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Get a Sound Check for Your Funny Bone with Free Audiobook
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2000 episodes
1 month ago
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Download 3 full audiobooks of your choice free at https://hotaudiobook.com/free

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Investing
Business
Episodes (20/2000)
Get a Sound Check for Your Funny Bone with Free Audiobook
Stop Selling and Start Leading: How to Make Extraordinary Sales Happen - Barry Z. Posner
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Title: Stop Selling and Start Leading: How to Make Extraordinary Sales Happen
Author: Barry Z. Posner
Narrator: Jim Denison
Format: Unabridged
Length: 5:18:11
Language: English
Release date: 06-12-2025
Publisher: Ascent Audio
Genres: Business & Economics, Management & Leadership

Summary:
In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly universal agreement on the need for creating value in every step of the buyer's journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them—and more likely to buy from them. In Stop Selling & Start Leading, you'll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mind-set, and in the sales role itself, is the key to boosting your overall sales effectiveness. ● Inspire, challenge, and enable buyers ● Change your behavior to build trust and increase sales ● Step into your leadership potential ● See yourself the way your buyers do When you're aiming for quota attainment and real connections with buyers, this book gives you the confidence and skills you need.
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4 months ago
5 hours 18 minutes 11 seconds

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7 Secrets of Neuron Leadership: What Top Military Commanders, Neuroscientists, and the Ancient Greeks Teach Us about Inspiring Teams - W. Craig Reed
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Title: 7 Secrets of Neuron Leadership: What Top Military Commanders, Neuroscientists, and the Ancient Greeks Teach Us about Inspiring Teams
Author: W. Craig Reed
Narrator: Ray Greenley
Format: Unabridged
Length: 10:00:00
Language: English
Release date: 12-31-2024
Publisher: Ascent Audio
Genres: Business & Economics, Management & Leadership

Summary:
Leadership techniques backed by the world's most effective teams The 7 Secrets of Neuron Leadership offers a diverse collection of wisdom and practical knowledge to help you build and lead your most effective team yet. Written by a former US Navy diver, this book draws from the author's experiences and beyond to reveal key truths about the nature of teamwork, and expose the core of effective team leadership. You'll go back to ancient Greece to discover the nine personality types and the seven types of love that form the foundation of human interaction, and learn how to use this wisdom as a scaffold for communication within your own team. You'll mine the latest neuroscience research as you delve into the Triune Brain and personality neurotransmitters, and explore the biological hardwiring that can be finessed and focused to achieve results. Throughout, you'll gain insightful perspective from military and business leaders about what does—and doesn't—work in the real world; discussions with a former head of NASA, a Deputy Secretary of Defense, Navy SEAL officers, two Secretaries of the Navy, and dozens of CEOs, executives, researchers, and renowned world leaders provide invaluable advice backed by a track record of success.
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10 months ago
10 hours

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Predictive Edge: Outsmart the Market using Generative AI and ChatGPT in Financial Forecasting - Alejandro Lopez-Lira
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Title: Predictive Edge: Outsmart the Market using Generative AI and ChatGPT in Financial Forecasting
Author: Alejandro Lopez-Lira
Narrator: Andrew Joseph Perez
Format: Unabridged
Length: 7:30:00
Language: English
Release date: 12-10-2024
Publisher: Ascent Audio
Genres: Business & Economics, Accounting & Finance

Summary:
In The Predictive Edge: Outsmart the Market Using Generative AI and ChatGPT in Financial Forecasting, renowned AI and finance researcher Dr. Alejandro Lopez-Lira delivers an engaging and insightful new take on how to use large language models (LLMs) like ChatGPT to find new investment opportunities and make better trading decisions. In the book, you'll learn how to interpret the outputs of LLMs to craft sounder trading strategies and incorporate market sentiment into your analyses of individual securities. In addition to a complete and accessible explanation of how ChatGPT and other LLMs work, you'll find: ● Discussions of future trends in artificial intelligence and finance ● Strategies for implementing new and soon-to-come AI tools into your investing strategies and processes ● Techniques for analyzing market sentiment using ChatGPT and other AI tools A can't-miss playbook for taking advantage of the full potential of the latest AI advancements, The Predictive Edge is a fully to-date and exciting exploration of the intersection of tech and finance. It will earn a place on the bookshelves of individual and professional investors everywhere.
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10 months ago
7 hours 30 minutes

