Show Notes:
We had a powerful Fame-Ready episode this week, full of authenticity, self-trust, and purpose-driven strategies. 

Katrina Owens dives deep into the inner work behind building a personal brand that truly resonates with your values, not just your bank account. From navigating the weight of others’ opinions to trusting your own vision, this episode is packed with real talk for entrepreneurs and service-based business owners who want to be seen, make an impact, and thrive.

🎯 Key Takeaways:

• Why your personal brand should be rooted in purpose, not money.
• How to handle external opinions and projections without losing your energy.
• The importance of self-trust and surrender in building a successful brand.
• Lessons from Katrina’s journey transitioning from an agency to a coaching and events-based business.
• How inner work directly impacts your business success and alignment.

If you’re a coach, consultant, or service-based entrepreneur looking to grow your visibility, impact, and personal brand with integrity, this episode is a must-listen!

🔗 Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching

→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07

Follow Katrina for more speaker + personal brand strategies:
 → Instagram: https://www.instagram.com/katrinaowenspr/

→ LinkedIn: https://www.linkedin.com/in/owenskatrina/

→ Threads: https://www.threads.com/@katrinaowenspr

Follow Katrina on Instagram @KatrinaOwensPR and @GetFameReady for all the updates, surprises, and opportunities to step into your own fame era.

This week on Fame-Ready, personal branding and PR expert, Katrina Owens, is sharing a massive announcement — she’s officially writing her first book! After years of helping entrepreneurs step into their own spotlight, Katrina is taking her own next big leap and documenting the behind-the-scenes journey from idea to bestselling author.

In this episode, Katrina opens up about the exact moment she decided to finally say “yes” to her book dream, how a conversation with selfpublishing.com changed everything, and why now is the perfect time to tell her story. If you’ve ever thought about writing a book (or doubted you were “ready”), this episode is your sign to go for it.

She shares:
 → The mindset shift that turned “someday” into “I’m doing it.”
 → How selfpublishing.com gave her the confidence and roadmap to begin.
 → The emotional (and sometimes messy) process of outlining and writing her first chapters.
 → What she’s learning about discipline, storytelling, and self-trust along the way.
 → Why she believes building in public is key to your next level of growth.

Katrina also gives a peek into her book-writing routine, her favorite writing rituals, and how she’s balancing it all between speaking gigs, events, and dog-mom life. Plus — she invites listeners to join a special live webinar with selfpublishing.com to help you bring your own book idea to life.

🔗 Links Mentioned:
 → Register for the “Write Your Book” Webinar (Nov 4 @ 11am PT): https://learn.selfpublishing.com/big-brand-energy-sessions-november-4-2025

 → Connect with selfpublishing.com: https://selfpublishing.com

→ Follow Fame Ready on Instagram: https://www.instagram.com/getfameready/

→ Follow Katrina: https://www.instagram.com/katrinaowenspr/

If you’re ready to share your story, amplify your impact, and turn your expertise into your next big brand move — this episode will light the fire you need.

Listen now to get inspired, take action, and start your own bestselling journey.

This week on Fame-Ready, personal branding and PR expert, Katrina Owens, is diving into a topic that’s buzzing across every networking call and summit room: why you’re not landing the speaking opportunities you want—and exactly how to change that.

After hearing from dozens of entrepreneurs who want to speak more but feel stuck, Katrina breaks down what’s really holding most people back. If you’ve ever felt like you’re “ready” for the stage but aren’t getting booked, this is your wake-up call and action plan.

She shares:

• The 3 most common blocks stopping you from getting speaking gigs.
• Why your “pitch” isn’t landing—and what event hosts actually look for.
• How your social media is either helping or hurting your credibility as a speaker.
• Why performance, storytelling, and emotional connection matter more than ever.

Katrina also gets personal about her early speaking days (hello, imposter syndrome), the moment she realized her brand wasn’t converting, and why her current “world tour” is only possible because she finally showed up differently online and in real life. She recounts her very first speaking gig and the humbling experience of her second, smaller one, explaining how these opportunities helped her build a foundation for her speaking career. She also explains how public relations was a key factor in securing her speaking opportunities this year.

If you want to become a go-to speaker—without spending millions on a publicist or playing the “manifest and pray” game—this episode is your no-fluff roadmap.

