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Digital Masters: Growth Marketing Strategy, Tactics & Technology
SGP Labs
55 episodes
4 days ago
Welcome to the Digital Masters Growth Marketing Podcast for professional service providers, agencies and consultants. Learn innovative strategy, tactics and the tech tools that marketers are using in the trenches today. Made by entrepreneurs for entrepreneurs.
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Marketing
Business
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All content for Digital Masters: Growth Marketing Strategy, Tactics & Technology is the property of SGP Labs and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the Digital Masters Growth Marketing Podcast for professional service providers, agencies and consultants. Learn innovative strategy, tactics and the tech tools that marketers are using in the trenches today. Made by entrepreneurs for entrepreneurs.
Show more...
Marketing
Business
Episodes (20/55)
Digital Masters: Growth Marketing Strategy, Tactics & Technology
Hive With Us Podcast | Episode #57

I was recently a guest on The Hive With Us Podcast with Daniel Martinez. We had a great conversation where we discussed:

✅Freedom

✅Impact

✅Purpose

Listen to the episode: https://open.spotify.com/episode/4Zow0HeBVoIPGiV8VLHEGd?si=lTMHv5xeSE2QuTtNZODpVw

Enjoy!

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3 years ago
58 minutes 9 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
How To Get Clients On TikTok | Episode #56

In this episode I explain how to get customers from TikTok and more specifically how to get your first 1000 followers.

I also dispel some myths:

➡️  I don’t have the time

➡️  Isn’t it only for kids?

➡️  Do I have to dance?

Enjoy!

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3 years ago
9 minutes 46 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
Marketing Philosophy, Content, And Outbound Sales | Episode #55

I was recently a guest on Michal Bohanes’ Live show. We had a great conversation where we discussed


✅ marketing philosophy

✅ how I get my sheer volume of content done,

✅ whether I endorse any form of outbound or not,

✅ and what's the story of those two old school Jazz posters on the brick wall behind me (and where has it gone recently?!?)


Enjoy!

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3 years ago
1 hour 2 minutes 56 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
Automate Your Content Machine | Episode #54

I was on the Creator Money Podcast with Mike Rama where we discussed:

  • Content strategy
  • Repurposing
  • Content automation

Link to the episode: https://open.spotify.com/episode/72TIo1VnXxHAwIhxUvVp89?si=d3e2a70707684415

Enjoy!

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3 years ago
34 minutes 30 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
Optimize & Streamline Your Content Workflow | Episode #53

I was a guest on the Mastering B2B Marketing podcast with Jesus McDonald from JRM WebMarketing.

It was a great conversation where we discussed:

-How to optimize & streamline your content workflow

-How to grow on TikTok

Link to the podcast- https://open.spotify.com/show/7HJGI0BN2F0JF1ajSoZQnw?si=aeff73f6b2824ba3

Enjoy!

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3 years ago
1 hour 5 minutes 34 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
How To Grow on LinkedIn, TikTok, and YouTube | Episode #52

I was a guest on the Boom! Podcast with Doug Lawson

Where we discussed how to grow on:

- LinkedIn

- TikTok

- YouTube

Enjoy!

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3 years ago
54 minutes 26 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
How To Create $1K/month In Passive Income In 4 days ($1K/Month In 4 Days) | Episode #51

Want $1K/month in passive income and the ability to serve people with your passion?


I’ll show you the same system I used to:

✅  Launch a new community in 4 days

✅  That generates $1K/month in revenue

✅  Help more than 150 people


I’ll show you step-by-step:

➡️  How I created the offer

➡️  How I tested the offer

➡️  How I sold the offer

➡️  The software I use to run it

➡️  How I grew it from there


PLUS (and maybe the most important), what I’ve learned about running a community (which to be honest was a bit nerve-racking). This isn’t a natural ability.


P.S. Much thanks and appreciation to all the existing members of the community for joining and helping me along!


