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Empire Builders MasterCast
Empire Builders MasterClass
41 episodes
6 days ago
A podcast full of actionable content for writers, course creators, coaches, and consultants. Co-founded by Honorée Corder and Lucas Marino, this podcast brings an unrivaled education experience from creative entrepreneurs to fellow creative entrepreneurs!
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Entrepreneurship
Business
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All content for Empire Builders MasterCast is the property of Empire Builders MasterClass and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast full of actionable content for writers, course creators, coaches, and consultants. Co-founded by Honorée Corder and Lucas Marino, this podcast brings an unrivaled education experience from creative entrepreneurs to fellow creative entrepreneurs!
Show more...
Entrepreneurship
Business
Episodes (20/41)
Empire Builders MasterCast
Ep.40 - Sustaining Success Beyond January

Join Lucas and Honoree for a conversation about how to adjust for success after the new year shine has worn off a bit. How do you look at your successes and failures as you progress through the first quarter of the year? How do you build habits and processes to support success for the long haul and not just short term dreams? Visit the Empire Builders MasterClass at https://www.empirebuildersmasterclass.com/

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1 year ago
19 minutes 45 seconds

Empire Builders MasterCast
Ep.39 - You Must Market Your Book - Your Book Marketing Challenge (Part 9)

Welcome to the Empire Builders MasterCast! In this final episode from the You Must Market Your Book series, we challenge authors to market their books like a champ in some unexpected ways. This discussion is based on Chapter 11 of You Must Market Your Book. And yes, tacos and margaritas play a role.

You can pick up a copy of the book here:

https://a.co/d/4Gl4A1U

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1 year ago
16 minutes 50 seconds

Empire Builders MasterCast
Ep.38 - You Must Market Your Book - Improvise, Adapt, and Overcome (Part 8)

Welcome to the Empire Builders MasterCast! In this episode, we dive into Chapter 10 of You Must Market Your Book and discuss how to determine whether your book marketing is going well and how to adjust accordingly!

You can pick up a copy of the book here:

https://a.co/d/4Gl4A1U

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1 year ago
33 minutes 59 seconds

Empire Builders MasterCast
Ep.37 - You Must Market Your Book - Marketing WITH your book (Part 7)

Welcome to the Empire Builders MasterCast! In this episode we discuss Chapter 9 of You Must Market Your Book which covers marketing with your book. What does that mean? It means using your book as a marketing asset to bring you more business!

You can pick up a copy of the book here:

https://a.co/d/4Gl4A1U

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1 year ago
23 minutes 42 seconds

Empire Builders MasterCast
Ep.36 - You Must Market Your Book - Cool Book Marketing Ideas (Part 6)

There are so many creative ways to market your book! In this episode, Honoree and Lucas discuss 13 effective ways to get your books in the hands of more readers.

Learn more about Honoree's book, YOU MUST MARKET YOUR BOOK at https://a.co/d/1rBLcI7

Learn the details of book marketing with the course, BOOK MARKETING MASTERY https://www.empirebuildersmasterclass.com/courses/book-marketing-mastery

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2 years ago
37 minutes 1 second

Empire Builders MasterCast
Ep.35 - You Must Market Your Book - You Must Market Your Book - Book Distribution (Part 5)

Distributing your book is critical to your marketing and sales strategies! This video continues the series on book marketing.

In this episode, Honoree and Lucas answer the question, "How do I distribute my book to readers and how do those channels impact my marketing?"

Learn more about Honoree's book, YOU MUST MARKET YOUR BOOK at

https://a.co/d/1rBLcI7

Learn the details of book marketing with the course, BOOK MARKETING MASTERY

https://www.empirebuildersmasterclass.com/courses/book-marketing-mastery

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2 years ago
20 minutes 25 seconds

Empire Builders MasterCast
Ep.34 - You Must Market Your Book - Phases of Book Marketing (Part 4)

Every writer goes through three phases of book marketing. In this episode, Honoree Corder walks us through the three phases of book marketing and how we often experience them.

Learn more about Honoree's book, YOU MUST MARKET YOUR BOOK at https://a.co/d/1rBLcI7

Learn the details of book marketing with the course, BOOK MARKETING MASTERY https://www.empirebuildersmasterclass.com/courses/book-marketing-mastery

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2 years ago
32 minutes 53 seconds

Empire Builders MasterCast
Ep.33 - You Must Market Your Book - Book Marketing Tools, Applications, and Resources (Part 3)

In this episode, Honoree and Lucas discuss the tools, applications, and resources that help you market your books! These include BookBub, BookFunnel, Slack, Voxer, Dropbox, Trello. Hear how each benefits her book marketing and more. https://www.empirebuildersmasterclass.com/

Learn more about the book at https://a.co/d/eOrBLoI

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2 years ago
21 minutes 55 seconds

Empire Builders MasterCast
Ep.32 - You Must Market Your Book - The Importance of Email Lists in Book Marketing (Part 2)

Some authors overlook a key element in their book marketing = their email lists! For some, this is the modern day Rolodex (you are welcome children of the 60s, 70s, and 80s). Your email list is a business asset! This is the second of several videos in which Lucas and Honoree discuss the role of email in book marketing.