🔗 Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Watch the Hidden Gem to Headlines Replay: https://knockoutdirective.myflodesk.com/hiddengem
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07

Follow Katrina for more speaker + personal brand strategies:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr 

Listen now to get booked more, speak better, and show up like the leader you are.

Show Notes:

This week on Fame-Ready, your host Katrina Owens is back with a bang, tackling what she's dubbed the "Anti-Launch Syndrome" that plagues so many entrepreneurs. She explains why simply posting a single "coming soon" announcement on social media is a surefire way to launch a flop.

In this episode, Katrina breaks down the art of building proper hype and momentum around any major launch—whether it's a new podcast, a book, or a signature offer. She shares real-world case studies from her own business to show how strategic public relations can directly lead to significant sales and revenue.

Tune in to learn:

• Why building proper hype before a launch is the key to success and how it can help you avoid a "flop".
• How Katrina leveraged speaking engagements, a billboard feature in Times Square, and a magazine campaign to generate significant engagement and new clients.
• The "Tease, Drop, Confirm" public relations launch strategy.
• How hosting her in-person "launch and learn" event led to her first $20,000 sales month and converted 50% of the audience into clients.
• How to integrate both digital and in-person elements to build trust and credibility with your audience.
• Why you must consistently remind your audience that what you’re doing is a big deal to make it desirable.

Are you ready to stop quietly announcing your launches and start treating them like the big deal they are?

Want to dive deeper into this topic? Katrina is offering a special promotion for the month of October: receive a 60-minute strategy session with her when you join the Fame Ready Entrepreneur Program. This offer is limited to the first five people, so click the link below grab your spot.
https://knockoutdirective.thrivecart.com/fame-ready/

Follow Katrina on Instagram @KatrinaOwensPR and the podcast @GetFameReady.

 This week on Fame-Ready, Katrina Owens, top personal branding and PR expert, officially introduces the next era of her podcast. KO Your Brand has been laid to rest, and Fame Ready steps into the spotlight as a bold new platform designed to show entrepreneurs that anything is possible—including feeling famous.

Katrina shares the story behind the rebrand, the identity shift that sparked it, and the major milestones that proved this evolution was necessary. From speaking on stage in New York City to landing a Times Square billboard, magazine features, and major sponsorships, she reveals how betting on yourself opens doors to the biggest opportunities.

Tune in to hear:

• Why Katrina retired KO Your Brand and launched Fame-Ready
• The behind-the-scenes identity shift that changed her business
• How a bold PR campaign led to speaking gigs, awards, and a Times Square moment
• The difference between wanting to be “fame ready” and actually being “fame ready”
• Why action and investment are non-negotiable for building a next-level brand

Follow Katrina on Instagram @KatrinaOwensPR and @GetFameReady for all the updates, surprises, and opportunities to step into your own fame era.

This is just the beginning—welcome to Fame Ready.

Show Notes:
This week on Pulling Punches, Katrina Owens, top personal branding and PR expert, shares a big update: KO Your Brand is taking a short break before returning in September 2025 with a brand-new identity.

Katrina explains why this isn’t just a rest period, but a strategic move to support major behind-the-scenes changes, exciting new opportunities, and her big goal of building a seven-figure podcast. From speaking on stage in New York City to receiving awards and leveling up her brand, she’s setting the stage for a powerful relaunch.

Tune in to hear:

• Why the pause is necessary for the next evolution of the show
• How her brand has shifted over the past seven months
• The exciting milestones happening in the coming weeks
• How you can support the relaunch by rating, reviewing, and following

Follow Katrina on Instagram @KatrinaOwensPR for all the updates and the big September reveal.

When the podcast returns, expect it to be stronger, bolder, and more impactful than ever. See you in September!

This week, personal branding and PR expert, Katrina Owens, is taking you behind the scenes of her ambitious goal to hit $30K in one month—and why, even though she didn’t quite get there, she’s more confident than ever that it’s coming soon.

From refining her sales process to stacking powerful PR moments, Katrina shares exactly what worked, what didn’t, and the surprising lifestyle shifts that made the biggest difference. This episode is both a transparent business breakdown and a reminder that your next big goal isn’t just about strategy—it’s about who you become in the process.

