Drip content is a way to control the amount of content we expose a learner to in a set period. Simply put, you release your course in batches.
In this episode of Conversations for Course Creators, Lucas discusses when you should and should not use a drip schedule. He also discusses how to use drip schedules in coaching programs, cohorts, and pre-development course launches.
Finally, he shares common mistakes course creators make with drip schedules and how to avoid them.
Learn more about the Monetize Your Book with a Course community here: https://www.marinotraining.com/products/communities/monetize-your-book-with-a-course-community
Join the newsletter here: https://keap.app/contact-us/1762730614586645
Course creators often ask me whether they should write scripts for their online courses. In this episode, Lucas Marino discusses whether you should leverage scripts in your courses, considerations for recording video with scripts vs audio, how to use scripts as memory primers, and more.
Lucas also shares a lesson learned about the two things that outlive your business - your relationships and your assets.
If you are an author, you'll appreciate Lucas's perspective on whether you can use your book's content as a script!
Learn more about the community here: https://www.marinotraining.com/products/communities/monetize-your-book-with-a-course-community
Join the newsletter: https://keap.app/contact-us/1762730614586645
Give them what they need. Nothing more. Nothing less.
Have you ever signed up for something and thought, "Man, this is so exciting! This is going to be the best (insert awesomeness here) ever!"? And it really was the best ever... until it wasn't.
Your students worry about this when they buy your course. They don't want to be underwhelmed or overwhelmed. In this episode, Lucas gives you 3-steps to creating just the right amount of curriculum for your learners. You don't want to give them too much, and you don't want to give them too little. Give them what they need!
Lucas also discusses the details of everyone's (least?) favorite topic - assessments! What the heck are those? You know, quizzes, tests, surveys, and exams. Don't worry, you don't have to take one of them. But you will want to know how to choose one over the others and whether you need to use them at all.
Learn more about the community here: https://www.marinotraining.com/products/communities/monetize-your-book-with-a-course-community
Join the newsletter: https://keap.app/contact-us/1762730614586645
We're talkin' curriculum essentials in this episode of Conversations for Course Creators!
Your curriculum provides the learner with the information needed to achieve the outcomes and objectives of your course. The outcomes of a course may be generic or very specific, but they must always be valuable to the learner.
So...what are these things and how do you develop them for your course? Listen and find out!
Learn more at www.marinotraining.com
Join the Monetize Your Book with a Course program at https://www.marinotraining.com/courses/monetize-your-book-with-a-course
Join the Community at https://www.marinotraining.com/products/communities/monetize-your-book-with-a-course-community
Not an author? That's cool! We've got you covered. Learn to build your online course with the Build Your Online Course program at https://www.marinotraining.com/courses/build-your-online-course
In this episode, Lucas discusses why identifying your idea learner is critical to your course project. He also discusses how your ideal learner may or may not be your ideal buyer. If you want to build the right course for the right learner AND sell that course to the right buyer...well, you'll need to know exactly who those people are!
Learn more at www.marinotraining.com
Join the Monetize Your Book with a Course program at https://www.marinotraining.com/courses/monetize-your-book-with-a-course
Join the Community at https://www.marinotraining.com/products/communities/monetize-your-book-with-a-course-community
Not an author? That's cool! We've got you covered. Learn to build your online course with the Build Your Online Course program at https://www.marinotraining.com/courses/build-your-online-course
Course outlines are an important part of course creation. You've chosen a topic, now what will you say about it? In what order will you say the things?
Are you interested in using the outline or table of contents from your nonfiction book, paper, or presentation to create an outline for your course?
Lucas Marino, author of Monetize Your Book with a Course, discusses how to consider your existing content for a course outline.
Learn more about the book, Monetize Your Book with a Course: Your Guide to Quickly Creating a Profitable and Impactful Course from Your Book at https://a.co/d/15YZkrN
Learn more about the course at https://www.marinotraining.com/courses/monetize-your-book-with-a-course
Join the newsletter at https://keap.app/contact-us/1762730614586645
In the final episode of this series on pricing strategies, Lucas discusses why the spending habits of your ideal learner are so important. He also discusses the consideration of industry trends, gaps, and accessibility. Where would your course fit into this picture? You really need to know.
