Starting an interior design business is exciting—but if you’re like most designers, the legal side of things can feel overwhelming. Should you stay a sole proprietor, form an LLC, or register as an S Corp? What does any of that even mean for your taxes, liability, or peace of mind?

In this episode, I sit down with Jonathan Feniak, attorney and co-founder of LLCAttorney.com, to talk about how to choose and form the right business entity for your interior design business. Jonathan breaks down the legal side of starting and running a design firm, explaining how to protect yourself with the proper business structure and why liability protection and insurance are essential for every designer. He also walks us through the natural progression many creatives take, from sole proprietorship to forming an LLC or S Corp, and how to know when it’s time to make that shift.

Whether you’re just starting your design journey and ready to set up your business the right way, or you’re an established designer questioning whether your current setup still fits, this episode will help you get clear and confident. You’ll walk away knowing exactly how to protect your assets, stay legally compliant, and make smarter financial decisions for your interior design business.

Featured Guest

Jonathan Feniak is the lead attorney behind LLCAttorney.com, a company dedicated to making quality legal guidance accessible to small business owners. Specializing in LLC formation, business compliance, and asset protection, Jonathan helps entrepreneurs create strong legal foundations that empower their businesses to thrive. With decades of experience across finance, operations, and law, he combines real-world business insight with expert legal advice to simplify complex legal decisions for creatives and entrepreneurs.

What You’ll Learn in This Episode

✳️ The difference between a sole proprietorship, LLC, and S Corp—and how each affects your taxes and liability

✳️ Why insurance often matters more than your business entity when you’re just starting out

✳️ How to know when it’s time to switch from a sole proprietor to an LLC or S Corp

✳️ Why forming an LLC can make your design business look more professional and credible

✳️ The most common mistakes designers make when setting up their businesses legally

✳️ Simple steps to stay compliant and protect your personal assets

✳️ How to avoid piercing the corporate veil and losing your liability protection

Read the Blog >>> >>> LLC or S Corp? How to Choose the Right Business Entity for Your Interior Design Business

NEXT STEPS:

🎯 Join the waitlist for Launch Your Business Bootcamp

Check out our Designer's Playlist!

*️ Start Your Interior Design Journey

*️ From Newbie to Confident Designer

*️ Switching Gears to Interior Design

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps

00:00 Introduction to Jonathan Feniak and His Background

06:35 The Typical Path of Interior Designers: From Hobby to Sole Proprietor

07:40 How to Evaluate Your Risk Before Forming a Business Entity

10:45 When Insurance Is More Important Than an LLC

12:50 What an LLC Really Is and How It Protects You

16:56 Understanding S Corp Tax Classification and When It Makes Sense

21:00 Why Most Designers Should Start With an LLC Instead of a Corporation

24:00 Using DBAs (Doing Business As) For Multiple Design Brands

25:20 How to Sign Contracts Properly to Protect Yourself Legally

26:00 The Importance of Separating Business and Personal Finances

28:30 Keeping Records and Exercising Business Judgment to Stay Compliant

30:00 Why Having a Lawyer-Drafted Contract Is Essential as You Grow

Have you ever felt like your website or Instagram bio just isn’t landing with your dream clients? Here’s the hard truth: your message isn’t clear!

Confused messaging is the #1 reason your dream clients scroll right past your site.

You might have a stunning portfolio, a well-defined niche, and years of experience—but if your words don’t communicate your value simply and clearly, potential clients won’t stay long enough to notice.

Your message needs to be clear and concise so people feel confident investing in you. It should build trust by showing you understand them, build confidence by highlighting the benefits of hiring you, and build action by inspiring them to reach out, book a call, or start a project.

In this episode, I’m sharing the secret to clear, benefit-focused messaging that makes your dream clients stop scrolling and say, “That’s exactly who I need.” You’ll learn my simple three-part messaging framework that helps you speak directly to who you serve, how you help, and the results they can expect.

What You’ll Learn in This Episode

✔️ Why confusing messaging repels potential clients—and how to fix it

✔️ My 3-part client-centered messaging framework

✔️ The difference between generic vs. benefit-focused messaging (with examples)

✔️ How to write bios, website copy, and Instagram captions that attract your dream clients

✔️ Tips for keeping your messaging consistent across all platforms

✔️ How to evolve and refine your message as your business grows

✔️ Practical ways to get feedback on your messaging (even if you don’t have clients yet)

Read the Blog >>> >>> How to Write Clear Messaging That Attracts Your Dream Clients

NEXT STEPS:

🎯 Join the waitlist for Launch Your Business Bootcamp

Check out our Designer's Playlist!

*️ Start Your Interior Design Journey

*️ From Newbie to Confident Designer

*️ Switching Gears to Interior Design

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps

00:00 Introduction and Episode Overview

01:13 Why Clear Messaging Matters

02:36 Examples of Generic vs. Client-Centered Messaging

03:18 The Three-Part Messaging Framework: Who, How, and Results

05:48 Refining Your Messaging With AI Tools & Feedback

08:28 Messaging Makeovers and Consistency

09:19 Where to Use Your New Messaging: Website, Bio, Social Media, Business Cards

11:52 This Week’s Challenge (Rewrite Your Instagram or Website Bio)

Every interior designer faces this challenge: how do you create a home that looks stunning but also functions seamlessly for daily life?

