dive into their personal daily rituals and business ins-and-outs. They share laughter over quirky breakfast habits, cute kid anecdotes, and the ubiquitous challenge of task management. Tune in to hear Ellen rave about her high-protein breakfast bowl obsession, Kat's nostalgic memories, and both of their takes on setting healthy boundaries in client work. They also tackle a listener's question about their preferred project management tools, discussing their experiences with software like Notion, Trello, Asana, and others, and emphasize the importance of finding what works best for individual business needs. It's a fun, insightful chat sprinkled with personal stories, laughter, and practical advice.


Submit your business questions at the link below for us to tackle on a future episode!

⁠⁠Business Question Link

Show more...
2 months ago
23 minutes 9 seconds

Good Ideas + Bad Decisions
Episode 009: Embracing Change, Uncertainty, and Growth with Bekah Burns

In this insightful episode of 'Good Ideas + Bad Decisions,' hosts Ellen and Kat sit down with Bekah Burns, the owner of Rebekah Burns Coaching. Bekah shares her journey from working in the wine industry to becoming a certified Life Coach. The discussion delves into the importance of listening to one's body, adapting to change, and the influence of holistic health on overall well-being. Bekah introduces her new course, 'ReWilding You,' aimed at helping individuals navigate uncertainty and grow through personal and professional challenges. The conversation is filled with wisdom, laughs, and practical advice for anyone looking to find balance and direction in their entrepreneurial journey.


Bekah Burns is the Owner of  ⁠Rebekah Burns Coaching. She loves working with those who are ready to move beyond their current patterns, but don’t know where to turn next through 1:1 coaching and self-guided courses. Find her on Instagram @bekah.burns.


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes.


Ellen is the Owner of ⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas, Bad Decisions 

01:10 Meet Our Guest: Bekah, Owner of Rebekah Burns Coaching

02:18 Bekah's Journey from Wine to Coaching 

05:35 The Importance of Listening to Your Body 

11:09 Challenges and Changes in Life and Business 

19:24 The Coaching Process and Client Experiences 

24:19 Embracing Nature in Our Lives 

24:54 The Healing Power of Forests 

26:00 Launching a New Course 

27:23 Rewilding: A Roadmap for Uncertainty 

29:48 Creating a Self-Paced Course 

31:36 Challenges and Evolution in Course Development 

34:13 Tips for Aspiring Course Creators 

39:51 Words of Wisdom and Final Thoughts

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2 months ago
46 minutes 52 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 002

In this mini-episode of 'Good Ideas and Bad Decisions,' Ellen and Kat dive into personal updates and professional reflections. Kat shares exciting news about an upcoming move to a dream house she manifested, complete with vintage charm and ample space for both her and her partner's needs. The hosts also engage in a candid discussion about the lessons they've learned through their entrepreneurial journeys. Topics include the importance of aligning personal and company values, staying authentic, and learning to say no to clients that don't fit. They emphasize the significance of balancing joy with financial needs and continually navigating the challenges of client relationships. The episode wraps up with Ellen and Kat contemplating the idea of creating 'Pod Small' merchandise, adding a playful touch to their insightful conversation.


Submit your business questions at the link below for us to tackle on a future episode!

⁠Business Question Link

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2 months ago
21 minutes 21 seconds

Good Ideas + Bad Decisions
Episode 008: Embracing Questions - A Journey Through Business and Personal Growth with Chedva Ludmir

In this episode of 'Good Ideas and Bad Decisions,' host Ellen flies solo as Kat is out sick but joining in spirit. Ellen welcomes Chedva, lovingly known as Vivi, the CEO and founder of a consultancy, Consider. Vivi dives into her story of transitioning from her Orthodox Jewish upbringing to becoming a transformative entrepreneur. She discusses her ventures from running a marketing agency to establishing a tech startup named Emerge, aimed at democratizing mentoring in large organizations. Despite the setbacks of COVID-19, Vivi's resilience shines through as she embarks on a new journey with her latest venture, Consider. Explore her innovative approach to business transformations through introspection and question asking. Tune in for insights on navigating uncertainty, finding purpose, and forging a unique path in the entrepreneurial landscape.


