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Sustainability In Your Ear
Mitch Ratcliffe
522 episodes
1 day ago
Mitch Ratcliffe interviews activists, authors, entrepreneurs and changemakers working to accelerate the transition to a sustainable, post-carbon society. You have more power to improve the world than you know! Listen in to learn and be inspired to give your best to restoring the climate and regenerating nature.
Show more...
Earth Sciences
Business,
Entrepreneurship,
Science,
Nature
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All content for Sustainability In Your Ear is the property of Mitch Ratcliffe and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Mitch Ratcliffe interviews activists, authors, entrepreneurs and changemakers working to accelerate the transition to a sustainable, post-carbon society. You have more power to improve the world than you know! Listen in to learn and be inspired to give your best to restoring the climate and regenerating nature.
Show more...
Earth Sciences
Business,
Entrepreneurship,
Science,
Nature
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Sustainability In Your Ear: Carbonfuture is Building the Trust Infrastructure for Carbon Removal
Sustainability In Your Ear
44 minutes
2 weeks ago
Sustainability In Your Ear: Carbonfuture is Building the Trust Infrastructure for Carbon Removal
The carbon removal industry stands at a crucial crossroads. While cutting emissions remains essential, avoiding catastrophic warming now requires pulling billions of tons of CO2 from the atmosphere permanently. But as this nascent field grapples with questions of legitimacy, scalability, and accountability, a critical challenge remains: How do we build the infrastructure needed to track, verify, and certify that carbon has actually been removed and stays removed? Meet Hannes Junginger-Gestrich, CEO of Carbonfuture, a company helping define the monitoring, reporting, and verification (MRV) infrastructure that could transform carbon removal from scattered efforts into a functioning ecosystem. Launched five years ago, Carbonfuture has emerged as what CDR.fyi describes as "the largest facilitator of durable carbon removal" by volume. The company's digital platform integrates data across the carbon removal life cycle, connecting diverse approaches like biochar, enhanced rock weathering, and direct air capture with buyers seeking to meet climate commitments. "We are probably more the crowd, the ground keepers in a stadium that makes sure that everything is provided properly," Hannes explains, using a sports analogy to describe their role: "We are the ground keepers in a stadium [who ensure] the players have a playing field that's in shape and no one gets hurt, and the audience can come and they pay their tickets and have a good experience."

The MRV infrastructure becomes crucial as corporate demand for verified carbon removal grows and trust becomes currency. One of the most interesting aspects of the conversation centers on balancing data confidentiality with transparency needs, particularly when collecting data along industrial value chains from agricultural residue producers to biochar processors to end users. Perhaps most telling is Junginger-Gestrich's unwavering commitment to scientific rigor over short-term economic gains: "We never had to trade off between rigor and allowing a not so good project on our platform for economic reasons. We always lean to the scientific and rigorous side." This philosophy has guided Carbonfuture's work with leading buyers like Microsoft, helping develop increasingly sophisticated approaches to carbon removal verification. While Junginger-Gestrich expresses concern about delayed emission reductions globally, he remains optimistic about carbon removal scaling: "I think we will be on the path to the gigatons by 2040 for sure." His vision emphasizes ecosystem thinking over vertical integration, aiming to drive down costs while creating network effects that could accelerate the entire field. As governments worldwide grapple with climate policy, the monitoring, reporting, and verification systems companies like Carbonfuture are developing now may well determine the success of our collective effort to reverse climate change. You can learn more about Carbonfuture at carbonfuture.earth.
Sustainability In Your Ear
Mitch Ratcliffe interviews activists, authors, entrepreneurs and changemakers working to accelerate the transition to a sustainable, post-carbon society. You have more power to improve the world than you know! Listen in to learn and be inspired to give your best to restoring the climate and regenerating nature.