Don't Forget Your Tickets

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Don't Forget Your Tickets

Carl-Erik Michalsen Moberg

64 episodes

3 weeks ago

Don’t Forget Your Tickets — Podium Special with Morten Therkildsen What can a Japanese tea ceremony teach us about running safe football matches? Quite a lot, according to operational safety expert Morten Therkildsen. In this special episode, one of our most downloaded guests returns to share lessons from his work across UEFA tournaments — from the Europa League and Champions League finals to stadium safety projects with clubs like Tottenham Hotspur — as well as Roskilde Festival and beyond. ...

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Don’t Forget Your Tickets — Podium Special with Morten Therkildsen What can a Japanese tea ceremony teach us about running safe football matches? Quite a lot, according to operational safety expert Morten Therkildsen. In this special episode, one of our most downloaded guests returns to share lessons from his work across UEFA tournaments — from the Europa League and Champions League finals to stadium safety projects with clubs like Tottenham Hotspur — as well as Roskilde Festival and beyond. ...

Show more...

Episodes (20/64)

Don't Forget Your Tickets

50th Episode Anniversary Podium Special: Mastering the Crowd: Safety, Trust, and AI in Modern Events - with Morten Therkildsen MSc

Don’t Forget Your Tickets — Podium Special with Morten Therkildsen What can a Japanese tea ceremony teach us about running safe football matches? Quite a lot, according to operational safety expert Morten Therkildsen. In this special episode, one of our most downloaded guests returns to share lessons from his work across UEFA tournaments — from the Europa League and Champions League finals to stadium safety projects with clubs like Tottenham Hotspur — as well as Roskilde Festival and beyond. ...

2 months ago

34 minutes

Don't Forget Your Tickets

Why your sponsorship strategy needs a human heartbeat: Insights from James Wynne, founder of Playbook Sponsorship

In this episode of Don’t Forget Your Tickets, we’re joined by James Wynne—founder of Playbook Sponsorship and a sponsorship leader whose work has spanned the Caribbean Premier League, Digicel, Guinness under Diageo, and powerhouse football brands like Chelsea and Manchester United. James shares his personal journey from working with global giants to launching his own consultancy—and along the way, he unpacks the biggest opportunities and challenges in sports sponsorship today. Key themes you’...

4 months ago

26 minutes

Don't Forget Your Tickets

50th Episode Anniversary Podium Special: Brooke Arthur on Olympic Ticketing, Growth, and Storytelling

To celebrate the 50-episode milestone of Don’t Forget Your Tickets, we’re revisiting our most downloaded guests in a special mini-series: the Podium Specials. First up is Brooke Arthur—a ticketing expert whose journey spans from her early days at Vancouver 2010 to her role in hospitality ticketing at Paris 2024. Throughout her career, Brooke has worked at some of the most high-profile global events, shaping exceptional fan experiences in environments where precision and passion meet. In this ...

4 months ago

32 minutes

Don't Forget Your Tickets

From Zero to Stadium Hero: Daniel Cook (Head of Ticketing, WRU) on Digital Strategy, Data, and the Demands of Matchday

What does it take to go from zero experience in ticketing to leading one of Europe’s largest stadium operations? In this live rooftop conversation from Manchester, we catch up with Daniel Cook, newly appointed Head of Ticketing at Principality Stadium and Welsh Rugby Union (WRU). One year after his first appearance on the podcast, Daniel shares how he worked his way up, the challenges of balancing rugby and global concert operations, and what it means to own and leverage data in a digitally d...

6 months ago

30 minutes

Don't Forget Your Tickets

What it takes to land your dream job in Sports: Insights from James Gershfield, Head of Sports & Entertainment at Forsyth Barnes

What does it take to land a top job in Sports? We're live with a new season of Don't Forget Your Tickets, and in this opening episode of season seven, James Gershfield, Head of Sports & Entertainment at Forsyth Barnes, reveals the key traits that separate candidates who apply from those who get hired. With experience recruiting for Manchester United, Real Madrid, ATP Tour, and the PGA, Gershfield identifies three must-have qualities for Premier League clubs: deep industry experience, a re...

7 months ago

22 minutes

Don't Forget Your Tickets

Dominik Schreyer (interviewed by Thom Airs) on The Future of Ticketing - A Live Special from Emirates Stadium in London

What Will Buying a Match Ticket Look Like in the Future? As ticketing technology evolves and fan behaviors shift, how will clubs adapt to keep stadiums full and fans engaged? For the final episode from Don’t Forget Your Tickets at Emirates Stadium, Professor Dominik Schreyer from WHU – Otto Beisheim School of Management sat down with Thom Airs to explore the future of ticketing, spectator behavior, and the role of data and psychology in shaping matchday experiences. In this episode, they disc...