Chedva "Vivi" Ludmir is the Founder of Consider Club, a one-of-a-kind consultancy that helps visionary leaders navigate big decisions through question asking.


Kat is the Owner + Operator of  ⁠⁠⁠⁠kat&co⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes.


Ellen is the Owner of ⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas and Bad Decisions

00:55 Introducing Today's Guest: Chedva Ludmir (Vivi)

02:01 The Intersection of Business and Personal Growth

02:25 The Non-Book Club Book Club

03:11 The Journey of Consider

04:57 Ellen and Kat's Podcast Journey

07:47 Vivi's Entrepreneurial Path

14:18 The Birth of Emerge

17:23 Navigating the Challenges of Emerge

18:10 The Impact of COVID-19 on Emerge

24:03 Post-Emerge Identity Crisis

26:25 Rebuilding Through Consulting

28:20 Building a Team of Freelancers

29:34 Navigating Business Challenges

29:51 Impact of the Pandemic

31:12 Personal and Professional Growth

32:49 Life Changes and New Beginnings

36:04 The Power of Asking Questions

44:48 Launching a New Venture

53:54 Words of Wisdom and Conclusion

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3 months ago
57 minutes 49 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 001

In this first episode of Coffee Chats, a mini-series by Ellen and Kat, the duo recounts their recent experiences, including Ellen's turbulent vacation return from Colorado and adjusting to a new recording schedule. They discuss the creation of the mini-series to bring back personal connection and behind-the-scenes stories. The episode also tackles the topic of cancellation policies for client-facing small businesses, offering insights and personal practices to manage cancellations and no-shows effectively. Tune in for a blend of vacation stories, business advice, and casual conversation.


Submit your business questions at the link below for us to tackle on a future episode!


Business Question Link

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3 months ago
20 minutes 58 seconds

Good Ideas + Bad Decisions
Episode 007: Beyond the Marshmallow - The Sweet Journey of Kae Sprung

In this episode of 'Good Ideas and Bad Decisions', hosts Kat and Ellen are joined by the amazing Kae Sprung who is the Founder + Owner of Squish Marshmallows and host of Sprung On Food. Kae shares her journey from starting her handcrafted marshmallow company to winning awards and becoming a voiceover artist. We dive into Kae's creative process, the nitty-gritty of starting a small business, and the ups and downs of balancing multiple ventures as an entrepreneur. Plus, there's some delightful banter about being on reality cooking shows and the highs and lows of crowdfunding. Prepare for a sweet ride filled with laughter, insights, and a whole lot of marshmallows!


Kae Sprung is the Founder + Owner of Squish Marshmallows, host of Sprung On Food, and an award-winning pastry chef. Follow her journey on Instagram @iamsprung.


Kat is the Owner + Operator of  ⁠⁠⁠kat&co⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes.


Ellen is the Owner of ⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas and Bad Decisions

01:32 Introducing Our Special Guest: Kae Sprung

02:27 Kae's Journey: From E-commerce to Custom Catering

04:57 The Birth of Squish Marshmallows

09:28 Early Challenges and Market Strategies

22:41 Balancing Multiple Ventures

29:13 Navigating Fundraising Challenges

29:58 The Shark Tank Experience

32:17 Crowdfunding Woes

37:56 The Reality of TV Exposure

52:20 Final Thoughts and Advice

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3 months ago
57 minutes 54 seconds

Good Ideas + Bad Decisions
Episode 006: Navigating The Unexpected Layoff while Starting a Business with Brittany Blumenthal

In this episode of Good Ideas, Bad Decisions, hosts Ellen and Kat welcome guest Brittany Blumenthal, founder of Delightful Creative. The trio discusses the chaos and resilience involved in entrepreneurship, careers transitions, and mental health. Brittany shares her personal journey from working in tech to starting her own branding and website design company focusing on mission-driven businesses in the health and wellness space. The conversation also dives into managing the instability of business ownership, the importance of alignment in work, and how Brittany's experience with functional medicine has given new purpose to her career. This episode is filled with raw, relatable stories and insightful advice for anyone navigating their own business venture. 


