Arjun built a $100M startup by helping other founders incorporate and start their own. Along the way he went through Y Combinator and built an audience of over 80,000 people on X and LinkedIn.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Arjun’s journey:
🐦 X → x.com/ArjunMahadevan
💼 LinkedIn → linkedin.com/in/mahadevanarjun
🚀 Startup → doola.com
Follow us:
🔔 Subscribe →youtube.com/@callmehouck?sub_confirmation=1
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
In this conversation we discuss:
Founder Mode
Fundraising
Startup Strategy & Operations
Growth
Rapid Fire
Stella has worked in startups her entire career. She started previous companies and even got the opportunity to join Trello as an early employee. She scaled with the company all the way through it’s acquisition by Atlassian. She then founded Hoop and raised $5M to solve productivity.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Stella’s journey:
🐦 X → x.com/startupstella💼 LinkedIn → linkedin.com/in/stellagarber🚀 Startup → hoop.app
Follow us:🔔 Subscribe → youtube.com/@foundingjourney?sub_confirmation=1📝 Newsletter → join.foundingjourney.com📈 Founder Membership → upgrade.foundingjourney.com💼 LinkedIn → linkedin.com/in/michael-houck
In this conversation we discuss:
Trello Journey & Early Growth
Marketing & Product Growth
Pivoting
Startups & Launch Tips
Remote Work & Team Dynamics
Rapid Fire
Sahil Chopra left his medical practice after being trained at Harvard and UCLA to become a startup founder. Now, he's solving the silent sleep epidemic alongside his brother.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Sahil’s journey: 💼 LinkedIn → linkedin.com/in/sahilchopramd 🚀 Startup → empowersleep.com
Follow us: 🔔 Subscribe → youtube.com/@callmehouck?sub_confirmation=1 📝 Newsletter → join.foundingjourney.com 📈 Founder Membership → upgrade.foundingjourney.com 💼 LinkedIn → linkedin.com/in/michael-houck
In this conversation we discuss:
Founder Mode
(00:00) — Intro (01:12) — Becoming a doctor before a founder (02:46) — Convincing his brother to start a company with him (05:08) — Starting a company with your brother (06:52) — Working alongside a complementary co-founder (08:20) — Transitioning to his brother becoming CEO (10:57) — The fundraising process (13:15) — Transitioning from fundraising to building (14:36) — Hiring good people early on (37:37) — Having the right founder mindset (39:03) — Staying even-keeled as a founder (41:17) — Solving your own problems (42:27) — Why sleep is a venture-scale opportunity (43:31) — Importance of a frictionless user experience
Health & Sleep (16:46) — Why sleep is so important (18:33) — How much sleep people should get (19:10) — Why people don't prioritize sleep (20:59) — How many people are sleep deficient (23:51) — Sahil diagnoses Michael Houck (32:55) — Defining sleep opportunity vs. sleep (30:48) — The Empower Sleep vision (33:44) — Drive to conquer sleep (35:41) — How broken the healthcare system is
Rapid Fire (46:01) — Who is one investor you’d recommend? (47:21) — One thing you'd change about startups? (48:30) — Advice for first-time founders? (48:45) — Something you believe that most disagree with?
Adam Nathan raised $45M at a $150M valuation for his startup, Almanac. But then he realized he needed to pivot… and he pulled it off. He's now on track to go from 0 - $10M in revenue in just 15 months with the pivoted company, Blaze.ai
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Adam’s journey:
🐦 X → x.com/adampnathan
💼 LinkedIn → linkedin.com/in/adampnathan
🚀 Startup → blaze.ai
Follow us:
🔔 Subscribe → youtube.com/@foundingjourney?sub_confirmation=1
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
In this conversation we discuss:
Intro & Background
Founder Mode
Rapid Fire
This is how Luke got a $100,000 investment to drop out of college and turned it into a $27 million startup. He breaks down how to identify and build your own vertical SaaS business too.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Luke’s journey:
🐦 X → x.com/lukesophinos
💼 LinkedIn → linkedin.com/in/lukesophinos
🚀 Startup → coursekey.com
📝 Newsletter → newsletter.lukesophinos.com
📔 Vertical SaaS Bible → verticalsaasbible.com
Follow us:
🔔 Subscribe → youtube.com/@foundingjourney?sub_confirmation=1
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
In this conversation we discuss:
Founder Mode
(00:00) — Intro
(01:18) — Luke's first business
(03:32) — Joining a VC firm in college
(06:33) — Becoming a Thiel Fellow
(11:26) — Dropping out of college & going all in
(15:33) — Why traditional education is broken
(18:04) — Why founders should target boring industries
(19:53) — Building trust
(21:04) — When to pivot
Vertical SaaS
(22:46) — Differences between vertical & horizontal SaaS
(23:53) — Why vertical SaaS has better opportunities going forward
(26:53) — What makes for a venture-scale vertical SaaS product
(32:38) — Why vertical SaaS is criticized for not being venture scale
(34:30) — AI's impact on vertical software
(37:37) — Why Luke is sharing the vertical SaaS playbook
(39:00) — The vertical SaaS bible
(39:53) — Where to start building vertical SaaS businesses
(41:53) — Raising venture funding & debt financing
Rapid Fire
(44:50) — Who is one investor you’d recommend?
