Follow The Brand Podcast with Host Grant McGaugh

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Follow The Brand Podcast with Host Grant McGaugh

Grant McGaugh CEO 5 STAR BDM

234 episodes

2 days ago

Send us a text Buyers choose the path of least resistance, and that truth can either fuel your growth or quietly stall it. We sit down with Vistage Chair and “No Hassle” advocate Jim Bramlett to break down a four-part framework that makes customers stop hesitating: convenience, price transparency, user experience, and trust. From Amazon and Netflix to Uber and Nebraska Furniture Mart, Jim shows how category leaders remove friction so thoroughly that buyers feel they have no excuse not to say ...

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Self-Improvement

Entrepreneurship

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Send us a text Buyers choose the path of least resistance, and that truth can either fuel your growth or quietly stall it. We sit down with Vistage Chair and “No Hassle” advocate Jim Bramlett to break down a four-part framework that makes customers stop hesitating: convenience, price transparency, user experience, and trust. From Amazon and Netflix to Uber and Nebraska Furniture Mart, Jim shows how category leaders remove friction so thoroughly that buyers feel they have no excuse not to say ...

Show more...

Self-Improvement

Entrepreneurship

Episodes (20/234)

Follow The Brand Podcast with Host Grant McGaugh

Stop the Hassle, Start the Growth: The 4 Buyer Levers That Drive Organic Scale

Send us a text Buyers choose the path of least resistance, and that truth can either fuel your growth or quietly stall it. We sit down with Vistage Chair and “No Hassle” advocate Jim Bramlett to break down a four-part framework that makes customers stop hesitating: convenience, price transparency, user experience, and trust. From Amazon and Netflix to Uber and Nebraska Furniture Mart, Jim shows how category leaders remove friction so thoroughly that buyers feel they have no excuse not to say ...

1 week ago

38 minutes

Follow The Brand Podcast with Host Grant McGaugh

From Paycheck to Portfolio: Earl Johnson’s Playbook for Lasting Wealth

Send us a text What if your money felt calm, clear, and connected to a future you actually want? Grant sits down with Earl Johnson of Lexis Wealth Management to unpack the mindset, systems, and coaching that turn financial stress into durable wealth—and transform inheritance into a springboard, not a stumble. We start with the human side: the quiet shame many people carry about past choices and the simple shift that changes everything—separating lifestyle money from future money. Earl explai...

2 weeks ago

42 minutes

Follow The Brand Podcast with Host Grant McGaugh

Eventually Is Now: Pete De La Torre on Ruthless Honesty, Ownership & the Courage to Execute

Send us a text What if a single wake-up call could reorder your entire life—and finally align your work with what you value most? That’s the spark behind this conversation with Peter Delatorre, who turned a prostate cancer diagnosis into a purpose-driven platform centered on authenticity, accountability, and the power of a no-excuses culture. We unpack how ruthless honesty—starting with yourself—becomes the foundation for leadership people trust and brands that actually keep their promises. ...

3 weeks ago

40 minutes

Follow The Brand Podcast with Host Grant McGaugh

From Plan A to Global Impact with Ann Marie Sorrell

Send us a text Brand authority doesn’t start with a logo—it begins with a decision about how you want to show up. We sit down with Ann Marie Sorrell, president and CEO of the Mosaic Group, to unpack the strategy, grit, and heart behind a 20‑year journey from West Palm Beach to a growing Caribbean footprint. Ann Marie breaks down positioning that goes beyond aesthetics, showing how message, culture, and behavior align to create trust. Then she gets practical about content: why story matters, h...

4 weeks ago

39 minutes

Follow The Brand Podcast with Host Grant McGaugh

The End of Blue Links: How to Rank When AI Answers First with Kevin Roy

Send us a text The digital marketing landscape is undergoing a radical transformation. While SEO professionals have spent years mastering Google's algorithm, the rise of AI-powered answer engines like ChatGPT, Claude, and Gemini is creating an entirely new paradigm for online visibility. Kevin Roy, founder of Green Banana SEO, reveals a startling statistic: 60% of Google's 405 billion monthly searches are now "zero-click" searches, where users get answers without visiting websites. This fund...

