🚀Schedule your call to lock in your marketing credit: https://bit.ly/48twj4o In this episode, we’re breaking down two powerful types of thinkers: the maximizers and the optimizers. Maximizers chase growth, momentum, and opportunity, often thinking in top-line terms; how big can we make this? Optimizers, on the other hand, focus on efficiency, systems, and sustainability; how to get the most out of the bottom line. Both can succeed, but they build completely different kinds of busines...

🚀 Schedule your call to lock in your marketing credit: https://bit.ly/48twj4o In this episode, Gary Bird breaks down one of the most overlooked reasons dental practices struggle to grow: doing the right things in the wrong order. Gary explains why many dentists believe “Google Ads don’t work” or that they’ve “hit a ceiling” in new patient volume, when the real issue is operational bottlenecks like poor phone conversion, scheduling, or customer service that sabotage marketing ROI. This episod...

🚀 Lock In Your $3,000 Credit - Podcast Listeners Only: https://bit.ly/48twj4o Discover how Dr. Kim doubled new patients, increased production by 40%, and achieved a 300% ROI through smart dental marketing, team training, and internal referral strategies. In this episode, Gary Bird from SMC National breaks down the campaigns, systems, and leadership mindset that helped Smiles for Miles grow faster and stronger in a competitive market. Connect with our Guest, Here ⤵️ Dr. Jee Sun Kim ...

🚀Grow your office by 44% for FREE! https://go.smcnational.com/resources/20-20-strategy/dmd 🚀Lock In Your $3,000 Credit - Podcast Listeners Only: https://bit.ly/48twj4o In this episode, Gary Bird reveals a powerful and completely free training that can help you grow your dental practice revenue by up to 44%. Gary breaks down how improving your phone conversion rates and case acceptance can dramatically increase production, profitability, and overall dental growth. Learn the exact s...

🚀Here's a practice growth audit for Q4: https://go.smcnational.com/offer/q4-practice-growth-audit 🚀 Your $3,000 Growth Boost Awaits—Schedule Your Strategy Call: https://bit.ly/48twj4o In this episode, Gary Bird shares a proven framework to help dental practice owners hit their growth goals and scale smarter in 2026. As 2025 comes to an end, Gary walks through a six-part dental growth audit covering market demographics, competition, conversion rates, pricing strategy, capacity, and ROI. This ...

🚨Don’t Miss Out: Secure Your $3,000 Credit: https://bit.ly/48twj4o In this episode, Gary Bird breaks down one of the most common questions in dental marketing and dental group growth, should your dental practice operate under a single brand or multiple brands? Learn the pros and cons of multi-brand vs single-brand dental strategies and how top DSOs like Aspen Dental, Heartland Dental, and Pacific Dental structure their growth. Gary shares a practical framework for choosing the rig...

In this episode, host Gary Bird reveals the number one indicator of a successful dental practice and why it determines whether your dental marketing strategy actually works. After years of analyzing data from hundreds of practices, Gary explains why dentist involvement in marketing is the key to dental growth, patient acquisition, and long-term success. You’ll learn how operational decisions, leadership, and marketing alignment directly impact new patient numbers and practice profitability. W...

🚀 Join the Dental Growth Group on Facebook to connect with practice owners leveling up marketing, AI, operations, and collections: https://www.facebook.com/groups/1128133131694060/ 🚀 Download Our Free phone Scripting to turn more calls into appointments: https://go.smcnational.com/redirect-questions 🚀 Get More New Patient Referrals With Our Free Checklist: https://go.smcnational.com/smc-patient-referrals-checklist It’s one of the most frustrating things for a dentist. You see the reports, ...

DOWNLOAD FREE CALCULATOR HERE: https://go.smcnational.com/resources/dental-practice-goal-calculator/ In this episode, host Gary Bird breaks down one of the biggest challenges in dental marketing: how many leads it actually takes to get one new patient through the door. Dentists often get flooded with “leads” from marketing companies but struggle to see real growth in new patient numbers. Gary shares a free dental marketing calculator that reveals where leads are lost, how to measure ...