She shares:

• The outreach and content strategies that dramatically increased client inquiries
• How Instagram Stories and DM follow-ups drove more conversions
• The PR moments that led directly to new sales in the Fame Ready Entrepreneur Program
• Why lifestyle habits (and ditching the “grumpy” energy) supported her growth
• Lessons learned from missing her revenue target—and how to keep momentum

Katrina also opens up about the mindset work behind scaling, how she couples PR with sales for maximum impact, and the exact shifts she’s holding onto to hit her next big milestone.

If you’ve ever set a bold revenue goal, missed it, and wondered how to bounce back stronger, this is your playbook.

Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Watch the Hidden Gem to Headlines Replay: https://knockoutdirective.myflodesk.com/hiddengem
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07
→ Learn more about Living in Balance Mentorship: https://libseminars.com/

Follow Katrina for more PR + personal brand strategies:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Listen now to learn how to pair PR with sales, shift your habits, and hit your next big business goal.

Show Notes:
This week, Katrina is pulling no punches with an exciting first look at her newest creation—Big Brand Energy Sessions, a two-part, high-impact event series coming to the Fraser Valley this October. From an intimate VIP Brand Clarity Brunch to an all-day Brand Expansion Experience, Katrina shares exactly how these events will help you dream bigger, clarify your vision, and step into your next-level brand identity.

In this solo episode, she reveals:

• Why she created an event series that didn’t exist locally—and why it’s unlike anything else in the Fraser Valley
• What you’ll get at the VIP Brand Clarity Brunch (and why it’s the perfect blend of strategy and celebration)
• How the Brand Expansion Experience will give you the tools, connections, and confidence to grow your brand
• The incredible value of the VIP package (and why tickets are already 50% sold out)
• How this series connects to her own “quantum leap” season in business and life

Katrina also gives listeners first access to tickets before they go public, plus a peek behind the scenes of her next-level brand evolution.

Mentioned in this episode:

• VIP Brand Clarity Brunch: October 15, 2025 – Fort Langley, BC
• Brand Expansion Experience: October 22, 2025 – Fraser Valley, BC
• VIP Package: Brunch + Main Event + 60-Minute Strategy Session for $497
• Only 6 VIP tickets remaining at the time of this recording!

Links Mentioned:
Grab your ticket to Big Brand Energy Sessions → https://knockoutdirective.thrivecart.com/big-brand-energy

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

🎧 Listen now to claim your spot at the table—and in the room—before tickets are gone.

Show Notes:
This week, Katrina is going deep on a topic that’s been showing up in her life, her client work, and the speaking world: ego—and how it can quietly sabotage your growth, especially if you dream of speaking on bigger stages.

In this candid, stream-of-consciousness episode, Katrina shares:

• The moment she realized she was second-guessing her own bold messaging—and why she’s leaning into it anyway
• How your ego might be killing your speaking career before it even starts
• Why starting small (yes, even in a room of 20 people) is the secret to booking big opportunities
• A personal story about being told to “tone it down” and how it shaped her brand voice
• The difference between chasing perfection and showing up with discipline, even when it’s uncomfortable
• Why building self-awareness is one of the most important skills for business growth

Katrina also opens up about the mental chatter, insecurities, and mindset shifts that come with stepping into a “next level” version of yourself—both in business and on stage. If you’ve ever struggled with the fear of being “too much” or the temptation to skip the hard, unglamorous work, this episode is a must-listen.

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

🎧 Listen now to learn why dropping your ego might be the most powerful move you make for your brand this year.

Show Notes:
This week, Katrina is pulling punches on a question she constantly gets from clients, listeners, and early-stage founders:
Should you build your business under your name—or create a brand that stands alone?

In this short, actionable episode, Katrina shares her personal journey from “Knockout Directive” to “Katrina Owens PR,” and the real reasons why she pivoted toward a personal brand (even though she never saw herself as the face of her business at the start).

Whether you're in the early stages or thinking about a rebrand, this episode will help you get clarity on which path aligns with your big vision—and what’s at stake if you get it wrong.

