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Good Business

Illana Burk: Business and Leadership Coach

75 episodes

8 months ago

In this episode of the Good Business Podcast, host Illana Burk delves into the concept of 'bread and butter' offers—the reliable and consistent products or services that sustain your business. She shares her personal journey from web design to partnership coaching, highlighting the importance of these core offerings and their role in creating a stable and meaningful business foundation. Illana also reflects on the significance of simplicity and sustainability over scalability, and how evolvin...

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Entrepreneurship

All content for Good Business is the property of Illana Burk: Business and Leadership Coach and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this episode of the Good Business Podcast, host Illana Burk delves into the concept of 'bread and butter' offers—the reliable and consistent products or services that sustain your business. She shares her personal journey from web design to partnership coaching, highlighting the importance of these core offerings and their role in creating a stable and meaningful business foundation. Illana also reflects on the significance of simplicity and sustainability over scalability, and how evolvin...

Show more...

Entrepreneurship

Episodes (20/75)

Good Business

What's your bread and butter? | GB74

In this episode of the Good Business Podcast, host Illana Burk delves into the concept of 'bread and butter' offers—the reliable and consistent products or services that sustain your business. She shares her personal journey from web design to partnership coaching, highlighting the importance of these core offerings and their role in creating a stable and meaningful business foundation. Illana also reflects on the significance of simplicity and sustainability over scalability, and how evolvin...

12 months ago

9 minutes

Good Business

Time to pivot? Oof. I know. | GB73

In this episode, host Illana Burk discusses implementing strategic pivots within your business. Catering to solopreneurs and small business owners, Illana explores how to recognize the need for significant changes, crystallize your unique value proposition, and align your vision with current market trends. The episode features case studies like Instagram and Netflix, emphasizing the importance of adaptability and data-driven decisions to ensure long-term growth and sustainability. Learn about...

1 year ago

27 minutes

Good Business

How to decide where to put your energy | GB72

In this episode, we’re talking about decision-making. Specifically, how do you decide where to put your energy around self-promotion when resources feel limited and it feels like you need to be everywhere all at once? For more details, visit illanaburk.com. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web: Web: illanaburk.com ...

1 year ago

14 minutes

Good Business

The credibility conundrum | GB71

Welcome back to the Good Business Podcast! In this episode, host Illana Burk delves into the concept of credibility—what it is, why it's essential, and how to establish and maintain it, especially in an era rife with misinformation, deepfakes, and AI. The discussion highlights a personal anecdote from TikTok that sparked introspection on her own credibility and digital footprint. She underscores the importance of a strong online presence, both for content creators and business owners, and off...

1 year ago

11 minutes

Good Business

The case for enough | GB70

In this episode, Illana Burk challenges the relentless chase for 'more' typically associated with business success. She discusses the pervasive culture of endless growth driven by capitalism and its impact on small business owners and entrepreneurs. Instead, Illana advocates for redefining success by embracing the idea of 'enough,' which involves understanding personal values, making informed decisions, and building a sustainable and fulfilling business. She shares practical steps and persona...

1 year ago

14 minutes

Good Business

Why your offerings should reflect what's best for you | GB69

In this episode of Good Business, business and leadership expert Illana Burk challenges the traditional notion of niching and discusses why your offerings should reflect what's best for you before they reflect what's best for your clients. While finding a niche may seem daunting, crafting offers aligned with your strengths, weaknesses, and preferred working style can create a niche audience that resonates with your unique approach. Burk also explores how this approach enhances your leadershi...

1 year ago

11 minutes

Good Business

Working backwards to work forwards | GB68

Are you struggling with traditional productivity methods? In this episode of Good Business, we explore 'Backcasting,' a strategic planning approach that could revolutionize the way you set and achieve goals. Discover how this technique allows you to envision your ideal future and work backwards to create a clear path to success. Why does backcasting often outperform traditional forecasting? How can you apply this method to both personal and business objectives? Learn pract...

1 year ago

19 minutes

Good Business

Rage, rage against the dying of the light | GB67

Welcome back to the Good Business Podcast. Today, we're talking about visibility. It's a big theme for me at the moment, as this week marks the start of "Go for the Know," my very new, very exciting, totally free program for learning and taking action to gain visibility and finally do all the pitching and outreach that you've had on your list forever and aren't currently doing. If you haven't joined "Go For The Know," you still absolutely can. You can join anytime. I would love to have you. ...

1 year ago

9 minutes

Good Business

Bad Idea Number Four: Everyone can own a business | GB66

This episode of the Good Business Podcast debunks the myth that everyone should own a business. It explains how entrepreneurship requires a high tolerance for risk and can deeply affect personal relationships. The host, Illana Burk, emphasizes that success in business isn't just about skills, but about being comfortable with constant uncertainty. The discussion encourages listeners to consider their own risk tolerance and personal responsibilities before pursuing entrepreneurship. For more d...

