Get A Handle On It

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Get A Handle On It

Lydia Jean

9 episodes

5 months ago

Thinking about management? Feeling overwhelmed by your inbox? Or just wondering if an agency is worth it? This episode is for YOU. Today, I’m diving into behind-the-scenes of what management actually looks like as a content creator, how to know when you’re ready, and the major green and red flags to look out for when choosing an agency. After nearly 7 years of running It Girl Agency and a decade in the influencer world, I’ve seen it all, and I’m not gatekeeping any of it. Listen in to hear: T...

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Episodes (9/9)

Get A Handle On It

08: So You Need Management, Now What?

5 months ago

12 minutes

Get A Handle On It

07: Can’t Post, Too Sad

For the girlies who are creatively cooked - this one’s for you. If the thought of making another reel makes you want to vomit, or you’ve been staring at your phone thinking “I literally can’t post, I’m too tired,” welcome. You’re not lazy, you’re not unmotivated… you’re probably just burnt out. And yes, it happens to everyone – myself included. In this Episode, I’m getting real about: How to tell if it’s burnout or just fear/resistanceWhy taking a break will not break your account...

5 months ago

10 minutes

Get A Handle On It

06: The Overachiever’s Guide to Doing Less with Ashley Henson

What happens when the girl who does it all decides to slow down? Her brain screams “Wait, this feels wrong!” Take it from Ashley Henson. She’s been there, but she’s glad she pushed through. Ashley is a former HR exec, full-time mom of five(yes, triplets included), and content creator who managed to build a platform and become a full-time influencer just by showing up and being herself. In this Episode, she’s opening up about how hard it was to untangle her identity (and self-worth...

6 months ago

43 minutes

Get A Handle On It

05. Influencer Myths and Other Lies the Internet Told Us

Let’s bust some myths, shall we? After 10+ years in the influencer game, I’ve heard it all. Things like: “You have to post 24/7.” “You can’t grow unless you’re everywhere at once.” And honestly? That advice is exhausting. Especially for mom creators trying to juggle it all. Here’s what I wish more motherhood influencers knew: You don’t have to do everything. You just have to do more of what actually matters. That’s why in this episode, I’m breaking down: Why more content ≠ more growth...

6 months ago

18 minutes

Get A Handle On It

04. Can You Be a Mom Influencer Without Posting Your Kids? Emily Vondy Says Yes

This week, I’m chatting with my girl Emily Vondy, and we’re getting into the messy, honest, sometimes hilarious reality of being a mom on the internet (without relying on your kids for content). Emily’s built an audience of over a million by being wildly relatable and hilarious, but she’s also chosen to stop showing her kids’ faces online. We talk about what led to that decision, how it’s impacted her brand, and how to stay true to yourself (and your values) even when it’s hard. If you’...

7 months ago

54 minutes

Get A Handle On It

03. The Eve-olution: Getting to Know Our Head of Talent, Eve Hlavatovic

Tired of fighting to secure brand deals (and to get paid GOOD money for the work you put in)? Say less. Today, I’m bringing in our resident Queen of Negotiation here at ItGirl Agency, Eve, on the show to break down: How to stand on business with brands: Why lowball offers from brands don’t fly at IGAEve’s secret to badass negotiation (and why she never backs down) How Eve knew she was meant to work in influencer managementWhat it’s really like to be a content creator, and how...

7 months ago

38 minutes

Get A Handle On It

02. The Mom Friend Era: Building Your Village with Brielle Cherie

It’s easy to feel like the only one struggling. Social media makes it seem like everyone has their perfect mom group chat, their family down the street, their village locked in. But the reality? So many of us are still out here trying to find our people. That’s why I’m sitting down with my friend Brielle Cherie, who went from being a young mom with no village to building a rock-solid support system from the ground up. We’re talking about the courage it takes to put yourself out there, the rea...

7 months ago

46 minutes

Get A Handle On It

01. Handle With Care: Balancing Motherhood, Business, and 6-Figure Brand Deals

Get a Handle On It is HERE! In this first episode, I’m your host, Lydia Jean, and I’m spilling the tea on why I started this podcast, what to expect, and my journey as a mompreneur and founder of It Girl Agency. We’re talking: Building community in a gatekeep-y industryJuggling motherhood, business, and influencingThe struggles, wins, and behind-the-scenes of securing and managing 6-figure brand deals and helping our roster of creatives thrive I’m also answering your burning Qs—lik...

7 months ago

14 minutes

Get A Handle On It

00. Welcome to Get a Handle On It!

Welcome to Get a Handle On It—the podcast where motherhood, influencing, and entrepreneurship collide. I’m your host, Lydia Jean: a mompreneur, content creator, and founder of It Girl Agency, where we’ve helped hundreds of creators secure six-figure brand deals and build thriving careers. Each week, I bring you candid conversations, actionable tips, and real stories from moms who are balancing mom life and building their brands. Together, we’ll navigate the messy, rewarding world of influence...

8 months ago