We talk with Lennard Kooy, CEO of Lleverage, about why nobody actually cares about AI—they care about outcomes. Lennard drops hard truths on why most companies are moving too slow, how to accelerate adoption by assisting before replacing, and where agentic workflows are creating real ROI. He also demos a live “gladiator challenge” of building a cold outreach AI agent from scratch, and outlines what every GTM leader needs to do right now to stay relevant. Whether you're a RevOps pro, a BDR sick of cold calls, or a CMO trying not to get fired—this is your wake-up call.   04:43 Interview with Lennard Kooy 09:36 AI-Powered Recruitment and Sales Automation 14:29 Adopting AI in Business Processes 21:29 Practical AI Workflow Demonstration 23:40 Generating Company Lists and Lead Data 24:24 Simplifying Automation for Users 24:47 User Experience and Customer Support 25:39 Quick Wins for New Users 28:10 Potential of Agentic AI in Go-to-Market 30:59 Guardrails for Adopting AI 32:32 The Power of MCP in AI Integration 35:25 Mid-Market Focus and ROI 37:34 Future of AI in Professional Roles 39:41 Advice for Go-to-Market Leaders 42:29 Quick Hits: Practical AI Tips 44:57 Final Thoughts and Takeaways Key Topics Reality Check: Why most businesses don’t care about AI—and what they do care about The Trust Layer: How “assist before replace” is the cheat code for adoption Recruiting Reinvented: How Lleverage AI automated 70% of their hiring pipeline Agentic GTM: Where agent workflows are replacing cold calls, research, and lead scoring Demo Time: Watch Lennard build an AI agent live, in under 5 minutes MCP Advantage: Why this new spec removes dev bottlenecks and boosts AI usability Speed > Perfection: Why going slow will kill your competitive edge Hard Truths for Leaders: You will get replaced if you don’t move faster Future of Work: What GTM roles look like in a near-agentic future About our Guest: Lennard Kooy is a seasoned tech entrepreneur focused on how emerging technologies can transform business operations. As CEO of AI platform Lleverage, he helps companies automate complex processes without requiring technical expertise, drawing from his experience building and selling martech company Storyteq to ITG. Known for his pragmatic approach to AI adoption, Lennard regularly shares insights on making advanced automation accessible to everyday business teams. He's passionate about strengthening Europe's position in the global AI landscape and frequently writes about the practical realities of implementing AI in enterprise settings. 🔨 Practical Takeaways 3 Quick Wins for New AI Users Start with something visual, with visible output, not backend automations Keep workflows small (≤5 blocks) to understand what’s happening Build in areas where you have subject-matter expertise—test what you know Stay tuned for more insightful episodes from the FutureCraft podcast, where we continue to explore the evolving intersection of AI and GTM. Take advantage of the full episode for in-depth discussions and much more. To listen to the full episode and stay updated on future episodes, visit the FutureCraft GTM website. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past. Music: Far Away - MK2

