Welcome to episode 75! This will be the *last* episode as "Event: Crushed," but don't worry -- we're not going anywhere! Things are evolving and I am excited to be back in a couple of weeks with a brand new vision for the podcast. I hope you'll stick around! In this episode, Becky chats with copywriter Laura Paetkau of Copy by Laura about the power of connection-driven copy and how wedding pros can use their words to build trust, attract dream clients, and convert inquiries into bookings. Laura shares her journey from government communications to becoming a full-time copywriter for creative entrepreneurs, and the lessons she’s learned about writing website copy that not only sounds good — but strategically sells. Together, Becky and Laura dive into the psychology behind what makes website copy convert, how to show your personality without losing professionalism, and why today’s buyers are craving authenticity over “pain point” marketing. If you’ve ever looked at your website and thought, “This doesn’t sound like me,” this episode is a must-listen.Connect with Laura: https://www.copybylaura.com Copy by Laura on Instagram Free Sales Page template Special Offer: Get $200 off Laura’s Core Website Copy package (three custom-written pages of your choice) when you mention Becky and Event: Crushed! Offer valid for 30 days after this episode airs (until 11/29/25). Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

In this inspiring episode, Becky sits down with Kerrie Hileman, founder of The White Magnolia Bridal Collection and Magnolia Laine, to explore her journey from CPA to bridal boutique founder to multi-location business owner and franchisor. Kerrie shares how she turned her love for bridal fashion into a thriving brand with 15 locations across the U.S., leading an all-female team and creating unforgettable experiences for brides. Together, Becky and Kerrie discuss: How Kerrie transitioned from an accounting career to entrepreneurship The intentional growth behind expanding to multiple locations How franchising works (and what it really takes to do it well) Why creating a personalized experience is the foundation of a successful bridal or wedding business What it’s like to lead and empower women in business The importance of strong company culture and consistent client experience Kerrie’s best advice for new or growing wedding professionals Whether you’re a planner, photographer, or creative entrepreneur, you’ll leave this episode with valuable insights on scaling sustainably, maintaining your brand integrity, and leading with purpose. Key Takeaways You don’t have to be everything to everyone—focus on your niche and ideal client. A consistent client experience starts with clear systems, training, and shared values. Franchising isn’t as intimidating as it seems—but it requires strong operations and alignment. Building an uplifting company culture eliminates drama and encourages growth. Your skin will get thicker over time—growth and resilience come with experience. Connect with Kerrie Instagram:@whitemagnoliabridal@magnolialainebridal@amberellabridal Websites:www.whitemagnoliabridal.comwww.magnolialainebridal.com Loved this episode?Please consider leaving a rating or review, and make sure you're subscribed!

If video still feels intimidating, time-consuming, or like something you “should” be doing but can’t keep up with, this episode will change your mind. Montana-based photographer, videographer, and educator Shayna Lloyd of Montana Diaries joins Becky to unpack the real purpose of video marketing — connection, not perfection. Shayna shares how she went from travel vlogs to running a thriving photo + video business and how video became the most powerful tool for growing trust and visibility in her brand. You’ll hear how she uses “function-first” content to bring in aligned clients, why your video strategy should start with your buyers’ needs — not trends, and why filming should feel natural, not forced. Shayna breaks down the difference between behind-the-scenes content and face-to-camera video, how to use each at different stages of the client journey, and tips for using video you probably already have on your camera roll. Key Takeaways Serve first. Video is about connection, not performance. Focus on helping your audience, not impressing them. Keep it simple. Use what you already have — your camera roll, your phone, your wedding days. Done is better than perfect. Show your process. Behind-the-scenes clips build trust and help couples see what it’s like to work with you. Talk to your people. Use face-to-camera videos to share your personality and values so the right clients feel drawn to you. Make it searchable. Use captions and keywords that answer real questions couples are Googling. Share generously. Share clips with your vendor team — it builds goodwill, referrals, and community. Start small. You don’t need fancy gear or a strategy deck. One short, helpful video can start momentum.   Resources & Links Connect with Shayna on Instagram: @shayna_lloyd Montana Diaries website Devin & Shay on Instagram: @devin_and_shay Podcast: The Devin & Shay Show   Connect with Becky Instagram: @eventcrush.ed Email: becky@eventcrush.com   If you enjoyed this episode, please subscribe and consider leaving a review! ❤️