Brittany is the founder of  ⁠Delightful Creative⁠, which creates brand identities for businesses that make people feel good. Her favorite projects involve helping small brands build something from scratch—something filled with purpose.


Kat is the Owner + Operator of  ⁠⁠⁠kat&co⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes.


Ellen is the Owner of ⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas, Bad Decisions 

01:34 Meet Our Guest: Brittany from Delightful Creative 

02:54 Brittany's Journey: From Tech to Entrepreneurship 

04:16 The Unexpected Layoff 

04:51 Processing the Layoff and Moving Forward 

11:06 Kat's Similar Experience 

17:22 Ellen's Story of Toxic Work Environments 

25:14 Navigating a New Manager and Job Threats 

26:26 Finding Impact in a Chaotic Work Environment 

27:47 The Struggles of Creativity and Design Work 

29:16 Current Work and Design Preferences 

30:52 A Journey into Functional Medicine 

32:19 Exploring Personal Health and Wellness 

34:30 Challenges and Discoveries in Health 

41:04 Embracing Uncertainty in Career Transitions 

51:20 The Importance of Alignment and Personal Growth 

52:40 Conclusion and Final Thoughts

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4 months ago
53 minutes 21 seconds

Good Ideas + Bad Decisions
Episode 005: Transformative Journeys and Wellness through Psilocybin with Palveshey Tariq

In this episode of 'Good Ideas and Bad Decisions,' hosts Kat and Ellen welcome Palveshey Tariq, the compassionate founder and lead coach of Alternative Coaching Methods. Palveshay shares her deeply personal and transformative journey from facing immense personal struggles and rigorous academic challenges to finding peace and a renewed sense of purpose through the healing power of psilocybin mushrooms. The conversation touches on the stigmas surrounding psilocybin, contrasting traditional medications with natural plant medicines, and the remarkable emotional and physiological breakthroughs participants experience. The episode beautifully explores themes of self-worth, personal definitions of success, and the profound impact of empathy and kindness. It's a tender and insightful discussion filled with warmth, resilience, and hope for a better, more connected world.


Palveshay is the founder of Alternative Coaching Methods, guiding your journey from high achievement to high performance, through 1:1 coaching and Psilocybin retreats in Jamaica. You can also find more information about her journey at palveshey.com .


Kat is the Owner + Operator of  ⁠⁠kat&co⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes.


Ellen is the Owner of ⁠⁠ Ellen Hockley Consulting⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas and Bad Decisions

00:57 Introducing Our Special Guest: Palveshey 

01:55 Palveshey's Journey: From Struggles to Success

04:33 The Power of Psilocybin and Alternative Coaching Methods

06:52 Redefining Success and Overcoming Societal Pressures

12:01 Intuition and Decision-Making: A Personal Insight

27:25 The Elephant and the Dog: A Parable of Patience

28:03 Birthing an Elephant: Embracing the Journey

29:02 Retreats and Transformations

29:42 Healing Stories and Miracles

32:58 Consumption Methods and Preferences

34:35 The Power of Empathy and Kindness

43:30 Self-Worth and Legacy

47:24 Final Thoughts and Wisdom

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4 months ago
50 minutes 52 seconds

Good Ideas + Bad Decisions
Episode 004: Unlocking Business Operations with Sarah McNamara of Sarah McNamara Solutions

In this episode of 'Good Ideas, Bad Decisions,' hosts Ellen and Kat welcome operations consultant Sarah McNamara. Sarah shares her journey from banking to small business operations consulting and emphasizes the importance of clear systems and processes. The discussion touches on various challenges faced by entrepreneurs, including managing finances, understanding taxes, and the crucial role of bookkeeping. Sarah also highlights her philosophy of approaching clients without judgment and the importance of business owners recognizing when to seek help. Tune in for insightful advice on improving your business operations!


