Meet Lexi Grant, founder of They Got Acquired, and Carrie Kerpen, founder of The Whisper Group—two powerhouses helping founders rewrite what success looks like when it’s time to sell.
While the startup world glorifies IPOs and billion-dollar exits, the truth is: less than 1% of companies ever IPO and yet thousands of founders sell their businesses every year for six, seven, or eight figures. Those exits? They can be just as life-changing.
In this episode, Lexi and Carrie break down how they’ve helped founders turn profitable, purpose-driven companies into real paydays.
💡 Here’s what you’ll learn in this episode:
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Meet Caitlin Bartley, founder of Cred PR, the 7-figure, all-women agency behind some of the biggest thought leadership events in the world.
When Caitlin came back from Australia with no investors, no plan, and no promise of success, she gave herself one challenge: Can I build something sustainable from scratch?
What started as a one-woman operation with a single client turned into 30,000+ events, an 80% referral rate, and a team of 20 women who’ve scaled Cred entirely on systems, focus, and trust.
In this episode, Caitlin opens up about how she bootstrapped her way to freedom, earning her next move instead of raising for it, and why she believes the most powerful growth engines are built on process and people, not pitch decks.
💡 Here’s what you’ll learn in this episode:
How to Bootstrap Without Burning Out: The financial discipline that turned one client into a 7-figure agency.
How to Systemize Chaos: The “whiteboard moment” that transformed overwhelm into operational flow.
How to Find Your Focus: Why doing one thing exceptionally well made Cred irreplaceable.
How to Build an 80% Referral Engine: The simple rituals that turn great service into predictable growth.
How to Lead with Radical Transparency: The dashboard practice that makes every team member feel like an owner.
If you’ve ever wondered how to scale a service-based business without losing your soul (or your sanity), this episode is your playbook. Caitlin proves you don’t need to out-raise anyone, you just need to out-care, out-focus, and out-systemize them.
🚀 Want more actionable strategies to scale your business? Sign up for our weekly Growth Playbooks—real-world frameworks and tools to help you scale smarter. 👉 Subscribe Here: shegetsshitdone.com/join
🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 Take the Quiz HERE
Meet Laci Hewett, founder of Saltwater Boys Co., the million-dollar kids’ clothing brand that started with a $200 heat press and a single Facebook post.
Laci wasn’t trying to start a business—she was a hospice nurse on maternity leave, craving a creative outlet after years of burnout. But one T-shirt, made for her sons and shared in a mom group, changed everything. That post sold out in 24 hours, brought in $16K in the first month, and quietly planted the seeds of a seven-figure brand built from her kitchen table.
Four years later, Laci’s turned her side project into a profitable, bootstrapped business loved by families nationwide and stocked by retailers across the country. She didn’t do it with ads or investors—she did it with story, systems, and scrappiness.
In this episode, Laci gets real about what it takes to grow a business between nap times and night shifts, how she scaled without losing her peace, and the systems she built to keep her million-dollar brand running smoothly.
💡 Here’s what you’ll learn in this episode:
How to Validate Demand Without Ads: The “community-first” launch method that turned $200 into $16K in 30 days.
How to Turn Lo-Fi Content Into Sales: The behind-the-scenes storytelling that outperformed paid campaigns.
How to Land 30 Wholesale Accounts in 6 Months: The trade show prep and outreach strategy that works even in 2025.
How to Fund Growth Without Investors: The revenue-based financing approach that kept her business 100% founder-owned.
How to Build Systems for Sanity: Her “Fulfillment War Board” that keeps shipping smooth and burnout low.
📄 If you’re ready to go beyond the story and implement the frameworks Laci used to scale from $200 to $1M, subscribe to our Growth Playbooks. You’ll get weekly, actionable frameworks and templates to scale smarter.
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Meet Tracy Lawrence, founder of Chewse, the catering marketplace she scaled from a Word Doc MVP and $10 eFax line to $20M+ in revenue, 300 employees, and $40M raised.
While most founders obsess over tech and funnels, Tracy built Chewse by doing the unscalable—running her first 100 orders manually, walking into restaurants cold, and building trust one relationship at a time. But scaling fast came with a cost: burnout, a failed Series C, and the hardest decision of all—knowing when to let go.
In this episode, Tracy breaks down how she validated demand without tech, scaled a marketplace across multiple cities, built a “love culture” that fueled retention, and what it really looks like to grieve the business you built.
