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eCommerce Deep Dive
John Ghiorso, Orca Pacific
71 episodes
6 days ago
The biggest players in eCommerce and retail talk shop with John Ghiorso, Founder and CEO of Orca Pacific, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Video and podcast episodes are produced by Orca Pacific and released bi-monthly on all major podcast platforms and YouTube.
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All content for eCommerce Deep Dive is the property of John Ghiorso, Orca Pacific and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The biggest players in eCommerce and retail talk shop with John Ghiorso, Founder and CEO of Orca Pacific, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Video and podcast episodes are produced by Orca Pacific and released bi-monthly on all major podcast platforms and YouTube.
Show more...
Marketing
Business
Episodes (20/71)
eCommerce Deep Dive
Amazon News & Trends: March 2023
In this episode of eCommerce Deep Dive, Nate Hogle, Director of Program Development at Media.Monks, covers the latest Amazon updates for the month of March 2023.
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2 years ago
4 minutes 15 seconds

eCommerce Deep Dive
Amazon News & Trends: February 2023
In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of February 2023.
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2 years ago
7 minutes 35 seconds

eCommerce Deep Dive
Amazon News & Trends: January 2023
In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of January 2023.
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2 years ago
4 minutes 41 seconds

eCommerce Deep Dive
Amazon News & Trends: December 2022
In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for December 2022.
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2 years ago
4 minutes 23 seconds

eCommerce Deep Dive
Amazon News & Trends: November 2022
In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for November 2022.
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2 years ago
5 minutes 6 seconds

eCommerce Deep Dive
Amazon News & Trends: unBoxed 2022
In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest updates from this year’s unBoxed conference by Amazon Ads in New York.
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2 years ago
13 minutes 3 seconds

eCommerce Deep Dive
Amazon News & Trends: July 2022
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management at Media.Monks, covers Amazon news & trends for the month of July 2022.
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3 years ago
7 minutes 58 seconds

eCommerce Deep Dive
Amazon News & Trends: June 2022
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Media.Monks, covers Amazon news and trends for the month of June 2022.
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3 years ago
7 minutes 58 seconds

eCommerce Deep Dive
Amazon News & Trends: May 2022
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of May 2022.
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3 years ago
7 minutes 14 seconds

eCommerce Deep Dive
Amazon News & Trends: April 2022
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of April 2022.
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3 years ago
8 minutes 36 seconds

eCommerce Deep Dive
Amazon News & Trends: March 2022
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of March 2022.
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3 years ago
16 minutes 41 seconds

eCommerce Deep Dive
Amazon News & Trends: February 2022
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific covers Amazon news & trends for the month of February 2022. He discusses Amazon’s updated brick and mortar strategy, new advertising functions and optimizations with bulk operations, the addition of a long awaited feature in Sponsored Ads portfolios, new Brand Story A+ module, and much more!
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3 years ago
10 minutes 45 seconds

eCommerce Deep Dive
Amazon News & Trends: January 2022
In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy and David Grill, Director of Advertising from Orca Pacific cover Amazon news & trends for the month of January 2022. They discuss Amazon prime membership price changes, the upcoming launch of Amazon Style, a new Business Discounts Manager tool and new advertising features such as Detail-Page-View’s in Sponsored Display reporting and localized keyword targeting, and much more!
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3 years ago
13 minutes 38 seconds

eCommerce Deep Dive
Amazon News & Trends: November and December 2021
In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy at Orca Pacific covers Amazon news & trends for the months of November and December 2021. Nate will be recapping the monthly Amazon insights including Amazon’s expansion of the Climate Pledge Friendly program, the addition of Venmo as a payment method, new Vendor Shipment guidelines, new Sponsored Display audiences features, and so much more.
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3 years ago
14 minutes 58 seconds

eCommerce Deep Dive
Amazon News & Trends: October 2021
In this episode of eCommerce Deep Dive, we brought on a special guest, Claire O‘Donnell, Director, Customer Trust and Partner Support at Amazon, to accompany Nathan Hogle. Nate will be will recapping the monthly Amazon news & trends for the month of October including the Amazon Gift-Giving Feature, new Sponsored Display features, new Sponsored Brands Video targeting options, and so much more.  Claire will finish off the episode with details from the Amazon Accelerate event that took place on October 20–21, 2021.
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3 years ago
11 minutes 19 seconds

eCommerce Deep Dive
Amazon News & Trends: September 2021
This month, John and Nate discuss updates such as the Amazon October Beauty Sale, New Listing Quality Dashboard, Release of Performance-Based Budget Rules and so much more.
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4 years ago
15 minutes 55 seconds

eCommerce Deep Dive
Working with the Top 1% of Micro-Influencers with inBeat‘s David Morneau
John and David discuss using influencer marketing to do market research, decentralizing ad creative through micro-influencer marketing, and how to make micro-influencer marketing a viable marketing channel.
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4 years ago
25 minutes 26 seconds

eCommerce Deep Dive
Amazon News & Trends: August 2021
This month, John and Nate discuss updates such as the A-Z Guarantee, Amazon partnering with Affirm, Free Amazon-led Advertising Webinars and so much more.
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4 years ago
15 minutes 59 seconds

eCommerce Deep Dive
Amazon News & Trends: July 2021
This month, John and Nate discuss updates such as The Seller Reviews Tool, 17 new FCs set to open in August, the launch of the Brand Referral Bonus Program and so much more.
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4 years ago
14 minutes 19 seconds

eCommerce Deep Dive
eCommerce for Brewing Companies with Pabst's Will Yen
John and Will discuss the state of the rapidly changing online alcohol business, regulatory barriers to shipping alcohol, and how brewing companies should be thinking about Amazon as of today.
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4 years ago
34 minutes 12 seconds

eCommerce Deep Dive
The biggest players in eCommerce and retail talk shop with John Ghiorso, Founder and CEO of Orca Pacific, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Video and podcast episodes are produced by Orca Pacific and released bi-monthly on all major podcast platforms and YouTube.