In this episode of the Elite Business Advice Podcast, Chris Moore sits down with Jon Beach, founder of Skilled Trades Media, to unpack one of the most overlooked marketing tools for painting contractors — brand awareness. If you’ve ever wondered how to get your painting business noticed, remembered, and trusted in your local market, this episode is for you. Jon and Chris dive into what brand awareness really means, when to start investing in it, and how to balance it with your lead generation...
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In this episode of the Elite Business Advice Podcast, Chris Moore sits down with Jon Beach, founder of Skilled Trades Media, to unpack one of the most overlooked marketing tools for painting contractors — brand awareness. If you’ve ever wondered how to get your painting business noticed, remembered, and trusted in your local market, this episode is for you. Jon and Chris dive into what brand awareness really means, when to start investing in it, and how to balance it with your lead generation...
In this episode of the Elite Business Advice Podcast, Chris Moore sits down with Jon Beach, founder of Skilled Trades Media, to unpack one of the most overlooked marketing tools for painting contractors — brand awareness. If you’ve ever wondered how to get your painting business noticed, remembered, and trusted in your local market, this episode is for you. Jon and Chris dive into what brand awareness really means, when to start investing in it, and how to balance it with your lead generation...
What happens when Nick Slavik and Michal Cheney sit down to talk shop? You get real stories, smart strategies, and proven advice from two painting industry leaders. Tune in to hear how the hosts of Ask A Painter Live and Women in Paint Podcast run their businesses — and how you can do the same. Need help with implementing some of the things covered in this episode in your painting business? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!
Clemson, South Carolina isn’t just known for its legendary football program — it’s known for its powerful sense of culture, community, and loyalty. Whether you’ve experienced Clemson firsthand or just heard the buzz, there’s something truly special about how this small city in the Greenville–Clemson area has built an identity that people rally around. In this episode, we break down three key elements that make Clemson’s culture stand out and how painting contractors can apply these same princ...
How do you ensure that as your business is growing and becoming more popular, we keep making the right decisions to do it in a healthy way? Hindsight is always 20/20 in any business and in life decisions, but what are some core philosophies we can work with that as you grow, keep us guarded in our decision making. In this episode of the Elite Business Advice Podcast we do a deep dive case study on Topgolf, the popular entertainment complex to share their story over the years, some of the pitf...
Do you ever wonder how you should be leveraging AI and different technology in your business? Do you also feel lost on where to start or where to think about beginning with the vast array of things available and rapidly changing the last few years? In today’s episode we have Dan Fleisher, Co-Founder of HireBus on to discuss the variety of ways that painting contractors are using AI and Technology in your business! Dan also the lens to view what should be leveraged with technology and what sho...
We know that objections are going to happen in sales, the question is are you prepared for them? Or more importantly how you can handle them in your process before they even come up! In this episode, we’re going to cover how to handle some common objections in your painting business as well as how you can identify trends and iterate your sales process to handle them before they even come up. If you missed the first 3 episodes of this series, go back and listen to it before diving into t...
It’s important to have a repeatable process for every estimate that you do. This helps breed consistency in the customer experience, sets your production team up for success, and helps create a duplicatable system to teach others as you grow. In todays episode, we’re going to cover what this framework should be like and an example of a repeatable process for your sales department in your painting company! If you missed parts 1 and 2 of this series, go back and listen to it before diving into ...
One misunderstanding we hear from painting contractors is that sales psychology is just manipulation of the customers. But it’s actually not! It’s understanding the way they’re thinking so we can communicate how to solve their problem or satisfy the emotion they’re after. When you understand want vs. need selling and how to connect with your buyer to speak their language, you will have a much higher success rate in helping your customers achieve their goals. If you missed part 1 of this seri...
Everything in a painting business rises and falls on sales. It’s often referred to as the cog in the wheel or the bottleneck in the business flow. Today, we kick off a 4-part series on sales covering the fundamentals needed in selling. From knowing who you’re selling to, understanding the customer experience they get in the journey, to creating a repeatable sales process you follow every time, these fundamentals can help elevate your sales game and improve your closing ratio. Need help with ...