Want to learn to Build Your Online Course? This course is amazing! Lucas will teach you how at https://www.marinotraining.com/courses/build-your-online-course
Want to Learn Thinkific? Lucas teaches you every feature and function of the Thinkific learning management system at: https://www.marinotraining.com/courses/learn-thinkific
You can learn more about Lucas and Marino Training at https://www.marinotraining.com/
Join our email list at https://keap.app/contact-us/1762730614586645
#marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife #coursestrategy #pricestrategy
In Part 3 of the Course Pricing Strategies series, Lucas discusses the most important factor in price development - the value of the learner's new knowledge and skills. This knowledge and skill equips learners to do new things, close gaps, or perform differently. What is the financial impact of these outcomes for the learner?
Want to learn to Build Your Online Course? This course is amazing! Lucas will teach you how at https://www.marinotraining.com/courses/build-your-online-course
Want to Learn Thinkific? Lucas teaches you every feature and function of the Thinkific learning management system at: https://www.marinotraining.com/courses/learn-thinkific
You can learn more about Lucas and Marino Training at https://www.marinotraining.com/
Join our email list at https://keap.app/contact-us/1762730614586645
#marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife #coursestrategy #pricestrategy
In Pricing Strategies, Part 2, Lucas discussed the common mistake of adopting competitor pricing and how to better consider market prices. Lucas discusses common pitfalls entrepreneurs experience when competing solely on price and makes some recommendations on how to better approach the value of your course and business.
Want to learn to Build Your Online Course? This course is amazing! Lucas will teach you how at https://www.marinotraining.com/courses/build-your-online-course
Want to Learn Thinkific? Lucas teaches you every feature and function of the Thinkific learning management system at: https://www.marinotraining.com/courses/learn-thinkific
You can learn more about Lucas and Marino Training at https://www.marinotraining.com/
Join our email list at https://keap.app/contact-us/1762730614586645
Learn about our Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription
#marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife #coursestrategy #pricestrategy
Should you choose to price low and sell more products? Or should you price higher and move less products? Does it matter if the thing you sell is a product or service? Lucas addresses the relationship between price and sales volume in this episode of Conversations for Course Creators! This show is sponsored by the Empire Builder's Masterclass, home of training for creative entrepreneurs. Check out the EBMc at: https://www.empirebuildersmasterclass.com Want to master the Thinkific learning management system? Check out Lucas's new course, Learn Thinkific, at: https://www.marinotraining.com/courses/learn-thinkific You can learn more about Lucas and Marino Training at https://www.marinotraining.com/ Join our email list at https://keap.app/contact-us/1762730614586645 Learn about our Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription Join our email list at https://keap.app/contact-us/1762730614586645 Interested in working with us on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us #marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife #coursestrategy #pricestrategy
Wonder what Lucas has been up to lately? Well, more solution development for course creators to start!
Have you developed course material but are intimidated or slowed by learning Thinkific? Want to avoid paying someone to do the Thinkific work by learning the system yourself? Perhaps you want to build courses for others. You want to learn everything about this amazing platform to create a new line of business.
Lucas hit "pause" on the podcast in September to help people in these situations learn the Thinkific platform in his new course: Learn Thinkific - A complete guide to the Thinkific learning management system.
This course covers every function and feature of Thinkific so you can build amazing courses, site pages, and communities.
Lucas also introduces us to his upcoming book, Monetize Your Book with a Course, which will help authors convert their non-fiction works into powerful courses. There's a lot going on here so check out the update and get involved!
