How do you choose what wine to drink? From tastes to tannins and labels to language, the behavioural principles that nudge our decision-making when it comes to picking the perfect wine are many. Join BreadCrumbs Linguistics as we unpack the (often subliminal) encouragement to choose one wine over another. Rooted in Behavioural Economic Theory, we look at the research that underpins these drinks-decisions, including anchoring, social proofing, messenger effect, and language framing. Pour a glass and push play.