Most people chase quick wins. At Vortex, momentum was built one small push at a time. In this episode of Create A Rare Experience with Joe Hamilton, Joe unpacks the Flywheel Effect - the principle that transformed Vortex from a tent in the back of a trade show into the number one sport optics brand in the world. He shares how real progress isn’t found in bursts…it’s built in layers. Through consistency, not intensity. Through doing what you say you’ll do, long after the excitement fades.

If connection creates momentum, how do you make sure you don’t miss the moments that matter? In this episode of Create A Rare Experience with Joe Hamilton, Joe shares the story behind Radar Up - a principle his mom taught him long before Vortex became the number one sport optics brand in the world. It’s about learning to see what others don’t. To notice the small bids for connection that are happening all around you to lean in before the moment passes. Through real stories about handwritten notes, doorways, and one unexpected coffee shop encounter, Joe reminds us that the smallest acts of awareness can create ripples of connection that spread far beyond what we see.

In a transactional world, Joe Hamilton makes a bold claim: the most human company wins. As businesses race toward AI, automation, and efficiency, CARE leans into something timeless: people. This first episode of Create A Rare Experience explores why connection, not efficiency, is the ultimate differentiator. Joe shares how focusing on Connection > Transaction built deep loyalty, unstoppable momentum, and a brand customers believe in.