Wedding season takes a toll on all of us — emotionally, physically, and mentally — and as wedding pros, we often put everyone else first while pushing through our own challenges. In this episode, I’m sharing openly about the weight we carry during the season, from difficult clients to personal struggles we work through quietly, and even the physical exhaustion of long wedding days. I’ll also share practical and restorative ways to recharge, reset, and re-energize before diving into all those projects you’ve been saving for the off-season. Think staycations, massages, creative hobbies, rest, and reconnecting with community. This is your reminder that you’re human first, wedding pro second, and you deserve to fill your cup back up. Whether you’re wrapping up your last wedding of the year or still in the thick of it, this episode will encourage you to pause, rest, and prepare to thrive in the season ahead. What You’ll Learn in This Episode: The unique emotional toll of being a wedding pro (and why our work can feel heavier than other industries). Personal stories from my own career, including tough seasons and missed family moments. The physical demands of long wedding days and the importance of recovery. Practical ways to re-energize after wedding season: rest, self-care, staycations, hobbies, and movement. Why community is a powerful form of self-care, and how to connect with peers who truly “get it.” Resources & Links Mentioned in This Episode: Oregon-based wedding pro? Tickets are still on sale for Unveiled: A Night Out for Wedding Pros on October 16th at The Gardens at Riverside, but they won't last long! https://anightoutforweddingpros.eventbrite.com Episode Mention: "Sustainable Content Strategies for Busy Wedding Pros with Danison of Bow Tie & Brush" (Episode 42) Episode Mention: “Wedding Pro Green Flags” (Episode 68) Engaging Eugene Networking Events: Follow along on Instagram for upcoming events (@engagingeugene) I’ll be at Wedding MBA this November — hope to see you there!   Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed so you never miss an episode!

In today’s episode of Event: Crushed, Becky is joined by Taylor Fail, CEO and lead planner of Lace & Bow Bridal, a destination wedding planning and design company based in Santa Fe, New Mexico. Taylor’s story is a powerful reminder that growth often comes from bold decisions—like leaving behind a veterinary career during COVID to pursue wedding planning full-time. Since then, she’s built a thriving team of planners and support staff, expanding her business while maintaining her high-touch, intentional approach to weddings. Together, Becky and Taylor dive into: Taylor’s journey from marine biology and veterinary medicine into wedding planning What it looked like to go from a solo business owner to leading an 8-person team Why hiring for initiative and personality often beats hiring for experience How to maintain high standards and consistent client experiences while scaling The importance of SOPs, communication, and leadership in business growth Strategies for building a recession-resilient wedding business The myth of “losing control” when building a team—and how to see expansion as a brand strength The importance of hiring slow and firing fast when growing your team Taylor also shares what’s next for her and Lace & Bow Bridal, including a new rebrand and the exciting launch of her own podcast focused on education and inspiration for wedding pros. If you’ve ever wondered how to grow a team while keeping your business sustainable and your reputation strong—even in uncertain times—this episode is packed with wisdom you won’t want to miss. Resources & Links Mentioned Connect with Taylor on Instagram: @laceandbowbridal Visit Lace & Bow Bridal: laceandbowbridal.com Follow Becky on Instagram: @eventcrush.ed Loved this episode? Please consider leaving a rating or review, and make sure you’re subscribed!

Gen Z is changing the wedding industry in big ways — from how they search for vendors to how they prefer to communicate. In this episode of the Event: Crushed Podcast, Becky sits down with Amanda Writesman of the Bridal Theory, marketing strategist, educator, and small business coach with over 14 years of experience in the wedding and creative industries. Amanda shares her insights on how wedding pros can adjust their marketing and sales strategies to connect authentically with Gen Z couples. From texting etiquette to social media trends, this conversation is packed with practical tips to help you stay relevant and confident when working with the next generation of couples. If you’ve been wondering how to attract and book Gen Z clients without feeling like you’re chasing trends, this episode is for you. What You’ll Learn in This Episode: Why Gen Z approaches wedding planning differently than past generations How to adapt your communication style (including when and how to text) Marketing shifts wedding pros need to make right now What authenticity really looks like when speaking to Gen Z couples Practical steps to update your sales process for today’s couples Resources & Links Mentioned in This Episode: ClickSend – a text messaging platform for communicating with clients professionally Google Voice – a tool for managing calls and texts without using your personal phone number AmandaWritesman.com – learn more about Amanda’s programs and resources Follow Amanda on Instagram: @thebridaltheory Connect with Becky: @eventcrush.ed Loved this episode? Please consider leaving a rating or review, and make sure you’re subscribed! Thanks for tuning in! 