Learn more about Learn Thinkific at: https://www.marinotraining.com/courses/learn-thinkific
You can learn more about Lucas and Marino Training at https://www.marinotraining.com/
Learn about our Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription
Join our email list at https://keap.app/contact-us/1762730614586645
Interested in working with us on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us
#marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife #coursestrategy
Much is made of early, mid-, and end-of-year reflections on the health and trajectory of your products and business. BUT...what about September? I know, it sounds a bit odd, but I associate September with a significant annual milestone: your last opportunity to plan a successful final quarter. That's right, September is a time for season shifts, a new American football season, kids going back to school, and planning for a strong final quarter of course development, product launches, and all the fun of running large projects. I discuss how to consider your strengths and weaknesses, inject reality into your plans, and approach major project timing as we round the final quarter of the year in the next 30-days!
You can learn more about Lucas and Marino Training at https://www.marinotraining.com/
Learn about our Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription
Join our email list at https://keap.app/contact-us/1762730614586645
Interested in working with us on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us
#marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife #coursestrategy
This is Part 2 (deux?) of my interview with fellow Thinkific Expert and battle buddy, Tiffany Willyerd. In this episode we continue the theme of creative and practical uses of the Thinkific learning management system including coaching programs, interactive online products (e.g., Wobo, Video Ask, Rob Galvin's Superpowerups), integration with other education products, organizing project and sales data/files, managing retreats, added value for membership communities, and more.
Fret not! We have a Part 3 ready to publish VERY soon!
Get Video Ask here: https://www.videoask.com/
Get Wobo (digital workbook) here: https://woboapp.com/?via=lucas
Get Rob Galvin's Superpowerups here: https://www.superpowerups.com/
Learn more about Tiffany and House 6 Designs at https://www.house6designs.com
You can learn more about me and Marino Training at https://www.marinotraining.com/
Learn about my Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription
Interested in working with me on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us
#marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife
It's happening! In this episode I get to nerd out a bit with my buddy, fellow Thinkific expert, Tiffany Willyerd! In this first episode in a series, we introduce several ways to use your Thinkific learning management system for more than just courses. We discuss using the platform as your home website (like I do), to host virtual summits, communities, as a resource for students in live training, and as a resource library for your members. This is the first part in a series so surely check out the next episode!
Learn more about Tiffany and House 6 Designs at https://www.house6designs.com
You can learn more about me and Marino Training at https://www.marinotraining.com/
Learn about my Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription
Interested in working with me on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us
#marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife
Order pumps rock. Especially if you have multiple related products to offer your clients and you are into rewarding decisive buyers (by the way, you should be!). Order bumps are tried and true, can significantly increase your revenue and provide your students with additional value in their time of decisiveness. I'll explain how order bumps work, how to build one, and where to do so in your Thinkific account. Let's get to it!
You can learn more about me and Marino Training at https://www.marinotraining.com/
Learn about my Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription
Interested in working with me on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us
#marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife
Coaches can offer super value to their clients by including online course content in their coaching programs. Let's learn more about it!
You can learn more about me and Marino Training at https://www.marinotraining.com/
Learn about my Private Slack Group at https://www.marinotraining.com/courses/training-community-subscription
Interested in working with me on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us
#marinotraining #onlinecourses #thinkific #coursecreators #entrepreneurlife
What happens when your ideal client or student doesn't even know that your course topic provides a solution to a problem they have? Well, they don't purchase your course! I discuss this challenge as well as some of the hesitancy that course creators express when entering the opposite environment: a seemingly saturated market. At times, these barriers are enough to prevent you from developing that course you've always planned to launch and we can't let that happen (unless the course really is bad 😁 ). Let's learn a bit about how to get your mind right about these challenges and how to leverage positive thinking, personality, and a bit of elbow grease to push through these barriers and sell those courses!
Is it okay to create content on weekends? What about holiday weekends!? Blasphemy!!! (I kid, I kid). The topic of work/life balance is extremely important and this episode is all about recognizing what's best for you and your situation. Context is king, living in balance requires some introspection, and you may find the advice of others helpful or hurtful depending upon your unique situation. Enjoy!
