Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!
100 episodes
1 week ago
Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more.
We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too!
Our podcast exists to help you with your journey before, during, and after crowdfunding using real-world examples from our clients. We share what’s working and what is not in today’s market.
We build pre-launch e-mail lists, get backers during live campaigns, and drive pre-orders and e-commerce sales after your campaign ends!
If you’re DIY marketing (doing it yourself), we created the Crowdfunding Nerds Academy to help, which has specialized courses designed to make sure you’re doing it right!
Buckle up; it’s about to get nerdy.
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Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more.
We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too!
Our podcast exists to help you with your journey before, during, and after crowdfunding using real-world examples from our clients. We share what’s working and what is not in today’s market.
We build pre-launch e-mail lists, get backers during live campaigns, and drive pre-orders and e-commerce sales after your campaign ends!
If you’re DIY marketing (doing it yourself), we created the Crowdfunding Nerds Academy to help, which has specialized courses designed to make sure you’re doing it right!
Buckle up; it’s about to get nerdy.
Ever wondered what makes a game truly addictive? Join us on this episode of the Crowdfunding Nerds as Andrew and Sean, along with game design expert Evan Gilcrest, unravel the secret sauce behind captivating gameplay loops. From the indie darling "Megabonk" to the colossal "World of Warcraft," we explore how balancing complexity and simplicity can make or break a game's success.Discover how "Megabonk" achieved indie fame with a shoestring budget and learn how these principles can transform tabletop gaming. We dive deep into the art of scaling challenges to match player skill, ensuring that newcomers aren't overwhelmed while seasoned players stay engaged.Plus, we tackle the "gear treadmill" dilemma in lifestyle games and share how to keep your players coming back for more. Whether you're a developer or a gaming enthusiast, this episode is packed with insights to level up your understanding of game design. Tune in now!
Links to Check Out:Table Tone App: https://www.tabletone.app/Thank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.Stay Nerdy!
Ever wondered why your Facebook ads aren't hitting the mark? In episode 254 of Crowdfunding Nerds, Andrew and Sean unravel the mysteries of Meta advertising and share how to avoid costly pitfalls. Are you targeting the "lowest hanging fruit" in your marketing, or is Meta's AI leading you astray? We dive into the importance of manual control over ad settings to maximize effectiveness and prevent wasted spend. But that's not all! We also explore the critical role of playtesting and physical prototypes in game design. Discover how engaging directly with your audience can refine your game and marketing strategy. Plus, we chat about AI in content creation—how much control should you really give it? Tune in for practical advice and insights, and don't forget to check out the Crowdfunding Nerds Academy for more strategies to supercharge your crowdfunding campaigns.
Thank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Ever feel like your to-do list is running your life? In episode 253 of the Crowdfunding Nerds, we tackle the art of time management and the power of 'no' in business. Have you ever missed a crucial meeting because your schedule was bursting at the seams? Andrew and Sean share personal stories and strategies to help you avoid this pitfall.We dive into the first six months of SEO marketing and why they're crucial for building client trust. Discover how tech titans like Steve Jobs and Elon Musk master their priorities, and learn how you can, too, using tools like Google Tasks.Delegation, scope creep, and guarding your personal time—it's all on the table. Are you ready to reclaim your schedule and focus on what truly matters? Tune in and transform your approach to time management!Thank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Ever wondered how game designers breathe life into immersive worlds? Or how family dynamics shape creative processes? Join us on this captivating episode of Crowdfunding Nerds as Sean and Donnie sit down with Cody Pondsmith from R. Talsorian Games to explore these very questions. Dive into Cody's fascinating journey from his early days in game design, under the tutelage of his legendary father, Mike Pondsmith, to his groundbreaking project, Shadow Scar.
Discover the meticulous process behind adapting systems like Cyberpunk to fit The Witcher's fantasy realm, and gain insights into the unique challenges of working within a family business. Cody shares his two-decade-long passion project, Shadow Scar, emphasizing stealth over combat and the importance of cultural sensitivity in game design.
Don’t miss Cody’s invitation to explore the Shadow Scar Kickstarter and learn how you can join the Crowdfunding Nerds community to fuel your own creative ventures. Tune in and level up your game design knowledge! 🎮✨
Connect and learn more:
Talsorian Games: https://rtalsoriangames.com/
Shadow Scar Kickstarter: https://www.kickstarter.com/projects/792383008/shadow-scar-ttrpg-core-rulebook?ref=bpaa53
Links to Check Out:
Fantasy Flight Games Webstore: https://www.fantasyflightgames.com
Thank you to our sponsors!
HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101
BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!
Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive
We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV
CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
How does a two-time world champion in Star Trek CCG transition to a senior game designer at Fantasy Flight Games? In episode 251 of the Crowdfunding Nerds, Andrew and Donnie sit down with Caleb Grace to explore this fascinating journey. Caleb, who once battled impostor syndrome, now crafts immersive experiences for iconic IPs like Lord of the Rings and Marvel Comics. Discover how he balances game mechanics with narrative to create unforgettable player experiences.Join us as Caleb reveals the secrets behind designing modular difficulty systems in Marvel Champions and shares invaluable advice for aspiring game designers. He emphasizes the importance of passion and innovation, especially when competing against giants like Magic: The Gathering.Links to Check Out:Fantasy Flight Games Webstore: https://www.fantasyflightgames.comThank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Ever wondered how the art of wordsmithing can make or break a game? In episode 250 of Crowdfunding Nerds, Andrew and Sean delve into the fascinating world of game development, unraveling the secrets behind crafting the perfect rulebook. How can you ensure your game instructions are crystal clear yet thematically rich? Why is strategic depth more crucial than complexity?Join us as we explore the power of precise language, the magic of consistent terminology, and the critical role of blind playtesting in refining your game mechanics. Discover how intuitive graphic design can elevate player experience, and learn the surprising parallels between game design and marketing. With insights from Andrew's own game, Deliverance, this episode is a treasure trove for aspiring game developers and marketers alike. Tune in for a deep dive into the nuances of creating games that captivate and campaigns that convert!
Links to Check Out:Shelfside Playtest Service - https://www.shelfside.co/consultingThank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
How do you transform a fan into a true fan? What does it take to create an unforgettable gaming experience? In this episode of the Crowdfunding Nerds, Andrew Lowen, flying solo today, dives deep into the art of delivering exceptional value to both his team and fans. We kick things off by addressing some recent tech hiccups and our temporary switch to Zoom for recordings. Then, we take you on a journey to Strong Tower Con in Waukesha, Wisconsin, where we orchestrated the Deliverance Raid—an epic tabletop experience inspired by Andrew's MMORPG days in World of Warcraft.Discover how Andrew replicated the communal thrill of MMO raids and why unique, shared experiences are key to fostering a loyal fan base. We also share insights on team bonding, emphasizing the power of trust, flexibility, and support in management. Plus, learn how investing in relationships can lead to long-term loyalty. Tune in for a creative boost and explore the Crowdfunding Nerds Academy to elevate your own projects!
Thank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.Stay Nerdy!
Ever bought a game just because it looked cool? In Episode 248 of Crowdfunding Nerds, Andrew and Sean explore the concept of "game shaped objects"—games that lure us with their aesthetics but might not see much playtime. Why do we sometimes buy games that end up as shelf trophies?
Join us as we dive into the tension between art and marketability in game design. Sean shares tales of gifting games like Codenames that become more of a conversation piece than a pastime. What does this reveal about consumer psychology and the role of aesthetics in purchasing decisions?
We also discuss the critical role of playtesting and embracing feedback to refine a game’s experience. Plus, we explore how games compete not just with each other, but with all leisure activities for our attention. Tune in for insights on balancing form and substance to create games that are both captivating and commercially successful!
Thank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Crowdfunding Nerds Podcast episode 247 is here, and it's a rollercoaster of insights! Are GameFound's latest moves set to shake up the crowdfunding landscape? Can Kickstarter keep pace with its tech updates? Join Andrew and Sean as they dissect GameFound's acquisition of Indiegogo and what it means for creators and backers alike. Could this shift in the industry redefine marketing strategies?We also dive into the controversial world of AI in creative projects. Is AI-generated content diluting human creativity, or is it a tool we can harness for innovation? Does the rise of "AI slop" signal a return to valuing authentic, human-made art?Tune in as we explore these pressing topics, and don't forget to check out our resources from HeroTime Manufacturing and Bridge Distribution. For more insights, visit crowdfundingnerds.com. Let's nerd out together!
