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DEEP DIVE INTO BUSINESSES
SEAN AZARI, MATTHEW SKOPAK
62 episodes
9 months ago
Every week, Sean Azari & Matt Skopak will share some successful marketing & business tactics that were implemented by other brands.
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Marketing
Education,
Business,
Entrepreneurship,
How To
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All content for DEEP DIVE INTO BUSINESSES is the property of SEAN AZARI, MATTHEW SKOPAK and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Every week, Sean Azari & Matt Skopak will share some successful marketing & business tactics that were implemented by other brands.
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
Episodes (20/62)
DEEP DIVE INTO BUSINESSES
Molekule’s Secret Sauce in Selling-High Ticketed Price Items Online
High Ticketed Products Are Hard To Sell — Let Alone Products That Are Pretty Boring. But This Company Took Advantage of a 12.6 Billion Dollar Market & Generates Millions in Sales Every Month. Learn The Strategy Behind Molekule’s Success
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3 years ago
15 minutes 8 seconds

DEEP DIVE INTO BUSINESSES
PopSockets: Marketing Secret Sauce That Led Them To $1 Billion in Sales
PopSockets, a mobile phone accessories brand, generates over $1 billion dollars in sales. In this episode, we dive into some of the best practices that helped PopSocket capitalize on this market.
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3 years ago
12 minutes 34 seconds

DEEP DIVE INTO BUSINESSES
Viral Methods That Built Dr Squatch’s $100 Million Dollar Brand
In Episode 60, We Discuss How Dr.Squatch, a Direct-To-Consumer Men’s Soap Brand Built A $100 Million Dollar Brand.
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3 years ago
16 minutes 21 seconds

DEEP DIVE INTO BUSINESSES
Sleazy eCommerce Growth Hacks That Work: Blissy’s Secrets
In episode 59, we dive into the strategy behind Blissy’s eCommerce growth hacks---the taboo stuff that work.
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3 years ago
17 minutes 47 seconds

DEEP DIVE INTO BUSINESSES
How This Supplement Brand Blew Up Online With 1 Product: Seed’s Marketing Insights
In episode 58, we dive into the strategy behind Seed’s business success within the probiotic market.
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3 years ago
21 minutes 42 seconds

DEEP DIVE INTO BUSINESSES
Black Rifle Coffee’s Success: 6 Marketing Strategies Revealed
In episode 57, we dive into the strategy behind Black Rifle Coffee’s $1.7 Billion Dollar Cult Brand.
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3 years ago
29 minutes 1 second

DEEP DIVE INTO BUSINESSES
Every Entrepreneur Can Learn From S’well’s Success: 6 Takeaways
In Episode 56 we dissect S’well’s business & marketing strategy – Founded in 2010 with a $30,000 initial investment, Sarah Kauss has now built a 9 figure business (Where revenues are projected to be at around 200mil). See how she made a “low-cost” product look expensive & created a cult brand through her business & marketing efforts.
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3 years ago
23 minutes 48 seconds

DEEP DIVE INTO BUSINESSES
How DUDE Wipes Landed A Deal On Shark Tank Without Being Innovative
In Episode 55 we dissect DUDE Wipes business & marketing strategy. Founded in 2011 by 4 guys that started the company in a small apartment in Chicago. These guys didn’t create a new product, instead, they attracted new customers to the already existing one. They recreated Baby Wipes for men and called it DUDE Wipes. Analyzing this company can help you think of ways of recreating an existing product & introducing new customers to an already existing one (Rebranding & Storytelling).
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3 years ago
24 minutes 46 seconds

DEEP DIVE INTO BUSINESSES
Discover Calm’s Billion Dollar Strategy: 7 Takeaways
In Episode 54, we dissect CALM’s business & marketing strategy -- As of May 2021, they estimated to about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.
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3 years ago
23 minutes 34 seconds

DEEP DIVE INTO BUSINESSES
NFT Ideas For Your eCommerce Business
7+ Ideas on how eCommerce businesses & brands can start incorporating NFTs into their strategy — In episode 54, we discuss everything from crowdfunding to loyalty programs, accessibility, etc.
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3 years ago
34 minutes 54 seconds

DEEP DIVE INTO BUSINESSES
Top 6 eCommerce Marketing Tips Executed By Athletic Greens
In Episode 52, we dissect Athletic Greens business & marketing strategy – They are a “green powder” healthy drink that started in 2009 & has prevailed in their industry. We took 6 of their best ecommerce strategies that you can implement to help you mitigate the rise of ad cost & increase your ROI.
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3 years ago
22 minutes 34 seconds