In this episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills reunite with returning favorite Liza Adams to discuss the current state of AI adoption in marketing teams. Liza shares insights on why organizations are still struggling with the same human change management challenges from a year ago, despite significant advances in AI technology. The conversation covers practical frameworks for AI implementation, the power of digital twins, and Liza's approach to building hybrid human-AI marketing teams. The episode features Liza's live demonstration in our new Gladiator segment, where she transforms a dense marketing report into an interactive Jeopardy game using Claude Artifacts. Unpacking AI's Human Challenge Liza returns with a reality check: while AI tools have dramatically improved, the fundamental challenge remains human adoption and change management. She reveals how one marketing team successfully built a 45-person organization with 25 humans and 20 AI teammates, starting with simple custom GPTs and evolving into sophisticated cross-functional workflows. The Digital Twin Strategy: Liza demonstrates how creating AI versions of yourself and key executives can improve preparation, challenge thinking, and overcome unconscious bias while providing a safe learning environment for teams. The 80% Rule for Practical Implementation: Why "good enough" AI outputs that achieve 80-85% accuracy can transform productivity when combined with human oversight, as demonstrated by real-world examples like translation and localization workflows. Prompt Strategy Over Prompt Engineering: Liza explains why following prompt frameworks isn't enough—you need strategic thinking about what questions to ask and how to challenge AI outputs for better results. 00:00 Introduction and Balance Quote 00:22 Welcome Back to FutureCraft 01:28 Introducing Liza Adams 03:58 The Unchanged AI Adoption Challenge 06:30 Building Teams of 45 (25 Humans, 20 AI) 09:06 Digital Twin Framework and Implementation 17:34 The 80% Rule and Real ROI Examples 25:31 Prompt Strategy vs Prompt Engineering 26:02 Measuring AI Impact and ROI 28:21 Handling Hallucinations and Quality Control 32:50 Gladiator Segment: Live Jeopardy Game Creation 40:00 The Future of Marketing Jobs 47:49 Why Balance Beats EQ as the Critical Skill 51:09 Rapid Fire Questions and Wrap-Up Edited Transcript: Introduction: The Balance Between AI and Human Skills As AI democratizes IQ, EQ becomes increasingly important. Critical thinking and empathy are important, but I believe as marketers, balance is actually more important. Host Updates: Leveraging AI Workflows Ken Roden shares his approach to building better AI prompts by having full conversations with ChatGPT, exporting them to Word documents, then using that content to create more comprehensive prompts. This method resulted in more thorough market analysis with fewer edits required. Erin Mills discusses implementing agentic workflows using n8n to connect different APIs and build systems where AI tools communicate with each other. The key insight: break workflows down into steps rather than having one agent handle multiple complex tasks. Guest Introduction: Liza Adams on AI Adoption Challenges Liza Adams, the AI MarketBlazer, returns to discuss the current state of AI adoption in marketing teams. Despite significant technological advances, organizations still struggle with the same human change management challenges from a year ago. The Core Problem: Change Management Over Technology The main issue isn't about AI tools or innovation - teams can't simply be given ChatGPT, Claude, Gemini, and Perplexity and be expected to maximize their potential. Marketing teams are being handed tools while leaders expect employees to figure out implementation themselves. People need to see themselves in AI use cases that apply to their specific jobs. Joint learning sessions where teams share what works and what doesn't are essential. The focus has

Episode Summary: In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today’s AI-fueled marketing landscape. She breaks down how she uses agentic AI workflows to build repeatable, high-output growth systems without the team bloat. If you’ve ever wondered how AI changes content strategy, brand building, or TikTok for B2B... this is your playbook. 🎧 What You’ll Learn: Why the first 100 days in a marketing role now demands a full AI-first mindset How AEO (Answer Engine Optimization) flips SEO on its head and what it means for your content The creative tech stack behind Lacey’s agent-led outbound machine (yes, Lindy + Replit + persona recognition) Why brand visuals and voice need prompt engineering too How AI is changing buying behavior—and what smart marketers are doing in response Practical ways to use podcasts, transcripts, and conversational content to win in LLM search The real ROI of TikTok for B2B and why your team needs a “TikTok hour” 🛠️ Gladiator Round: Behind the Scenes of Lacey’s Stack Lacey walks through how she classifies inbound leads, triggers AI workflows, and scales one-to-one GTM—all without a dev team. You’ll see her build live in Replit and Lindy. 📢 Next Steps Try using NotebookLM to create your own podcast content Share your AI wins or roadblocks with us on Twitter @FutureCraftpod   01:00 Ken's AI Journey: Building Connectors 02:16 Erin's AI Research Project 03:37 Guest Introduction: Lacey Miller 04:24 Lacey Miller's Marketing Insights 07:43 The Role of AI in Modern Marketing 11:37 AI-Driven Search and Content Strategies 16:57 Challenges and Opportunities in AI Marketing 22:12 Future of AI in B2B Marketing 25:01 SEO Strategies for AI Enthusiasts 25:38 Trends in User Engagement 26:50 The Evolution of Search Behavior 29:22 Disrupting Traditional Advertising 36:01 The Rise of TikTok in B2B Marketing 40:20 Practical AI Tools for Marketers 41:17 Lightning Round: Quick Marketing Insights 44:09 Final Thoughts and Takeaways About our Guest: Lacey Miller Lacey Miller is a highly experienced and impactful marketing executive, currently spearheading Growth Marketing at Perigon, an AI context engine. She is recognized for her innovative approaches to AI Visibility Optimization (AIVO), "Answer-Engine Optimization (AEO)," and pioneering TikTok-for-B2B playbooks. She focuses on  how to leverage ai in saas b2b in  content marketing As a proven first-hire marketing leader, Lacey specializes in building robust Go-to-Market (GTM) strategies from the ground up, particularly for B2B, developer, and enterprise AI SaaS products. Her expertise lies in translating complex technical capabilities into compelling narratives that resonate with diverse audiences and drive revenue growth. At Perigon, she is actively driving category creation, positioning the company as a leader in real-time AI context. Prior to Perigon, Lacey served as Head of Marketing at Bezi, where she built the initial GTM framework and integrated AI into product strategy. Her experience also includes building high-performing marketing functions at LoudCrowd, where she significantly contributed to ARR and fundraising, and leading full-funnel GTM strategies at VertifyData. Notable Quotes: “Robots are making us sound more human.” “You can’t blog your way into LLMs—you need conversation.” “AI is not your replacement, it’s your multiplier.” “Your GPT isn't a toy. It’s your co-pilot.” “We’re not just building campaigns anymore—we’re building products.” Resources: Lindy.ai Stay tuned for more insightful episodes from the FutureCraft podcast, where we continue to explore the evolving intersection of AI and GTM. Take advantage of the full episode for in-depth discussions and much more. To listen to the full episode and stay updated on future episodes, visit the FutureCraft GTM website. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice