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Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns, Updated and Revised - John C. Bogle
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Title: Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns, Updated and Revised
Author: John C. Bogle
Narrator: Barry Abrams
Format: Unabridged
Length: 5:45:00
Language: English
Release date: 12-10-2024
Publisher: Ascent Audio
Genres: Business & Economics, Accounting & Finance

Summary:
The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500. While the stock market has tumbled and then soared since the first edition of Little Book of Common Sense was published in April 2007, Bogle's investment principles have endured and served investors well. This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as in its predecessor. Bogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing. A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. Bogle shows you how to make index investing work for you and help you achieve your financial goals, and finds support from some of the world's best financial minds, including Warren Buffett, Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale's David Swensen, Cliff Asness of AQR, and many others.
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10 months ago
5 hours 45 minutes

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Thin Book of Trust, Third Edition: An Essential Primer for Building Trust at Work - Charles Feltman
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Title: Thin Book of Trust, Third Edition: An Essential Primer for Building Trust at Work
Author: Charles Feltman
Narrator: Johnny Heller
Format: Unabridged
Length: 2:30:00
Language: English
Release date: 12-03-2024
Publisher: Ascent Audio
Genres: Business & Economics, HR & Office Administration

Summary:
Bestselling author Charles Feltman updates his business classic, The Thin Book of Trust, with new resources and tools to build trust in the post-pandemic world. Feltman's phenomenal bestseller with almost 100,000 copies sold across two editions outlines in a very simple and quick way the art of building trust between people in organizations as a core essential workplace competency. The updated Thin Book of Trust offers a framework that supports trust building as a workplace competency. It is based on the idea that building trust is a competency, a set of skills that can be learned, improved, and practiced. It will help you continuously improve your ability to build and maintain trust with others. It can also help you create and contribute to a high-trust culture at work. The third edition includes a new study guide. Charles Feltman says: 'Whether you lead others, contribute individually, or serve as a coach, consultant, facilitator, HR or OD professional, your ability to generate and sustain strong trust is critical to the success and well-being of your enterprise. It is my hope this new edition serves you well in becoming an exceptional trust-builder.'
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11 months ago
2 hours 30 minutes

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Influence Without Authority, 3rd Edition - Allan R. Cohen
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Title: Influence Without Authority, 3rd Edition
Author: Allan R. Cohen
Narrator: Mitch Crawford
Format: Unabridged
Length: 12:00:00
Language: English
Release date: 11-26-2024
Publisher: Ascent Audio
Genres: Business & Economics, Management & Leadership

Summary:
Influence Without Authority is the classic guide to getting what you need from people you don't control. This book introduces the Exchange Model, in which you get what you need by offering something of value in return. The key lies in knowing what the other person values—that's their 'currency,' and it's your immediate tool for coaxing their cooperation. This book shows you how to implement the Exchange Model at the personal, team, and organizational level to raise the bar for performance and leadership. This new third edition has been updated reflect the changing face of the workplace, and includes new examples and information on geographically dispersed virtual teams. ● Get what you need from the people who have it through mutual exchange ● Think in terms of interest, and pinpoint the 'currencies' other people trade in ● Apply the Exchange Model across entire organizations to lead major change The ability to influence those not under your authority is becoming ever more valuable. Influence Without Authority provides a proven model for success in this new environment, with expert guidance for real-world application.
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11 months ago
12 hours

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Defensive Security Handbook: Best Practices for Securing Infrastructure (2nd Edition) - Amanda Berlin
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Title: Defensive Security Handbook: Best Practices for Securing Infrastructure (2nd Edition)
Author: Amanda Berlin
Narrator: Teri Schnaubelt
Format: Unabridged
Length: 10:00:00
Language: English
Release date: 11-26-2024
Publisher: Ascent Audio
Genres: Science & Technology, Computers

Summary:
Despite the increase of high-profile hacks, record-breaking data leaks, and ransomware attacks, many organizations don't have the budget for an information security (InfoSec) program. If you're forced to protect yourself by improvising on the job, this pragmatic guide provides a security-101 handbook with steps, tools, processes, and ideas to help you drive maximum-security improvement at little or no cost. Each chapter in this book provides step-by-step instructions for dealing with issues such as breaches and disasters, compliance, network infrastructure, password management, vulnerability scanning, penetration testing, and more. Network engineers, system administrators, and security professionals will learn how to use frameworks, tools, and techniques to build and improve their cybersecurity programs. This book will help you plan and design incident response, disaster recovery, compliance, and physical security; learn and apply basic penetration testing concepts through purple teaming; conduct vulnerability management using automated processes and tools; and use IDS, IPS, SOC, logging, and monitoring. You'll also bolster Microsoft and Unix systems, network infrastructure, and password management; use segmentation practices and designs to compartmentalize your network; and reduce exploitable errors by developing code securely.
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11 months ago
10 hours