Links to check out!Gamefound Article: https://gamefound.com/en/blog/post/gamefound-acquires-indiegogoDon't Starve to Death Kickstarter: https://www.kickstarter.com/projects/glasscannonunplugged/dont-starve-the-board-game?tab=prelaunch-updatesCrowdfunding Nerds Episode 235: https://crowdfundingnerds.com/episode235/Thank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Ready to conquer the crowdfunding world of 2025? In Episode 246 of the Crowdfunding Nerds, Andrew and Sean unravel the secrets to overcoming backer objections in an ever-evolving landscape. Are stretch goals truly a double-edged sword? Can gameplay exclusives be more gimmick than game-changer? We dive into insights from Chris George of Room and Board, tackling these questions head-on.Join us as we share golden nuggets from managing 60 projects daily, revealing how to make your initial offer irresistible—sans the pitfalls of stretch goals. Plus, discover why building trust is more crucial than ever, especially with the rise of AI-generated content and potential scams. We also tackle the persistent challenge of shipping costs and the allure of a compelling all-in offer.Whether you're a seasoned creator or a first-time innovator, this episode is packed with practical advice to elevate your crowdfunding game. Tune in and transform your campaign strategy today!
Links to check out!The DEATH of Crowdfunding - https://www.youtube.com/watch?v=8cCfZv_5MrQChris George on the CFN podcast - https://crowdfundingnerds.com/episode233/Regulus Playthrough Example - https://www.youtube.com/watch?v=rSp1kR0Z0Q8Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVThank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Ever wondered what it takes to launch a successful tabletop gaming company? In Episode 245 of the Crowdfunding Nerds podcast, Andrew and Sean are joined by Marco Pecota from Raybox Games to unravel the secrets behind a $100,000 crowdfunding campaign and the art of world-building in gaming. How do you craft a modular game that appeals to diverse budgets? Why are deluxe versions so enticing? Marco shares his fascinating journey from early industry days to a triumphant return in 2020, emphasizing the power of storytelling and cultural influences like Warhammer 40k's roots. Discover why crowdfunding platforms are indispensable for indie developers and learn the importance of nurturing your audience before launching a campaign. Whether you're a seasoned creator or just starting out, this episode is packed with insights on navigating the competitive tabletop landscape, building a game catalog, and fostering a passionate community. Tune in for a masterclass in gaming success!
Links to check out!Raybox Games - https://www.rayboxgames.com/Thank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Ever wondered how sibling dynamics shape the creation of a board game? In episode 244 of the Crowdfunding Nerds podcast, we dive deep with Brian and Michael Toth of Toth Games about their journey in crafting Legends of the Arena. Join Andrew and Sean as they explore the Toth brothers' collaborative process, starting from a shared childhood love for games to the challenges of translating video game dynamics into a board game format. Discover how a shared vision, external feedback, and a "north star" guide them through conflict resolution and decision-making. We'll also delve into the practical side of game development, from art direction to task delegation, and how the brothers' partnership fuels their motivation during tough times. This episode is a treasure trove of insights on creativity, perseverance, and the power of collaboration. Tune in for an inspiring tale of bringing a creative vision to life!
Links to check out!Toth Games - https://tothgames.com/Legends of the Arena: Knockout Brawling Board Game - https://www.kickstarter.com/projects/tothgames/legends-of-the-arenaThank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Ever wondered how to navigate the choppy waters of crowdfunding with finesse? In Episode 243 of Crowdfunding Nerds, Sean and Donnie are joined by Robin Stokkel, the mastermind behind the card game River Rats. Robin takes us on a riveting journey through his Kickstarter campaign, sharing the secrets behind his marketing magic and the lessons learned along the way.Why is Reddit both a goldmine and a minefield for marketers? How do you turn a simple newsletter into a powerful marketing tool? Robin spills the beans on these topics and more, revealing how he crafted content that captivated communities and leveraged platforms like Substack and Facebook ads to boost his campaign.From pre-launch strategies to post-campaign reflections, this episode is packed with insights that will empower creators to conquer their own crowdfunding quests. Tune in for a treasure trove of tips and tales that highlight the art of strategic planning and community engagement in the world of crowdfunding.