Watch it on YouTube - https://youtu.be/hj8AsPPTeyU

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3 years ago
21 minutes 16 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
TikTok, YouTube and Thriving in the Digital Age | Episode #50

I was a guest on the Smarter Business Podcast with Neil Carroll

Where we discussed:

  • How to grow on TikTok
  • How to grow your YouTube channel
  • How to become more confident on video

And why all this is important in the digital age.

Enjoy!

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3 years ago
45 minutes 21 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
How To Grow Your Business With A Podcast In 2022 | Episode #49

Have you thought about starting a podcast to grow your business?  

But got stuck on… what would it be about? 

How would I do it? 

Aren’t there a lot of podcasts already?  

Then check out this video where I’ll break down my thoughts on how to build a modern podcast (that drives revenue) for your business in 2022.  

I’ll talk in-depth on:  

✅ Why video should be a part of it 

✅ Why you should NOT do interviews 

✅ Why you should do it live 

✅ The strategy and tactics 

✅ Why community building is key  

Times have changed, it’s time to rethink how you do things if you want to stand out and grow your business with a podcast.

Watch it on YouTube - https://youtu.be/9YokLBd8Gqs

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3 years ago
11 minutes 12 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
Grow Your Business On TikTok — Ask The Experts | Episode #48

Do you have questions about TikTok?  

Like… can it grow your business?  

Or, are your customers there?  

The answer: Yes and yes – those are two great questions – but there is more to learn.  

Join the experts, we’ll provide insights into TikTok and growing your business + answer your questions.  

Meet the panel:  

Todd Clouser – How you can repurpose your TikTok videos to get 250,000 views and an additional 5000 followers  

Quentin Michael Allums – Insights from helping numerous creators get started on TikTok and growing his own account to 50K+ followers.  Lydia Allen – Lessons learned after exploding onto TikTok with ~ 100,000 followers and growing her business.  

Stephen Pope – Insights from helping multiple creators get started using TikTok to grow their business and doubling my own business using TikTok.

Check it out on YouTube: https://youtu.be/YFGkPrJoNW0

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3 years ago
1 hour 4 minutes 27 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
How I Produce A Podcast, Live Show And Daily Content In 2 Hours/Week | Episode #47

How much time will it take to do a podcast?

It’s a great question, time is the only thing we can’t get back.

And we’re busy running our businesses, helping clients.

But you also know recording content, video, maybe a podcast is a great way to grow your business.

But how much TIME will it take?

Join me next Thursday at 11 am PST and I’ll break down the systems, processes and tech that enable me to do my show in 2 hours a week.

Specifically, I’ll show you how-to:

✅ Plan and record a podcast

✅ Do post-production

✅ Create clips for daily social media content

✅ Distribute it to 10+ places online

Watch it here: https://youtu.be/0FtDqtKgyNw

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3 years ago
17 minutes 8 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
Become the go-to expert. Attract ideal clients. Grow your business. | Episode #46

Feel like your business could grow faster and scale if you were known and trusted as the go-to expert?

I’ll show you how by leveraging video, online marketing, and the power of content repurposing to generate revenue.

I’ll do live Q&A as well.

I’ll show you how-to:

✅ Capture attention online

✅ Build trust and credibility in your industry

✅ Get clients reaching out to work with you

Online marketing and video content can be overwhelming—Instead, let me show you how to get clear and focused on a simple plan that grows your business.

Like one of my clients that grew by $2 million in one year, or another that went from $40K/month to $120K/month in 11 months.

I’ll show you a simple marketing machine you can implement yourself.

Watch it on YouTube - https://youtu.be/0UwrjUGgjzc

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3 years ago
13 minutes 8 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
How To Generate Revenue On TikTok | Episode #45

Want to generate revenue from TikTok?  

BTW, stop saying your customers aren’t there, they are.  

Ages 35 and older are the fastest-growing user base.  

I was even hired by a 5 billion-dollar company.  

So, if you’re still reading…  

Check out this video where I show you how to get started and generate clients and revenue. 

I’ll show the path I took to hit 23,000 followers over the last year, transform my business, and get way more creative with my video skills.  