(45:08) — One thing you'd change about startups?
(45:38) — Advice for first-time founders?
(46:00) — Something you believe that most disagree with?
Aleksandr helped one person hire an engineer. A few years later, it's turned into a $16 million, largely bootstrapped business.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Aleksandr’s journey:
🐦 X → x.com/volodarik
💼 LinkedIn → linkedin.com/in/volodarik
🚀 Startup → lemon.io
Follow us:
🔔 Subscribe → youtube.com/@callmehouck?sub_confirmation=1
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
In this conversation we discuss:
Founder Mode
Rebranding & Growth
Hiring
Investment
Rapid Fire
Pujun Bhatnagar dropped out of Stanford, Harved, and MIT to build startups. He decided to build in an unsexy industry and it worked. He doubled Kintsugi’s valuation to $75M in 3 months.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Pujun’s journey:
🐦 X → x.com/pujun_ai
💼 LinkedIn → linkedin.com/in/pujun
🚀 Startup → trykintsugi.com
Follow us:
🔔 Subscribe → youtube.com/@callmehouck?sub_confirmation=1
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
In this conversation we discuss:
Kintsugi
Founder Mode
AI & Technology
Growth & Strategy
Rapid Fire
This is how Tibo Louis-Lucas built a new startup every month... until one took off and turned into a $10 million exit.
📚 1,800 Pitch Decks (Free) → https://deck-database.carrd.co
Follow Tibo's journey:
🐦 X → x.com/tibo_maker
🚀 Website → tmaker.io
Follow us:
🔔 Subscribe → youtube.com/@foundingjourney?sub_confirmation=1
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
In this conversation we chat about:
Founder Mode
Growth & Scaling
Product & Acquisition Strategy
Advice & Insights
Rapid Fire
This is how Adam raised over $3 million for his hiring startup Pangea.app, and why he won’t need to raise again.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Adam's journey:
🐦 X → x.com/the_pangean
💼 LinkedIn → linkedin.com/in/adamalp
🚀 Startup → pangea.app
Follow us:
🔔 Subscribe → youtube.com/@foundingjourney?sub_confirmation=1
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
Accelerators & Fundraising
Founder Mode:
Product Development
Community & Growth
Founding & Leadership Insights
Rapid Fire
Founders who've collectively raised $450 million for their startups explain how their success came from their network and community.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
(02:00) — Michael Houck from Founding Journey: Creating a Community
(03:12) — Tyler Denk from Beehiiv: Encouraging early investors to become customers
(05:50) — Andrew Yeung from Fibe: Creating a sense of community by hosting parties
(09:57) — Steven Galanis from Cameo: Having a product that innately enables community building
(13:48) — Dara Ladjevardian from Delphi: The “big, small, big” framework
(16:13) — Sam Corcos from Levels: Speaking to customers enables community building
(17:43) — Zayd Ali from Valley: Joining founder communities to get startups off the ground
Follow Tyler's journey:
📝 Newsletter → bigdeskenergy.com
🐦 X → x.com/denk_tweets
💼 LinkedIn → linkedin.com/in/tyler-denk
🚀 Startup → beehiiv.com
Follow Andrew's journey:
🐦 X → x.com/andruyeung
💼 LinkedIn → linkedin.com/in/andyeung
🚀 Startup → meetfibe.com
Follow Steven's journey:
🐦 X → x.com/Mr312
💼 LinkedIn → linkedin.com/in/stevengalanis
🚀 Startup → cameo.com
Follow Dara's journey:
🐦 X → x.com/daraladje
💼 LinkedIn → linkedin.com/in/dara-ladjevardian
🚀 Startup → delphi.ai
Follow Sam's journey:
🐦 X → x.com/samcorcos
💼 LinkedIn → linkedin.com/in/samcorcos
🚀 Startup → levels.com
Follow Zayd's journey:
🐦 X → x.com/zaydsyedali
