Creatives on Camera: Using Video to Teach, Sell and Inspire Online
Lyric Kinard
40 episodes
1 day ago
I love conversations that remind us how creativity thrives not just in big cities or fancy studios, but in small towns, small spaces, and close-knit communities. In this episode, I talk with Beth Bluestein, owner of Sparrow Art Supply in Middlebury, Vermont. Beth shares how she turned a 750-square-foot art store into a vibrant creative hub, one that serves artists both in person and online. We talk about her journey from New York City to Vermont, how she launched her shop with a town grant, ...
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I love conversations that remind us how creativity thrives not just in big cities or fancy studios, but in small towns, small spaces, and close-knit communities. In this episode, I talk with Beth Bluestein, owner of Sparrow Art Supply in Middlebury, Vermont. Beth shares how she turned a 750-square-foot art store into a vibrant creative hub, one that serves artists both in person and online. We talk about her journey from New York City to Vermont, how she launched her shop with a town grant, ...
I love conversations that remind us how creativity thrives not just in big cities or fancy studios, but in small towns, small spaces, and close-knit communities. In this episode, I talk with Beth Bluestein, owner of Sparrow Art Supply in Middlebury, Vermont. Beth shares how she turned a 750-square-foot art store into a vibrant creative hub, one that serves artists both in person and online. We talk about her journey from New York City to Vermont, how she launched her shop with a town grant, ...
Let’s be honest, building a creative business isn’t always easy. There are days when the tech breaks, the sign-ups don’t come, or you just feel tired and overwhelmed. I’ve been there too. In this episode, I talk about what keeps us going when it feels hard, the deeper why behind what we do, and how reconnecting with your core values can help you find steadiness again. I’ll walk you through simple, practical ways to stay grounded: writing down your values and keeping them visible, breaking big...
If you’ve ever wondered how to turn your craft into a sustainable business without losing your soul, this conversation is for you. I sat down with Anne Fjeld, a Norwegian knitting designer who transformed burnout and struggle into a thriving teaching business rooted in tradition, culture, and community. Anne shares how she found her “niche inside a niche” by focusing on Norwegian colorwork knitting for North American audiences, why letting her students speak created her most successful launch...
When I think about what it really takes to grow a creative business, the story of Sarah Hurley always comes to mind. Sarah started her brand with just £40 and a dream, and within five years, built it into a multi-million-dollar company with licensing, retail, and global partnerships. But her path wasn’t all smooth; she faced burnout, realigned, and rebuilt her business to focus on what truly mattered. In this episode, Sarah shares the lessons she’s learned about saying no to distractions, us...
When I first met Maria Coryell-Martin, I was struck by her adventurous spirit; she’s an expeditionary artist who has sketched walruses in Greenland, penguins in Antarctica, and built a business that now reaches creatives worldwide. In this episode of Creatives on Camera, I talk with Maria about how she turned necessity into invention, creating her first pocket watercolor palette while crawling through the sand to sketch wildlife, and how that small idea grew into Art Toolkit, a thriving busi...
Marketing often feels like the most challenging part of running a creative business, but it doesn’t have to. In this episode, Lyric Kinard talks with Amberleigh Adoff, a former art educator turned surface pattern designer, social media manager, and creative mentor. Amberleigh shares her journey from teaching to building a thriving creative business and offers practical, stress-reducing strategies for marketing. From working backward to plan your launches, to repurposing content instead...
I’m thrilled to share this week’s conversation with the incredibly creative Emma Brassfield of Studio 7t7. Emma’s career began in costume and special effects, working on blockbuster films like Harry Potter, Batman Begins, and Star Wars (yes, she made Chewbacca’s costume!). But when the demanding film industry no longer aligned with family life, she carved out a new path—turning her love of textiles into a thriving online business. Emma now designs bag patterns, runs a membership and subscript...
What do you do when the business that once lit you up starts to drain your energy? Nicole Stevenson has lived that journey, from selling art on the Venice Beach boardwalk to running a national clothing line, to becoming the founder of Craftcation Conference and Patchwork Show. In this conversation, Nicole shares how to recognize when it’s time to pivot, why feedback (even from a tiny audience) is pure gold, and how shifting your mindset from selling to serving can transform the way you marke...
Every creative business needs direction, and that’s where your North Star comes in. In this solo episode, I share how to dream big about the business and life you want, then break that vision down into systems and baby steps that actually move you forward. Your North Star should feel so big it scares you. You’ll probably never “stand on it”, but it can guide your decisions, give you clarity, and keep you moving. I’ll walk you through imagining your ideal business, identifying just three...
