Starting in the mailroom is more than some movie stereotype for John Geletka, he’s the guy that actually did it. The founder of Geletka+, a full service creative agency in Chicago, IL knows it takes blood, sweat and tears to create things for a living. From his beginnings as an art student from the South Side to creating campaigns for brands. An unconventional path gave him the tools to build dynamic teams and one hell on an agency from the ground up. In this episode, John is going to tell you how he succeeded. Check out John on LinkedIn https://www.linkedin.com/in/johngeletka/ Also, check out Geletka+ https://geletkaplus.com/ In this episode, John is going to tell you how he succeeded.

If you're an executive who thinks they have all the answers, you’re probably wrong. Debra Ceffalio, Founder of Wildwood Communications has guided Senior Leaders for more than 25 years. According to Debra, the best leaders are less concerned with being right and more concerned with creating connection. Learn how they do it in this episode. Check out Debra on LinkedIn https://www.linkedin.com/in/debraceffalio/

One of the job seeker's biggest hurdles is standing out on applications. This week we welcomed Lynn Hazan, a “relationship recruiter” who has spent her career helping her clients best represent themselves. She is a firm believer that it’s not about how often you apply, but where that is going to lead you to your dream role. In this episode Lynn shares her experience in matchmaking applicants to employers and how both sides should be spending their time. Tune in for advice from a seasoned pro! Check out Lynn on LinkedIn! https://www.linkedin.com/in/lynnhazan/

There’s a lot of buzz around one question- “Does AI have what it takes to do my job?”. Annie Rogerson from Artisan Talent had the unique opportunity to test AI capabilities after her copywriter resigned. In this episode we’ll highlight Annie’s experiment using AI as her new copywriter. Her results may shock you, and hopefully soothe that uneasy feeling the question brings. Tune into this episode to learn more! Check out Annie on LinkedIn! https://www.linkedin.com/in/annierogerson/

For marketers, the job search can be a crap shoot. After countless hours chasing job boards and several months applying to random posts, many have nothing to show for it. Ready to stand out from the noise? Marty Gilbert helps candidates land jobs faster by taking a different approach. He shares the play by play on how to do it on this episode! Check out Marty on LinkedIn! https://www.linkedin.com/in/martygilbert/

Did you know that new car smell is bad for you? It’s a result of harmful VOC’s that are being off gassed from manufactured materials. Global Client Success Manager, Leah McInerney is on this week to drop some knowledge on the indivisible dangers of indoor air, and how Allergy Standards Limited is helping manufacturers launch products that support better air quality. Tune in to hear about that and more! Check out Leah on LinkedIn! https://www.linkedin.com/in/mcinerneyleah/

Traffic is down but impressions are up. What’s happening with SEO in the world of AI? From theater kid to Digital Third Coast CEO, Lyndsey Maddox shares her story and why ChatGPT acts like an arrogant, people pleasing intern. Tune in for that and more! Check out Lyndsey on LinkedIn https://www.linkedin.com/in/lyndseykramer/

“Salesperson”. A synonym for sleazy, manipulative and… well dressed? Craig Wortmann, is crushing those stereotypes at his company, Sales Engine and as a professor at the Kellogg Sales Institute. He’s on a mission to change the way the world views sales and help your team succeed. What will it take? Craig shares the answers, plus how losing his leg led to helping others build resilience in their lives. Tune in this episode to hear his story! Check out Craig on LinkedIn! https://www.linkedin.com/in/craigwortmann/

Many smart people are shouting "Search is dead!" but they might not have the whole story. This episode, Andy Crestodina, Co-Founder of Orbit Media, is on to hit you with the facts. We’ll delve into how marketers are adapting to AI. Plus, what does it take to keep and convert your ideal customer on your web page?”. Hear us talk about that and more! Check out Andy on LinkedIn! https://www.linkedin.com/in/andycrestodina/