💼 LinkedIn → linkedin.com/in/zayd-syed-ali-4201101a9
🚀 Startup → joinvalley.co
Follow us:
🔔 Subscribe → youtube.com/@foundingjourney
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
This is how Adam raised $137 million for his startup, Pitch, but then turned it into a cashflowing business instead.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Adam's journey:
🐦 X → x.com/adamrenklint
💼 LinkedIn → linkedin.com/in/adam-renklint
🚀 Startup → pitch.com
Follow us:
🔔 Subscribe → youtube.com/@foundingjourney
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
Company Founding & Leadership Insights
Company & Product Strategy
Pitching Best Practices
Rapid Fire
This is how James raised $24 million and reached 20 million users for his startup, Command AI, with contrarian ideas.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow James's journey:
🐦 X → x.com/dazzeloid
💼 LinkedIn → linkedin.com/in/james-evans-7086b3126
🚀 Startup → command.ai
Follow us:
🎥 YouTube → youtube.com/@foundingjourney
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
Founder Journey
Founder Mindset
Growth Strategies
Networking & Resources
Rapid Fire
This is how Zayd Ali sold his first company in high school and immediately started a new one in AI, called Valley, that has raised over $3 million already.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Zayd's journey:
🐦 X → x.com/zaydsyedali
💼 LinkedIn → linkedin.com/in/zayd-syed-ali-4201101a9
🚀 Startup → joinvalley.co
Follow us:
🎥 YouTube → youtube.com/@foundingjourney
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
Founder's Journey
The Art of Pivoting
Investor Dynamics
Rapid Fire
This is how Dara sold his first startup to build an AI that can clone anyone online, and raised funding from Keith Rabois for it.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Dara's journey:
🐦 X → x.com/daraladje
💼 LinkedIn → linkedin.com/in/dara-ladjevardian
🚀 Startup → delphi.ai
Follow us:
🎥 YouTube → youtube.com/@foundingjourney
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
Founder Journey
Co-founder Dynamics
Marketing & Positioning
Mentorship & Investment
Additional Insights
Rapid Fire
This is how Andrew left his dream job at Google to become the Gatsby of NYC's startup scene, all while securing a permanent visa.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Andrew's journey:
🐦 X → x.com/andruyeung
💼 LinkedIn → linkedin.com/in/andyeung
🚀 Startup → https://meetfibe.com
Follow us:
🔔 Subscribe → youtube.com/@foundingjourney?sub_confirmation=1
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
Transitioning to Startups
(01:03) — Transition from big tech to startups
(09:05) — Finding time for the non-founder parts of life
(10:45) — Leveraging the founder community
(12:35) — Getting connected to a Lyft Co-founder
(21:09) — Giving up alcohol
Immigrant Founders
(17:11) — Extraordinary Alien Visa
(19:27) — Why immigrants are frequent founders
Growth & Press
(23:48) — Accidentally creating a business opportunity
(25:24) — Building trust
(26:50) — Andrew’s growth flywheel
(34:42) — Advantages of getting press
(36:41) — Avoiding traditional media’s downsides
(40:14) — Traditional media vs. social media
Events & Engagement
(45:34) — Weighing if founders should host events
(47:25) — Making an event attractive to sponsors
(49:38) — When founders should sponsor events
(50:47) — When founders should attend events
Andrew’s Businesses
(53:19) — Engineering serendipitous connections
(54:55) — Weighing fundraising for Fibe
(55:52) — Investing in startups
(59:16) — Unexpected learnings from founder life
Rapid Fire
(1:01:26) — Who's an investor you'd recommend?
