In this episode of “From Spark to New Venture” , we explore the journey of Roy Choi, a pioneering chef who turned a simple idea into a food movement that redefined American cuisine. After losing his job during the 2008 recession, Choi embraced risk and creativity by combining Korean short ribs with Mexican street tacos, this fusion gave birth to the iconic Kogi BBQ food truck. More than just a business, Kogi became a cultural phenomenon, blending flavors, communities, and innovation, all driv...
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