In this high-velocity, truth-telling episode, Erin and Ken sit down with data scientist, author, and newsletter legend Christopher Penn to cut through the noise and the slop around AI and go-to-market. Chris breaks down how today’s AI isn’t solely about scale or speed it’s about whether your thinking actually changes how people lead. From RAGs and reporting frameworks to the future of SaaS, software, and your own job, this conversation pulls zero punches. 🔹 Why most AI content (and dashboards) still suck 🔹 Frameworks for better prompting (and better results) 🔹 A live demo: turning backlink chaos into a strategy-ready infographic 🔹 What CMOs are really asking about AI (and what they should be) 🔹 The real threat to SaaS, higher ed, and your entry-level bench 🔹 Why personal brand is your last, best insurance policy in an AI world This episode is full of practical frameworks, spicy truths, and no-BS advice from someone who’s been shipping AI before it was cool. A must-listen for anyone serious about GTM in an AI-saturated market.   00:00 Introduction and Podcast Disclaimer 00:24 Meet Your Hosts: Ken and Erin 00:51 AI in Go-To-Market Strategies 02:11 Creative Uses of AI in Daily Life 03:09 Guest Introduction: Chris Penn 04:33 Chris Penn on Early AI and Analytics 06:59 Thought Leadership in the Age of AI 13:07 Frameworks for Effective AI Utilization 18:56 Data-Driven Marketing with AI 23:17 Gladiator Round: Practical AI Demonstration 25:48 Personal AI Preferences 26:07 Creating a Backlink Infographic 27:59 The Power of Infographics in Marketing 29:25 AI Hype and Misconceptions 31:10 Optimization vs. Transformation with AI 33:21 The Future of SaaS and AI 34:12 Guardrails and Ethics in AI 36:02 Challenging the AI Status Quo 41:03 The Impact of AI on Jobs and Education 47:33 Building Personal Brand and Community 49:40 Concluding Thoughts on AI and the Future About our Guest: Christopher S. Penn is a leading expert in the fields of artificial intelligence (AI), marketing, and data science. He is widely recognized for his work in helping businesses understand and leverage data and AI for marketing insights and strategies. As the co-founder and Chief Data Scientist at Trust Insights, a marketing analytics consulting firm, Penn focuses on applying data science, AI, and machine learning to help companies achieve their marketing goals. His expertise extends to: Google Analytics Adoption: He has been influential in the widespread use of Google Analytics for marketing. Data-Driven Marketing and PR: Penn advocates for and implements strategies that are heavily reliant on data for informed decision-making in marketing and public relations. Modern Email Marketing: He has shaped approaches to effective and data-backed email marketing campaigns. Marketing Data Science: Penn is a pioneer in the application of data science principles specifically to marketing challenges. AI/Machine Learning in Marketing: His work began in AI in 2013, well before the mainstream emergence of tools like ChatGPT, giving him a deep understanding of its potential and practical applications in the marketing landscape. Christopher S. Penn is a prolific author, with over two dozen marketing books to his name, including the bestsellers "AI for Marketers: A Primer and Introduction" and "Leading Innovation." He is also the co-host of the award-winning "Marketing Over Coffee" podcast, where he discusses new and classic marketing topics with his co-host, John J. Wall. His work has benefited a diverse range of prominent brands such as Cisco Systems, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald's, and Twitter. He is a multi-time IBM Champion in IBM Data and AI. Penn is also a sought-after international keynote speaker, known for demystifying complex AI concepts and providing actionable insights for marketers. Resources: Almost Timely Newsletter Almost Timeless Book Stay tuned for more insightful episodes from the FutureCraft podcast, where we continue to explore