💡 Here’s what you’ll learn in this episode:
How to Validate Demand Before You Build Tech: Why Tracy ran her first 100 orders manually and why manual = insight engine.
The 5 Experiments That Scaled to $20M+: Scrappy tests that compounded into multimillion-dollar growth.
How to Balance Supply + Demand in a Marketplace: Why every city needs a tailored formula, not a copy-paste model.
The “Love Culture” Framework for Teams: How Chewse scaled to 300 employees without losing its soul.
How to Recognize Burnout + Know When to Let Go: Why resentment is the red flag founders can’t ignore.
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.
👉 Join the Growth Playbooks: shegetsshitdone.com/join
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Meet Megan French Dunbar and Helena Fougner - two serial entrepreneurs who’ve raised millions, coached founders through the toughest fundraising climates, and are breaking the silence on a topic too many founders whisper about: sexual harassment while fundraising.
From being propositioned at investor dinners to boundary-testing “meetings” that were never about business, Megan and Helena share the real, raw stories that derail pitches, drain confidence, and add an invisible tax to raising capital as a woman founder. But they don’t just share the problem—they lay out frameworks, scripts, and strategies to protect yourself and call out what the startup ecosystem must do to create accountability.
💡 Here’s what you’ll learn in this episode:
How to Spot Red Flags Before They Escalate: Why your intuition is data and how to act on it in real time.
How to Set Boundaries That Protect You: The exact Meeting Safety Checklist you can copy and paste into invites and emails.
How to Build Pipeline Armor: Helena’s process for running 20–40 meetings in 2 weeks so no single investor holds power over your round.
How to Use Scripts When You Freeze: 5 ready-to-use lines that shut down comments and give you an exit.
What the Ecosystem Must Own: Why it’s not on founders to fix this—and how investors, LPs, and accelerators must step up.
ACCESS HOW TO PREVENT SEXUAL HARASSMENT WHILE FUNDRAISING GUIDE HERE
If you are anyone you know has been sexually harassed or assaulted and needs support:
From Meghan & Helena:
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.
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Meet Nicole Vasquez, serial entrepreneur, connector, and co-founder of Momentum by Design. Nicole has built and sold multiple businesses, from coworking spaces to global tech platforms, all powered by one thing: her network.
While many founders burn themselves out on cold outreach and ads, Nicole built a business flywheel by nurturing authentic relationships that led to sales, partnerships, and high-value opportunities. From casual connections that turned into game-changing deals, to systems that keep her top of mind with the right people, Nicole proves that your network isn’t just “nice to have”, it’s your most underutilized growth channel.
In this episode, Nicole breaks down how to shift your mindset around networking, organize and audit your connections for maximum ROI, and build a relationship-driven flywheel that creates opportunities on repeat.
💡 Here’s what you’ll learn in this episode:
How to Reframe Networking So It Works for You: Why it’s not about being extroverted, and how to make it feel natural.
How to Audit Your Network With Nicole’s 3-Bucket Framework: The simple system to uncover hidden opportunities in your connections.
How to Stay Relevant Without Burning Out: Practical ways to nurture relationships consistently while running your business.
How to Ask Without Being Awkward: The exact email template Nicole uses to get responses.
How to Build a Networking Flywheel That Runs Itself: The system that keeps opportunities flowing without constant outreach.
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join
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Meet Lizmarie Oliveras, my first co-founder EVER.
We didn’t just start a company together, we built a vision from scratch. We were scrappy, driven, and 100% convinced of our vision.
But here’s the thing no one tells you: building a business together is one challenge, but building a partnership that can survive growth, personal changes, and different visions for the future? That’s a whole different game. We hit a point where it was clear - we wanted different things, and pretending otherwise was only going to hurt the business we’d poured ourselves into.
But somewhere along the way, the cracks started showing. Disagreements turned into silence. Trust eroded. Eventually, it didn’t just end, it ended in flames. The kind of split that leaves you questioning everything.
For years, we didn’t talk. But time has a way of softening edges. We found our way back - not as co-founders, but as friends. And with distance, we saw the lessons buried in the wreckage: how we could have built a better foundation, how to spot the signs sooner, and how to end things in a way that doesn’t torch everything in sight.
💡 Here’s what you’ll learn in this episode:
How to Define Your Lanes Early: The Owner Matrix method for clarifying decision-makers, avoiding turf wars, and keeping the business moving.