In this episode, Honoree and Lucas answer the question, "What should I write about in my emails to my list?". They discuss topic selection and the life cycle of readers!

https://www.empirebuildersmasterclass.com/

Learn more about the book at https://a.co/d/eOrBLoI

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2 years ago
32 minutes 24 seconds

Empire Builders MasterCast
Ep.31 - You Must Market Your Book - The Importance of Email Lists in Book Marketing (Part 1)

Some authors overlook a key element in their book marketing = their email lists! For some, this is the modern day Rolodex (you are welcome children of the 60s, 70s, and 80s). Your email list is a business asset! This is the first of several videos in which Lucas and Honoree discuss the role of email marketing in book marketing.

https://www.empirebuildersmasterclass.com/

Learn more about the book at https://a.co/d/eOrBLoI

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2 years ago
25 minutes 43 seconds

Empire Builders MasterCast
Ep.30 - You Must Market Your Book! Successful Authors Must Have a Plan

If you don't plan your book production and launch, you'll have a hard time succeeding! In this episode, Honoree and Lucas discuss a chapter from Honoree's book, YOU MUST MARKET YOUR BOOK. They cover how to plan a successful book launch and critical factors to a great book marketing action plan.

Visit the Empire Builders MasterClass at https://www.empirebuildersmasterclass.com/

Learn more about the book at https://a.co/d/eOrBLoI

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2 years ago
34 minutes 35 seconds

Empire Builders MasterCast
Ep.29 - Entrepreneur Mindset - Confidence

Join Lucas and Honoree for a conversation about being confident in entrepreneurship. Lucas shares his perspective on taking action to gain confidence and Honoree discusses mental preparation for the ups and downs of entrepreneurship. You must work on your inner game to improve your outer game! Visit the Empire Builders MasterClass at https://www.empirebuildersmasterclass.com/

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2 years ago
16 minutes 30 seconds

Empire Builders MasterCast
Ep.28 - Updating Your Book vs Publishing a New Edition

Honorée knows a thing or two about self-publishing books. In this episode, she discusses updating your published books and the differences between updating and revising your book.

- Do you simply update the existing book files?

- Do you publish a new revision or edition of the book or just an update?

- Are there criteria or requirements for publishing a new edition?


Visit the Empire Builders MasterClass at https://www.empirebuildersmasterclass.com/ Attend Honoree's course,


Learn more about Honorée at https://honoreecorder.com/

Learn more about Lucas at https://www.marinotraining.com/

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2 years ago
25 minutes 38 seconds

Empire Builders MasterCast
Ep.27 - Quickly Create a Minicourse from Your Flagship Course!

You built a complete course (flagship course) and you know some people want a section of that course without the whole thing. Well, you can quickly create a minicourse! In this video, Lucas Marino shares how to create a minicourse from your flagship course, quickly offer value to your learners, and add a revenue source to your business. This approach also provides lower priced training to people who may not find your flagship course in their budget. Check out our site: https://www.empirebuildersmasterclass.com Learn more about creating courses at: https://www.empirebuildersmasterclass.com/courses/build-your-online-course Learn more about Helen Bullen's Commit to Achieve course: https://www.empirebuildersmasterclass.com/courses/commit-to-achieve Learn more about Honoree's new book The Bestselling Book Formula at: https://a.co/d/77wRc4i

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2 years ago
20 minutes 2 seconds

Empire Builders MasterCast
Ep.26 - Referral and Affiliate Fees, Part II

Thanks for joining us for Part 2 of our discussion about the power of referral and affiliate fees and how to leverage them in your business. Referral and affiliate partners are an army of satisfied and incentivized sellers that can drastically expand the reach of your business. Refer people and become an affiliate then empower others to do the same for you. Let's talk about it! www.empirebuildersmasterclass.com Learn more about our courses covering these topics at Book Marketing Mastery https://www.empirebuildersmasterclass.com/courses/book-marketing-mastery Build Your Online Course https://www.empirebuildersmasterclass.com/courses/build-your-online-course

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2 years ago
27 minutes 37 seconds

Empire Builders MasterCast
Ep.25 - Monetize Your Book with a Course - A quick discussion on Lucas's newly released book