Too often, projects lean too heavily on aesthetics, leaving clients frustrated with inefficient layouts and cluttered spaces. The truth is, beauty without function doesn’t last.

In this episode, I sit down with Whitney English, designer, entrepreneur, and author of Organize First, Decorate Second. Whitney explains why organizing before decorating is the secret to balancing form and function in your client projects. She shares practical decluttering tips, efficient layout strategies, and creative problem-solving tools that will transform how you approach your design process.

If you want to design spaces that are not only beautiful but also livable, this conversation will give you fresh insights to apply right away. 🎧 Tune in now!

Featured Guest

Whitney English is an interior designer, entrepreneur, and author of Organize First, Decorate Second. She has bootstrapped two businesses to seven figures, earned a degree in interior design, and studied management at Parsons in New York City. Her work has been featured in O Magazine, The Wall Street Journal, and on The Today Show. Beyond her professional achievements, Whitney is passionate about helping others live beautifully through gratitude, creativity, and intentional design.

What You’ll Learn in This Episode

✳️ Why organizing first sets the foundation for decorating success

✳️ How clutter tells the “story” of a home and impacts your design process

✳️ Practical decluttering strategies that save time and reduce client stress

✳️ How to balance creativity and function in client projects

✳️ Why efficient layouts make homes easier to maintain long-term

✳️ The role of storytelling in both design and organization

✳️ Lessons from Whitney’s journey as a creative entrepreneur and designer

Read the Blog >>> Balancing Form and Function in Interior Design

NEXT STEPS:

🎯 Join the waitlist for Launch Your Business Bootcamp

Check out our Designer's Playlist!

*️ Start Your Interior Design Journey List

*️ From Newbie to Confident Designer List

*️ Switching Gears to Interior Design List

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps

00:00 Introduction and Guest Bio

02:17 Whitney’s Early Passion for Design and Her First Floor Plan

08:33 From Architecture Dreams to a Career in Design and Business

11:57 Building a Wholesale Business

16:16 The Concept of "Organize First, Decorate Second"

20:28 Why Organizing First Leads to More Functional Spaces

24:27 A Behind-The-Scenes Story of Efficiency and Creativity in Action

28:05 Whitney’s Advice for Aspiring Design Professionals

Wondering why your message isn’t reaching anyone? It is because you’re trying to appeal to everyone. Many interior designers run into this problem when they haven’t defined their niche.

With so many designers out there, those who specialize tend to stand out, get more referrals, and often earn higher fees than generalists.

In this episode, I show you how to find or refine your niche so you can stand out, connect with your ideal clients, and feel confident as an expert. Whether you’re new to interior design or thinking about focusing on a specialty, you’ll find clarity and direction here. If you’ve been struggling to attract the right clients or charge what you’re worth, this episode is for you.

What You’ll Learn in This Episode

✔️ Why niching down doesn’t limit your opportunities

✔️ The three-part process to uncover your niche (passion, strengths, and market demand)

✔️ How niching makes you stand out in a saturated market

✔️ Why specialists can charge more than generalists

✔️ Real examples of niche statements you can model

✔️ How to use your background, skills, or life experiences to shape your niche

✔️ A simple formula to write your own “I Help” statement

Read the Blog >>> How to Identify Your Design Niche

NEXT STEPS:

🎯 Join the waitlist for Launch Your Business Bootcamp

Check out our Designer's Playlist!

*️ Start Your Interior Design Journey List

*️ From Newbie to Confident Designer List

*️ Switching Gears to Interior Design List

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps

00:00 Introduction: From Dreaming to Designing Series

01:20 Why Defining Your Niche Is the First Step to Standing Out

02:12 Common Myth About Niching

04:46 Generalist vs. Specialist

05:15 Define Your Niche Step 1: What Lights You up as a Designer

07:02 Define Your Niche Step 2: Strengths and Unique Background

08:38 Define Your Niche Step 3: Identifying Gaps and Opportunities in the Market

10:15 Crafting Your Niche Statement: The “I Help” Statement Formula

10:52 Examples of Niche Statements

“Residential was never my preference. I landed here because I graduated right as the pandemic hit, and the entire industry stalled—except residential.”

Or maybe you’ve caught yourself saying, “I’m bored with residential and want to switch to commercial projects.”

Many interior designers find themselves stuck in residential work—not because it’s their passion, but because it was the most accessible way to start. Yet making the leap into commercial interior design can feel overwhelming when you’re unsure about business operations, contracts, or the technology skills needed to compete.

In this episode, Marcy Sagel shares her journey from residential to commercial design, emphasizing the importance of understanding business operations and leveraging new technologies like Revit to stay ahead. She breaks down the realities of running a design firm, the challenges of transitioning into commercial projects, and the strategies that helped her thrive in a constantly evolving industry. You’ll also hear how she builds strong client relationships, fosters collaboration, and creates her training program, Designer Bank, to help designers sharpen their technical skills.

🎧 Tune in now and learn how to build the commercial design career you’ve been dreaming about.

Featured Guest

Marcy Sagel is the founder and principal of MSA Interiors, a nationally recognized commercial interior design firm specializing in multifamily housing, student housing, senior living, affordable housing, and other complex projects. With over 25 years of experience, she has not only led large-scale design projects but also advised manufacturers in developing product lines to meet evolving market demands. A thought leader and speaker, Marcy blends creativity with business acumen and continues to shape the future of commercial interiors.