How to Align on Vision Before It’s Too Late: The 1-Page Vision Doc that keeps you and your co-founder rowing in the same direction—even in rough waters.
How to Spot the Signs It’s Time to Move On: The Founder Alignment Audit that makes hard conversations easier (and less personal).
How to Break Up Without Breaking Your Business: The Exit Framework for leaving with relationships and reputation intact.
How to Preserve Momentum Post-Breakup: Strategies for redistributing responsibilities, communicating with the team, and keeping customers confident.
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join
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Meet Corri McFadden, founder of eDropoff, the former multi-million dollar luxury consignment business that helped pioneer an entire industry. She launched with $36 in her bank account, scaled to national recognition, and even landed a VH1 show. But 15 years later, Corey made the kind of power move most founders are too afraid to make: she walked away.
While most entrepreneurs are trying to scale at all costs, Corey chose clarity over chaos. She exited the business that made her name, not in burnout or bitterness, but with grace, integrity, and intention.
In this episode, Corri breaks down the emotional and tactical blueprint for how to leave a company you built without losing your identity, burning your reputation, or ghosting your team.
💡 Here’s what you’ll learn in this episode:
How to Know When It’s Time to Walk Away: The real signs you’ve outgrown your business (even when revenue is high).
How to Emotionally Detach from Your Founder Identity: The mindset work Corri did to separate her worth from her work.
How to Build a Graceful Exit Plan: The 5-step G.R.A.C.E. framework Corri used to close clean and support her team.
How to Communicate Your Exit Without Burning Bridges: The exact language she used to transition clients and protect her brand.
How to Create Space for What’s Next Without the Pressure to “Build Again”: Why rest and recovery were the smartest next move she made.
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join
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Meet Christine and Jules, co-founders of Bandary, the engineering duo who turned a napkin sketch into a multi–7-figure government consulting firm.
Christine was a single mom in a toxic job, Jules was the more risk-averse operator—but together, they walked away from a broken system to build a business that now lands multi-million dollar government contracts and funds their product development, all without outside capital.
Instead of relying on VC, viral growth hacks, or flashy funnels, they leaned into systems, performance, and government cash flow. Whether you're new to gov contracting or looking to scale smarter, this episode breaks down exactly how they did it—and how you can too.
💡 Here’s what you’ll learn in this episode:
How They Broke Into Gov Contracting as a Sub: The low-risk entry strategy they used to get their foot in the door without massive overhead.
The 5-Step Framework for Landing Big Gov Deals: How to identify, vet, and win the right contracts (and avoid the ones that waste time).
How They Used Gov Contracts to Bootstrap Product: Their hybrid model for funding innovation without investor dollars.
How They Scaled Past 7-Figures with Performance Tracking: The system they use to tie team output to pricing, hiring, and delivery.
How They Eliminate Bottlenecks With Sprint-Based Execution: The framework that aligned their team and freed them up to focus on growth.
📄 Want the step-by-step framework, templates, and tools to implement what you learn in every episode? Subscribe to our Growth Playbooks for weekly, actionable breakdowns that help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join
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Meet Mona Bavar, founder of DLISH, the multi-million dollar premium gifting company that scaled without ads, a sales team, or even inventory.
While most product founders chase traffic and pour cash into ads, Mona took a different route: she went deep, not wide. One thoughtfully curated gift turned into a 750-unit deal with Pfizer—and that one connection unlocked a global client roster including Google, Spotify, and more. Her secret? A high-touch, emotionally intelligent strategy that made every box feel like a love letter and every client feel like a partner.
In this episode, Mona breaks down how she built a lean, global operation, turned EQ into her best CRM, and created luxury-level margins on a bootstrap budget.
💡 Here’s what you’ll learn in this episode:
How 1 Gift Became a 750-Unit Pfizer Deal: The exact moment and mindset that turned a single delivery into a game-changing partnership.
How to Scale Without Paid Ads or a Sales Team: Why corporate gifting became 70% of Delish’s revenue through referrals and repeat clients alone.
How to Use Emotional Intelligence as Your CRM: The system Mona built to drive a 60%+ repeat rate without automation overload.
How to Run a Lean, Global Gifting Operation Without Inventory: The behind-the-scenes model that keeps margins high and overhead low.
How to Sell With Soul (Not Scripts): The consultative, EQ-first sales approach Mona uses to turn clients into evangelists.