From selling wooden swords at Renaissance Festivals, to coaching big names on stage, Eva Daniel has taught countless CEOs in public speaking. She understands the high expectations of leaders to present well. With her business, “The Speak Shop” she’s created a playbook to ensure you’ll crush it at the big company speeches, and beyond. Learn how to rise to the occasion and more this episode. Checkout Eva on LinkedIn! https://www.linkedin.com/in/eva-rose-daniel/

Miscommunication within a Fortune 500 can be dangerous. Which begs the question: What makes a good internal communicator? Kaitlyn Pacchini, is a corporate communications leader at McDonald’s and knows a thing or two about what works and what doesn’t. Her secret recipe for success is bringing constant curiosity to every story she tells. Learn what it takes and more in this episode. Check Kaitlyn out on LinkedIn! https://www.linkedin.com/in/kaitlynpacchini/

Microsoft Social Media Strategist, Chad Israel had no idea the impact a Myspace post would have on his career, or becoming an early adopter of AI. Since then, his creative toolbox has been filling up with the new ways to use AI for social and beyond. He walks us through his journey and sneak peek inside his toolbox. Tune in to hear all about it! Make sure to check out Chad on LinkedIn! https://www.linkedin.com/in/chadisrael/

"We'll fail a little bit along the way. We'll probably also succeed too.” Tanu unpacks how to recognize when a product launch is failing. The turn around can be tricky. In a world where time and resources are never enough, what's going to get you ahead is ruthless prioritization. We talk about ways to do that and more! Make sure to check out Tanu on LinkedIn! https://www.linkedin.com/in/tanugrewal/

Are you tracking the right metrics, are you up to date with the latest algorithm changes, and is your social team setup to deliver meaningful ROI? Taylor shares her social media checklist to help you make the right adjustments for the new year. Impress your boss by getting ahead of the curve.

The U.S. only recycles 47% of their aluminum cans! Which begs the question, how do you get more people recycling? Make a cartoon for kids! Jessica Alexanderson is the president of “Recycling is like Magic” which teaches and inspires kids to recycle through their programs, books and now a cartoon series called Heavy Metal Elementary. And here’s something cool – they got the band Pearl Jam to support it. You can find more of Jessica Alexanderson here on linkedin: https://www.linkedin.com/in/scubajess/

"If you don't like change, you're going to like irrelevancy even less." John Crosby tells it like it is for building materials manufacturers trying to figure out how to bridge the gap between their sales and marketing organizations. We talk about how to gain alignment and break through the noise by truly understanding your target audience. Listen and learn! John Crosby is the VP of sales at SANDOW and they focus on growing top-line revenue from a mix of research/insights, marketing, events, and other services and experiences for the architecture and design community. Follow John on LinkedIn here https://www.linkedin.com/in/jcrosby4/

You have to check your ego at the door if you want to run a successful Account Based Marketing (ABM) campaign. That's the first thing Hayley Parr told us after her team ran 47 ABM campaigns in a year. She shares what works, what doesn't and how to get everyone to commit. No small task! Follow Hayley on LI: https://www.linkedin.com/in/hayley-parr-mba-519b4a43/

“This campaign feels like the heartbeat of our entire organization.” Words from a senior leader at Cushman & Wakefield after launching their social selling campaign. Today, we're talking with Laurie Hayes and Oliver Arscott and taking you behind the scenes of a campaign that contributed to winning new business, significantly grew social media engagement and helped marketing leaders bring the soul of the organization to life in a new and exciting way.

Do you have the right agency? And do they make your life easier or are they missing the mark? Speaking of “Marks”, today's guest is B2B marketing veteran Mark Joseph who specializes in helping CMOs select their agencies. In this episode, he's sharing the “Dos and Don’ts” of agency partnerships. You can find Mark at: linkedin.com/in/markmjoseph

"We are becoming the cyborgs that 1980s movies talked about." Marketing Technology Strategist Crystal Washington gives us a glimpse into the future of brand marketing. It turns out that brands will have to change their tune if they want to engage their audience. Follow Crystal on LI https://www.linkedin.com/in/crystalwashington/