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Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture, 3rd Edition - Breanne O. Reeves
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Title: Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture, 3rd Edition
Author: Breanne O. Reeves
Narrator: Steve Menasche
Format: Unabridged
Length: 6:00:00
Language: English
Release date: 11-26-2024
Publisher: Ascent Audio
Genres: Business & Economics, Sales & Retail

Summary:
In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry. Nordstrom believes that the employee experience determines the customer experience, and that when you attract and reward people who are comfortable in a service-oriented culture, then everyone succeeds—both individually and collectively. No wonder Nordstrom is one of only five companies to make Fortune's 'Best Companies to Work For' and 'Most Admired' lists every year since those surveys have been taken. With new interviews from senior Nordstrom executives and family members, the book explains how to successfully respond to today's time-crunched customers who demand a convenient, seamless, personal experience across all channels. Nordstrom gives its frontline people all the digital tools necessary to satisfy the customer—and your organization must do the same, if it wants to adapt. The authors show what it takes to earn brand loyalty, lead through change and uncertainty, and combine extraordinary brick-and-mortar with online experiences.
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11 months ago
6 hours

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Engineering Leader: Strategies for Scaling Teams and Yourself - Cate Huston
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Title: Engineering Leader: Strategies for Scaling Teams and Yourself
Author: Cate Huston
Narrator: Kate Zane
Format: Unabridged
Length: 14:00:00
Language: English
Release date: 11-12-2024
Publisher: Ascent Audio
Genres: Business & Economics, Management & Leadership

Summary:
Great engineers don't necessarily make great leaders—at least, not without a lot of work. Finding your path to becoming a strong leader is often fraught with challenges. It's not easy to figure out how to be strategic, successful, and considerate while also being firm. Whether you're on the management or individual contributor track, you need to develop strong leadership skills. This practical book shows you how to become a well-rounded and resilient engineering leader. ● Understand what it means to be the driving force behind your career ● Learn how to self-manage and avoid the pitfalls that many newer managers face ● Establish evolving practices and structures to best scale your team ● Define the impact of your team and its core mission and values
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11 months ago
14 hours

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5% Rule of Leadership: Using Lean Decision-Making to Drive Trust, Ownership, and Team Productivity - Anil K. Singhal
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Title: 5% Rule of Leadership: Using Lean Decision-Making to Drive Trust, Ownership, and Team Productivity
Author: Anil K. Singhal
Narrator: Keyonni James
Format: Unabridged
Length: 6:00:00
Language: English
Release date: 11-12-2024
Publisher: Ascent Audio
Genres: Business & Economics, Management & Leadership, HR & Office Administration

Summary:
Maintain focus on the first, critical 5% of any project and multiply your results In The 5% Rule of Leadership: Using Lean Decision-Making to Drive Trust, Ownership, and Team Productivity, veteran technology leader and executive Anil Singhal delivers a transformative approach to project management and company leadership. He explains how to focus your efforts on the first, critical stages of any project or initiative to multiply your results and efficacy, delegating the rest to their capable team. The book is a blueprint for building resilient organizations, departments, teams, and projects that can withstand today's unpredictable and volatile environment. You'll learn to avoid micromanagement and maintain your focus on the big, strategic picture, while a well-managed team brings you the results you need. You'll also find: ● Strategies for determining how to properly set priorities and satisfy employees, customers, and shareholders ● Techniques for building trust amongst your workforce, your leadership, and other stakeholders ● Myth-busting advice that blows up misleading and counterproductive habits held by businesspeople and leaders around the world
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11 months ago
6 hours

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Leading Winning Teams: How Teamwork, Motivation, and Strategy Achieve Big League Success - Trent Clark
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Title: Leading Winning Teams: How Teamwork, Motivation, and Strategy Achieve Big League Success
Author: Trent Clark
Narrator: Tom Beyer
Format: Unabridged
Length: 7:00:00
Language: English
Release date: 11-12-2024
Publisher: Ascent Audio
Genres: Business & Economics, Management & Leadership

