Do you feel like marketing is holding you back from really growing your business?In this episode, I’m sharing why you should focus more on visibility, and the processes and strategies you can use to help your business stand out. So if you’ve been having a hard time with marketing yourself or your business, tune in for how to shift your mindset to visibility and what you can do to reach more people. Topics covered in this episode include:Shifting your mindset from marketing to visibi...

Have you examined your client experience from the client’s perspective lately?In this episode, I’m sharing how to optimize your client experience by examining your offer, the tech side of your business, and, of course, the process of working with clients.Your client experience determines how satisfied your clients are with your work, which can influence your chances of winning more clients and growing your business in the future. It begins before you even start working with them, so it’...

If I asked you what your business operations look like, would you have an answer for me? In this episode of Design Your Business, I’m guiding you through the process of setting up your business operations so that your business can function and thrive.Without operations, a business lacks strategic foresight and will struggle to meet goals. It’s time to get off the hamster wheel and create some direction. Use this episode to establish your business foundations and watch your goals come to ...

Do you know your mission, vision, values, and goals? If you have some that you wrote a long time ago, when was the last time you reviewed them?I go over mine pretty often. They can change over time, so it’s important to keep coming back to them again and again. In this episode of the Design Your Business podcast, I’m walking you through my process for writing and reviewing your mission, vision, values, and goals. Topics covered in this episode include:Introspective questions to ask yours...

Are you any better at self-care than I am?Self-care is something I find extremely difficult, but I also believe it’s extremely important. I know I need to work on it, so I thought maybe we could do it together. Does that sound okay? In this episode of the Design Your Business podcast, I’m using Stacy Fisher’s eight dimensions of self-care as a framework to talk about self-care that goes deeper than sheet masks and wine. Your self-care practice has to be more all-encompassing than that if...

Could you use some help getting your business and life back on track for the second half of the year?In this episode of the newly rebranded Design Your Business podcast, I’m taking you through three areas to focus on to recenter yourself: work-life harmony, boundaries, and life goals. You’ll have to tune in to the episode to find out why I chose these three areas and what I’m doing to stay on track in each of them. Topics covered in this episode include:A better approach to “work-li...

Have you ever felt like a sleazy salesperson? It’s the worst, right?In this episode, we’re talking about how to make sales non-sleazy with Annie P. Ruggles. This episode is an absolute must-listen, as Annie P. is sharing some priceless tips on how to prepare for, execute, and follow up on your sales calls. She’s teaching you the language she uses to have great sales conversations every single time. For over a decade, Annie P. has harnessed her Hulk-like disdain for hard sales, tacky self...

Who is your ideal client?Maybe you’ve got it nailed down or maybe you've never thought about this before. Even if you do have an idea of who your ideal client is, this is something that is constantly evolving.In this episode, we’re covering who your ideal client is, how to talk to your ideal client, and how to create your ideal client. I’m also sharing examples of my ideal clients for each of my businesses and everything that I think about when I’m creating my ideal client. A considerable par...

Are you ready to be the wedding professional that everyone is talking about?In this episode, I’m joined by wedding-professional mentor Carin Hunt to talk about how to become the wedding pro on everyone's lips. Getting the word out about your business goes beyond pretty logos and websites. There’s only so much you can do before you actually have to start putting yourself in front of people, but that can be scary, right? Let’s make it less scary together. Find out how to get the word ...

Do you get overwhelmed trying to create content for all the platforms? If you do, are you repurposing the content you already have?In this episode of Design Your Business, Amy Leisner and I are teaching you how to show up more for your audience without burning out trying to create new content. You’ll learn how to take the content you already have and use it in multiple areas of your business to create more engagement and reach more people. Amy is a copywriter, online marketing strategist...

When was the last time you updated your contracts?This episode is about ensuring that your contracts are in tip-top shape and that you are covered when things go awry. Let’s face it, not everything is within our control; sometimes things go wrong. What is within your control is how you are legally protecting yourself from the fallout if something does go wrong when you’re working with a client. Our guest for this episode, Leah Weinberg, is an attorney and wedding planner, so she knows all abo...

Do you want to know a simple way to upgrade your marketing content? In this episode, we are talking about all things branding photography. But who needs branding photography? When should you get it done? How do you know you’re going to like the photos? Find the answers to these questions and more in this episode of the Design Your Wedding Business podcast. Cayla and David Cummings from Carhart Photography are here to share their insider industry knowledge to help you get the best results...

What is a content creator and how do you use one in your business?Is a content creator the same as an influencer? What about a photographer or videographer? Do I really need all of them? I set out to answer all these questions and more in this episode of Design Your Wedding Business with the help of Seattle-based content creator Sheena Kalso. Sheena is here to walk you through everything you need to know about working with a content creator to get the best return on your investment.Topic...

If you could sit down with a human resources professional, what would you ask them?This episode on the Design Your Wedding Business podcast is your opportunity to spend 30 minutes with your very own HR representative. Deliece Knights-Barnett is here to teach you everything you need to know about hiring and managing employees with professionalism and efficiency. Deliece Knights-Barnett is the founder of Dhalia Events, a wedding planning and production company based in the Hudson Valley, N...

Pop the champagne and cut the cake because it’s the Design Your Wedding Business podcast’s second anniversary!Things are going to be changing around here, so I thought this would be a good opportunity to sit down for a chat and talk about how far the podcast has come and what direction it’s headed in. I’m so excited to talk to you about what I have planned for year three, so don’t go anywhere because it might just be the best year yet.Topics covered in this episode include:Never-before-shared...

Do you dream of being the wedding planner who all the local wedding professionals want to work with? Listen up! In this episode of Design Your Wedding Business, I’m connecting with DJ Craig Slater to learn about his corner of the industry and discuss how we as wedding planners can better serve our clients and build stronger relationships with other wedding professionals. He’s sharing everything you need to know about working with a wedding DJ, including great tips on communication, meeti...

Are you considering diversity and inclusivity in your wedding planning process? In this episode of Design Your Wedding Business, De Evans and I discuss the promotion of diversity and inclusivity, how to diversify your network of wedding professionals, and how to ensure that your weddings are inclusive for all guests and vendors. De Evans Events creates epic weddings for epic couples. Diversity isn’t just a buzzword to them—it’s the heartbeat of their business. They are opening doors...

When was the last time you took a vacation?Summer is approaching and wedding season is ramping up at the same time, so you might be wondering how to take time for yourself and your family while still working with clients and getting everything done. In this episode of the Design Your Wedding Business podcast, I’m sharing my advice on how to take a vacation even when you think you’re too busy to do so. I’m also giving you my tips for working on vacation if that’s something you choos...

What’s it like to work with a wedding photographer?In this series on the Design Your Wedding Business podcast, I’m connecting with one wedding professional each week to talk about how we as wedding planners can better educate ourselves and our clients about different areas of the industry. In this episode, we’re learning all about wedding photography from Amy Soper. Amy is a Woodinville wedding photographer capturing joyful photos for all humans who delight in connection, individuality, ...

How do you know if you are moving in the right direction?KPIs (key performance indicators) are the best way to see how your business is doing. Tayler Cusick-Hollman is returning to the Design Your Wedding Business podcast to teach you what KPIs are, which ones you need to know, and how to use them. If you have a hard time figuring out what marketing strategies are working well for you, this episode is going to set you on the right track. Tayler has got your back when it comes to simple a...