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Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
Maggie Perotin
451 episodes
1 day ago
Send us a text Most business owners set goals in January... and abandon them by February. Why? Because they're missing the critical second step of strategic planning. In this week's Maggie's Moment, I'm sharing my two-part approach to annual planning that ensures your goals don't just sound good—they actually happen. In this episode, you'll discover: • Why most annual planning approaches are completely backwards • The two essential components of strategic planning that actually works&nb...
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Entrepreneurship
Education,
Business,
Marketing,
Self-Improvement
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Send us a text Most business owners set goals in January... and abandon them by February. Why? Because they're missing the critical second step of strategic planning. In this week's Maggie's Moment, I'm sharing my two-part approach to annual planning that ensures your goals don't just sound good—they actually happen. In this episode, you'll discover: • Why most annual planning approaches are completely backwards • The two essential components of strategic planning that actually works&nb...
Show more...
Entrepreneurship
Education,
Business,
Marketing,
Self-Improvement
Episodes (20/451)
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 226 - Strategic Planning for Small Business That Actually Works
Send us a text Most business owners set goals in January... and abandon them by February. Why? Because they're missing the critical second step of strategic planning. In this week's Maggie's Moment, I'm sharing my two-part approach to annual planning that ensures your goals don't just sound good—they actually happen. In this episode, you'll discover: • Why most annual planning approaches are completely backwards • The two essential components of strategic planning that actually works&nb...
Show more...
1 day ago
5 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP # 225 - The 3 Pillars Every Service Business Needs to Scale to Six Figures (And Beyond)
Send us a text Want to know exactly what it takes to scale a service business from early five figures to multiple six figures and beyond? Over the next three episodes, I'm breaking down my T.O.P. CEO Formula - the exact three-pillar framework I use to help my clients scale their businesses sustainably without burnout or overwhelm. This isn't about one magic strategy or quick fix. It's about understanding the holistic approach every scaling business needs - and identifying where you might have...
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4 days ago
34 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 225 - How to Make Time for What Matters (Even When You're Busy)
Send us a text How do you grow your business long-term when your schedule is already packed with urgent, important work? This is something I frequently coach my clients on. And right now, I'm living it myself - implementing a new strategy for 2026 while juggling client coaching, onboarding, speaking engagements, and everything else that keeps my business running. So how am I making it happen? Three things: Clarity. Belief. Habits. In today's Maggie's Moment, I'm sharing the exact framework I ...
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1 week ago
4 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP 224 - From Worried to Ready - The Small Business Guide to Thriving in 2026
Send us a text Recession fears. Economic uncertainty. Tariffs. Interest rates. It's been a stressful year for small business owners, and you might be worried about what 2026 will bring. But here's what I learned this week at a Small Business Week event with the Chief Economist from BDC: 2026 won't be as bad as you think. Yes, we'll see slower growth. But growth nonetheless - not recession. And as a small business owner, you have way more control over your success than you realize. In this epi...
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1 week ago
21 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 224 - From Ideas to Action - How to Prioritize What Actually Matters
Send us a text Entrepreneurs never lack ideas. The challenge? Actually implementing them. If you're busy running your business day-to-day and struggling to turn your brilliant ideas into action, today's Maggie's Moment is for you. I'm sharing three simple questions that will help you prioritize which ideas to implement first - and the one critical step that ensures they actually happen. Stop collecting ideas. Start implementing the right ones.
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2 weeks ago
3 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP # 223 - The Woman Behind the Podcast: Fun Facts, Deep Beliefs, and Why I Do What I Do
Send us a text You've been listening to my podcast, hearing my voice, learning from my frameworks - but do you actually know who I am? Recently, I was running an event with local entrepreneurs, and someone mentioned they'd heard about the Diamond Effect Podcast. It hit me: my podcast is being talked about in rooms I'm not in, which means more of you are listening... but you might not really know Maggie. I'm naturally introverted. I love to teach and share value, but I don't often talk about m...
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2 weeks ago
38 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 223 - Don't Wait for Holidays to Practice Gratitude
Send us a text Happy Canadian Thanksgiving! For me, this day marks the start of the holiday season - a time to pause, reflect, and feel grateful for what we have. But here's the thing: we can't wait for holidays to practice gratitude, kindness, and appreciation. Those need to be part of our everyday lives, not saved for special occasions. In this quick episode, I'm sharing why I practice gratitude daily in my journal, express love to the people I care about regularly (not just on holidays), a...
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3 weeks ago
3 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP 222 - From $95K to Nearly $1M: How Glory Scaled Her Therapy Practice While Being Present for Her Kids
Send us a text What does it really take to scale a service business to nearly seven figures without burning out or missing your kids' adolescence? In this episode, I'm sitting down with my client Glory Lichon, an Air Force veteran turned entrepreneur who grew GlowBright Therapy from a solo practice to serving over 2,000 families across three states with a team of 30 - all while being present when her kids come home from school every day. Glory's back on the podcast (her first appearance was a...
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3 weeks ago
30 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 222 - The Three Words That Close More Sales
Send us a text "I need to think about it." "I need to talk to my partner." "I'm not sure I can afford it." Sound familiar? Here's the truth: these aren't the real objections - they're just the easiest things that come to mind when someone doesn't have enough information to make a decision yet. In this quick episode, I'm sharing the three powerful words that will help you dig deeper, uncover the real concerns, and actually help your potential clients make the right decision. Spoiler: It's simp...
