Today I am joined by my friend Aarti Parmar. Aarti works with businesses to build authentic and meaningful brands that help them achieve their goals through an empowering and collaborative process of brand strategy, coaching and brand design. She's combined her branding expertise with personal performance coaching, which is an unusual thing to do, and offers her a fantastic USP. Aarti allows her clients to have a much more mindful and intentional approach when it comes to recognis...

Today's episode is a repurposed webinar that I did with Small Business Britain and BT Skills For Tomorrow. #TheContentWaterfall, which many of you will be familiar with by now, is a repurposing methodology that we use here at my marketing agency Brandlective. In this podcast, I have followed this process by stripping off the audio from the webinar and sharing it here with you.Do you play it safe or take risks with disruptive marketing messages? If your social media accounts and marketin...

Today I am joined by Marina Conway-Gordon. A content coach who shows brand leaders and teams how to articulate the real beating heart of the brand online, and how to start talking about the things that really matter to their community.In late 2018 Marina founded The Real Life of Brands. A Content Consultancy and Media Production Company, which helps brand leaders to raise their profile in an authentic way, using content that highlights real themes and stories. With previous years spent ...

What is a SWOT Analysis?SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is a technique for assessing these four aspects of your business.You can use SWOT Analysis to make the most of what you've got, to your organisation's best advantage. You can reduce the chances of failure, by understanding what you're lacking, and eliminating hazards that would otherwise catch you unawares.Better still, you can start to craft a strategy that distinguishes you from your c...

This documentary from Jeff Orlowski explores how addiction and privacy breaches are features, not bugs, of social media platforms. It calls for an overhaul of big tech business models and ending online corporate surveillance. 2020 has underscored just how much we rely on technology to connect, learn, organise, and live our lives. But the business model of big tech poses an unprecedented threat to our human rights - harvesting and monetising the data of a third of the world’s popula...

In today's episode, host, Stacey Kehoe shares notes from a webinar on the 7 Marketing Mistakes You are Probably Making (and how to avoid them).Your target market is too broadFailing to understand want vs. NeedMarketing on all the wrong channels allowing your competitors to lead Not tracking metricsConfusing tactics with strategyNo compelling messagePrevious Podcast Episodes Referenced in this recording:Which Metrics Should I Be Tracking?The Content Waterfall Process: Repurposing to ...

Today, I am joined by Rupal Patel, who helps women founders start, scale and supercharge their businesses through events, workshops, and a community, where founders come together to support each other practically, and intangibly. It's called Entreprenora. It's a different type of community because Rupal works to nurture the whole founder, not just their business, and helps members crystallize their vision, find and communicate their voice, amplify their visibility and own their value. All whi...

DescriptionToday I am joined by Cheryl Laidlaw, who is hugely passionate about making technology accessible and enjoyable to small businesses. But as we know, sadly, a lot of people find it very confusing and overwhelming, which is what led her to starting her 'Website In A Day' brand. Cheryl brings brands to life by giving a responsive website planned and live, all in one day. Cheryl was awarded the Small Business Sunday by Theo Paphitis Award in 2018. She was also shortlisted as...

In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.But what, exactly, should you be measuring?Sales RevenueCost Per LeadCustomer Lifetime ValueTraffic-to-Lead RatioLead-to-Customer RatioLanding Page Conversion RatesOrganic TrafficSo...

Paul Dunn is a 4-time TEDx speaker. He is a Senior Fellow in one of the World's Leading Think Tanks and consults to and mentors leading-edge businesses around the world. He has built, and sold businesses, and his training programs have been used by an estimated 226,000 companies around the world and he continues to push the boundaries.He has been featured in Forbes Magazine alongside Sir Richard Branson in a global piece on 'disrupters' in business.But Paul is here to talk to me today as...

In today's episode, Podcast Host and Author, Stacey Kehoe, does a 'Live Read' of her Amazon #1 Best Selling Book, Get Online. Many businesses still operate offline, honouring traditional business methods and utilising personal relationships. 🙋 This works to a point but what happens when your market becomes saturated? 🙋 What does it mean for your business when you're forced into #lockdown and have no digital footprint?🙋 How can you continue to reach your business objectives with...

In this podcast episode, Simon Zutshi discusses how he has used digital marketing in the world of property. Simon, has been investing in property since 1995 and became financially independent at the age of 32. He is the author of Best Seller “Property Magic” and Founder of the property investors network (pin), the original and largest networking event in the UK.We really get into how important it is to raise your profile to invest in all methods of marketing particularly right now!...

As the audience for podcasts continues to grow, there has never been a better time to start a podcast for your business or a personal hobby. Podcasts are a great way to build a genuine connection with your audience. Instead of the fractured connection you make through social media, podcasts allow you to engage your audience with unique long-form content. And podcasts are more convenient than blog posts: people can listen to podcasts while driving, working out, or just doing chores around...

We are (still) often asked what content marketing is, how brands truly find success with it - and how to get started.Rachel Akiboye from digital marketing agency Brandlective throws some of the following questions at Stacey Kehoe in today's episode:Why are companies using content marketing? What are the benefits?How do we convince the management team that content marketing works?What is The Content Waterfall process?Why are some companies successful with content marketing, while others are no...

Social media has rightly taken the throne in the world of marketing because for many businesses it’s the key catalyst for brand growth.If done right, it’s domino-effect can create waves of positivity for many businesses to boost brand awareness and increase conversions to improve company profits.Promoting your brand through social media is therefore vital to businesses, but getting your content on these channels isn’t what gets you the sales. The key to becoming a successful social media user...

Are you a confused business owner? There is something in this interview for everyone! I Interview Andrew Hawkins who teaches 360 business owners worldwide online or in the classroom how to market and automate their businesses primarily using the Infusionsoft business automation platform.

Who doesn’t want to improve their productivity and lower their outgoing costs? We talk through how business process automation can be used to automate your business, increase worker productivity and lower operational costs.Resources:Zapier - The Ultimate Automation HackPodio - Brandlective CRMWordpress - Website SoftwareQuickbooks Online - Accounting SoftwareInfusionsoft - Email MarketingMailchimp - Email MarketingGrammarly - Copywriting Spellcheck / GrammarGmail Snippits The Vault Contact In...

Jody Raynsford of Hello Genius is an author of The Industry Disruptor Programme and The Engagement Formula, speaker, sales copywriter, marketer, podcaster and serial writer of lists that are far too long. He had an interesting career in journalism interviewing actors and directors and then running long-distance races in the Sahara, and the Alps before he decided that wasn’t painful enough and so moved into marketing where he soon gained a reputation for consistently writing best-sellers in th...

Founder of The Business of Stories, and co-author of the Amazon No.1 best-seller Fit For Purpose Leadership with her chapter, Why Great Leaders Need To Be Great Storytellers, Susan Payton joins The Vault on how she helps businesses articulate themselves through power of storytelling in business, why it's so important and why it works. Susan is also pleased to offer free access to her online training on the 7 steps to crafting a killer brand story that instantly resonates with your dream clien...

In this episode, I speak to Sara Milne Rowe who works alongside CEOs, senior leaders and their teams, often in high challenge situations to connect with their strengths, deliver exceptional performance, take others with them and get the results they want across a wide range of industries Worldwide. Sara Milne Rowe’s book, 'The SHED Method: Making Better Choices When It Matters' (Published by Penguin Jan 2018), is based on her unique methods and practices. Useful links f...