1 year ago

12 minutes

Good Business

Why we need to put our best stuff out for free | GB65

In this episode, Illana Burk explains why it is the right thing to do to give out your work, your very best work, generously, and everywhere you can, why special and generous content wins, the pitfalls of marketing funnels, and how generosity contributes to sustainable business success and collective growth. For more details, visit illanaburk.com. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leade...

1 year ago

9 minutes

Good Business

How to give feedback | GB64

I'm guessing you're here because you want to give feedback without being a jerk, right? Welcome back, listeners! In this episode, we address the delicate art of giving feedback. Building on our previous discussion on asking for and receiving feedback, we explore how to give feedback in a way that is empathetic, constructive, and respectful. We start by challenging the common notion that feelings have no place in business. Acknowledging and respecting others' feelings matters. We outline fou...

1 year ago

13 minutes

Good Business

How to ask for and take feedback | GB63

Navigating feedback can be daunting. In this episode, we dive into the skills of asking for and receiving feedback with intention and grace. Learn the art of crafting your asks to elicit constructive insights and how to gracefully accept the advice given, filter through biases, and grow from the experience. Whether it's refining your creative process or enhancing your professional journey, we share actionable tips on making feedback work for you. Listen now to learn the strategies that...

1 year ago

18 minutes

Good Business

How to deal with business pauses | GB62

Dive into the realities of managing business amidst personal upheavals in this episode. Drawing from the Good Business Incubator community's experiences, we face balancing entrepreneurial demands and life's unpredictable events. Discover strategies for handling both planned and unplanned breaks, from creating financial buffers to building supportive networks. Whether you're currently facing a pause or planning for the future, this episode offers valuable insights and practical advice for main...

1 year ago

20 minutes

Good Business

The problem with having excellent plans | GB61

Ever plan an amazing business move but hit a roadblock? This episode tackles the "pothole" of poor planning for solopreneurs. Learn how to "right-size" your strategy based on your resources and set yourself up for sustainable success. Listen now! For more details, visit illanaburk.com. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana a...

1 year ago

7 minutes

Good Business

When to stick and when to bail | GB60

In this 60th episode, we're diving into a crucial topic for entrepreneurs: knowing when to quit. This episode goes beyond the "stay positive" rhetoric. Host Illana is a pro-quitter and believes quitting strategically is essential for success. Learn a valuable framework to help you decide when to walk away or double down on your endeavors. We'll explore: The difference between quitting and giving up.Identifying when you've learned what you needed from an experience.Recognizing the pressure to ...

1 year ago

12 minutes

Good Business

You might not need a VA after all | GB59

In this episode, we discuss the crucial first steps in hiring and why starting in the wrong place can lead to problems. We explore the difference between what you want and what you actually need, and how to avoid wasting time and energy in the hiring process. Tune in to learn how to make smarter hiring decisions for your business. For more details, visit illanaburk.com. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs,...

1 year ago

14 minutes

Good Business

The most important 15 minutes of any client relationship | GB58

In this episode of The Good Business Podcast, Illana Burk discusses the significance of the first 15 minutes of a client meeting or call in setting the tone, establishing boundaries, and building trust. Learn how to effectively utilize those initial minutes to set expectations and create a clear partnership with the client. For more details, visit illanaburk.com. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creati...

1 year ago

21 minutes

Good Business

Want better clients? Make more mistakes. | GB57

Today’s topic is all about mistakes. Why? Because we all make them and good business means managing the bad AND the good. People tell everyone they know when someone handles a mistake with elegance and class. But if you finish a project limping over a mistake, they ALSO tell everyone you know. Today's episode teaches you how to make mistakes well, so they can work for you instead of against you. For more details, visit illanaburk.com. Good Business is hosted by Illana Burk, CEO of Illana Bur...

1 year ago

23 minutes

Good Business

How to understand strengths and weaknesses | GB56

In this episode, Illana talks about what you can change and what you can't, what things are within your power and what are not, and how to deal with that. So that's our topic and we’re starting by talking about what is a SWOT analysis. Then we'll talk a little bit about what you can do about it, what it means, and then we will wrap up with a little bit about how to understand the resources that are available to you. And how they fit into that bigger picture of you know, what your streng...

2 years ago

9 minutes

Good Business

The Gauntlet | GB55

How do you get through the toughest time in your business without quitting or going crazy? In this episode of The Good Business Podcast, host Illana Burk is back. She introduces the topic of the "Gauntlet," describing it as a stage in business where everything seems to go wrong... over and over again. This phase often occurs during periods of growth when the next steps are unclear. How do you know if you're in it? How do you know when it's gonna end and how do you get out of it...

2 years ago

8 minutes