What do military aviation and AI workflows have in common? According to Chase Hannegan. founder of Chase AI, TikTok viral sensation and today’s guest on Future Craft, it’s all about precision, systems thinking, and being willing to suck at something new. Chase went from Marine Corps Osprey pilot to TikTok-famous agent builder. He’s now helping thousands of creators and founders move from prompt experiments to real agent-powered execution—no coding required. In this episode, we get into: Why n8n is Chase’s go-to platform for building practical, scalable agents The difference between AI workflows and true agents (and why most people get stuck) How to avoid YouTube tutorial hell and actually learn to build with intelligence A live walkthrough of Chase’s personal assistant agent (and how you can steal it) What’s not ready for prime time (yet), and how to build trust into your stack Whether you're a marketer, founder, or just AI-curious, Chase breaks down agent building in plain language—and shows that it's not about replacing people, but unlocking their time. 🛠 Tools & Mentions: n8n (low-code workflow builder) Tavily, Eleven Labs, Supabase, Lovable Chase’s free GPT builder & assistant templates The email agent that drafts your replies before you even open them 🎯 Try This: Start with a “minimum viable agent”—something small that solves one annoying problem in your workflow. Then build from there. 🧠 Learn More from Chase: Follow Chasei on TikTok, YouTube, and Instagram Explore templates and workflows at Chase AI School   00:00 Introduction and Podcast Disclaimer 00:24 Meet Your Hosts: Ken and Erin 00:55 Ken's AI Workflow Journey 02:08 Erin's AI Innovations 02:56 Introducing Today's Guest: Chase Hannegan 03:59 Chase Hannegan's Background and AI Journey 05:06 From Military Aviation to AI Building 09:35 Understanding AI Agents vs. Workflows 13:16 Chase's Three-Phase System for AI Projects 18:26 Common Mistakes and Creative AI Solutions 24:27 Scam Stories and Gladiator Round Introduction 24:55 Building a Personal Assistant AI 25:48 Demonstrating AI Tools and Integration 29:09 Voice Interaction and Security Features 32:34 Encouragement for Beginners 34:55 Favorite Time-Saving Automations 43:26 Rapid Fire Questions and Insights 45:33 Final Thoughts and Takeaways 📥 Subscribe & Share: New episodes drop weekly. If this helped you think differently about AI + GTM, leave a review, share it with a friend, and tag us with your biggest takeaway. About our Guest: Chase Hannegan Chase Hannegan is the driving force behind Chase AI, a hands‑on AI learning platform that helps entrepreneurs, creators, and non‑technical professionals harness AI tools—from building agents to automating workflows—through actionable guidance and ready‑to‑use prompt templates. Based in Chicago, he’s currently pursuing a dual MBA/MS in Computer Science at the University of Chicago, bringing a rare fusion of business acumen and technical fluency  As an educator, Chase publishes weekly insights on AI applications, app‑building strategies, and prompt engineering, backed by an engaged community on Instagram and TikTok under “AI Guides”. His flagship Chase AI course delivers a 3‑step, non‑technical framework for building AI‑powered applications, with testimonials highlighting its accessibility and real‑world utility. He has also developed practical tools—like email automation, analytics dashboards, and conversational agents—that serve startups and SMEs with measurable impact across sectors.   Resources: Chase’s website @Chase_AI on Instagram, TikTok Chase’s Community on Skool Stay tuned for more insightful episodes from the FutureCraft podcast, where we continue to explore the evolving intersection of AI and GTM. Take advantage of the full episode for in-depth discussions and much more. To listen to the full episode and stay updated on future episodes, visit the FutureCraft GTM website. Disclaimer: This podcast is for informational and entertainment