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates to get it done, subscribe to our Growth Playbooks. Each week, you’ll get actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join
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Meet Tara Milburn, founder of Ethical Swag, the multi-million dollar product-based business that grew 300% in one year without paid ads, a sales team, or outside funding.
In an industry known for cheap promo products and race-to-the-bottom pricing, Tara built a different kind of company. She used her full-time job to quietly fund and validate her idea, turned a barebones website into a trust-building machine, and scaled her business with clarity, systems, and a values-first approach.
In this episode, Tara breaks down how she used her 9–5 as her first investor, why two customer interviews changed her entire strategy, and how she built a reputation that attracts clients like Yale, HP, and the Jane Goodall Institute, all organically.
💡 Here’s what you’ll learn in this episode:
How to Validate Your Idea Without Quitting Your Day Job: The strategy Tara used to fund and test her business over 8 years before going full-time.
How to Use 2 Simple Questions to Unlock Product-Market Fit: The customer interview framework that helped Tara identify and speak directly to her real buyer.
How to Build Trust That Converts—Without a Sales Team: The systems and certifications that made Ethical Swag the go-to for mission-driven clients.
How to Systematize for Sustainable Growth: The infrastructure that supported 300% growth in a single year—and didn’t burn out her lean team.
How to Attract Aligned Clients With Zero Paid Ads: Why Tara’s site does the selling, and how positioning made her discoverable to brands like AdWeek and Yale.
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.
👉 Join the Growth Playbooks: shegetsshitdone.com/join
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Meet Sandee Kastrul, founder of i.c.stars, the multi-million dollar nonprofit that’s redefining what impact looks like in 2025.
While nonprofits across the country are facing massive funding cuts, Sandee didn’t wait for a lifeline, she built a business. From bootstrapping during the dot-com bust to securing Fortune 500 partnerships, Sandee created a scalable, revenue-generating model rooted in community and driven by strategy.
In this episode, Sandee breaks down how she turned mentorship into a retention tool, created a talent pipeline backed by 100+ CIOs, and positioned i.c.stars as a high-value solution in a market that often treats nonprofits like afterthoughts.
💡 Here’s what you’ll learn in this episode:
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join
OTHER EPISODES TO CHECK OUT:
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Y’all know I keep it real with you and today’s no different.
In this quick update, I’m sharing some updates we’re making on the Get Sh!t Done podcast to better meet this moment we’re all in. Because let’s be honest... this year has already been A LOT.
After hearing from y’all in our latest survey (thank you!), I sat with your feedback and reflected on my own journey too. The result?
We’re expanding how we show up for you with 3 new episode formats I’m so excited about:
✨ Tactical Deep Dives — shorter, straight-to-the-point episodes with real strategies and breakdowns
🫖 Real Talk Roundtables — founders and allies talking through the real sh!t happening in entrepreneurship
🖤 Founder Confessions — raw, taboo stories from the founder journey, shared anonymously or not, but always real
If you’re an expert with tactical receipts, a founder who wants to pull up to a roundtable, or someone who has a story you’ve been holding, I want to hear from you.
👉🏽 Tell your story or share your expertise:
https://form.typeform.com/to/SwCBOOis
💥 ACCESS FREE RESOURCES & JOIN THE GSD CREW:
Take the Traction Quiz → https://form.typeform.com/to/j6LscUHF
Get the Traction Tracker → https://www.shegetsshitdone.com/traction-tracker
Let’s build, grow, and be human together. I can’t wait to bring y’all into this next chapter.
Meet Caitlin Murphy, founder of Global Gateway Logistics, who turned a $23K personal credit line, no outside funding, and a single vendor relationship into a $12M+ global freight-forwarding business. In an industry most founders overlook like logistics, Caitlin built a resilient, systems-driven company that scales smart..
In this episode, Caitlin shares her exact playbook for how she bootstrapped a capital-intensive business, built trusted global partnerships, and walked away from a million-dollar client to make space for better revenue.
💡 Here’s what you’ll learn in this episode:
How to Bootstrap Big: Why Caitlin maxed out her credit cards to fund her first shipment and how she got to $1M in year 1.
How to Build in 'Unsexy' Industries: Freight isn’t sexy but the money is, honey. Learn how to spot overlooked opportunities and own your niche.
How to Replace a Toxic Million-Dollar Client: The hard decision that led to better revenue, better alignment, and scalable growth.