In this episode of Event: Crushed, I’m joined by the talented Samantha Leenheer — creative director and principal planner of House of Joy, founder of Kinetic Experiences, and educator under House of Samantha. We dive deep into two powerful themes that tie beautifully together: Storytelling in wedding design – how uncovering your clients’ stories, values, and quirks can spark your creativity and lead to designs that feel authentic and deeply personal. The power of listening – how asking better questions, staying curious, and practicing active listening can transform fleeting interactions into lasting partnerships with clients and fellow vendors. Samantha shares her approach to weaving personal stories into design, setting creative boundaries, and building vendor relationships rooted in collaboration and trust. We also talk about why vulnerability is essential for genuine connection in our industry. Whether you’re a new planner or a seasoned pro, this conversation will challenge you to go deeper in your process and relationships, helping you build more meaningful connections and more impactful events. Where to find Samantha: Planning & Design: House of Joy Personal Brand & Education: House of Samantha Networking & Events: Kinetic Experiences Instagram: @houseofjoy.co | @house.ofsamantha Loved this episode? Please consider leaving a rating or review, and make sure you’re subscribed so you never miss a conversation!

We talk a lot about red flags in the wedding industry… but what about the green flags? In today’s episode, I’m sharing the vendor green flags that make me so excited to work with someone again and again. These are the qualities I noticed when I looked at my own preferred vendors list — the traits that every single one of them has in common. If you want to know what makes planners (and other vendors) eager to refer you, this episode is for you. Side note: the audio isn’t quite as polished this time (the wrong mic picked up my audio, woops!) — but the message is too good not to share. Thanks for sticking with me! What You’ll Learn in This Episode: Why clear communication and solid systems are non-negotiable green flags. The kind of energy that puts couples, families, and vendors at ease. How excellence and consistency in service build trust (and why professionalism matters on wedding day). Why referring vendors is a risk for planners — and how you can make them confident in recommending you. The importance of being a true team player: helping out, tagging vendors, and celebrating each other’s work. Why sustainability and boundaries matter more than bragging about being booked every weekend. How community-minded vendors build stronger, lasting relationships. Resources Mentioned in This Episode: Benable (what we use for sharing preferred vendors)  - sign up for free! Episode 18: What Energy Are You Bringing to a Wedding Day? I’d love to know: what are your favorite vendor green flags? DM me on Instagram @eventcrush.ed and I’ll share some of your responses on my stories!   Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

Your website images do so much more than “look pretty.” They set the tone for your brand, communicate the kind of experience you provide, and can even make or break whether a potential couple decides to reach out. In this episode of Event: Crushed, I’m joined by website strategist and designer Emily Jane Lee of By Emily Jane. With her background as both a photographer and web designer, Emily brings a unique perspective on how wedding pros can make their websites visually cohesive and effective. We’re talking about: Why your images are just as important as your copy when it comes to booking clients How to choose which photos to showcase (and which to leave out) Tips for creating consistency across your website when you work with many different photographers What to do if you don’t have high-quality images yet  How often you should refresh your site photos for the best results Common mistakes wedding pros make with their website visuals—and how to fix them Happening Now: Book More Weddings SummitEmily is a featured speaker—along with myself and so many other talented pros—at the Book More Weddings Summit, happening right now! Don’t miss this free online event designed to help you attract, connect with, and book more of your dream couples. Grab your free ticket here: www.eventcrush.com/summit   Resources from Emily: Website: byemilyjane.com Instagram: @byemilyjane Book a Design Day for Done-For-You Image Curation: byemilyjane.com/designday The Image Curation Lab: Get it here Free Image Optimization Guide: Download here Special Offer: Mention the Event: Crushed podcast when booking Emily’s VIP Day Image Curation service and receive 15% off through the end of 2025!   Loved this episode? Please consider leaving a rating or review, and make sure you’re subscribed!