What You’ll Learn in This Episode

Read the Blog >>> >>> Smart Way to Transition From Residential to Commercial Design

NEXT STEPS:

🎯 Join the My Design Mentor to kickstart a successful career in interior design!

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps

0:00 Introduction

2:32 Marcy’s Journey From Residential to Commercial Design

6:41 Starting Her Own Design Firm and the Lessons Learned in Business Operations

9:07 Why Every Designer Must Know Their Numbers and Margins

12:27 The Power of Mentorship and Entrepreneurial Peer Groups

13:50 Transitioning From Cad to Revit and Why Designers Must Adapt

16:46 Designer Bank: Online Training Modules for Designers

22:59 How to Navigate Commercial Design Projects

30:20 How to Future-Proof Your Design Business

Do you ever feel like you’re running your design business on autopilot—too busy with client deadlines to pause and ask yourself if this is really the life and business you want?

Many interior designers fall into the trap of working nonstop but never taking the time to reflect, reset, and plan ahead. The result? Burnout, scattered focus, missed opportunities for real business breakthroughs, and a business that feels more like a burden than a passion.

In this episode, I sit down with leadership coach Sierra Collins and designer and entrepreneur Cathy Tonks to share what’s in store for the upcoming Sacramento Design Business Collective Thrive Retreat for Interior Designers (SDBC Thrive Retreat). We talk about how Thrive Retreat can help you step away from the grind, increase productivity, step into 2026 with clarity and confidence, and create a balanced life where your business supports your dreams instead of competing with them.

If you’ve been craving clarity, accountability, and a community of designers who truly understand your challenges, this episode will show you why the Thrive Retreat could be the one thing you need.

What You’ll Learn in This Episode

✔️ Why stepping away from your business is essential for growth and productivity

✔️ The power of DISC and Working Genius assessments in communication and teamwork

✔️ The power of designing a business model that aligns with your life goals

✔️ How procedures, automation, and team building simplify business complexity

✔️ Mindset shifts every designer needs to scale from scarcity thinking to CEO thinking

✔️ The importance of accountability and building supportive design community connections

✔️ How to craft your ideal day and create a 2026 roadmap with intention

Read the Blog >>> >>> Sneak Peek Inside the 2-Day Sacramento Thrive Retreat

NEXT STEPS:

🎯 Sign up for the Sacramento Thrive Retreat! Spots are limited to just 20 designers, and registration closes October 24th at midnight.

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps

0:00 Introduction

02:30  Why Personal and Business Growth Is Non-Negotiable

06:50  How Much Time Designers Lose to Distractions (And How Retreats Reclaim It)

09:40  The Struggle to Honor Personal Time and Why Non-Negotiables Matter

14:15  Day 1 Preview: DISC, Working Genius, the Language for Success

19:40  What Breakout Sessions and Roundtable Discussions Look Like

22:00  Day 2 Preview: Goal Setting, Productivity Hacks, and Preparing for 2026

28:50  Retreat Details: Limited Spots, Payment Plans, and Why This Investment Pays Off

Are you tired of sourcing the same mass-produced furniture pieces your clients can find anywhere?

Imagine offering them something truly unique—a custom furniture solution that not only fits their space perfectly but also reflects their personality and lifestyle.

In this episode, I explore how interior designers can elevate their projects through custom furniture with builder Michael Brinkley. Michael shares how designers can turn client frustrations, like the wrong size, finish, or style in mass-produced pieces, into opportunities by collaborating with a custom furniture maker. He walks us through his creative process, from sketching and 3D modeling to building functional, heirloom-quality pieces that solve real design challenges. Through stories of unique projects, like a dining table made from wine crates and a barn door with a built-in TV, Michael highlights how custom furniture isn’t just a design upgrade; it’s a powerful way for interior designers to stand out in a competitive market.

If you’re an interior designer looking to deliver distinctive, tailor-made solutions for your clients while elevating your business, this conversation will give you the insider’s perspective you need.

Featured Guest:

Michael Brinkley is the owner and master craftsman of Brinkley Furniture, a nationally recognized custom furniture studio in Redding, California. With over 30 years of experience in cabinetry and furniture design, he specializes in creating heirloom-quality, one-of-a-kind pieces that blend timeless design with modern functionality. His work is celebrated nationwide for its craftsmanship, innovation, and ability to bring designers’ and clients’ visions to life.

What You’ll Learn in This Episode

✔️ How partnering with a custom furniture builder can help you deliver one-of-a-kind solutions for your clients.

✔️ The process of transforming client ideas into functional, beautifully engineered custom pieces.

✔️ Why communication and collaboration between designers and builders are key to a successful project.

✔️ Real examples of standout custom furniture projects.

✔️ Tips on sourcing materials locally and navigating budget-conscious options without sacrificing style.

✔️ How custom furniture can help you differentiate your design business in a competitive market.

✔️ Why investing in custom furniture is a long-term value for clients, offering heirloom-quality pieces.

Is your interior design business stuck in the weeds or stagnant? You're not alone! Many interior designers get caught up in client work and admin tasks, leaving little time to grow or dream bigger.