How to Systemize for Scale: The exact steps Caitlin took to document processes, empower her team, and build resilient operations.
How to Tariff-Proof Your Business: Real talk on global supply chains and the overlooked federal tools that help you mitigate risk.
Whether you’re early-stage or already scaling, Caitlin’s story is a masterclass in building big without outside capital—and doing it your way.
📄 Want to put this into action?
Get the full Growth Playbook from this episode with templates, tools, and frameworks to scale your business smarter so you can get sh!t done and get results.
👉 shegetsshitdone.com/join
Meet Liz Giorgi, co-founder and CEO of Soona, the tech-enabled content studio that’s helped thousands of eCommerce brands level up their visual content—without the agency overhead. Liz didn’t start with VC money or a big team. She bootstrapped her way to $1M in 11 months and kept the momentum going with over 40% year-over-year growth, scaling to 8-figures by doing what most founders avoid: the unscalable, unsexy work that actually builds a business.
In this episode, Liz breaks down the exact strategies that helped her turn a founder-led experiment into a scalable platform used by top DTC brands. From one pricing test that unlocked explosive growth to the sales system that helped her scale beyond $10M—this convo is packed with real, no-BS lessons.
💡 Here’s what you’ll learn in this episode:
How to Build an Email List with Founder-Led Content: The scrappy vlog that turned early traction into 4,000+ subscribers.
How One Pricing Shift 10x’d Customer Adoption: The $39 test that helped Soona hit $1M in under a year.
How to Build a Sales System Without a Sales Team: The 3-part strategy that helped Soona grow beyond $10M.
Why Going All-In on AI Backfired—And How Liz Recovered: Lessons on when to innovate, when to pivot, and how to protect your ROI. Check out how they approach AI now: https://soona.co/ai
How to Build a Culture of Experimentation: Why testing even the smallest things (like button placement) can 2x conversions.
Whether you're trying to hit your first million or scale past eight, Liz’s journey is a blueprint for building smarter, scaling leaner, and staying in your zone of genius.
📄 Ready to go from idea to execution? Subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies from founders who are actually getting sh!t done.
👉 Join our Growth Playbooks here: shegetsshitdone.com/join
Meet Lisa Curtis, founder of Kuli Kuli, the superfood company that went from a Peace Corps idea and $2K in savings to raising $14M+ and landing on the shelves of 11,000+ stores across the U.S.
Lisa didn’t come from the food industry. She didn’t have a network or a fancy launch budget. But she built a business that cracked into Whole Foods, scaled to $1M in revenue per employee, and turned “nos” into million-dollar checks, all through scrappy execution and relentless follow-up.
In this episode, Lisa breaks down how she crowdfunded $53K to fund her first production run, built a data-backed retail pitch that got Whole Foods to say yes, and scaled a lean team that delivered big results before learning (the hard way) how to scale without burning out.
💡 Here’s what you’ll learn in this episode:
How to Turn $2K into $53K with Crowdfunding: The simple but strategic campaign that launched a movement and validated product-market fit.
How to Get Into Retail Without a Broker: The exact data and story she used to get Whole Foods to take a bet on her early.
How to Raise $14M+ (Even If You’re Not Connected): The follow-up system that turned a 4-year ghost into a $2M investor.
How to Hit $1M Per Employee (and Why She Had to Rethink It): The trade-offs of scaling lean—and what she’s doing differently now.
How to Build a Repeatable Sales Process to Land 11,000 Stores: Why “charming harassment” works and how to follow up without being annoying.
Whether you’re launching a product or scaling to retail, Lisa’s journey proves you don’t need a head start—you just need strategy, scrappiness, and consistency.
📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.
👉 Join our Growth Playbooks here: shegetsshitdone.com/join
Meet Amy Giggey, founder of Talent to Team, the HR consultancy helping early-stage companies build lean, high-performing teams without the burnout.
After leaving a demanding corporate role—and navigating a divorce and solo parenting, Amy bootstrapped her way to a 6-figure year one and scaled to $3M using a fractional talent model that works with your business, not against it.
In this episode, Amy breaks down her growth playbook for building a profitable, values-aligned service business while creating space for real life. From team strategy to systems that scale, she shares how to lead with clarity, hire intentionally, and grow without losing your mind (or your margins).