Hearing “we’ve decided to go in a different direction” from a potential client never feels great — especially when you were excited about working together. In this short and encouraging solo episode, I’m sharing how to navigate those moments without losing confidence, and how to turn a ‘no’ into a tool for growth in your wedding business. I’m opening up about a recent experience, the ways I’m working with my business coach to strengthen my sales process, and the important perspective shift that comes with realizing you don’t actually want every single lead to book you. You’ll also learn why “no” isn’t always personal, practical ways to refine your process, and how to keep relationships positive even when you don’t book the client — because you never know where that connection might lead down the road. What You’ll Learn in This Episode: Why a ‘no’ isn’t always about you (and what it might really mean) The surprising reason you don’t want every single client to book you How to evaluate your sales process and messaging Why following up with kindness can lead to future opportunities How to turn rejection into motivation and business improvements Resources & Links: Sign up for the FREE Book More Weddings Summit (Aug 18–22): eventcrush.com/summit Get tickets for Unveiled: A Night Out for Wedding Pros (Oct 16 in Eugene, OR) — 20% off through Aug 16 Thanks for tuning in! Loved this episode? Please consider leaving a rating or review, and make sure you’re subscribed!

In today’s episode, I’m joined by Kerry Barrett, event pro turned tech founder and the creator of The Wedding App, a modern, private social platform for weddings. From real-time updates to guest messaging and RSVP reminders, this app is a game-changer for planners and couples alike. We talk about: How The Wedding App works and why Kerry built it Improving guest experience before and during the wedding Communication features that help planners shine Real stories about weather delays, shuttle issues, and how the app saved the day Photo sharing, flight coordination, seating charts, and more Why this app is ideal for destination weddings How planners can test it for free Links & Resources:Learn more about the Wedding App: thewedding-app.comFollow Kerry: @theweddingappusaThe Book More Weddings Summit is coming up on August 18th-22nd, and you can still grab your free ticket!http://www.eventcrush.com/summit   Loved this episode? Be sure to leave a rating or review, and make sure you're subscribed!

In this episode, Becky sits down with returning guest Heidi Thompson, the founder of Evolve Your Wedding Business, to talk about how wedding pros can rise above the noise in a crowded industry. From navigating inconsistent inquiries to creating messaging that actually connects with your ideal clients, Heidi offers insight into what’s working right now, and what to stop wasting time on. They also dive into the upcoming Book More Weddings Summit, a free 5-day online event designed to help wedding professionals get more of the right inquiries and book more of the clients they actually want to work with. IN THIS EPISODE, YOU’LL LEARN: What’s really going on with ghosting and slower booking timelines in 2025 Why generic marketing messages are costing you business How to clearly communicate the specific problem you solve for your ideal clients The myth of “doing more” to get better results—and what to focus on instead What’s working now: strategies from real pros that are booking weddings How the Book More Weddings Summit can help you uplevel your marketing and stand out! ABOUT HEIDI THOMPSON:Heidi is a marketing strategist and the founder of Evolve Your Wedding Business. She helps wedding pros book more of their dream clients without going crazy or working around the clock. She’s also the creator of the Wedding Business Collective and host of the Evolve Your Wedding Business Podcast. Through her annual Book More Weddings Summit, Heidi brings together 45+ wedding industry experts to share real, practical strategies to help pros grow thriving businesses. GRAB YOUR FREE TICKET:Join us for the Book More Weddings Summit — August 18–22, 2025!www.eventcrush.com/summit to grab your free ticket CONNECT WITH HEIDI:Instagram: @evolveyourweddingbusinessWebsite: evolveyourweddingbusiness.comPodcast: Evolve Your Wedding Business   Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed so you never miss an episode!Make sure you're following along at @eventcrush.ed on Instagram and shoot us a DM with any podcast guest ideas, questions, or topics you'd love to hear about on the podcast. 

If you’ve ever felt overwhelmed trying to keep up with SEO — or confused about how AI tools like ChatGPT are starting to impact how couples search for vendors — this episode is for you. Becky is joined by Sara Dunn, the go-to SEO expert for wedding professionals, to talk about what’s actually changing in the world of search (and what isn’t), how wedding pros can start showing up in AI-driven search results, and what simple changes you can make today to get better visibility online. They also chat about: The one SEO “magic wand” fix Sara wishes every wedding pro would make Why testimonials on your homepage matter more than ever How ChatGPT is recommending vendors (and how to test if you show up!) Real examples of couples booking vendors via ChatGPT How to future-proof your website in an evolving digital space A behind-the-scenes look at Bing’s connection to ChatGPT search results   Exclusive Listener Discount!Sara is offering Event: Crushed listeners 20% off her signature Wedding SEO Bootcamp! Use code SEOCRUSHED at checkout.This offer is available for 2 weeks from the episode air date — don’t wait! Links & Resources: Sara's Website: saradoesseo.com Instagram: @saradoesseo Free Monthly SEO Lunch & Learn: saradoesseo.com/learn Wedding SEO Bootcamp: Learn More & Sign up! Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

