In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...
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In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...
Dare to lean into indigenous values - Laura Cibilich
Daring Creativity. Daring Forever.
49 minutes
2 weeks ago
Dare to lean into indigenous values - Laura Cibilich
Laura Cibilich, co-founder of Run, a design and advertising agency in New Zealand, shares her journey from being a young graphic designer to now agency owner guided by Māori values. Laura discusses how indigenous values aren't separate from business—they're fundamental human principles. She reveals how becoming a parent forced strategic thinking, leading to winning major clients like Niue Tourism despite being up against agencies with cafes and corporate perks. The conversation ex...
Daring Creativity. Daring Forever.
In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...