Breakthroughs don’t usually happen when you’re stuck in your to-do list or working late at the office. They come when you intentionally step back, shift your perspective, and surround yourself with the right people who can inspire and challenge you.

In this episode, I’m sharing how designers can find clarity, creativity, and confidence to grow their business without sacrificing their health or burning out.

If you want more freedom, profit, and joy in your design career, this episode offers both inspiration and practical tips to help you get there.

What You’ll Learn in This Episode

✔️ Why stepping away from your daily routine is essential for a designer's business breakthrough

✔️ The science behind how travel and new environments boost creativity by up to 50%

✔️ The power of proximity: how surrounding yourself with the right peers elevates your results

✔️ Why networking and mastermind groups are critical for business growth

✔️ How to work on your interior design business, not just in it

✔️ Why the most successful design firms don’t work more hours—they work smarter

✔️ How attending an interior design business retreat like The Sacramento Design Business Collective Thrive Retreat can spark lasting change

Read the Blog >>> 3 Proven Keys to Your Designer Business Breakthrough

Related Episodes:

✨ Episode 147: Mindset Shift Series: Design a Career That Supports Your Life

✨Episode 153: Mindset Shift Series #4: Normalizing Imposter Syndrome in Interior Design

NEXT STEPS:

🎯 Join The Sacramento Design Business Collective Thrive Retreat to unlock your next designer business breakthrough

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps

01:25 Why You Need to Step Out of Your Daily Routine for Breakthroughs

03:38 The Power of New Environments and Nature

07:49 The Power of Proximity and Who You Spend Time With

08:50 Networking and Building Connections

11:43 The Value of Retreats and Working on Your Business

16:55 How the Design Business Collective Thrive Retreat Can Help You Grow Your Design Business

What if a side project could turn into a full-blown design career?

In this episode, I chat with Bre Hance, founder and principal designer of InHance, who shares how she went from helping her husband with a few design projects to running her thriving interior design and build firm in Los Angeles. She opens up about the early days of her business—starting without a portfolio or website—and how she found her first clients by showing up, being creative, and believing in her skills.

Bre also talks about what it takes to grow a design business, from hiring a team to learning the hard lessons through expensive mistakes. You’ll hear how she discovered her signature style, Elevated Everyday Living, and how social media, especially Instagram, helped her grow her brand and attract ideal clients. She shares her secrets to avoiding stress and building trust.

If you're an aspiring or new interior designer, Bre’s honest insights and practical advice will leave you inspired, wiser, and ready to take action. 🎧 Tune in now!

Featured Guest:

Bre Hance is the founder and principal designer of ⁠InHance⁠, a high-end residential design-build firm based in Los Angeles. With over a decade of experience, Bre has designed more than 200 homes across the U.S. Known for her bold use of color, eclectic luxury style, and her trademarked philosophy, Elevated Everyday Living, she helps clients create beautiful, practical spaces from concept to completion.

Why you’ve got to check out today’s episode:

📌 Learn how to create authentic content for Instagram to attract your clients and grow your design brand

📌 Get honest advice on scaling smart and staying true to your values

📌 Avoid mistakes that cost thousands and other common pitfalls

Check out the show notes >>> Mistakes, Difficult Clients & Lessons Learned in Running a Design Biz

NEXT STEPS:

🎯 Join the My Design Mentor to kickstart a successful career in interior design!

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

0:00 Introduction

02:04 Bre's Early Beginnings & How She Got Into Design

06:09 Scaling and Shaping the Business

09:49 Defining Her Signature Style

12:58 Future Dreams: Lifestyle Brand Possibilities

14:09 Impact of the LA Fires and Community Involvement

17:28 Using Social Media to Grow a Design Business

21:58 Mistakes, Difficult Clients & Lessons Learned

31:16 Advice for Aspiring Interior Designers

Do you ever feel like you’re not good enough to be a designer? Have you ever thought, “What if my clients discover that I’m not as skilled as they believe I am?”

In this final episode of the Mindset Shift Series, I discuss the real struggles that new designers face, such as feelings of insecurity and imposter syndrome.

These feelings are completely normal, and even experienced designers go through them.

So, I share simple yet powerful strategies to uplift you when you're feeling down, help shift your mindset, and boost your confidence. Plus, I also share real stories from my own journey.

If you’ve ever felt like you don’t know enough, don’t have a signature style, or wonder why anyone would pay you for your design work, this episode will help you feel seen and supported.

This is also your reminder that you can do hard things, and you don’t have to do them alone. 🎧 Listen now and share it with a designer friend who could use a little encouragement, too!

Why you’ve got to check out today’s episode:

📌 Learn how to reframe negative thoughts so you can feel more confident

📌 Leverage community and connection to help you beat burnout and self-doubt

📌 Start seeing your progress even when it doesn’t feel like a straight line

Check out the show notes >>> Normalizing Imposter Syndrome in Interior Design

NEXT STEPS:

🎯 Join the My Design Mentor to kickstart a successful career in interior design!