Summary:
What do a Formula One driver, a center for the New England Patriots, and a Major League Baseball agent have in common? All achieved success in their sporting career and in life, translating the lessons they'd learned in elite racing, football, and baseball respectively to the world outside of elite athletics. In Leading Winning Teams, veteran Major League Baseball coach and internationally recognized speaker Trent Clark delivers an inspirational and exciting new discussion of how to build and lead a winning organization. You'll dive deep into insightful lessons on leadership, teamwork, motivation, strategy, and more as you explore how to overcome the challenges and adversity that lie on the road to ultimate victory and success. The author offers interviews with and stories from a wide variety of sporting and business legends, including Chad Curtis, Mark Shapiro, Marques Ogden, Ann Gaffigan, and others. Drawing on the real-life experiences of people who faced daunting setbacks before ultimately realizing their dreams, he explains how to navigate the challenges in your own life and use them as fuel for building the future you've always wanted for yourself and your team.
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11 months ago
7 hours

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Digitally Curious: Your Simple Guide to Navigating the Future of AI and Beyond - Andrew Grill
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Title: Digitally Curious: Your Simple Guide to Navigating the Future of AI and Beyond
Author: Andrew Grill
Narrator: Graham Mack
Format: Unabridged
Length: 8:30:00
Language: English
Release date: 11-04-2024
Publisher: Ascent Audio
Genres: Business & Economics, Science & Technology, Business Development, Computers

Summary:
In Digitally Curious, futurist, speaker, and technology trends expert Andrew Grill delivers an easy-to-follow and incisive discussion of current and future technologies, as well as how leading companies are deploying them. The author examines critical business concepts, like the future of work, from a technical and human-centric point of view and how Artificial Intelligence will impact us at work and in society. He includes a broad range of relevant technologies and platforms, offering examples that will be immediately relevant to any industry and business. Digitally Curious offers recent and relevant examples via accessible and revealing interviews with global business leaders from various fields. The book also provides actionable insights and end-of-chapter takeaways; complimentary access to a companion website created and updated by the author, a thirty-year veteran of technology and business; and immediately applicable steps you can implement right away to create positive change in your business. Digitally Curious is perfect for managers, executives, board members, and other business leaders. It is the ideal resource for anyone looking for a simple and straightforward explanation of how new and upcoming tech and digital trends will impact you at work and in broader society.
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12 months ago
8 hours 30 minutes

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Long-Distance Leader, Second Edition: Revised Rules for Remarkable Remote and Hybrid Leadership - Kevin Eikenberry
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Title: Long-Distance Leader, Second Edition: Revised Rules for Remarkable Remote and Hybrid Leadership
Author: Kevin Eikenberry
Narrator: Daniel Henning
Format: Unabridged
Length: 6:30:00
Language: English
Release date: 10-29-2024
Publisher: Ascent Audio
Genres: Business & Economics, Management & Leadership, HR & Office Administration

Summary:
When The Long-Distance Leader was first published, it was pre-pandemic and remote work was in its infancy with 30% of managers leading at a distance—now that number is well over 50%. As more organizations adopt a remote workforce, the challenges of leading at a distance become more urgent than ever. The cofounders of the Remote Leadership Institute, Kevin Eikenberry and Wayne Turmel, show leaders how to guide their teams by recalling the foundational principles of leadership whether their teams are remote, hybrid, coworking, or something entirely new! The authors' 'Three-O' Model refocuses leaders to think about outcomes, others, and ourselves—elements of leadership that remain unchanged, whether employees are down the hall or halfway around the world. By pairing it with the Remote Leadership Model, which emphasizes using technology as a tool and not a distraction, leaders can navigate the terrain of managing teams wherever they are. This second edition features updated exercises that ensure projects stay on track, keep productivity and morale high, and build lasting relationships, along with a new chapter on hybrid workplaces.
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1 year ago
6 hours 30 minutes

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Wealth of Well-Being: A Holistic Approach to Behavioral Finance - Meir Statman
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Title: Wealth of Well-Being: A Holistic Approach to Behavioral Finance
Author: Meir Statman
Narrator: David Colacci
Format: Unabridged
Length: 10:30:00
Language: English
Release date: 10-29-2024
Publisher: Ascent Audio
Genres: Business & Economics, Personal Finance, Accounting & Finance