Instagram is a critical part of how many wedding pros market their businesses — which makes the potential of getting hacked feel absolutely devastating. In this solo episode, Becky shares her recent experience getting locked out of her business account, how she got back in quickly, and the exact steps she’s taking now to prevent it from happening again. You’ll hear: The play-by-play of how the hack happened — and why it was 100% preventable How hackers are targeting small business owners through trusted contacts The dangers of Googling for help (and what not to click on) How she was able to regain access to her account Her best tips to protect your business accounts starting today (don't wait until it's too late!) Why 2-factor authentication is a must Why she decided to sign up for Meta Verified (and how it's way more affordable than she thought) Why a password manager like 1Password is essential for strong, secure logins This is your friendly PSA to audit your social media security settings and protect your accounts before something like this happens to you! Resources Mentioned: 1Password Meta Verified Report Fraud here!! (forgot to mention this in the episode)   Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!Follow us on Instagram at @eventcrush.ed

We've all been there... a frantic email comes in from a client, and we realize we've been leaving them in the dark. When expectations aren't clearly communicated, confusion and frustration creep in — and nobody wants that! In this solo episode, Becky breaks down exactly how wedding pros can manage client expectations from the inquiry stage throughout the entire planning process. From the initial discovery call to the wedding day, Becky shares tangible ways to create a seamless, trust-filled experience through intentional communication, systems, and clarity. Whether you’re a planner, photographer, florist, or DJ — these strategies will help you streamline your process, elevate your client experience, and reduce scope creep and stress. In this episode, you’ll learn: Why managing expectations before booking is so powerful What to include on your website and contact form to filter for aligned clients Key contract inclusions that set boundaries and avoid misunderstandings How to use planning portals, welcome guides, and email templates to guide clients Why automation and centralized communication help everyone feel supported Tips for reinforcing expectations through Loom videos, meeting recaps, and more If you’ve ever received a “Just checking in — what happens next?” email from a client… this episode is for you. 🎧 Listen in and audit your own client experience; are there areas you could make more clear?   MENTORSHIP SPOTLIGHTAre you a newer wedding planner looking for support and guidance as you grow your business? Becky’s 1:1 mentorship program is open! Reach out at becky@eventcrush.com or sign up here. 

In today’s solo episode, Becky dives into the beauty and strength found in all stages of business — from the hustle and high-energy experimentation of your early years to the wisdom, clarity, and confidence that come with years of experience. Whether you're brand new to the wedding industry or you’ve been in it for 10+ years, this episode is packed with validation, encouragement, and reminders that you are exactly where you need to be. Becky shares: Why you should embrace your "newness" as a superpower The hustle, motivation, and willingness to try it all that newer pros often bring Advice for avoiding comparison — especially across different life seasons and business chapters How seasoned pros can lean into confidence, clarity, and calm problem-solving Why refining your offers (and raising your rates) is part of the growth process Encouragement for seasoned pros to revisit their “why” and consider mentoring others A reminder that both stages can (and should) learn from each other Why growth is never done — and what it looks like to keep evolving, no matter your stage You’ll walk away feeling proud of the season you’re in — and hopefully inspired to embrace it more fully, without comparison. Connect with Becky:Instagram: @eventcrush.edEmail: becky@eventcrush.comWant to share what season you’re in? DM Becky and let her know where you’re at in your journey! Loved this episode?Please consider leaving a rating or review, and make sure you're subscribed!

If you’ve ever felt like you’re not just a wedding pro — but also expected to be a full-time content creator — you’re not alone. In this episode, I’m joined by Mimi of Wed & Wilder (formerly Wilder Social), to talk about the rising pressure wedding professionals are feeling when it comes to social media and content creation. We recorded this episode a couple of months ago, so a few things have changed since then (hello, Instagram’s new Edit app), but everything we discussed still absolutely applies—especially as we dive deeper into wedding season and content expectations ramp up. Mimi is both a wedding content creator and a social media manager who works exclusively with wedding professionals. She brings so much insight and reassurance into how we can rethink content creation, stop overcomplicating it, and show up in a way that feels sustainable and true to us. In this episode, we cover: How content creation became such a huge part of running a wedding business Why it feels overwhelming—and how to shift your mindset around it Low-lift content ideas that actually work (and don’t drain you) Mimi’s favorite tools for creating and scheduling content Signs it might be time to outsource content creation or social media What to look for when hiring a content creator or SMM Hot takes on what not to do on Instagram right now Why your story views matter more than you think—and how to use them to your advantage If you’ve been struggling with content pressure or wondering how to keep up without burning out, this episode is full of both practical advice and real talk that will help you feel a little less alone—and a lot more empowered.   Connect with Mimi:Instagram: @wildersocial (will be updating to @wedandwilder soon!)Website: www.wedandwilder.com Links + Resources Mentioned: Rella (content management tool Mimi swears by - use code "WILDERSOCIAL" for a discount!) CapCut + Canva for video and graphic editing and content creation Instagram’s Edits app (launched after this episode was recorded) Sam Schmidt Scale School  Episode 42 of Event: Crushed with Danison on sustainable content creation   Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed so you don’t miss what’s next.Follow us on Instagram at @eventcrush.ed for more!  