1 month ago

39 minutes

Follow The Brand Podcast with Host Grant McGaugh

The 25% Health Gap Nobody Talks About: How One Woman's ER Visit Sparked a VC-Backed Revolution"

Send us a text What if the secret to women's health lies not in treating symptoms, but in understanding the unique patterns beneath them? Andrea Corleto discovered this truth the hard way, navigating her own chronic illness journey through a healthcare system that often left her questions unanswered. That frustrating experience sparked the creation of Lyv Health – a personalized longevity platform designed specifically for women. The shocking reality is that women spend 25% more time in poor...

1 month ago

32 minutes

Follow The Brand Podcast with Host Grant McGaugh

The Brave Path: Confronting Fear on the Leadership Journey

Send us a text Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

1 month ago

37 minutes

Follow The Brand Podcast with Host Grant McGaugh

From Caves to Corner Offices: Why Grant McGaugh’s “First Light” Breaks Every Rule of Business Literature

Send us a text Leadership today faces a crisis of trust and engagement. A staggering 70% of employees feel disconnected from their organization's mission, while only 24% trust their leaders—meaning three out of four employees have lost faith in leadership. With 63% of current leaders reporting burnout and likely to leave their positions within two years, we're witnessing unprecedented leadership instability. My new book, "First Light: The Brave Path to Authentic Leadership," addresses this c...

1 month ago

31 minutes

Follow The Brand Podcast with Host Grant McGaugh

Architecting Change: How Davielle Phillips is Transforming North Omaha from the Ground Up

Send us a text What if buildings could heal communities? In this captivating conversation, architect Davielle Phillips reveals how his journey from Chicago's South Side to Omaha is reshaping urban spaces and mindsets. When young Davielle asked his mother who decides what buildings look like, her simple response—"Google it"—sparked a lifelong mission. Growing up surrounded by boarded-up houses and neighborhood decline, Phillips discovered architecture as a powerful tool for community transfor...

1 month ago

38 minutes

Follow The Brand Podcast with Host Grant McGaugh

AI Agents: The Future of Business Automation

Send us a text Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

2 months ago

38 minutes

Follow The Brand Podcast with Host Grant McGaugh

Space Mom vs. The Universe: The 64-Gram Revolution

Send us a text From flipping dosas to flipping the script on who belongs in space, Dr. Srimathy Kesan's journey defies expectations at every turn. After 18 years as a homemaker who could barely remember her English vocabulary, a chance meeting with an old friend led to a Miami conference and an encounter with NASA that would change everything. "Space chooses you," says Dr. Kesan, the founder of Space Kidz India and the only woman in the world to have launched 27 space missions. Her organizat...

2 months ago

42 minutes

Follow The Brand Podcast with Host Grant McGaugh

Why 70% of AI Transformations Fail—and the B.R.A.V.E. Playbook That Beats the Odds

Send us a text The moment Aaron Plush was pulled from his second-grade classroom to test early Macintosh computers, his path in technology was set. This formative experience sparked a journey that would lead him through global program management roles and transformational leadership positions at major corporations like Citrix. Aaron brings a refreshingly authentic approach to the complex world of project management and organizational transformation. His methodology begins with something surp...

2 months ago

35 minutes

Follow The Brand Podcast with Host Grant McGaugh

The $847 Billion Rebellion: How Your Apple Watch Will Destroy Healthcare Insurance Forever

Send us a text What if your fitness tracker could revolutionize not just your health habits, but the entire healthcare system? This fascinating conversation with João Bocas, globally recognized as "The Wearable Expert," explores how wearable technology might democratize healthcare and shift power dynamics toward consumers. João shares his remarkable journey from Portuguese immigrant with no English skills to renowned healthcare innovation consultant. His path was shaped by a powerful persona...