In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to powering deep research. They kick off with Ken’s wild DMV robo-caller story and Erin’s bespoke AI-curated newsletter. Returning guest Tahnee Perry shares hard-won lessons on driving revenue with AI, upskilling non-technical marketers, and building scalable AI workflows. You’ll learn how to: Measure true AI impact (hint: tie it to closed deals) Adopt the right mindset for prompt iteration Set up templated prompts and custom GPTs for your team Run fast SEO audits with deep research in under 30 minutes Assemble a lean AI-powered marketing tech stack Strike the optimal balance between human and machine effort They wrap with a live demo of GenSpark—watch an AI agent spin up an eight-slide pitch deck in seconds—and leave you armed with quick-hit AI workflows you can try today.   Key Takeaways Revenue First: Always link AI projects to deal velocity or closed-won impact. Iterate Prompts: 80 % of prompt quality emerges through refinement, not one-and-done. Scale with Libraries: Use spreadsheets or Notion to catalog and tag high-value prompts. DIY SEO Audits: A 30-minute prompt can generate a 20-page SEO audit (36 sources, 292 searches). Tech Stack Essentials: Google/Microsoft agents, Adio CRM, Airtable/Notion PM, plus task-specific AI apps. Human + AI: The winners of 2026 will know exactly where to deploy humans vs. machines. 📢 Next Steps Try auto-generating a sales deck from a call transcript this week. Build or catalog one custom GPT for your top use case. Share your AI wins or roadblocks with us on Twitter @FutureCraftpod 00:00 Introduction and Podcast Disclaimer 00:21 Welcome to Future Craft Go To Market 00:49 AI in Everyday Life: DMV Robocaller Experience 01:50 Building AI Tools for Personal Use 02:32 Guest Introduction: Tahnee Perry 03:44 AI in Marketing: Metrics and Training 05:01 The Importance of Mindset in AI Adoption 08:18 AI Tools and Hacks for Marketers 14:09 Prompt Gladiator Challenge 17:37 Deep Research and SEO Audits 19:31 Top AI Tools and Tech Stack Recommendations 22:03 Exploring SEO and Tech Stack Integration 22:37 Answer Engine Optimization (AEO) Explained 23:42 Building Credibility in AI Search Results 24:10 Future of SEO and AI in Marketing 26:33 Leveraging AI for Workflow Efficiency 28:22 AI's Impact on Product Marketing and Development 29:55 Navigating AI in Recruitment and Team Management 32:37 Overcoming AI Adoption Challenges 34:51 Quick Hits: AI Workflows and Use Cases 39:58 Introducing Gens Spark: A Game Changer for Presentations 43:50 Conclusion and Final Thoughts About our Guest: Tahnee Perry is a leading expert in AI-powered marketing and the author of "Zero to Unicorn." With over a decade of experience in digital marketing innovation, Tahnee helps businesses harness the power of AI to transform their marketing strategies. She has presented at major industry events and contributed to publications like Forbes and Medium. Resources: Zero to Unicorn Newsletter Stay tuned for more insightful episodes from the FutureCraft podcast, where we continue to explore the evolving intersection of AI and GTM. Take advantage of the full episode for in-depth discussions and much more. To listen to the full episode and stay updated on future episodes, visit the FutureCraft GTM website. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past. Music: Far Away - MK2

In this episode of The FutureCraft Go To Market podcast, co-hosts Ken Roden and Erin Mills talk to speaker Mike Sweeney, a strategic executive coach, shares his expertise on leadership, emotional intelligence, and managing paradoxes during times of rapid change. Mike emphasizes the importance of adopting a mindset that balances competing truths, managing stress, and fostering team dynamics in high-pressure environments.    The duo also discusses creating ICP profiles, leveraging ICP insights for content blueprints, and discusses tools like Typeset for professional branding. Erin also demonstrates a new AI tool called 'Lovable' for developing front-end applications effortlessly.    00:00 Introduction and Podcast Overview 00:22 Exploring AI in Go-To-Market Strategies 00:55 Ken's AI Adventures and Content Blueprint 02:39 Erin's AI Prompting App 03:57 Introducing Guest Mike Sweeney 04:45 Leadership in AI and Change Management 07:41 Understanding Leadership Paradoxes 17:45 Creating Common Ground in Leadership 24:31 Advice for Leaders Under Pressure 29:15 Characteristics of Great Teams 31:51 Navigating AI Transition Pressures 33:54 Aligning AI Initiatives with Strategic Goals 35:22 Thriving Through Organizational Change 39:54 Introducing Rally Bright 44:01 Emotional Intelligence in Leadership 52:33 Exploring Lovable: A New Development Tool 01:02:16 Conclusion and Reflections  

