From 0 to the Fastest-Growing Start-Up in Advertising History | Natalie Graeme, Co-Founder of Uncommon

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Creative Capes

Future London Academy

52 episodes

3 days ago

Listen to relaxed conversations with inspiring creatives and innovators from around the world. Hear their stories, mistakes they have made on the way and opinions on what's going on in the industry. Get inspired!

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From 0 to the Fastest-Growing Start-Up in Advertising History | Natalie Graeme, Co-Founder of Uncommon

Creative Capes

1 hour 19 minutes 22 seconds

1 year ago

From 0 to the Fastest-Growing Start-Up in Advertising History | Natalie Graeme, Co-Founder of Uncommon

What is the key to rapid growth? When is it time to expand your team? How should you approach a global expansion?

In this episode of Agency Growth Stories, Natalie Graeme, Co-Founder of Uncommon – Europe’s fastest-growing start-up in advertising history, answers these questions and more, as she shares her experience of growing Uncommon from 0 to over 200 employees, working with global brand partners – including ITV, WWF, British Airways and SiriusXM – and creating a memorable brand identity through ingenious PR strategies.

Here is what we covered:

00:00:00 - Intro: Who is Natalie Graeme?

00:01:11 - Rapid Fire Question

00:06:11 - Early Days: The Formative Years of Uncommon

00:09:55 - Uncommon’s Studio Model

00:14:35 - Uncommon’s Rapid Growth & Secret to Success

00:23:40 - Uncommon’s Global Expansion &The Strategy Behind It

00:32:23 - Growing Beyond 30 People: When to Hire and How to Structure Your Team

00:44:45 - From 70 to 240 People and How Your Role as a Founder Changes

Questions from the Audience:

00:52:20 - What are the Most Common Mistakes of Agency Start-ups in The Early Days?

00:53:50 - How do you Control Quality and Production during Growth in a Joint Venture?

00:54:53 - How do you Manage Client-Side Delays and Keep Things Running?

00:56:20 - How do you Balance Hiring Full-Time Vs. Freelance?

00:58:39 - How did you Secure Funds at the Start?

01:01:53 - How do you Select Clients?

01:03:33 - Do you work with Retainers or on a One-off Project Basis?

01:04:29 - What was Uncommon’s PR Strategy at the Beginning?

01:05:34 - What is the difference between your Studio Model and an Advertising Agency?

01:08:28 - How do you Get New Clients without Word of Mouth?

01:12:13 - How Important is the Agency’s Brand?

Final Advice

01:15:08 - What Can You Do to Look After Yourself as a Founder?

01:16:50 - If You Could Change One Thing in the World, What Would It Be?

For more leadership insights check our Design Leaders Programme: https://fla.wiki/435hkc4

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