In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...
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In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...
Dare to discover the invisible stories - Paula Zuccotti
Daring Creativity. Daring Forever.
57 minutes
2 months ago
Dare to discover the invisible stories - Paula Zuccotti
Paula Zuccotti is a multi-hyphenated creative who transformed from industrial designer to design ethnographer to future archaeologist. Born in Buenos Aires, she moved to London on a British Council scholarship and spent 12 years at Seymour Powell before launching her groundbreaking project "Everything We Touch." This unique documentary project photographs every single object a person touches in one day, from waking to sleeping, creating powerful visual stories that reveal hidden truths about ...
Daring Creativity. Daring Forever.
In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...