I’ll screen share and go INSIDE THE TIKOTK APP ITSELF and show you how to record from my cell phone.  

I’ll be covering:  

✅ How to use the app to record 

✅ How to capture attention in the TikTok feed 

✅ Perspectives and insights to overcome limiting beliefs  

Like, do I have to dance? No 

Do I have to follow trends? No  

I’ll explain the logic and dispel those myths so you can take advantage of it before organic reach drops.

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3 years ago
38 minutes 12 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
Easily Create Clips From Podcasts, Webinars & Live Shows | Episode #44

Repurposing podcasts, live shows, webinars and video into clips is all the rage… but how do you do it?

In this episode I help you do just that with a tool called Descript.

I’ll be covering:

✅ How to create short clips

✅ How to create a transcription

✅ How to remove filler words “ums and ahhs”

✅ How to add a title to your clip

✅ How to add fancy captions

Plus I answer questions live.

You’ll be surprised how easy it is.

Like editing a video as if it were a word document.

If you'd prefer to watch the recording, I have included the video link as well.

https://youtu.be/NqAJ_1RWNSc

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3 years ago
16 minutes 43 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
Develop A Killer 2022 Plan To Grow Your Business | Episode #43

Want your business to meet or exceed your goals in 2022?  

In this video I help you develop a killer plan to grow your business.  

And let’s be clear… when I say grow, I mean make more money so that you can live the life you want.  

I’ll be covering:  

✅ How you’ll drive traffic to your products/services 

✅ How to think about your website(s) 

✅ How to think about your products 

✅ How to develop your sales funnel 

✅ How to think through the “math” of your goals 

✅ How to think through your team 

✅ How to map out your goals  

I’ll be fully transparent with my 2022 goal and how I plan to hit $100K/month (profit) by 2023.  


https://www.sgplabs.com/subscribe

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3 years ago
18 minutes 8 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
The Top 10 Tools For Content Creation | Episode #42

Discover the Top 10 tools (software, hardware, etc) for creating content (with a lean towards video).  

In this live with Juma Bannister we each share our 5 best tools and a bit about each of them.  

We also take live questions from the audience and get into specific solutions for you on the spot.  

https://www.sgplabs.com/subscribe

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3 years ago
32 minutes 8 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
Optimize & Automate Your Weekly Content Planning PLUS Q&A | Episode #41

Content creation is hard—get organized and automated so that you can do more with less and make more impact.

I’ll cover:

✅  How to develop and design a content workflow

✅  How to roll out software to support your workflow

✅  Cool automation you can do to reduce repetitive tasks

I’ll also answer all your questions live.

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3 years ago
15 minutes 26 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
6 Steps To Build A Content Strategy That Generates Revenue | Episode #40

In this video I cover 6 important steps you need to generate revenue from your content strategy.

1. The needed skills and team

2. Your point of view (what you’ll talk about)

3. The content creation framework

4. The post-production framework

5. The distribution framework

6. And how to gather audience insights

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3 years ago
33 minutes 3 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
How To Be A Better Copywriter With David Deutsch | Episode #39

Subscribe to the Podcast https://sgplabs.com/subscribe

- How Ogilvy and Mather shaped his career

- How do you write better copy

- How do you uplevel your copywriting career

Get for FREE report, Copywriting from A to Z: 26 Ways to Increase Response at http://www.davidldeutsch.com/

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3 years ago
33 minutes 12 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
Content automation, TikTok with B2B, and Growing A YouTube Channel in 2022 With Todd Clouser | Episode #38

Subscribe to the Podcast https://sgplabs.com/subscribe

- Content automation

- How to use TikTok for B2B

- Growing a YouTube channel in 2022

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3 years ago
47 minutes 40 seconds

Digital Masters: Growth Marketing Strategy, Tactics & Technology
Welcome to the Digital Masters Growth Marketing Podcast for professional service providers, agencies and consultants. Learn innovative strategy, tactics and the tech tools that marketers are using in the trenches today. Made by entrepreneurs for entrepreneurs.