In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...
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In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...
Dare to act now (Today is the best day there is) - Haraldur Thorleifsson
Daring Creativity. Daring Forever.
52 minutes
1 week ago
Dare to act now (Today is the best day there is) - Haraldur Thorleifsson
Halli Thorleifsson shares his extraordinary creative journey from the Icelandic music scene through design, agency leadership, and unconventional projects including a restaurant tribute to his late mother. Growing up in Iceland's small, generalist culture, Halli learned early that everyone is creative and all creativity is connected. ~ After losing his mother at 11, he found expression through music and eventually web design, building a successful agency that was acquired by Twitter. Li...
Daring Creativity. Daring Forever.
In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...