She breaks down:

• The exact moment Katrina realized her name had more brand equity than her business
• What to consider if you want to build a company beyond yourself
• The difference between a personal brand and a founder-led company (and how to do both)
• The one mistake Katrina made early on—and what she would do differently now
• Why trying to grow two brands at once is harder than it looks—and how to make it work if you do

This episode is a must-listen for founders, consultants, coaches, and creatives who want to build a lasting business and personal legacy.

Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min

Follow Katrina for more personal brand strategy:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand

Show Notes:
This week, personal branding and PR expert, Katrina Owens is diving into a topic that’s buzzing across every networking call and summit room: why you’re not landing the speaking opportunities you want—and exactly how to change that.

After hearing from dozens of entrepreneurs who want to speak more but feel stuck, Katrina breaks down what’s really holding most people back. If you’ve ever felt like you’re “ready” for the stage but aren’t getting booked, this is your wake-up call and action plan.

She shares:

• The 3 most common blocks stopping you from getting speaking gigs
• Why your “pitch” isn’t landing—and what event hosts actually look for
• How your social media is either helping or hurting your credibility as a speaker
• Why performance, storytelling, and emotional connection matter more than ever
• The exact upgrades Katrina made to land major stages in Orlando, Nashville, NYC, and Toronto

Katrina also gets personal about her early speaking days (hello, imposter syndrome), the moment she realized her brand wasn’t converting, and why her current “world tour” is only possible because she finally showed up differently online and in real life.

If you want to become a go-to speaker—without spending millions on a publicist or playing the “manifest and pray” game—this episode is your no-fluff roadmap.

 🔗 Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Watch the Hidden Gem to Headlines Replay: https://knockoutdirective.myflodesk.com/hiddengem
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07

Follow Katrina for more speaker + personal brand strategies:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Listen now to get booked more, speak better, and show up like the leader you are.

In this week’s quick hit of Pulling Punches, Katrina Owens gets real about a common PR mistake—thinking your job is done after landing a few media wins. Straight from a recent coaching call inside the Fame Ready Entrepreneur Program, Katrina answers a burning question from a member: “How do I make my PR last longer than a post or a newsletter mention?”

Spoiler: it’s not about resting on your past press. It’s about raising the bar—again and again.

You'll learn:

• Why older media features lose relevance faster than you think
• How to stay aligned with your current brand, not last year’s version
• Why PR is a continuous skill, not a one-time tactic
• What “next-level” opportunities should look like—and how to spot them

Plus, a sneak peek at what's coming in August inside the Fame Ready Entrepreneur Program, including expert guidance on preparing for high-stakes speaking engagements. Heads up: The program price increases on July 31, 2025. Join now and lock in a full year of support, coaching, and curated pitch opportunities.

Links Mentioned:
Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

🎧 Listen now.  Turn one-time wins into long-term visibility. 

This week, Katrina’s coming in hot from her gym era with a real talk episode all about becoming the go-to expert in your space — even if you’re still building the confidence to claim that title. In true KO Your Brand fashion, she’s pulling back the curtain on the mindset shifts, brand positioning, and PR strategy required to step into expert-level visibility — especially if you’re done playing small and ready to get seen, featured, and known.

She shares:

• Why claiming the “expert” identity is non-negotiable (and how to do it with integrity)
• The power of saying what no one else will — even when it ruffles feathers
• Why PR is the most underused but critical tool for building industry authority
• What to do when your audience (and identity) is evolving fast
• A behind-the-scenes look at rewriting her keynote for a higher-level audience
• Real talk on pricing, presence, and platform strategy for next-level visibility

Whether you're ready to hit publish on bolder content or finally start pitching media, this episode will challenge and inspire you to own your space like the leader you are.

Mentioned in this episode:

• The 3-part "go-to expert" framework (identity, message, and media)
• What to do when your content, clients, and confidence are all evolving at once
• Why PR isn’t optional if you want real credibility in your space

Links Mentioned:
Join the Fame Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
 

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Listen now to finally be seen, heard, and hired as the go-to expert you already are.

This week on Pulling Punches, Katrina Owens is sharing an insider opportunity that could seriously shift the trajectory of your personal brand. She’s speaking at the upcoming Standout to Sellout Virtual Summit (July 23–25, 2025), and in this quick-hit episode, she’s breaking down why these kinds of events are one of the smartest, most overlooked moves you can make—especially if you're trying to land speaking gigs, increase visibility, or grow your brand without spending a dime.