Summary:
Unravel the complex relationship between finances and life well-being In A Wealth of Well-Being: A Holistic Approach to Behavioral Finance, Professor Meir Statman, established thought leader in behavioral finance, explores how life well-being, the overarching aim of individuals in the third generation of behavioral finance, is underpinned by financial well-being, and how life well-being extends beyond financial well-being to family, friendship, religion, health, work, and education. Combining recent scientific findings by scholars in finance, economics, law, medicine, psychology, and sociology with real-life stories at the intersection of finances and life, this book allows listeners to clearly see how finances are intertwined with life well-being. In this book, listeners will learn: ● How dating, marriage, widowhood, and divorce are all affected by finances and affect them ● Why the relationship between parents, grandparents, children, and friends changes as finances fluctuate ● How finances affect choices of education, such as colleges, and how these choices vary across different cultures around the world
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1 year ago
10 hours 30 minutes

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AI + The New Human Frontier: Reimagining the Future of Time, Trust + Truth - Erica Orange
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Title: AI + The New Human Frontier: Reimagining the Future of Time, Trust + Truth
Author: Erica Orange
Narrator: Suzie Althens
Format: Unabridged
Length: 7:00:00
Language: English
Release date: 10-29-2024
Publisher: Ascent Audio
Genres: Business & Economics, Non-Fiction, Science & Technology, Social Science, Business Development, Computers

Summary:
AI + The New Human Frontier: Reimagining the Future of Time, Trust + Truth by Erica Orange, a renowned futurist, offers a compelling exploration of generative AI's potential to enhance human creativity rather than replace it. This pivotal book navigates how AI tools will help shape the human experience, and aid in augmenting human ingenuity and imagination. The author eloquently argues that the essence of human intelligence—our curiosity, critical thinking, empathy, and more—is not only irreplaceable but will become increasingly valuable as AI evolves to take on routine tasks. AI + the New Human Frontier is a clarion call for embedding trust, human oversight and judgment into AI development, ensuring that the technology amplifies our most human capabilities. At a time when the lines between what is real, fake, true and false are becoming more blurred, reliance on human-centric solutions, not just technological ones, will become more critical. Perfect for business leaders, managers, executives, and professionals navigating the new landscape of technology, AI + The New Human Frontier provides not only a vision of the future but also practical advice on thriving in an AI-enhanced world. Add this book to your library to ensure you're ready for the transformative changes that lie ahead.
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1 year ago
7 hours

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Customer Excellence Enterprise: A Playbook for Creating Customers for Life - Tom DeWitt
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Title: Customer Excellence Enterprise: A Playbook for Creating Customers for Life
Author: Tom DeWitt
Narrator: Terrence Kidd
Format: Unabridged
Length: 9:00:00
Language: English
Release date: 10-22-2024
Publisher: Ascent Audio
Genres: Business & Economics, Business Development

Summary:
Businesses need to do more than sell to customers—they need to help them live their best lives. This superior experience is what customers expect and deserve from companies, and it's possible to deliver just that with the framework provided in The Customer Excellence Enterprise: A Playbook for Creating Customers for Life. An enlightening and pragmatic guide, The Customer Excellence Enterprise is for everyone who needs to elevate the customer experience to a fundamental revenue accelerator and value driver. Outlining the leadership, organizational, operational, and commercial facets essential for sustained success, The Customer Excellence Enterprise is a comprehensive playbook for any company seeking to differentiate deeply from competitors and win preferred positions in the hearts and minds of today's discerning customers. In this guide, the authors draw on real-world practice and examples from customer experience 'outliers'—companies renowned for consistently improving their customers' lives. Listeners will also find practical strategies for building a case for urgency and mobilizing all levels of the enterprise to deliver tangible results; winning methods to build deep emotional connections that lead to lifelong customer relationships; and insights into the habits and ways of working from customer experience industry outliers.
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1 year ago
9 hours

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Viking Code: The Art and Science of Norwegian Success - Anders Indset
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Title: Viking Code: The Art and Science of Norwegian Success
Author: Anders Indset
Narrator: Ulf Bjorklund
Format: Unabridged
Length: 7:00:00
Language: English
Release date: 10-22-2024
Publisher: Ascent Audio
Genres: Business & Economics, Self Development, Career Development, Management & Leadership, Health & Wellness