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

0:00 Introduction

02:13 Common Thoughts and Limiting Beliefs in New Designers

6:49 Age, Comparison, and the Myth of Being "Behind"

08:29 Understanding Imposter Syndrome

11:00 Building Community and Support Network as a Solution

15:19 Tools for Combatting Imposter Syndrome

16:45 Navigating Nonlinear Progress

19:45 Action Steps for Overcoming Imposter Syndrome

21:44 Wrap-Up and Invitation to a Designer Retreat

Have you always loved furniture, picking out paint colors, making spaces feel beautiful, or helping friends with their homes, but never thought you could actually get paid for it? That’s exactly how Michelle Lynne felt.

In this episode, she shares how she followed a corporate path, managing restaurants and a recruiting firm, until a turning point pushed her to pursue what she truly loved: interior design. Then she built a 7-figure design business without a degree.

Her story proves that your creative passion isn’t just a hobby. It can become a thriving business with the right mindset and support.

If you’re starting out without formal training, Michelle explains why investing in a coach or mentor is the smartest move you can make. It saves you from years of trial-and-error and gives you the clarity and confidence to run your business like a pro.

Michelle also talks about her signature program which offers step-by-step systems designed to help you grow a design business with confidence and profit. Plus, she introduces Sidemark, a powerful tool that saves you time and money by replacing multiple apps with one easy-to-use platform made just for designers.

Ready to stop guessing and start growing? Tune in now and take your next step today.

Featured Guest:

⁠Michelle Lynne⁠ is the owner of ML Interiors Group, a successful interior design firm based in Dallas–Fort Worth, Texas. She is also the founder of ⁠The Design Bakehouse⁠, formerly known as Designed for the Creative Mind, where she teaches interior designers and decorators how to run a profitable and systemized design business.

Her signature program, The Interior Design Business Bakery, has helped hundreds of designers scale to multiple six figures with confidence and clarity.

She also hosts the ⁠Designed For The Creative Mind⁠ podcast and organizes the annual Interior Design Business Success Summit. Through all her ventures, Michelle is passionate about helping other designers skip the trial-and-error and grow businesses they love—while staying true to themselves.

Why you’ve got to check out today’s episode:

📌 Discover the benefits of investing in a coach or mentor to fast-track your growth and avoid common mistakes in the interior design industry

📌 Find out how using the right tools, like Sidemark, can simplify your business, save you time, and help you stay organized as you grow

📌 Overcome your self-doubt and gain confidence and clarity

Check out the show notes >>> Build a Thriving Interior Design Business Without a Design Degree

Related Episode:

✨ Episode 132: Stress-Free Framework to Attract Clients to Your Design Business With Ben Rutledge

NEXT STEPS:

🎯 Join the My Design Mentor to kickstart a successful career in interior design!

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

0:00 Introduction & Michelle Lynne's Bio

01:44 Michelle’s Unconventional Journey into Design

05:07 Transition From Home Staging to Interior Design

07:05 The Struggles of Building a Design Business

08:56 Introduction to the Design Business Bakery

14:17 The Story Behind the “Bakery” Branding

16:19 Authentic Branding and Lessons Learned

20:16 Inside ML Interiors Group & Studio Works Co-Op

26:22 Sidemark: Software for Designers

29:29 Advice for Aspiring Designers

“I’m not a numbers person!”  

“I just want to design, not run a business!”

Does this sound like you?

Many interior designers have a passion for dreaming up beautiful spaces, but stepping into the role of a CEO can feel uncomfortable, like wearing a hat that doesn’t quite fit. I understand—I've felt the same way before.

In this episode, I share how I changed my mindset and embraced the CEO role, and how you can do the same. My goal is to help you avoid burnout, ensure you’re charging what you’re worth, and prevent chaos behind the scenes.

I break down the mental barriers that hold designers back from realizing their leadership potential and explain how understanding business fundamentals can supercharge your creative success.

I also guide you through the four CEO mindsets that helped me build a business I love: visionary thinking, confident decision-making, strong leadership, and financial ownership.

Being a CEO doesn’t mean losing your creativity; it’s about building a strong foundation that supports and enhances your design talents.

Whether you’re just starting out or looking to elevate your existing practice, this episode will help you transform from a hesitant creative into a powerful business leader.

Tune in now and take the first step towards becoming the CEO of your business!

Why you’ve got to check out today’s episode:

📌 Overcome your mindset blocks so you can stop avoiding the business side and start leading with confidence

📌 Get practical tips to reduce chaos, avoid burnout, and run a well-oiled design business

📌 Be empowered to take back control and create a business that supports the life you love

Check out the show notes >>> Mindset Shift Series #3: Step Into Your Power as a Creative Business Owner

Related Episodes:

✨ Episode 146: How to Build Your Dream Design Team Without the Headache With Ronniesha Rivera

NEXT STEPS:

🎯 Join the My Design Mentor to kickstart a successful career in interior design!

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

0:00 Introduction: Mindset Shift from Creative to CEO

03:05 Why Creatives Resist the CEO Role

05:48 4 Core CEO Mindsets to Adopt

12:31 Practical Shifts for Stepping Into the CEO Role

15:11 Final Reminders

16:33 Challenge for the Week

Do you ever wonder if it’s really possible to switch careers and succeed in interior design—even without a design degree?

In this 150th episode, I chat with Caron Woolsey, a self-taught designer who left her job in oil and gas to follow her love for design. What started as decorating her own home turned into a growing business, CW Interiors, with a strong and creative team behind it.