In this episode, Katrina gets into:

• Why virtual summits were the starting point for her recent stages in Nashville and NYC
• How to use summit networking to get on podcasts, panels, and in-person events
• The ROI mindset shift that every personal brand needs to adopt now
• Her full breakdown of the Standout to Sellout Summit lineup and how to get access—for free
• Why her “Going Global” presentation is a must-watch for anyone building an international personal brand

Whether you're a seasoned speaker or just getting started, this is your chance to get in the room (virtually!) with 50+ industry experts—no travel, no ticket cost, just pure value.

Links Mentioned:

Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/
Register for the Standout to Sellout Virtual Summit (FREE): https://stand-out-sell-out.heysummit.com/?sc=RbnrytJR&ac=0dN1KiCT

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

This week, Katrina is pulling no punches on a hot-button topic in the personal branding and PR world: paid public relations opportunities. From paid podcast guest spots to speaking fees and magazine features, Katrina breaks down which investments are worth it—and which ones are a total waste of your time, money, and energy.

In this solo episode, she shares:

• Why she will never pay to speak on a stage or to be on a podcast—and why you shouldn’t either
• The key difference between brand awareness vs. brand authority (and how to know what you actually need)
• How she tripled her ROI from one paid PR feature—and what made it work
• The red flags of low-quality podcast and speaking opportunities that prey on early-stage entrepreneurs
• A mindset shift to help you step into your "next level self" in life and business

Katrina also opens up about her personal journey—how reclaiming her mornings with weightlifting and stepping into her boldest voice yet is connected to her business evolution.

If you've ever felt unsure about where to invest your time or PR dollars, this episode is your roadmap for making smarter, bolder, non-icky decisions.

🔥 Mentioned in this episode:

• The difference between paid PR that builds credibility vs. empty vanity plays
• How Katrina landed two high-ticket clients from one strategic move
• Why earned media still matters—and how to actually earn it
• The upcoming price increase for the Fame Ready Entrepreneur Program (👀 ends July 2025!)

Links Mentioned:
Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

🎧 Listen now to protect your wallet—and your brand.

This episode isn’t just about how I got a speaking gig at Females on Fire, it’s about what made it possible in the first place.

From a casual DM to a gut-aligned yes to a perfectly timed application, I’m walking you through every single step (and the years of visibility groundwork) that led to this opportunity. If you’ve ever wondered how to start landing bigger speaking stages or felt unsure if “just showing up” really makes a difference—this episode is for you.

You’ll hear the exact moves I made, the mindset I had to adopt, and the pitch strategy that helped me land this mic-drop moment before I ever stepped on stage.

What You’ll Learn in This Episode:

• Why I almost said no to attending Females on Fire in the first place.
• The invisible domino effect of visibility (and how it pays off in ways you can’t predict).
• How my past speaking experience and content sealed the deal.
• What the Spark Speaker application process was like.
• Why confidence and clarity are your most powerful PR tools.
• A candid reminder that relationship-building > last-minute pitching.
• What not to do when you're trying to collaborate or get on someone’s stage.
• How the Fame-Ready Entrepreneur Program can help you strategically land speaking opportunities that align with your brand.

Links Mentioned: 

• Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
• Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

This is not your average podcast episode, and this wasn’t your average two weeks.

In today’s episode, Katrina Owens takes you behind the scenes of her very first international speaking engagement at the Business Besties event in Orlando. From Whistler to Orlando to New York City, Katrina shares the highs, the emotions, the speaking strategy, and the investments that made this visibility sprint possible.

She also breaks down exactly how she prepped her talk, including how she worked with a speaking coach to build the confidence, presence, and messaging needed to convert from the stage.

Whether you're dreaming of getting paid to speak, building your personal brand internationally, or just trying to figure out if your latest investment is “worth it”—this episode is a vulnerable, hype-filled reminder of what it really takes to be Fame-Ready.