💡 Here’s what you’ll learn in this episode:
Whether you’re growing a service business or scaling a startup, Amy’s real-talk strategy will help you clean up your org chart, lead with less stress, and build a business that actually works for you.
📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.
👉 Join our Growth Playbooks here: shegetsshitdone.com/join
Meet Yulkendy Valdez (Forefront) and Samantha Pratt (ClickEngage), two powerhouse founders who built edtech companies rooted in impact, raised capital, got the accolades and still chose to shut it all down. Why? Because scaling the wrong thing isn’t success, it’s burnout. And in this radically honest episode, they break down how walking away became the biggest power move of their entrepreneurial journeys.
In this episode, Yulkendy and Samantha unpack the hidden truths behind what it really looks like to build a startup as women of color, the traps of raising capital too early, and how they’re now building aligned businesses on their own terms.
💡 Here’s what you’ll learn in this episode:
How to Know When to Shut It Down: Why staying misaligned is riskier than pivoting—and the gut checks that helped them decide.
Why You Don’t Need to Raise: How they got caught in the funding hamster wheel, and why most businesses shouldn’t chase VC dollars.
How to Reclaim Your Vision: The exercises they used to reconnect with purpose after losing themselves in other people’s playbooks.
How to Redefine Success: What it looks like to build a business around your values, your energy, and the impact you actually want to have.
How to Exit With Integrity: Real talk on navigating shutdowns, honoring your customers, and preserving your peace.
Whether you’re pivoting, scaling, or rethinking everything, this episode is your permission slip to define success on your terms—and get sh!t done your way.
📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.
👉 Join our Growth Playbooks here: shegetsshitdone.com/join
Meet Elena Valentine, founder of Skill Scout, the video storytelling company on a mission to humanize the modern workplace. Elena didn’t just survive one of the biggest economic shocks of our generation—she led through it with clarity, conviction, and zero layoffs, even after losing 50% of her company’s revenue overnight.
In this episode, Elena breaks down her growth playbook for how to lead through chaos, scale without compromising your values, and build a people-first company that lasts. This is one of the most honest, real-talk convos we've ever had about what it actually looks like to run a business during a crisis—and why sometimes the best growth comes from standing still.
💡 Here’s what you’ll learn in this episode:
How to Lead When Sh*t Hits the Fan: Why Elena chose people over panic—and how it paid off.
How to Build a Survival + Impact Scoreboard: Track the metrics that actually matter in uncertain times.
How to Stay in Your Profit Zone: Why focus is your most scalable asset—and how to protect it.
How to Say No to the Money (and Mean It): The mindset shift that helped Elena return VC checks and reclaim her power.
How to Evolve Your Brand During a Crisis: Use disruption as a launchpad for your next chapter.
Whether you’re riding high or bracing for the next dip, Elena’s strategies are a masterclass in what it means to lead with courage, integrity, and Big Vag Energy.
📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.
👉 Join our Growth Playbooks here: shegetsshitdone.com/join
Meet Jenna Huntsberger, founder of Whisked, the bootstrapped cookie company that scaled from a $35K farmers market side hustle to a 7-figure, vertically integrated CPG brand—now in over 100+ stores, with 60%+ gross margins and zero outside capital.
In this episode, Jenna breaks down her growth playbook for building a profitable food business without investors, distributors, or sacrificing control. From baking in a shared kitchen to owning her own facility and delivery fleet, Jenna shows how scrappy strategies and smart systems can unlock sustainable scale—even in one of the toughest industries around.
💡 Here’s what you’ll learn in this episode:
How to Validate Before You Scale: Use local channels and real-time feedback to prove product-market fit before investing big.
How to Protect Margins with Vertical Integration: Learn how owning your production and delivery can give you control and cut costs.
How to Navigate Ingredient Cost Spikes: Jenna’s shrinkflation strategy kept customer retention high—without raising prices.
How to Bootstrap with Intention: Fund your business with cashflow from side gigs and reinvest into growth—Jenna shares her 3-tier budget framework.
How to Scale Without a Distributor: Build real relationships with store buyers and close deals through direct outreach.
Whether you're a product-based founder, a CPG entrepreneur, or a small biz owner looking to grow without giving away equity—Jenna’s story is a must-listen. It’s the tactical and transparent blueprint we all need for scaling smart, staying profitable, and owning the path forward.
📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.
👉 Join our Growth Playbooks here: shegetsshitdone.com/join