Caron shares how she faced fear, built confidence, and turned a passion project into a full-time career. She gives helpful tips on knowing when it’s time to hire, how to build a strong team, and what to look for in new designers.

If you're not sure whether you can make interior design your real job, Caron’s story will inspire you to take that first brave step even if you're scared.

🎧 You don’t need a degree to get started—just courage, creativity, and a willingness to learn. Listen now to get the boost you need to start your own design journey.

Featured Guest:

⁠Caron Woolsey⁠ is the founder of ⁠CW Interiors⁠, a design studio based in The Woodlands, Texas. After a 16-year career in the oil and gas industry, she discovered her true passion for interior design while building her own home. What began as a creative hobby soon grew into a thriving business. Today, Caron leads a talented team and partners with homeowners, builders, and developers to create timeless, storytelling homes across The Woodlands, Houston, and Conroe areas.

Why you’ve got to check out today’s episode:

📌 Get real talk on starting without a design degree

📌 Learn powerful lessons on growing a team the right way

📌 Be empowered, especially the non-traditional design professionals, to take the first step

Check out the show notes >>> Building a Design Business From the Ground Up

NEXT STEPS:

🎯 Join the My Design Mentor to kickstart a successful career in interior design!

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

0:00 Introduction

02:59 Caron’s Career Path to Design

04:38 Taking the Leap Into Business

05:24 Early Business Struggles

07:10 Learning Without a Mentor

08:28 Team Growth and Dynamic

10:04 When and How to Start Hiring

13:11 What She Looks for in a Hire

14:47 Balancing Business and Creativity

16:34 Establishing Mission and Values

19:34 Team Communication

21:42 With Degree vs Without Degree When Hiring

22:29 Advice for Aspiring Designers

Do you feel nervous, unsure, or even a little awkward before meeting your first design client? You're not alone!

Many new interior designers feel pressure to prove themselves; they fear they won’t be taken seriously or worry about saying the wrong thing. Some try to be extra helpful—giving away too many ideas or avoiding money talk—just to impress the client.

While these feelings are completely normal, especially for beginners, new designers can present themselves as confident, trusted guides and position themselves as experts, even if they are just starting out.

In this episode, I share how to shift your mindset from trying to impress your client to confidently leading the consultation. I provide practical strategies for setting the right tone from the beginning, including guiding clients through the consultation, asking powerful questions, and demonstrating your value without giving away free work. I also walk you through creating structure, building trust, and positioning yourself as the solution to your client's design challenges.

Ready to level up your client consultation skills and stop feeling like an amateur? Tune in and learn how to turn that first meeting into your moment of authority. Then, share this episode with a fellow designer and tag me with your favorite takeaway!

Why you’ve got to check out today’s episode:

📌 Discover how to take control of the meeting and show up as the expert your client needs

📌 Avoid common mistakes new designers make during consultations

📌 Get a simple, step-by-step flow to guide your meetings, build trust, and turn consultations into actual paid projects

Check out the show notes >>> Show Up as the Expert During Client Consultation

Related Episodes:

NEXT STEPS:

🎯 Join the My Design Mentor to kickstart a successful career in interior design!

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

0:00 Introduction

02:39 Mindset Shift #1: Don’t Work for Free (The Importance of Paid Consultations)

04:48 Mindset Shift #2: Take the Lead With Confidence

06:55 Consultation Process: Confidence Through Clarity & Consistency

08:00 Confidence Through Asking Strong Questions

08:33 Confidence Through Setting Expectations Around Budget and Process

10: 03 Common Pitfalls to Avoid During Consultations

13:12 Language Framing: How To Sound Like the Expert

15:26 Recap + Mindset Check

Do you feel stuck in your current job, wondering if it is too late to follow your dream of becoming an interior designer?

In this episode, you will hear how Steve Said made a bold career switch after 30 years as a lawyer and found his passion in hospitality design. Now leading the design team at Furnished Quarters, Steve shares how he designs beautiful, livable spaces for corporate travelers who stay for weeks—or even years—at a time.

Steve's story proves it is never too late to start fresh, and that design does not have to follow a traditional path. So, if you are unsure about how to make the leap or where your design career could lead, this episode gives you real answers and encouragement.

💡 If Steve can do it, so can you! Tune in now to learn how to start your path into interior design—no matter your background.

✨ Want help starting your design career? Check out My Design Mentor!

Featured Guest:

Steve Saide is the Executive Vice President of Interior Design at Furnished Quarters, a company that provides stylish, fully furnished apartments for corporate travelers. After a 30-year career as a lawyer, Steve made a bold career shift into interior design. His eye for creativity and passion for functional, home-like spaces now help shape the unique design style of the company’s long-term stay residences.

Why you’ve got to check out today’s episode:

📌 Be inspired on how to pivot into interior design even after a long career in another field

📌 Get insights on where real design inspiration comes from (hint: not always magazines!)

📌 Discover what makes hospitality design different from regular home design

Check out the show notes >>> How a Lawyer Became a Designer and Found His Dream Career

NEXT STEPS:

🎯 Join the My Design Mentor to kickstart a successful career in interior design!