Links to check out!Marketing River Rats Kickstarter Campaign by Robin Stokkel - https://robinstokkel.com/riverrats-marketing/River Rats - https://www.kickstarter.com/projects/stokkel/river-ratsThank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Ever wondered how to turn a canceled pledge into a success story? Join us for Episode 241 of Crowdfunding Nerds, where Sean chats with Chris Loizou from SBG Editions about the art of running a successful crowdfunding campaign. Dive into Chris's experience with his project, Ascendia, and discover how personal outreach can recapture those elusive canceled pledges with a whopping 90% success rate!Why did Chris choose GameFound over Kickstarter? Tune in to uncover the strategic advantages of language-specific pages and targeted ads. Learn how transparency and direct communication overcame the hurdles of high shipping costs and tariffs.We also explore GameFound's unique features, like front-page updates and the "Endgame" feature, and discuss the platform's preference for polished, miniature-heavy projects. Plus, Chris shares tips on leveraging gaming conventions to boost sales and presence. Don't miss these invaluable insights for your next crowdfunding venture!
Links to check out!Ascendia - https://gamefound.com/projects/chris-loizou/ascendia---seasons-of-thargos?refcode=yyKRMP1bGkKK15gmSR1KSASBG Editions - https://www.sbgeditions.com/Thank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Ever wondered how trading card games (TCGs) are evolving in 2025? In episode 244 of Crowdfunding Nerds, Sean dives deep into the world of TCGs with guests Donnie Chase and Jacob Cecil. We tackle the hot issues of scalping, grading, and distribution, and explore how intellectual properties and marketing strategies are reshaping the industry.Jacob shares his journey from engaging high school students with Magic: The Gathering to managing a game store bustling with Magic, Yu-Gi-Oh!, and Pokémon events. Meanwhile, Donnie takes us through his evolution from collecting sports cards to enjoying TCGs with his kids.We discuss the challenges posed by Pokémon's nostalgia-driven demand spikes and Magic: The Gathering's innovative collector packs. Could crowdfunding be the key to overcoming these hurdles? Tune in to find out how preorders and digital platforms might just revolutionize the TCG landscape. Don't miss this insightful episode!
Links to check out!Final Fantasy is the DEATH of Magic the Gathering - https://www.youtube.com/watch?v=zlrTqgAnMIQ&Thank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Ever wondered how a DVD cover could revolutionize your ad copy? In this episode of Crowdfunding Nerds, Andrew and Sean dive into the art of crafting compelling ads, drawing inspiration from the unexpected world of DVD and Blu-ray covers. Discover how these tiny marketing masterpieces can teach us to captivate audiences with concise, engaging text.Join us as we reminisce about Blockbuster Video's influence on consumer behavior and explore why relying solely on AI for content might not be the best strategy. We discuss the importance of authenticity, the magic of consistent storytelling, and the pitfalls of disjointed art styles in ad campaigns.Plus, learn how to create seamless transitions from ads to landing pages, and the crucial role of pricing and shipping in maintaining customer interest. Tune in for insights that could transform your crowdfunding campaign into an irresistible, immersive experience!
Links to check out!Monstrous creatures, deadly whirlpools, and a mutinous pirate crew are the least of your worries in Rapscallion the tabletop roleplaying game!The law be fast on your heels and there be cursed treasure to track before your swashbuckling rivals get their rickety hands on your gold!Are ye ready to set sail amidst The Great Sea, laddie?Rapscallion TTRPG: https://magpiegames.com/collections/rapscallionThank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Are you cultivating "true fans" or just collecting complainers? Join Andrew and Sean as they unravel the complex relationships between investors, consumers, true fans, and complainers, and how each group can make or break your business.
Ever wondered how to distinguish genuine supporters from those who might harm your community? We dive into Seth Godin’s intriguing email about "generous stans" versus "cranky fans" and explore the delicate balance of engaging with your audience as partners, not just consumers.
We also take a look at Blizzard Entertainment’s journey with World of Warcraft, illustrating the power of community feedback and adaptation. Plus, Andrew shares personal insights from involving fans in the development of his board game, Deliverance.
Tune in to discover how to foster a thriving fanbase that supports your mission and propels your brand to new heights!
Links to check out!
Seth's Blog 1,000 fans (which sort?) - https://seths.blog/2025/05/user-interaction-design-drives-outcomes/
20 Years of World of Warcraft Meeting Players Where They Are - Ion Hazzikostas, Blizzard- https://www.youtube.com/watch?v=8f223_Km7qc
Thank you to our sponsors!
HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101
BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!
CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
How does sound transform your tabletop RPG experience? In Episode 238 of Crowdfunding Nerds, Andrew and Sean are joined by Niki Wegscheider from TableTone, an app revolutionizing gaming audio. Dive into the world of adaptive audio that syncs with in-game events, creating a richer, more immersive experience. Discover how TableTone's dynamic soundscapes, crafted with a blend of organic sounds, elevate your game by connecting visuals and emotions.
But that's not all! We explore the art of cross-promotion and influencer marketing. Learn how partnerships, like the one with Bob the Worldbuilder, can skyrocket your app downloads and subscriptions. We also tackle the challenges of modern marketing in a privacy-focused world, emphasizing the power of a multi-channel strategy.
Join us for insights on TableTone's future plans, including integration with virtual tabletop systems, and discover how you can collaborate to amplify your game’s audio experience. Tune in now!
Links to check out!TableTone website - https://www.tabletone.app/TableTone Discord - https://discord.com/invite/UwMy2vtwv9Fallen London Cross Promo - https://www.kickstarter.com/projects/magpiegames/fallen-london-the-roleplaying-game/posts/4336615Green Lobster Studios - https://greenlobster.at/Thank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
What happens when Kickstarter’s Head of Games steps into the Crowdfunding Nerds community for an AMA? Episode 237 of the Crowdfunding Nerds podcast is here to spill the beans! Join your hosts, Andrew and Sean, as they dissect the lively discussion with Asher McClinahan, exploring the 79 comments and 35 to 50 questions that kept the community buzzing.
We dive deep into the art of pre-launch strategies, the magic of email captures, and why sharing your game development journey can turn casual observers into loyal backers. Asher’s top tips for first-time creators are a treasure trove of wisdom, from budgeting for surprises to leveraging playtester insights for marketing.
Curious about Kickstarter's new late pledge system or how to handle multiple unfulfilled projects? We’ve got you covered. Plus, we explore the potential of a rating system for creators and the nuances of Kickstarter's
algorithm. So, tune in and discover how to level up your crowdfunding game with us! Join the conversation and become a part of our vibrant community today!
Links to check out!AMA in the Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerdsKickstarter Games: Projects We Love Submissions - https://docs.google.com/forms/d/e/1FAIpQLSfotKk3RdmGOzKDeD4Px97N4pYfaif0HKozWnz0_NebH4NOlA/viewformThank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Ever wondered how the crowdfunding giants stack up against each other? In episode 236 of the Crowdfunding Nerds podcast, Andrew and Sean dive into the competitive dynamics of Kickstarter, GameFound, and BackerKit. How is Kickstarter's community engagement evolving under Asher McClanahan's leadership? And what does BackerKit's million-dollar equity crowdfunding move mean for the industry?We also explore the intriguing world of organic search traffic with Ahrefs, comparing Kickstarter’s vast reach with GameFound’s niche focus. Could Kickstarter's traffic surge from India be a sign of bot activity? We unravel this mystery and emphasize why creators must build their own audiences.Plus, we tackle the controversial use of AI-generated art in Kickstarter projects. Is it a shortcut to success or a credibility killer? Join us as we connect these insights to the philosophical themes of AI from Metal Gear Solid 2. Tune in for a deep dive into the strategic choices that could make or break your crowdfunding campaign!
Links to check out!Backerkit Equity Crowdfunding - https://wefunder.com/backerkitAhref Crowdfunding Platform Breakdown - https://www.facebook.com/100000937035637/videos/pcb.1396911901577254/1236032491410128MGS2 Codec Call - Raiden Warned About AI Censorship - https://www.youtube.com/watch?v=-gGLvg0n-uYThank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more.
We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too!
Our podcast exists to help you with your journey before, during, and after crowdfunding using real-world examples from our clients. We share what’s working and what is not in today’s market.
We build pre-launch e-mail lists, get backers during live campaigns, and drive pre-orders and e-commerce sales after your campaign ends!
If you’re DIY marketing (doing it yourself), we created the Crowdfunding Nerds Academy to help, which has specialized courses designed to make sure you’re doing it right!
Buckle up; it’s about to get nerdy.