Do you know the impact of what having set structured crews can have in your business? Do you know how you would even organize your teams? In today’s episode we’re going to share why this can be so impactful, how to think about organizing your teams, and a few key strategies in executing this to it’s fullest! Need help with identifying how to do this best for your business? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!
There are 3 questions that you should be able to answer in your business off the top of your head, and if you answer yes to all 3 you are on track and should carry on! If you answer no to any of them, it’s well worth taking some time to slow down and reassess a plan for! Need help with solutions to achieve what we discussed in this episode? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!
Everyone knows they need to build a consistent lead flow for their business, but few people know what that actually looks like. In this episode, we break down how to build marketing systems for your business into 3 areas: Time Intervals, Trigger Events, and Background systems to help understand the process for getting your marketing to be consistent and systematic! Need help implementing these marketing systems? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!
It’s not hard to see the negative things in the world and in people around us. It is a lot harder to find the positive in things though. Usually you have to actually look for it. In today’s episode we share how having an Attitude of Gratitude can unlock your mindset to achieve more in life, and if nothing else live a more joy filled life! Need help laying out the plan for your business? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!
As an entrepreneur, having opportunities all around you can be a very freeing and exciting thing, but it also can be a dangerous thing along your entrepreneurial journey if you don’t guard your golden goose and make smart decisions. In this episode we talk through why most contractors don’t think big enough about their business and the opportunity they have their hands on and how to make decisions of what opportunities make sense. Need help making these decisions in your business? Schedule a...
Keeping your business and personal finances separated sounds like a pretty simple and easy thing to do right? Unfortunately what seems easy and become tough in some day to day realities of running a business. In this episode we share some common transactions we see this occur on, the logic behind why this is important, and some actionable takeaways to ensure you’re running your business the proper way on paper for the IRS and your legal protection! Need help keeping your finances completely ...
What you put into your brain is what you will see each and everyday in our lives. In this episode we share a few common areas that can make or break our mindset, the psychology behind why this is so impactful, and how to change if you don’t like the results you’re getting. Need help working through your limiting beliefs and gameplan to set your business up for success? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!
How good do you believe your customers experience is with your company? Do you have any benchmarks or feedback to back up that feeling? In this episode, we’re going to cover how your customer experience makes or breaks sales for you, the common things to consider when evaluating your experience, and then some real life perspectives on how we feel as customers when there’s an easy way to do business with a company. Get your ticket(s) for the 2025 Elite Business Retreat before it’s too late!! ...
Do you ever catch yourself going down a negative slippery slope in your business? You quickly turn one little thing into a negative monstrosity that is hard to bounce back from? How do you view the overall satisfaction of your business? Are you happy and excited with where you’re going or are you self-sabotaging because you aren’t where you want to be? In today’s episode we’re going to talk about the mindset of lack versus desire and how to break the negative patterns we can often find oursel...
Are you a painting contractor trying to prepare for the unexpected in your business? In this episode, we explore four critical areas where every painting business owner should build resilience to handle challenges like sudden employee turnover, equipment failures, cash flow disruptions, or unhappy clients. Learn practical strategies to protect and professionalize your painting company so you can navigate worst-case scenarios with confidence. If you’re searching for business tips for painters ...
Have you ever found yourself looking at things through a complicated lens in your business when in reality, you need to take a step back, look at it from a bigger picture and draw out a new plan? It’s easy to overcomplicate many things when running a business, and in fact it’s something we see a lot with painting companies throughout the industry. In this episode, we break down 5 areas that tend to get overcomplicated in business, share some perspective on how to overcome them and get back in...
In this episode of the Elite Business Advice Podcast, Chris Moore sits down with Jon Beach, founder of Skilled Trades Media, to unpack one of the most overlooked marketing tools for painting contractors — brand awareness. If you’ve ever wondered how to get your painting business noticed, remembered, and trusted in your local market, this episode is for you. Jon and Chris dive into what brand awareness really means, when to start investing in it, and how to balance it with your lead generation...