🚀Sign up today and get your complimentary copy of How Dental Practices Break the $500k Ceiling. ➡️ https://go.smcnational.com/resources/how-dental-practices-break-the-ceiling Most dental practices hit a wall around $200k a month. The demand is there, the doctors are skilled, and the patients exist, but growth stalls. The truth is, breaking through isn’t about working longer hours. It’s about building the right systems. In this episode, I’ll walk you through what thousands of dentists and cons...

In this episode, host Gary Bird reveals the 5-step process to fix failing dental marketing campaigns and double new patient growth. After working with thousands of dentists and analyzing more dental marketing data than anyone else, Gary shares the five key areas: answer, convert, schedule, chief, and recare; that determine whether your practice grows or stalls. If your dental marketing isn’t working, these proven strategies will help you reduce no-shows, increase treatment acceptance, and gen...

🚀Schedule a call to get a true understanding on loss leaders and strategic pricing in relation to your competition: ➡️https://go.smcnational.com/campaign/strategic-pricing In this episode, host Gary Bird shares the five biggest dental marketing mistakes that nearly sank his career and how dentists can avoid them. These insights are critical for any dentist looking to improve dental practice growth, new patient acquisition, and marketing ROI. The last one is the biggest growth killer: 1....

In this episode, host Gary Bird explains why dental marketing is so confusing for dentists and breaks it down into four key categories every practice owner must understand. Many dentists struggle with marketing because it’s always changing, their office operations affect results, tracking is often missing, and competition is constantly shifting. Gary shares why marketing success depends on aligning your practice’s phone handling, scheduling, and patient referrals with your campaigns. If you’v...

In this episode, Gary Bird breaks down why most dental practice schedules are broken and how smarter scheduling systems can dramatically increase dental growth. No matter how strong your dental marketing is, it won’t work if new patients can’t get an appointment quickly, and Gary explains why block scheduling, wave scheduling, and hybrid scheduling are essential for reducing no-shows and maximizing treatment opportunities. Learn how to prioritize new patients, improve patient flow, and create...

In this episode, Gary Bird breaks down one of the most common questions in dental marketing: “How much should I spend on marketing for my dental practice?” Using proven strategies from working with hundreds of dentists, Gary explains the formula for calculating the right dental marketing budget based on production, new patient goals, and practice growth targets. If you’ve ever wondered whether to spend 1%, 3%, or 7% of your production on marketing—or how to balance patient referrals with paid...

In this episode, host Gary Bird reveals the number one dental SEO hack that every dentist can use to rank higher on Google and attract more patients. The best part is that this strategy requires no technical SEO knowledge, no website experience, and can be implemented in just a few minutes. By leveraging Google reviews with targeted keywords, you can dominate the local map pack and rank for niche treatments like IV sedation, Invisalign, sleep apnea dentistry, and same-day crowns. This simple ...

In this episode, host Gary Bird breaks down the truth about pay-for-performance dental marketing and why so many dentists are frustrated with SEO, websites, and traditional dental marketing companies. Many doctors are searching for guaranteed results, but without fixing operational issues like unanswered calls, low phone conversion rates, and poor scheduling, no marketing strategy can succeed. Gary explains how dental practices lose thousands in wasted marketing dollars and shares how data, a...

In this episode of Dental Marketing Goat, host Gary Bird breaks down the final Dental Growth Commandments every dentist must follow to grow their practice and attract more new patients. From mastering patient referrals and taking ownership of your dental marketing strategy, to responding strategically to negative reviews and understanding your competitors, Gary shares proven dental practice growth tips you can apply immediately. Learn why patient referrals are worth more than traditional mark...

In this episode of Dental Marketing GOAT, host Gary Bird reveals the 10 Dental Growth Commandments, non-negotiable rules that every dentist must follow to grow their practice. From front desk training and phone call conversion to scheduling new patients faster, using patient financing, and boosting Google reviews, you’ll learn exactly how to increase new patient flow and maximize your marketing ROI. These dental marketing strategies have been tested on hundreds of practices and work in compet...

Join host Gary Bird on Dental Marketing Goat as he shares the top hard-to-swallow truths about dental practice growth, crowdsourced from thousands of dentists. In this episode, Gary reveals the real mindset shifts, leadership strategies, and operational changes required to grow your dental practice and attract more patients. You’ll hear proven tips on team management, patient experience, marketing investment, and removing roadblocks that hold your practice back. Whether you’re a startup denti...