This episode covers the transformational impact of AI on go-to-market strategies. The episode kicks off with Ken sharing about his custom baking assistant, Idiot Proof Bake Buddy, which organizes baking recipes and grocery lists using GPT.    The main highlight of the episode is the interview with Jonathan Kvarfordt a.k.a. Coach K. He is the Head of Growth at Momentum.io and CEO of GTM AI Academy. Coach K discusses the current state and future trends of AI in go-to-market functions. He emphasizes the importance of trust, education, and intent when implementing AI solutions. He also explores the mindset shifts necessary for successful AI integration and shares his vision of an 'Iron Man' style AI plugin for enhanced go-to-market efficiency. The conversation covers practical tips for AI adoption, common pitfalls, and the evolving roles of sales and marketing in an AI-driven landscape. The episode concludes with a rapid-fire round where Coach K shares insights on AI tools, prompting techniques, and industry trends.   00:00 Introduction and Podcast Disclaimer 00:22 Meet Your Hosts: Ken and Erin 00:54 Ken's Custom GPT for Baking 02:13 Erin's GPT Tips and Tricks 03:53 Guest Introduction: Jonathan Kvarfordt 04:29 Jonathan's Journey and Roles 05:19 AI in Go-To-Market Teams 06:28 Challenges and Overwhelm in AI Adoption 06:57 Practical AI Workflows and Automations 10:27 Trust, Education, and Intent in AI 13:57 Intentional Use of AI in Teams 18:21 Common Pitfalls in AI Implementation 19:21 The Importance of Creative AI Prompting 19:43 Mindset Shifts for AI Adoption 20:02 The Four C's of AI Mindset 21:26 Leadership and AI Integration 22:52 Sales and Marketing Alignment with AI 25:10 Future of AI in Business Roles 26:48 Human-AI Collaboration in Go-to-Market Strategies 33:26 Rapid Fire Round: AI Tools and Trends 35:00 Conclusion and Final Thoughts  

AI, BDRs & Building a GTM Team of the Future – with Rachel Truair, CMO at Simpro Group Episode Title: How to Scale GTM with AI Agents, Digital Twins & a Growth Mindset Still wondering how AI fits into go-to-market? This episode delivers a masterclass in what actually works—from real AI SDR deployments to digital twins for execs. If you’re leading a GTM team, Rachel Truair's playbook is required listening. What We Talk About: AI SDRs that actually convert: Rachel shares how Simpro's AI BDRs (like Daniella and Sam) are handling warm leads, executing playbooks, and integrating with human reps—cutting "no contact" rates by 80%. Workforce planning in an AI era: Learn why Rachel's biggest surprise wasn’t in sales, but marketing ops. Autonomous strategy, not just execution: She breaks down the shift from AI as a tool to AI as a co-pilot for market insights, segmentation, and campaign direction. Digital twins for leadership scale: How Rachel created a digital twin of herself to scale comms, culture, and visibility across global teams—including writing her monthly team updates. How to evolve your org without boiling the ocean: Practical tips on building a maturity model for AI and where to start with lean teams. AI and culture change: Why adoption isn't a tooling problem, it's a hiring one. And what questions she now asks in interviews. Rapid Fire Round: Best AI tip: Don't boil the ocean. Favorite workflow: Digital twin board members for scenario planning. Go-to AI trend source: Simpro's exec Slack. Hidden gem tool: Peak AI for search visibility. Tool Spotlight: Ken and Erin demo Eleven Labs' conversational AI agent builder and walk through creating a journalist-style interviewer bot that captures SME insights for content, enablement, and more. Call to Action: Not using AI yet in GTM? Let us know. We want to talk to you. Reach out for a chance to be featured on a future episode. Subscribe, Rate & Share: If you got value from this episode, hit subscribe and leave a review—it helps more GTM teams learn how to lead (not lag) with AI. Connect: Simpro Group: https://www.simprogroup.com ElevenLabs: https://elevenlabs.io Six Sense Conversational Email: https://6sense.com Subscribe, give us a rating and share with a friend! It helps us get the word out.FutureCraft is where GTM gets built, not just discussed. Let’s keep crafting the future together.  