In this episode, Becky dives into six practical and impactful ways wedding professionals can stand out this wedding season. Whether you’re a planner, photographer, caterer, or any other vendor, these tips will help you create memorable experiences for your couples and your vendor partners—without adding more to your plate. Topics covered: Stellar communication with couples and vendors Going above and beyond in small but mighty ways The power of a calm and confident presence Prioritizing your own well-being so you can show up fully Little moments of surprise and delight for your couples Building real relationships with your vendor team Plus, Becky shares personal stories and real-world examples to inspire you to take these ideas and make them your own. Listen in for actionable takeaways and encouragement for the busy season ahead! Episode Highlights: How Cody from Mac Wedding Films sets the communication bar high (episode 52) Why a vendor "appreciation station" can make a big difference in team morale The importance of being a steady, positive energy on wedding days How a small gesture like snapping a vendor photo can create magic A powerful reminder that you can’t pour from an empty cup ✨ Loved this episode? Please consider leaving a rating or review, share it with a friend, and make sure you’re subscribed!

Conversations on motherhood have been no stranger to the Event Crushed podcast, but every guest brings a unique perspective and viewpoint. In today's episode, Becky chats with Jamie and Alex from Cameras and Car Seats — a podcast designed to support mom photographers who are chasing their dreams while raising babies. Jamie and Alex share their journeys as photographers and moms, how they met, and why they’re passionate about helping other mompreneurs thrive in the wedding industry. You’ll hear: The origin story of Cameras and Car Seats and the gap they saw in the wedding industry conversation. How community and honest connections have shaped their experiences. The importance of boundaries, systems, and mindset shifts to navigate motherhood and entrepreneurship. Why reframing our work as enough — even in “imperfect” seasons — is so freeing. A peek into their coaching program, the Momtog Mastermind How Jamie created a product (the box sets for flat lays!) that filled a need for them and for others. Real, relatable talk on showing up as a mom and a business owner — without losing yourself in the hustle. This episode is a refreshing reminder that it’s possible to grow your business and be present with your family. Tune in for a real conversation that will leave you feeling encouraged and seen. Connect with Alex & Jamie!Follow Alex on IG: @alexmccraryphotographyFollow Jamie on IG: @jamietobinphotographyFollow Cameras & Carseats on IG: @camerasandcarseats Are you a mom photographer? Head over to camerasandcarseats.com to listen to the podcast and check out the mastermind!Are you a photographer who does flat lays? You need Jamie's box set! Thanks for tuning in! Don't forget to subscribe and leave a review if you haven't yet. ☺️See you back here next week!

Feeling like leads are slower than usual this year? You're not alone, and this week we're diving in to why this is happening, and what you can do about it! In this episode, Becky discusses the reasons she believes 2025 has felt funky for so many wedding pros and shares three tangible, strategic ways you can start increasing your leads this week. She also reminds us why now is not the time to back off your marketing — even if it feels like you're buried in client work.  Becky shares: What’s contributing to the slowdown (and why you’re not imagining it) How Gen Z is changing the way we book weddings Why adapting is key to business longevity Her exact tips for improving your lead gen fast, including: Reworking your website inquiry form Auditing your lead follow-up process Asking vendor friends for referrals (without the awkwardness) Plus, hear how Becky uses a fun freebie in her inquiry process to stand out from the crowd — and why staying top of mind on social media really matters. Mentioned in this episode: Ultimate Lead and Sales Tracker - Learn more here! Episode 3: How to Build a Business That Lasts Beyond 5 Years Episode 37: Boost Your Bookings in 2025 with Effective Lead Management Loved this episode?Please consider leaving a rating or review, and make sure you're subscribed! ❤️