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

0:00 Introduction & Redefining Hospitality Design

03:13 Steve Said's Career Transition from Law to Interior Design

09:00 About Furnished Quarters

10:30 Approach to Design for Corporate Apartments

12:10 Quantity and Design Execution

14:30 Design Limitations & Smart Solutions

17:30 Keeping Up with Trends

18:30 Impact of COVID and Economic Uncertainty

24:55 Creative Inspiration Sources

27:25 Advice for Aspiring Hospitality Designers

Imagine starting your mornings without stress—just coffee, a quick workout, maybe a quiet moment with your kids—before diving into focused work hours you set. Your calendar feels manageable because you’ve planned ahead: 🗓️ client meetings on Tuesdays and Thursdays 🎨 creative work (like mood boards or sourcing) on Wednesdays ✍️ admin or content creation from home on Mondays 🚙 Fridays off or just light work so you can hit a yoga class, run errands, or unwind.

You love what you do.

You’ve got time for family.

And you still get to pour into your creative passion.

Feels pretty amazing, right?

Well, it’s possible. You can create a career that supports the life you actually want, not the one the industry tells you to chase.

In this episode, I’ll show you how to build a business that aligns with your values, goals, and lifestyle.

🎧 If you’re ready to ditch the hustle and define success on your own terms, hit play now. Let’s start designing a life you love.

Why you’ve got to check out today’s episode:

📌 Learn how to design your design career or business like a project, with purpose and clarity

📌 Identify your non-negotiables so you can set a schedule that works for you

📌 Break free from hustle culture and redefine success on your own terms

Check out the show notes >>> Mindset Shift Series: Design a Career That Supports Your Life

NEXT STEPS:

🎯 Join the My Design Mentor to kickstart a successful career in interior design!

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

0:00 Introduction

01:52 Default vs. Designed Career Paths

02:30 Intentionality in Career Planning (Plan with the End in Mind)

05:07 Rebecca’s Personal Work Schedule

07:45 Ideal Week and Lifestyle Alignment

09:30 Reverse Engineering Your Business Model

11:04 Common Mindset Blocks

12:26 Action Steps To Design a Career with Purpose

Have you ever wasted hours searching for the right help for your interior design business, only to feel frustrated and stuck? What if there was an easier way to find the right people who truly understand interior design?

In this episode, I chat with Ronniesha Rivera, an interior designer and founder of Vetted By Design—a free centralized platform for interior designers to connect with highly vetted professionals without stress.

Ronniesha shares her painful story of hiring the wrong bookkeeper early in her business, which cost her thousands of dollars. From that mistake came a brilliant idea: a one-stop, trusted place where interior designers can find reliable pros who understand the industry, like 3D renderers, bookkeepers, lawyers, virtual design assistants, social media managers, and more.

If you are starting your design business or growing your team, this episode will give you a smart solution to save time, avoid costly mistakes, and build a team you can trust.

🎧 Tune in now to learn how Vetted by Design can help you grow your business with less stress and more support.

Featured Guest:

⁠Ronniesha Rivera⁠ is the founder and CEO of ⁠Vetted By Design⁠ (VBD). He passion for VBD stems from her challenges as an interior designer. After years in the industry, she grew frustrated with endlessly searching through Facebook groups and Google just to find the right professionals to hire. She knew there had to be a better way—a centralized platform where designers could easily connect with vetted businesses that cater to our industry. And that’s exactly why Vetted By Design was created.

Ronniesha believes ⁠Vetted By Design⁠ can help any designer at any stage of their business.

Why you’ve got to check out today’s episode:

📌 Learn how to avoid costly hiring mistakes and build a reliable team

📌 Discover a free tool to find highly vetted professionals across various specialties faster, easier, and stress-free

📌 Grow and scale your interior design business more effectively

Check out the show notes >>> How to Build Your Dream Design Team Without the Headache

NEXT STEPS:

🎯 Join the My Design Mentor to kickstart a successful career in interior design!

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

0:00 Introduction and Overview of Vetted by Design (VBD)

02:15 Ronniesha’s Journey into Interior Design

04:23 Hiring Mistakes and Painful Lessons

06:42 The Birth, Concept, and Mission of Vetted by Design

11:05 Categories and Coverage

12:41 The Vetting Process

16:20 How Designers Use the Platform and Pro Qualifications

22:13 Future Plans and Expansion

Is the interior design industry evolving too quickly, and are you prepared for it?

Or maybe you are questioning whether pursuing a career as an interior designer is still a wise decision in today's landscape.

In this episode, I take you through how the interior design industry has changed over the past 15 to 20 years, and what that means for you today.

From pandemic ups and downs, to social media trends, to working with AI, you'll learn how the industry has grown and where it’s going next.

If you’re wondering what skills and services clients need now, this episode gives you clear answers. I share what services clients are looking for, which skills matter most, and how you can stand out. The career is always changing, but that means more opportunities if you're ready to adapt.

Tune in now to stay confident and creative in a changing world.

👉 Need help launching your interior design business step-by-step? Join the Launch Your Business Bootcamp —doors are still open!