We're back. In the first episode of Season 2 of the FutureCraft Podcast, Ken Roden and Erin Mills dig into how AI is shifting the entire go-to-market motion. Not just content, but sales enablement, market strategy, and execution. They share how they're using tools like ChatGPT, Gamma, and structured research to build battle cards that actually move deals. They also break down what’s working—and what’s not—when it comes to driving adoption on lean teams. This episode covers practical ways AI can support speed and clarity without adding complexity. It closes with personal updates and an open call for listener ideas as the show evolves.   Unpacking the AI Toolbox Digital Focus Groups and AI-Assisted Research: Our hosts take us through an intricate process of leveraging AI-driven focus groups and deep research tools to gain valuable insights about customer behavior and preferences. The Power of Synthesis and Presentation Tools: With the help of platforms like Gamma, they illustrate how to transform comprehensive research into polished, actionable battle cards for sales teams, effectively bridging the gap from data gathering to strategic execution. 00:00 Introduction and Disclaimer 00:22 Welcome to Season Two 01:28 Hosts' Personal and Professional Updates 03:58 AI's Rapid Advancements 06:30 Deep Dive into AI Tools and Techniques 09:06 Building a Digital Focus Group 17:34 Leveraging Deep Research for Competitive Intelligence 25:31 Leveraging AI for Content Strategy 26:02 Impact of AI-Driven Traffic on User Engagement 27:20 Credibility and Organic Traffic in AI Models 28:21 Deep Research and Customization in AI 32:50 Creating Consumable Content with AI 34:16 Optimizing Competitive Analysis with AI Tools 40:00 Enhancing Presentation and Design with Gamma 47:49 Integrating AI Tools for Efficient Workflows 51:09 Season 2 Overview and Future Directions

“Assume AI does everything…”. In this episode of the FutureCraft Marketing podcast, hosts Ken Roden and Erin Mills discuss prompt refinement with ChatGPT and Claude and how AI can be used for personal health goals. Special guest Matt Hines shares his expertise on leveraging AI for personalization, customer journey mapping, and segmentation.

In this week’s episode of the Futurecraft Marketing podcast, hosts Ken Roden and Erin Mills interview guest Lara Shackelford, a prominent AI strategist and thought leader, about moving beyond use case frenzy and getting strategic with AI-first and focused strategies. Throughout the discussion, they explore the nuances of implementing AI in marketing beyond basic use cases.

In this episode, Andy Crestodina shares insights on leveraging AI for SEO, content optimization, and analytics while maintaining a human touch. He discusses the challenges and opportunities of AI in marketing and offers tips for validating and enhancing AI-generated content.

Explore the impact of AI on brand marketing with guest Karrie Sanderson, discussing how AI is reshaping marketing, leveraging AI for customer research, and maintaining authenticity in the age of AI. From AI’s role in PR and crisis management to its potential in enhancing media outreach and differentiating brands, this episode gives practical advice on how to balance AI with human creativity, and we talk about the growing concern of deep fakes and their potential to disrupt trust and authenticity.

In this episode, Ken and Erin talk to Tahnee Perry, an expert in AI-powered marketing, shares valuable insights on leveraging AI tools to transform marketing strategies. Tahnee debunks myths surrounding AI accessibility, highlighting how tools like ChatGPT and Google’s Gemini offer affordable and user-friendly options. Join us as Tahnee Perry guides marketers on maximizing productivity, personalizing content, and maintaining the human touch in AI-powered marketing endeavors.

Want to see how AI is supercharging marketing operations? Ken Roden & Erin Mills chat with Grant Grigorian about generative AI’s impact on MOPs, data democratization & the future of marketing intelligence. Tune in & unlock the power of AI.

In this episode, Liza Adams shares her three-step AI adoption accelerator approach to help marketers elevate their strategic value and drive business growth with AI. Learn how to overcome adoption challenges, bridge the skills gap, and ensure DE&I is a priority.

In the debut episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills kick things off with an insightful conversation with AI and marketing pioneer Nicole Leffer. The episode delves into how AI is transforming the marketing landscape, sharing practical AI applications, personal AI experiences from the hosts, and pioneering tips from Nicole Leffer on harnessing AI’s power in marketing strategies. It also features a segment on Perplexity AI, discussing its advantages as a research tool and its applications in marketing. The episode aims to equip marketers with strategies, tools, and knowledge to navigate and lead in the AI-driven marketing future.

Join us every Thursday for FutureCraft Marketing, the podcast that explores the cutting-edge intersection of AI and marketing. Hosted by industry veterans Ken Roden and Erin Mills, each episode dives deep into how artificial intelligence (AI) is revolutionizing every aspect of marketing, from branding to demand generation. Whether you’re a CMO looking to stay ahead of the curve, a marketing professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft Marketing has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential. No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for or have worked for in the past. Music: Far Away - MK2