Hello, friends! It's here! Lucas recently released his book, MONETIZE YOUR BOOK WITH A COURSE. In this video, Honoree and Lucas discuss who the book serves, why Lucas wrote the book, a rapid-fire of questions about creating courses, course presales, and some fun shenanigans. Visit the Empire Builder's Masterclass at https://www.empirebuildersmasterclass.com/ Attend Honoree's course, Building a Million Dollar Book Business at: https://www.empirebuildersmasterclass.com/courses/building-a-million-dollar-book-business Attend Lucas's course, Monetize Your Book with a Course at: https://www.empirebuildersmasterclass.com/courses/monetize-your-book-with-a-course Learn more about Honorée at https://honoreecorder.com/ Learn more about Lucas at https://www.marinotraining.com/

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2 years ago
39 minutes 5 seconds

Empire Builders MasterCast
Ep.24 - Adding a structured program to your coaching business featuring Brianna Hendley

Welcome back to the Empire Builders MasterClass live stream! Today, we're talking about how coaches often feel pressured to create a custom coaching program before they bring on clients. Don't worry about all that. You have options! Sometimes the best option is to adopt a tried and true coaching program. This can make your life much easier, provide clients with confidence, and put you in a position to earn faster. One of our very own EBMC family, Brianna Hendley, meets with Lucas and Honoree to discuss how she's implementing this approach in her business coaching program. Visit the Empire Builder's Masterclass at https://www.empirebuildersmasterclass.com/

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2 years ago
1 hour 1 minute 37 seconds

Empire Builders MasterCast
Ep.23 - Companion Products for Books and Online Courses!

Join Lucas Marino and Honoree Corder as they discuss several ways to develop companion products for your books and courses. If you have a book or a course, you should definitely develop and market BOTH along with workbooks, checklists, templates, and more! Visit the Empire Builder's Masterclass at https://www.empirebuildersmasterclass.com/ Attend Honoree's course, Building a Million Dollar Book Business at: https://www.empirebuildersmasterclass.com/courses/building-a-million-dollar-book-business Attend Lucas's course, Build Your Online Course at: https://www.empirebuildersmasterclass.com/courses/build-your-online-course Learn more about Honorée at https://honoreecorder.com/ Learn more about Lucas at https://www.marinotraining.com/

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2 years ago
31 minutes 27 seconds

Empire Builders MasterCast
Ep.22 - Book Marketing - Strategic Thinking About Your Book

Join Lucas Marino and Honorée Corder as they dive deeper into her new release, YOU MUST MARKET YOUR BOOK! Honorée knows a thing or two about book marketing--she's sold hundreds of thousands of books in ways most authors have never considered. In this episode, she discusses the role of your book in and for your business. Viewing your book and your business from 30,000 feet is wildly important to your marketing plan! Want to learn more about the book? Check out: https://www.amazon.com/You-Must-Market-Your-Book/dp/1947665367 Visit the Empire Builders MasterClass at https://www.empirebuildersmasterclass.com/ Attend Honoree's course, Book Marketing Mastery course at: https://www.empirebuildersmasterclass.com/courses/book-marketing-mastery Attend Lucas's course, Build Your Online Course at: https://www.empirebuildersmasterclass.com/courses/build-your-online-course Learn more about Honorée at https://honoreecorder.com/ Learn more about Lucas at https://www.marinotraining.com/

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2 years ago
16 minutes 6 seconds

Empire Builders MasterCast
Ep.21 - You Must Market Your Book!

Join Lucas Marino and Honorée Corder as they discuss her newest release, YOU MUST MARKET YOUR BOOK! Honorée knows a thing or two about book marketing--she's sold hundreds of thousands of books in ways most authors have never considered. In this episode, we cover why book marketing is so important, how to view marketing in your book launch plans, and much more! Want to learn more about the book? Check out: https://www.amazon.com/You-Must-Market-Your-Book/dp/1947665367 Visit the Empire Builders MasterClass at https://www.empirebuildersmasterclass.com/ Attend Honoree's course, Book Marketing Mastery course at: https://www.empirebuildersmasterclass.com/courses/book-marketing-mastery Attend Lucas's course, Build Your Online Course at: https://www.empirebuildersmasterclass.com/courses/build-your-online-course Learn more about Honorée at https://honoreecorder.com/ Learn more about Lucas at https://www.marinotraining.com/

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2 years ago
42 minutes 2 seconds

Empire Builders MasterCast
A podcast full of actionable content for writers, course creators, coaches, and consultants. Co-founded by Honorée Corder and Lucas Marino, this podcast brings an unrivaled education experience from creative entrepreneurs to fellow creative entrepreneurs!