Summary:
Harness the power of Norwegian cultural wisdom to improve your life and change the world In The Viking Code: The Art and Science of Norwegian Success, economic philosopher, entrepreneur, investor, and former competitive athlete Anders Indset reveals how Norwegian performance athletes and other successful figures use ingrained cultural values to achieve outsized influence on the world stage, as well as how we all can learn from and apply this cultural wisdom to create a better world in the future. Moving far past stories of barbaric conquests and historical comparisons, this book explores concepts like Hvis du tror du er ferdig utlært, er du ikke utlært, men ferdig—a common trap where you assume you've learned everything there is to know and therefore make failure a near certainty. The author builds on classic sustainability concepts to explore the intersection of progress and capitalism, redefining growth to realize a future worth living. You'll learn to make conscious decisions to achieve the kind of realistic future you want to live in and experience a level of personal progress that is the essence of true success. Finally, you'll discover why and how the Viking Code teaches us all valuable lessons about business, politics, and education, and sheds light on why performance is both important and enjoyable.
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1 year ago
7 hours

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Culturally Conscious Board: Setting the Boardroom Table for Impact - Jennifer M. Jukanovich
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Title: Culturally Conscious Board: Setting the Boardroom Table for Impact
Author: Jennifer M. Jukanovich
Narrator: Henriette Zoutomou
Format: Unabridged
Length: 5:00:00
Language: English
Release date: 10-22-2024
Publisher: Ascent Audio
Genres: Business & Economics, Management & Leadership

Summary:
The definitive introduction for changemakers new to the world of nonprofit and small business boards of directors. Bust the status quo of board room administrative tedium and passive participation to contribute to meaningful social transformation and impact in your organization. Authors Jukanovich and West offer changemakers new to the boardroom the mindset and strategies necessary to make a difference in the organizations they lead. Mission-based, socially responsible, and transformational organizations are needed more today than ever. And the boards that lead them must be in tune with their stakeholder's culture. But so often they are held back by ineffective decision making and a lack of interpersonal trust. This book breaks down the key elements of a successful boardroom and how to achieve them. From onboarding diverse talent to establishing trust through accountability, you will have the tools and actionable techniques needed to effectively make a difference in the world with healthier boardroom practices.
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1 year ago
5 hours

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No B.S. Guide to Successful Marketing Automation: The Ultimate No Holds Barred Guide to Using Technology, Automation, and Artificial Intelligence in Marketing - Dan S. Kennedy
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Title: No B.S. Guide to Successful Marketing Automation: The Ultimate No Holds Barred Guide to Using Technology, Automation, and Artificial Intelligence in Marketing
Author: Dan S. Kennedy
Narrator: Tim Fannon
Format: Unabridged
Length: 4:00:00
Language: English
Release date: 10-15-2024
Publisher: Ascent Audio
Genres: Business & Economics, Marketing & Advertising

Summary:
Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts. In this book, you will discover: ● Effortless Marketing: Explore how software and technological advancements empower your marketing initiatives to operate autonomously. ● Expand Your Reach: Utilize campaign automation to broaden your audience and, as a result, boost your revenue. ● Unlock the Power of AI: Learn how the emergence of artificial intelligence can revolutionize your business, positioning it for remarkable growth.
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1 year ago
4 hours

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Tidy First?: A Personal Exercise in Empirical Software Design - Kent Back
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Title: Tidy First?: A Personal Exercise in Empirical Software Design
Author: Kent Back
Narrator: Stephen R. Thorne
Format: Unabridged
Length: 2:30:00
Language: English
Release date: 10-15-2024
Publisher: Ascent Audio
Genres: Business & Economics, Science & Technology, Business Development, Computers

Summary:
Messy code is a nuisance. 'Tidying' code, to make it more readable, requires breaking it up into manageable sections. In this practical guide, author Kent Beck, creator of Extreme Programming and pioneer of software patterns, suggests when and where you might apply tidyings to improve your code while keeping the overall structure of the system in mind. Instead of trying to master tidying all at once, this book lets you try out a few examples that make sense for your problem. If you have a big function containing many lines of code, you'll learn how to logically divide it into smaller chunks. Along the way, you'll learn the theory behind software design: coupling, cohesion, discounted cash flows, and optionality. This book helps you: ● Understand the basic theory of how software design works and the forces that act on it ● Explore the difference between changes to a system's behavior and changes to its structure ● Improve your programming experience by sometimes tidying first and sometimes tidying after ● Learn how to make large changes in small, safe steps ● Approach software design as an exercise in human relationships
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1 year ago
2 hours 30 minutes

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