7 months ago

22 minutes

Don't Forget Your Tickets

Steve Kavanagh (interviewed by Greig Box Turnbull) on Bridging Financial Gaps in English Football - A Live Special from Emirates Stadium in London

How Can EFL Clubs Build a Sustainable Financial Future? Tight margins, rising costs, and unpredictable revenue streams can make or break a football club’s future. So how can EFL clubs create a financial model that balances ambition with long-term stability? At Don’t Forget Your Tickets at Emirates Stadium, Steve Kavanagh, former Millwall CEO and Non-Executive Director of the EFL, sat down with Greig Box Turnbull to explore the financial realities of running a football club in the English Foot...

7 months ago

23 minutes

Don't Forget Your Tickets

Mads Liabø and Carl-Erik Moberg (interviewed by Clare Kenny) on Balancing Tradition and Innovation in Today's Football - A Live Special from Emirates Stadium in London

How Can Clubs and Tech Providers Shape the Future of Ticketing—Together? The best innovations in football rarely happen in isolation—they thrive when clubs and technology providers work hand in hand. But what does that kind of partnership actually look like in practice? At Don’t Forget Your Tickets at Emirates Stadium, Mads Liabø, Marketing Manager at SK Brann, and Carl-Erik Michalsen Moberg, CEO of TicketCo, sat down with Clare Kenny to discuss how Brann and TicketCo are working side by side...

8 months ago

22 minutes

Don't Forget Your Tickets

Martin Dunford (interviewed by Alex Eagle) on the Digital Transformation of Football Fan Engagement - A Live Special from Emirates Stadium in London

How Are Mobile Apps Transforming Fan Engagement in Football? In an era where fans expect a constant connection with their clubs, mobile apps have become more than just digital hubs—they're powerful tools for engagement, loyalty, and revenue generation. But how can clubs make the most of them? At Don’t Forget Your Tickets at Emirates Stadium, Martin Dunford, CTO at Urban Zoo, sat down with Alex Eagle to discuss how football clubs are leveraging digital innovation to build deeper relationships ...

8 months ago

13 minutes

Don't Forget Your Tickets

Kjetil Sørtun (interviewed by Preyan De Silva) on Next-Gen Ticketing and Personalised Fan Experiences - - A Live Special from Emirates Stadium in London

How Can “Headless Ticketing” Unlock the Future of Fan Experiences? Ticketing is no longer just about selling seats—it’s about empowering clubs to build their own fan journeys. But what if your ticketing system was as flexible and open as the platforms transforming banking, retail, and media? At Don’t Forget Your Tickets at Emirates Stadium, Kjetil Sørtun, CTO at TicketCo, joined Preyan De Silva, Head of Ticketing at Wimbledon – The All England Lawn Tennis Club, to explore Next Generation Tick...

8 months ago

18 minutes

Don't Forget Your Tickets

Phil Carling (interviewed by Adam Leventhal) on the Commercial Landscape of Football - A Live Special from Emirates Stadium in London

The Commercial Evolution of Football – Where Is It Heading Next? From local sponsors to billion-euro global partnerships, football’s commercial landscape has transformed beyond recognition. But what’s driven this evolution—and where is it heading next? At Don’t Forget Your Tickets at Emirates Stadium, Phil Carling, Managing Director of Football Consulting at Octagon Worldwide, sat down with Adam Leventhal of The Athletic to reflect on the journey from the turnstiles of Highbury to football’s ...

8 months ago

24 minutes

Don't Forget Your Tickets

Kevin Dixon (interviewed by Alex Eagle) on the Evolution of Stadium Access Control Technology - A Live Special from Emirates Stadium in London

How has stadium access control evolved from paper tickets to cutting-edge digital solutions? In this episode of Don't Forget Your Tickets, recorded live at Emirates Stadium, Kevin Dixon (HID Global) takes us inside the world of venue security and fan experience, drawing from his work at FIFA World Cups, UEFA competitions, and major sporting events. He shares how the transition from barcodes to NFC technology has reduced queues, enhanced security, and improved fan experience. Beyond technology...

8 months ago

14 minutes

Don't Forget Your Tickets

Sophie Downey and Rachel O'Sullivan (interviewed by Thom Airs) on Transforming Women's Football from Visibility to Vibrant Growth - A Live Special from Emirates Stadium in London

Can Women’s Football Rival the Global Impact of the Men’s Game? The growth of women’s football has been nothing short of remarkable—but how far can it go? In this episode of Don't Forget Your Tickets, recorded live at Emirates Stadium, Thom Airs sit down with Sophie Downey and Rachel O’Sullivan, the duo behind Girls on the Ball, who have spent over a decade covering 1,000+ matches worldwide. From the 2012 Olympics to England’s Euros triumph, they’ve witnessed firsthand how visibility and inve...