DEEP DIVE INTO BUSINESSES
Liquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad Cost
In Episode 51, we dissect Liquid I.V.'s business & marketing strategy -- Liquid I.V. is a thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powder. It was founded in 2012 by Brandin Cohen & acquired by Unilever (UK-Based Consumer Goods Company) in 2020. The brand continuously uses growth hacks & strategic lead capturing methods that we can all learn & take away from
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3 years ago
23 minutes 58 seconds

DEEP DIVE INTO BUSINESSES
Learn From Kim Kardashian: SKIMS 1.6 Billion Dollar Success
In Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women. The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now. The company is now valued over 1.6 billion dollars. Regardless of her cult following, her approach to building her eCommerce brand is something we can all learn from especially since she has the financial to hire the right team to help grow her business.
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3 years ago
20 minutes 47 seconds

DEEP DIVE INTO BUSINESSES
Scaling An eCommerce Business: IKONICK’s Growth Strategy
Founded in 2017 by Jeff Cole and Mark Mastrandrea , is an online company that sells canvas prints of artists images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures.
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4 years ago
19 minutes 20 seconds

DEEP DIVE INTO BUSINESSES
Make Your Brand Stand Out On Social Media: Poppi’s Growth Strategy
In Episode 48, we dissect Poppi’s business & marketing strategy – Poppi is a prebiotic healthy soda designed to keep your gut in check. Founded by a married couple in March 2020 (originally 2018 but they rebranded in 2020 into a new name), is now being sold to over 7,500 retail locations within 1 year. They landed their first large investment after Shark Tank and their investor, Rohan Oza, has helped shaped their overall branding strategy.
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4 years ago
24 minutes 21 seconds

DEEP DIVE INTO BUSINESSES
How Casely Made Over $23mil Selling Phone Cases Online: 6 Growth Hacks
Casely, an eCommerce tech-accessories retailer that’s gone from zero to eight figures in just four years, was named the 17th Fastest-Growing Private Company in America on the 2021 Inc. 5000 List. In this episode, we took away 6 growth strategies that Casely conducted that can be used as reference to build your brand.
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4 years ago
23 minutes 5 seconds

DEEP DIVE INTO BUSINESSES
How To Promote A Boring Product Successfully: Liquid Death’s Strategy Revealed
In Episode 46, we dissect Liquid Death’s business & marketing strategy -- They took a boring-ass product, water, and made it freaking awesome all through staying focused on a specific market and going heavy on their branding. With over 145,000 Customers & over $34million dollars raised to date, we dove into some of Liquid Death’s best tactics & principles that helped them succeed.
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4 years ago
15 minutes 56 seconds

DEEP DIVE INTO BUSINESSES
Oh Polly Marketing Secrets: How To Start A Fast Fashion D2C Brand Today
In Episode 45, we dissect Oh Polly’s business & marketing strategy – Oh Polly is a popular UK Based womenswear label that was launched in 2013 by Claire Henderson. Within 12 months after launch, they generated ~£2m in sales. E-Commerce Fashion Tycoons like Oh Polly, Fashion Nova, & Pretty Little Thing have really disrupted the fashion industry within the last few years and their marketing strategies are something we should all take note of. They all understand the importance of social media marketing and all of their strategies apply to almost every eCommerce business
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4 years ago
19 minutes 48 seconds

DEEP DIVE INTO BUSINESSES
4 Great Examples of eCommerce Brands with Strong Cart Pages
In Episode 44, we discuss 4 brands that we liked thus far with strong cart pages & why we love them. Optimizing your cart page can dramatically increase your sales & we wanted to dedicate an episode on this topic.
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4 years ago
18 minutes 16 seconds

DEEP DIVE INTO BUSINESSES
How Manscaped Built A Strong Brand Affinity: 7 Business Strategies
In Episode 43, we dissect Manscaped business & marketing strategy – The company was founded in 2017 by Paul Tran & is a brand dedicated to men’s below-the-waist grooming and hygiene. With over 2 million men using their products, this company is worth studying & referencing when you’re thinking about your next business move.
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4 years ago
23 minutes 28 seconds

DEEP DIVE INTO BUSINESSES
Every week, Sean Azari & Matt Skopak will share some successful marketing & business tactics that were implemented by other brands.