2 months ago

44 minutes

Follow The Brand Podcast with Host Grant McGaugh

Black Media's $259 Billion Problem: High Engagement, Zero Ad Dollars

Send us a text A chance encounter with Black Enterprise founder Earl Graves forever changed 19-year-old Dexter Bridgeman's life. Standing in Graves' impressive Madison Avenue office, young Bridgeman declared, "One day I'm going to be a publisher." Fast forward to today, and Bridgman has built MIA Media Group into Florida's largest producer of Black-targeted content, reaching over one million readers and viewers weekly. The spark that ignited his Florida media empire came in 2004 when he noti...

3 months ago

40 minutes

Follow The Brand Podcast with Host Grant McGaugh

From $45M Empire to Ground Zero: How Elite Leaders Transform Crisis Into Unstoppable Growth

Send us a text What if entrepreneurial success didn't have to come at the expense of your health, relationships, and happiness? Michael Erath, founder and CEO of Next Level Growth, challenges conventional business wisdom with a revolutionary approach born from personal experience. After watching his manufacturing business crumble when his partner embezzled half a million dollars in 2008, Erath rebuilt from nothing to create a thriving consultancy with a powerful "just cause" - entrepreneurs ...

3 months ago

38 minutes

Follow The Brand Podcast with Host Grant McGaugh

Why Your AI Strategy Is Wrong: The $2 Trillion Bet on Imperfection

Send us a text Have you ever wondered how the future arrives faster than anyone can predict it? Tech futurist Richie Etwaru joins us to explain why "futurists are out of work" in a world where technology adoption happens so rapidly that five-year predictions are tested within months. Richie breaks down why artificial intelligence has achieved unprecedented adoption rates, outpacing even the internet itself. The perfect storm of pre-existing infrastructure (mobile devices, internet connectivi...

3 months ago

46 minutes

Follow The Brand Podcast with Host Grant McGaugh

The Reputation Kings: How Two Utah Entrepreneurs Are Saving Small Businesses From Digital Destruction

Send us a text The battle for your brand's credibility is fought in the digital realm, where reputation can make or break your business overnight. Scott Bradley and DJ Sprague, the self-proclaimed "Reputation Kings" from Utah, dive deep into the often misunderstood world of online reviews, ratings, and reputation management that impacts every business with an internet presence. These seasoned experts reveal the critical difference between open review platforms (where anyone can post) versus ...

3 months ago

47 minutes

Follow The Brand Podcast with Host Grant McGaugh

From Rock Bottom to Real Estate Royalty: The $300 Million Transformation That Redefines Entrepreneurial Grit

Send us a text What if getting hit by a car could be the best thing that ever happened to you? For Jason Yarusi, this seemingly catastrophic moment became the catalyst that transformed his life from angry, unfulfilled NYC bartender to multimillion-dollar real estate investor and mentor. In this riveting conversation with Grant McGaugh, Jason reveals how rock bottom became his foundation for extraordinary success. Born and raised in New Jersey, Jason found himself working dead-end jobs in Man...

4 months ago

35 minutes

Follow The Brand Podcast with Host Grant McGaugh

Nurturing Difference, Leading Change: How Nicole Dieudonne Is Redefining Compassionate Leadership in Healthcare"

Send us a text The journey from frontline nurse to respected healthcare leader rarely follows a straight path. Nicole Dieudonne's story—spanning 37 years in nursing with 30+ years in leadership positions—proves that sometimes the most powerful leadership emerges from unexpected beginnings. As a Bahamian American of Haitian and Cuban descent who became a teenage mother, Nicole's multicultural perspective infuses her approach to healthcare leadership. What began as simply "choosing something" ...

4 months ago

33 minutes

Follow The Brand Podcast with Host Grant McGaugh

Less Noise. More Voice: Lisa Coleman’s Road to the Boardroom

Send us a text A blood-soaked pillow and a 14-year-old's helplessness forever shaped Lisa Coleman's approach to healthcare. Now Director of Critical Care at Jackson Memorial Hospital, Lisa shares the pivotal moment that ignited her nursing career and the values that guide her leadership journey. Stepping into the Follow Brand Podcast, Lisa reveals the leadership challenges she navigated during the COVID-19 pandemic while managing a 30-bed critical care unit. With constantly changing protocol...

4 months ago

22 minutes