What You’ll Learn in This Episode:

• A candid recap of Katrina’s 2-week travel sprint (Whistler ➝ Orlando ➝ NYC)
• The emotional cost of visibility—and why it’s always worth it
• How Katrina landed her international speaking gig at Business Besties
• The full breakdown of her speaker prep process, including working with a speaking coach
• ROI insights: what actually came from the event (opt-ins, client leads, paid gigs + more)
• A mindset reframe around investing in yourself, your brand, and your future
• Why she’s raising the price of her Fame-Ready Entrepreneur Program (and when)

Links Mentioned: 

• Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
• Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

What happens when the life you've built starts to feel too small for the version of you that's emerging?

In this week’s Pulling Punches, Katrina shares a powerful personal story sparked by a lunch with her long-time friend and mentor, Dr. Lawrence Loh—who introduced her to a phrase that stopped her in her tracks: "BC Big."

This episode unpacks what it means to grow beyond the space you’re in, why success can make your old life feel out of sync, and what it really costs to step into the bigger vision you hold for your personal brand.

No filters. No scripts. Just a raw reflection on the invisible tension that comes with becoming a bigger version of yourself.

What We'll Cover:

• The unexpected origin story behind Katrina’s first-ever published research paper
• A powerful new phrase—BC Big—and why it hits so hard for ambitious entrepreneurs
• The emotional toll of outgrowing your environment, relationships, and routines
• Why shedding your “old life” is part of becoming a globally recognized personal brand
• A loving reminder that if you're feeling this tension, you're not alone—you're expanding

Links Mentioned in this episode:

• Join the Fame-Ready Entrepreneur Program – Get custom feedback, visibility opportunities, and PR support: https://knockoutdirective.myflodesk.com/group-coaching
• Read my published research - https://pubmed.ncbi.nlm.nih.gov/28928343/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Think PR is only for the extroverted, spotlight-loving entrepreneurs? Think again. In this solo episode, Katrina Owens breaks down how introverts can thrive using PR—without compromising their energy, boundaries, or authenticity. From virtual summits to contributor articles, you’ll learn strategic ways to grow your brand visibility without feeling overexposed or overwhelmed.

Whether you identify as shy, introverted, or somewhere in between, this episode will give you tactical tools to build authority your way.

What You'll Learn in This Episode:

• The difference between being shy vs. being introverted (and why it matters for PR)
• How to leverage PR opportunities like speaking gigs, podcast guesting, and contributor articles—even as an introvert
• Why setting energetic boundaries is just as important as your PR strategy
• How Katrina handles travel-heavy seasons without burnout
• Why virtual summits and one podcast guest episode a month might be your sweet spot
• The mindset shift that took Katrina from constant Zoom fatigue to intentional energy management

Links & Resources:

• Join the Stand Out and Sell Out Summit: https://stand-out-sell-out.heysummit.com/?ac=0dN1KiCT
• Want to build your Press-Ready Personal Brand? Check out the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
• Subscribe on YouTube to see the now-famous bucket hat by Fore All (code KATRINAOWENS15 gets you 15% off)

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Are your Instagram highlights selling for you or just serving vibes?

In this Pullin' Punches micro-episode of KO Your Brand, Katrina shares a juicy takeaway straight from inside the Fame-Ready Entrepreneur Program that you’ll want to implement ASAP: the sneaky reason your Instagram profile might be making it harder for clients to buy from you.

After a powerful guest expert session with Haus of Nia, Katrina realized she was making the same mistake as many of her clients, using her highlights like a scrapbook instead of a sales tool. In this quick-hit episode, she walks you through how to update your Instagram highlights to actually convert warm leads and create a seamless buyer journey (without jumping on a million discovery calls).

You’ll learn:

• Why your IG highlights might be repelling ready-to-buy clients
• The easy trick to repurpose past story content into sales assets
• How to create service-specific or product-specific highlight “catalogs”
• Real-time tweaks Katrina is making to her own brand after this revelation

📲 Want personalized feedback on your Instagram highlights? DM Katrina at @katrinaowenspr or send her an email for a free mini audit.

Resources mentioned in the episode:
 Grab The Pitch Kit — Learn how to pitch yourself for press, podcasts, and more. Use code KOyourbrand for $30 off:
https://knockoutdirective.thrivecart.com/the-pitch-kit/?coupon=KOYOURBRAND

Join the Fame-Ready Entrepreneur Program — Where conversations like this happen every week:
https://knockoutdirective.myflodesk.com/group-coaching

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/