8 months ago

21 minutes

Don't Forget Your Tickets

David Kynaston (interviewed by Greig Box Turnbull) on Life Long Loyalty to Small Town Football Clubs - A Live Special from Emirates Stadium in London

What Keeps Fans Loyal to Their Club for a Lifetime? Football is more than just a game—it’s identity, community, and lifelong devotion. Few understand this better than esteemed historian and lifelong Aldershot Town supporter, David Kynaston, who joins Greig Box Turnbull on stage at Emirates Stadium to explore the deep emotional bonds fans have with their clubs. From attending his first Aldershot Town match in 1959 to documenting the club’s 2016-17 season in Shots in the Dark, David shares his ...

8 months ago

21 minutes

Don't Forget Your Tickets

Daniel Gianmarco Krizan (interviewed by Preyan De Silva) on Facial Recognition Ticketing - A Live Special from Emirates Stadium in London

Unlock the Future of Sports Ticketing—With Just a Smile! Join us for a fascinating conversation with Daniel Gianmarco Krizan of TruCrowd and Preyan De Silva from Wimbledon – The All England Lawn Tennis Club, recorded live at the Don’t Forget Your Tickets conference at Emirates Stadium in January 2025. Imagine walking into a stadium without the hassle of physical or digital tickets. In this episode, Daniel explains how facial recognition ticketing is transforming fan entry—offering seamless ac...

9 months ago

22 minutes

Don't Forget Your Tickets

Stefan Borson (interviewed by Adam Leventhal) on the Intersection of Football and Finance - A Live Special from Emirates Stadium in London

Football isn’t just about the game—it’s a billion-euro empire, thanks to the intricate work of legal and financial experts. Stefan Borson, CEO of Watchstone Group and former financial advisor to Manchester City, joins us to unravel how clubs have transformed into financial powerhouses. Through his expert lens, we explore Real Madrid's remarkable financial achievements and the sweeping changes that have reshaped football operations, making lawyers and accountants indispensable in today's compl...

9 months ago

24 minutes

Don't Forget Your Tickets

Paul Barber OBE (interviewed by Clare Kenny) on Football's Future and Club Sustainability - A Live Special from Emirates Stadium in London

Discover the transformation of modern football with Paul Barber, the dynamic CEO and Deputy Chairman of Brighton & Hove Albion FC. Sharing his unique journey from dreaming of being a player to becoming a top executive, Paul provides a rare glimpse into English football's evolution after Euro 96, revealing how it reshaped the commercial ambitions of the Football Association. With tales of Brighton's strategic ascent to the Premier League, Paul gives us a behind-the-scenes look into his pow...

9 months ago

24 minutes

Don't Forget Your Tickets

From Local Fans to Global Engagement: Exploring Football’s Digital Future with Curt Baker from FotMob

Fan engagement for modern football clubs has evolved beyond simply connecting with local supporters—it’s now about reaching and resonating with a global fan base. In this episode of Don’t Forget Your Tickets, we’re joined by Curt Baker, Product Lead at FotMob, to explore how innovative digital tools are redefining the matchday experience for fans everywhere. With over 17 million monthly users, FotMob delivers live scores, personalised updates, and insights from over 500 football leagues world...

9 months ago

23 minutes

Don't Forget Your Tickets

From Local Roots to European Goals: A Journey Through Northern Irish Football with Neil Coleman from NIFL

Discover the captivating journey of Northern Irish football with Neil Coleman, Head of Communication and Digital Innovation at the Northern Ireland Football League (NIFL). In this Road Trip Special of Don't Forget Your Tickets, recorded live at NIFL's offices at Windsor Park in Belfast on October 22nd, 2024, Neil shares insights into the league's ambitious five-year strategy to elevate Northern Irish football on the European stage. Central to this vision is a strong emphasis on collaboration ...

11 months ago

17 minutes

Don't Forget Your Tickets

Exploring Subscription Models in Sports Ticketing with Mikkel Bjerre from FC Copenhagen

What happens when a traditional football club adopts a modern subscription model? Join us for a live special of Don’t Forget Your Tickets with Mikkel Bjerre, Senior Ticketing and Customer Service Manager at FC Copenhagen. Mikkel shares how FC Copenhagen’s innovative approach to subscriptions has transformed fan loyalty, improved cash flow, and engaged new audience demographics. In this episode, recorded live in the Royal Tennis Hall in Stockholm in front of a live audience during the BNP Pari...

1 year ago

23 minutes