Why you’ve got to check out today’s episode:

🎨 Find out which tools, tech, and mindset shifts are helping designers succeed today, even without a degree or traditional experience

💡 Get insights into growing trends like e-design, content creation, niche services, and how you can use them to stand out and reach more clients

🏷️ Review your existing business model and pricing structures to determine the best approach for your interior design practice

Check out the show notes >>> The State of Interior Design in 2025

NEXT STEPS:

🎯 Join the Launch Your Business Bootcamp and launch your design business this summer

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

0:00 Introduction

01:37 Pandemic’s Impact on the Industry

03:37 Rise of Work-From-Home and Home Office Design

03:58 Sustainable Design Trends

04:59 Social Media’s Influence

06:15 Tariffs & Economic Uncertainty

07:42 Career Trends in Interior Design

10:19 Virtual & E-Design Opportunities

10:50 Rise of Design Content Creation

12:21 Niche Specializations and Digital Tools

14:07 Job Opportunities in 2025

14:37 Education and Licensing Trends

15:41 Impact of AI and Business Model Shifts

17:20 The Future of Interior Design

"You have to work hard for money" or "Money doesn't grow on trees" are just a few of the money beliefs that many of us grew up with. These childhood beliefs may be quietly hindering your design business.

In this episode, I chat with expert CFO and money mindset coach Audrey Faust who explains how your early experiences with money shape your current success, often without you even realizing it.

As a creative professional, you’re trained in design, not finance. But to grow a profitable business, you need both. Audrey shares how to shift your thinking and set up smart financial systems that support your success. She explains how your subconscious mind—where 95% of your thoughts live—might be running the business, and how to retrain it to support growth, confidence, and profit.

If you're ready to stop undercharging, feel more confident with your money, and start building a design business that thrives, this episode is a must-listen. Tune in now and grab Audrey’s free Profit Accelerator Workbook to take the first step toward mastering your money and your mindset!

Featured Guest:

⁠Audrey Faust⁠ is an expert CFO and money mindset authority who helps entrepreneurs create the financial strategies they need to scale their businesses for increased profit and growth.

Through her unique blend of financial expertise and mindset coaching, Audrey empowers her clients to master their financial data with clarity and confidence. Her signature approach goes beyond numbers, instilling a strategic money mindset that fuels growth, boosts profitability and enables entrepreneurs to make empowered, forward, focused decisions.

Audrey's best selling book, ⁠She Grows Rich⁠, further explores these transformative principles, offering women actionable steps to become financial powerhouses.

Why you’ve got to check out today’s episode:

📌Learn how to overcome limiting money beliefs and start believing in your value as a designer

📌Get simple, clear steps to separate business and personal finances and avoid common financial mistakes designers make

📌Stop stressing over money (aka pricing) and start making empowered, confident decisions

Check out the show notes >>> How to Rewire Your Money Beliefs to Increase Profits in Your Design Business

Links Mentioned:

💡 12 Secrets from an Expert CFO: Free Profit Accelerator Workbook

💡 She Grows Rich for personal financial inspiration and business insights

NEXT STEPS:

🎯Join the Launch Your Business Bootcamp and launch your design business this summer

Grab your freebies:

🔖Your Roadmap to a Career in Interior Design

🎨3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

0:00 Introduction: Money Mindset and the Creative Professional

03:05 Audrey’s Background and Path to Coaching

04:51 The Role of Money Mindset in Sustainable Growth

08:20 How to Reprogram Limiting Beliefs

10:07 First Financial Steps for New Designers

12:39 Sweat Equity and the Timeline to Profitability

15:11 Pricing Strategies and Profitability

18:01 Overcoming Money Blocks When Pricing Projects

21:08 Handling Project Issues and Reserves

22:21 Final Takeaways for Financial Success

Are you stuck thinking "What if I mess up?" or "What if I don't sound like I know what I'm talking about?" when calling yourself an interior designer?

You're not alone.

Many talented people with a natural eye for design stay stuck because they're waiting for someone to give them permission to start their careers. But here's the truth: you don't need anyone's permission except your own.

In this episode, I talk about why you don’t need permission from anyone to become an interior designer—you already have what it takes. I share stories from my journey and common fears many new designers have, like not knowing enough or worrying they’ll make mistakes.

You will learn how to move forward despite your fears, and understand why your “why” is most important. I also provide three simple steps to start your interior design career immediately!

Creativity is personal, and being an interior designer means being brave enough to try. Whether you want to change your niche, charge for your work, or say yes to something new, this episode gives you the permission to begin.

Stop waiting for the perfect moment or the perfect skills. Your design career starts the moment you decide to believe in yourself. Listen now and give yourself permission to become the interior designer you've always wanted to be – because I am officially giving you that permission right here, right now.

If you need help getting your business off the ground and running, join the Launch Your Business Bootcamp. Classes start in July.

Why you’ve got to check out today’s episode:👉 Overcome your fear-based thoughts and start believing in your own design abilities

👉Get official permission to start your interior design career today, with or without a degree or a perfect plan

👉Learn the 3 simple steps you can take this week to launch your design business

Check out the show notes >>> Stop Waiting for Permission and Start Your Interior Design Career Now

NEXT STEPS:🎨 Join the Launch Your Business Bootcamp and launch your design business this summer

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

0:00 Introduction

02:07 Personal Reflection on Waiting for Permission

03:12 Common Mindset Blocks

03:58 Core Principle: Expertise Comes From Starting

04:39 Signs You're Ready to Start

06:24 Affirmations and Mindset Shifts

09:40 Direct Permission Statement

10:00 Practical Steps to Get Started

11:49 Overcoming the Starting Hurdle