Sarah is the Founder of  Sarah McNamara Solutions a small business consultancy on a mission to get business leaders back on track by aligning their behind-the-scenes with their business dreams.


Kat is the Owner + Operator of  ⁠⁠kat&co⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes.


Ellen is the Owner of ⁠⁠ Ellen Hockley Consulting⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas, Bad Decisions 

00:37 Morning Banter and Introductions 

01:08 Special Guest: Sarah McNamara 

01:50 Sarah's Business Journey 

03:39 Challenges and Solutions in Business Operations 

07:14 The Importance of Proper Bookkeeping 

11:38 The Role of a Systems Thinker 

21:02 Complexities in Different Industries 

27:33 Business Credit Cards and Their Pitfalls 

29:50 Exploring Small Business Loans and Grants 

30:33 The Importance of Clean Books for Financial Analysis 

31:56 Transitioning Business Roles and Client Types 

33:50 The Role of a Business Coach and Support Systems 

35:28 Building and Managing Business Processes 

43:46 Tailoring Business Solutions to Individual Needs 

48:47 Final Thoughts and Words of Wisdom

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4 months ago
51 minutes 3 seconds

Good Ideas + Bad Decisions
Episode 003: Tapping into your Business Empowerment with Chelsea Rafferty of Day Two Studio

In the third episode of Good Ideas and Bad Decisions, hosts Ellen and Kat welcome their first guest, Chelsea Rafferty, Founder + Principal Designer of Day Two Studio. They delve into Chelsea's journey in the commercial interior design industry and Chelsea shares her experiences of starting a business, dealing with imposter syndrome, and the challenges of firing clients. The conversation also touches on the impact of recent fires in LA on local businesses and Chelsea's perspectives on community, kindness, and the importance of supporting ethical companies. 


Chelsea is the Founder + Principal Designer of Day Two Studio a full service multidisciplinary design practice based in Los Angeles.


Kat is the Owner + Operator of  ⁠kat&co⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes.


Ellen is the Owner of ⁠ Ellen Hockley Consulting⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


Want to apply to be a guest on the podcast?  Submit your inquiry below: 

https://organized-country-4e6.notion.site/1c950631201e806f868fed5f3d9b920e?pvs=105⁠⁠


Want to send us a question about your business to tackle on air? Submit your question below:

https://organized-country-4e6.notion.site/1ca50631201e81b19c0dc4cc2363d894?pvs=105⁠


00:00 Introduction and Exciting News 

03:08 Introducing Our Special Guest 

03:51 The Joy of Podcasting 

06:18 Chelsea's Journey in Interior Design 

16:25 Challenges and Triumphs in Business 

23:45 Collaborative Projects and Community Building 

28:34 Realizing the Need for Change 

28:51 Client Relationships and Self-Worth 

29:29 The Impact of Trust in Professional Relationships 

30:20 Valuing Yourself Over Money 

31:09 Navigating Client Compatibility 

33:12 Setting Boundaries and Opening New Doors 

35:11 The Importance of Flexibility in Business 

37:51 Community Support and Business Ethics 

48:29 Personal Growth Through Business Ownership 

55:26 Conclusion and Final Thoughts

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5 months ago
56 minutes 7 seconds

Good Ideas + Bad Decisions
Welcome to Good Ideas + Bad Decisions! Let’s be real - it’s the perfect name for a show hosted by two business owners who have absolutely made both. Between us, we’ve started businesses, burned out, bounced back, and helped other entrepreneurs do the same. We’re here to talk about the messy middle of running a business - entrepreneurship, mental health, and the chaos that comes with making your own path. Join your hosts Ellen and Kat as we candidly share our experiences, answer your burning business questions, and welcome other owners into our emotional support business club.