I’m thrilled to bring you artist‑turned‑tax expert Hannah Cole of Sunlight Tax. We dig into the mindset piece (money is an amplifier), the simplest first steps to act like a real business (hello, separate bank account), and the practical systems that make tax time easy. Hannah walks us through her Money Bootcamp, the gorgeous “rainbow” deductions guide for creatives, and her new book Taxes for Humans—complete with visuals that finally make tricky concepts click. We also talk about online cour...
In the third episode of my On-Demand Platform Interview Series, I’m joined by Nicola Wynn from Podia, the platform I personally use for many of my on-demand classes. Nicola shares how Podia helps creatives simplify their tech, sell courses and digital products, and build stronger connections with their audience. We cover free migrations, built-in email marketing, webinars, blogging for growth, and how to keep momentum when the mid-project slump hits. Whether you’re launching your first course...
In this episode of Creatives on Camera, I sit down with Beth Gorishek, also known as The Adaptive Knitter, to talk about accessibility, creativity, and the power of making art available to everyone. Beth shares her journey of growing up with a limb difference, building a thriving business in the fiber arts industry, and how she helps makers adapt their craft after injury or disability. We dig into practical ways to make online classes more inclusive—from lighting and contrast to captions and ...
I’m so excited to share this conversation with my friend and fellow coach, quilter, and teacher, Tori McElwain. Tori and I talk about the real-life journey of building a creative business while juggling motherhood, military life, and burnout—and why she chose self-publishing to get her book Workshops Unleashed out into the world. Tori’s story is such a powerful reminder that you don’t need perfect gear or a polished plan to start teaching online. We dive into creating safe spaces for students...
How do creative educators actually get their content made and out the door without burning out or hiring a full team? In this second half of Lyric’s conversation with the Dream Team featuring HollyAnne Knight, Sarah Rivero Khandjian, and Corey Pearson, we leave the theory behind and dive into the nitty gritty. From camera hacks to content batching, real-time vs. scheduled posting, and tools that fit your brain, this episode is packed with practical strategies to help you build a thriving crea...
In this powerhouse episode of Creatives on Camera, I’m joined by three of my favorite social media-savvy creatives: HollyAnne Knight, Sarah Khandjian, and Corey Pearson. We first met at the Handcrafts & Hobbies Conference and had so much fun geeking out over branding and marketing that I had to bring them together again—this time on the podcast! This is part one of our deep-dive into building an authentic brand presence online. From YouTube to Pinterest to Instagram, we explore how each o...
The most recent episode of our On Demand Platform series is here! Today, I chatted with David Zenler of the all-in-one course creation platform, Zenler. We dig into what makes this platform so special for educators, especially creatives who feel overwhelmed by tech. David walks us through how you can literally build a lead-generating site in under 10 minutes (yes, he timed it!), why live Zoom support is a game-changer, and how Zenler is creating a human-first experience for online teachers. W...
In this solo episode, I’m sharing a heart-to-heart on something that holds so many creatives back: perfectionism. Whether you're a maker, quilter, or artist stepping into online teaching, the fear of not being “good enough” on camera is real and you’re not alone. I talk about imposter syndrome, why it’s totally normal to feel awkward at first, and how the key to getting good is being willing to be bad. If you’ve been waiting until you feel ready to hit record, this is your invitation to start...
I’ve admired Christa Watson for years, she’s a powerhouse in the quilting world, and I’m so honored that she sat down with me for the newest episode of Creatives on Camera. Throughout our conversation, we go deep into what it really looks like to build a thriving, multi-faceted teaching business. From her early days participating in her local quilt guild to working with Craftsy, designing fabric, and now running a successful YouTube channel, Christa shares how she’s learned by doing – and som...
In this episode, I sit down with mixed media textile artist and teacher April Sproule to talk about her journey from longarm quilting to thriving as an online educator. April’s story is such a powerful reminder that your teaching business doesn’t have to look like anyone else’s to be successful, it only needs to work for you. We chat about how the Global Quilt Connection and the Academy for Virtual Teaching helped her build confidence, develop tech skills, and find her voice on camera. She sh...
I’m so excited to share this episode of Creatives on Camera today! I got to sit down with the ever-energetic Jane Clauss, a TV host, podcaster, creative maker, and media pro with a passion for inspiring others to create. Jane shares how she blended a lifelong love of making with a 30-year career in television and radio, and how she’s built a joyful business around content creation, brand partnerships, and centering creative collaboration. We talk about everything from her popular series of cr...
Creatives on Camera: Using Video to Teach, Sell and Inspire Online
I love conversations that remind us how creativity thrives not just in big cities or fancy studios, but in small towns, small spaces, and close-knit communities. In this episode, I talk with Beth Bluestein, owner of Sparrow Art Supply in Middlebury, Vermont. Beth shares how she turned a 750-square-foot art store into a vibrant creative hub, one that serves artists both in person and online. We talk about her journey from New York City to Vermont, how she launched her shop with a town grant, ...