(1:02:18) — One thing you'd change about startups?
(1:04:15) — Advice for first-time founders?
(1:04:41) — Something you believe that most disagree with?
This is how Sam raised $67M for his startup, Levels, and helped turn one of his co-founders into a successful influencer with nearly a million followers.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Sam's journey:
🐦 X → x.com/samcorcos
💼 LinkedIn → linkedin.com/in/samcorcos
🚀 Startup → levels.com
Follow us:
🔔 Subscribe → youtube.com/@foundingjourney?sub_confirmation=1
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
Sam's Startup Journey
01:24 — How Sam almost didn't become an entrepreneur
05:46 — Sam's companies before Levels
09:45 — Early entrepreneurial lessons learned
Customer Insights
17:19 — Importance of understanding customers
21:12 — Customers are directionally correct
22:48 — Engaging with customers
PR & Community
11:59 — Power of PR for startups
27:20 — Building community at Levels
29:16 — Community as a growth strategy
Content & SEO
30:37 — Levels' SEO strategy
33:25 — Focusing content efforts
35:18 — Content as a hiring tool
41:24 — Measuring influencer ROI
58:14 — Creator partnerships insights
59:13 — Increasing content breakthroughs
1:02:38 — Pursuing a viral content strategy
1:04:25 — Value of follower count
Market Positioning & Growth
53:42 — Carving a niche in a crowded market
56:11 — Sustaining growth over time
1:06:04 — Selling before launching
1:08:25 — Finding product-market fit
Networking & Efficiency
1:11:13 — Building a broader network
1:14:28 — Network theory for investors
1:16:20 — Creating systems & delegation
1:01:15 — Time management in growth
Rapid Fire
1:18:15 — Who's an investor you'd recommend?
1:18:48 — One thing you'd change about startups?
1:20:17 — Advice for first-time founders?
1:20:28 — Something you believe that most disagree with?
This is how Steven scaled his startup, Cameo, to become a $1 billion unicorn and how the company has changed since.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Steven's journey:
🐦 X → x.com/Mr312
💼 LinkedIn → linkedin.com/in/stevengalanis
🚀 Startup → cameo.com
Follow us:
🔔 Subscribe → youtube.com/@foundingjourney?sub_confirmation=1
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
The Journey to Cameo
(01:33) — Steven's 1st business: Spartan Entertainment
(04:26) — Steven's pre-Cameo work experience
(06:33) — Starting Cameo with Co-founder Martin Blencowe
(11:14) — Cameo's founding story
Founder Mode
(18:43) — Steven’s early insight on “cameos”
(23:48) — Overcoming the cold start problem
(25:46) — Cameo's growth tactics
(27:28) — Cameo's eureka moment
Challenges & Opportunities
(31:39) — Changing Cameo's idea of success
(36:30) — Navigating headcount reductions
(38:57) — Joining the 1871 incubator
(40:57) — Building alongside other founders
Investor Relations & Communication
(42:26) — How to interact with investors
(44:02) — Co-founder communication
(46:39) — Attracting investors without fundraising
(49:00) — Fundraising without a pitch deck
(50:33) — Benefits of creating an unused pitch deck
(53:32) — Cameo's Series A experience
Rapid Fire
(1:01:01) — Who's an investor you'd recommend to other founders?
(1:01:50) — What's one thing you'd change about the startup world?
(1:02:20) — What's the one piece of advice first-time founders need to know?
(1:03:58) — What's something you believe that most people disagree with you about?
This is how Tyler raised $50 million for his startup, beehiiv, to power the newsletter revolution.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Tyler's journey:
📝 Newsletter → bigdeskenergy.com
🐦 X → x.com/denk_tweets
💼 LinkedIn → linkedin.com/in/tyler-denk
🚀 Startup → beehiiv.com
Follow us:
🎥 YouTube → youtube.com/@foundingjourney
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
Launching & Competing
Fundraising
Company Culture
Founder Mode
Rapid Fire Questions
Welcome to the Founding Journey podcast!
Each Thursday, Michael Houck will interview world-class startup founders about their unique paths to uncover tactical insights they've learned about how to fundraise, grow, validate, hire, scale, lead teams while building your startup.
Get full access to detailed takeaways on each episode, additional case studies, and more at join.foundingjourney.com.