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4 weeks ago
3 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP 221 - From Chaos to Systems: When to Document Your Processes
Send us a text If your plate is full, your team needs you on site all the time, and clients still want to work with YOU specifically - you're not scaling, you're stuck. In this episode, I'm sharing exactly when and how to start documenting the processes that will take your business from chaotic growth to sustainable scaling. This episode is for you if: You're working alone but your plate is already full with clientsYou have a small team but you're still involved in everythingClients keep aski...
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1 month ago
21 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 221 - Create Your Own Economy
Send us a text Feeling the economic slowdown? Stop waiting for things to get better and start taking action today. In this quick episode, I'm sharing the one thing you can do right now that could land you a client this week - and it's probably sitting right in your CRM. Spoiler alert: Your next client might already know you, they just haven't heard from you in a while. Stop doom-scrolling. Start following up :).
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1 month ago
3 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP # 220 - From Doing It All to Leading It All. How to Delegate Like a Pro
Send us a text Feeling like you're drowning in your own business success? If you're trying to do everything yourself, you're not just burning out - you're actually holding your business back from real growth. In this episode, I'm breaking down the biggest myths that keep business owners stuck in "do-it-all" mode and sharing the exact framework I use to help clients go from overwhelmed solopreneurs to confident CEOs leading thriving teams. What we cover: Why being "irreplaceable" in your busin...
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1 month ago
28 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 220 - Five Things I'd Tell My 20-Year-Old Self
Send us a text One of my youngest clients just turned 20 and asked our Diamond Effect Group a question that stopped me in my tracks: "What advice would you give your 20-year-old self?" Her question got me thinking about all the things I wish I'd known back then - the mindset shifts, the courage I needed, and the shortcuts I could have taken if someone had just told me the truth about success. In this episode, I'm sharing the five pieces of advice that would have changed everything for younger...
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1 month ago
4 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP 219 - The Thing Successful People Manage Instead of Time
Send us a text Ever notice how truly successful people never seem busy? They take vacations, have time for friends, and somehow stay calm while running thriving businesses. What's their secret? It's not that they have more hours in the day or that they face fewer challenges. It's that they've figured out what to actually manage - and it's not what you think. In this episode, I'm sharing the mindset shift that changed everything for me (and saved me from complete burnout), plus the four simple...
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1 month ago
23 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 219 - When Your Business Success Starts to Feel Like Chaos
Send us a text That moment when your business is growing but you feel like you're drowning? You're not alone. As your business expands, so do the demands on your energy and attention. But here's the reality check every CEO needs: you cannot do everything, and trying to will burn you out. In today's Maggie's Moment, I share the three critical skills every growing business owner must master. Tune in.
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1 month ago
3 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP # 218 - Some Loose Thoughts After Two Weeks Away
Send us a text I'm back from vacation and feeling... different. You know that feeling when you step away from your routine and suddenly realize what you didn't even know you were missing? In this episode, I'm sharing some honest reflections about what two weeks with extended family across Europe reminded me about balance, relationships, and why we high-achieving women sometimes forget we're whole human beings with needs beyond our businesses. What we talk about: Why I look at balance on a yea...
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1 month ago
21 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 218 - The Brutal Truth About Consistent 5K and 10K Months
Send us a text In this bonus episode of Maggie's Moment, I'm sharing the uncomfortable truth about why most service-based entrepreneurs struggle to hit consistent 5K and 10K months. It's not about working harder. Key Takeaways: • Why the revenue rollercoaster happens (and how to get off it) • The one critical piece most entrepreneurs are missing • What "alignment" really means in business growth • Real client results Mentioned in This Episode: • The Aligned Success 2-Day Virtual Event (Septem...
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1 month ago
4 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP 217 - How to Make Q4 Your Most Profitable Quarter - The Mini New Year Strategy
Send us a text September is here—your "Mini New Year" and the perfect time to set up Q4 for massive success! Discover how service business owners can learn from retail giants who make most of their annual revenue in just the last quarter. Maggie reveals the strategic playbook to transform your final four months into your most profitable period, complete with month-by-month action plans and operational preparation tips. What You'll Learn Why September is your "Mini New Year" and the perfect Q4...
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2 months ago
13 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 217 - 3 Must-Have Systems to Scale Your Service Business to 6 and 7 Figures
Send us a text Why do most service businesses never hit $100K, let alone a million and beyond? McKinsey research reveals it's not talent or passion—it's the lack of documented and working systems. Discover the three critical systems every service business needs to scale successfully. What You'll Learn The 3 critical systems every service business must have to reach $100K+Why system alignment with your brand and values mattersReal results clients achieve when systems are implemented properlyTh...
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2 months ago
4 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP # 216 - Rewire Your Brain to Stop Working Against Your Business Success
Send us a text Are you your own biggest obstacle to business success? In this game-changing episode, Maggie reveals why your brain's survival instinct is sabotaging your entrepreneurial dreams—and exactly how to rewire it to work FOR you instead of against you. Discover the hidden mental patterns that keep ambitious business owners stuck, plus a proven 4-step process to transform self-sabotaging thoughts into success-driving actions. What You'll Learn Why your brain fights your business goals...
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2 months ago
22 minutes

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
Send us a text Most business owners set goals in January... and abandon them by February. Why? Because they're missing the critical second step of strategic planning. In this week's Maggie's Moment, I'm sharing my two-part approach to annual planning that ensures your goals don't just sound good—they actually happen. In this episode, you'll discover: • Why most annual planning approaches are completely backwards • The two essential components of strategic planning that actually works&nb...