Breakthrough Academy presents Contractor Evolution.
In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.
If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place.
Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.
Breakthrough Academy presents Contractor Evolution.
In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.
If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place.
Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.
Roofers! Don’t leave 2026 to chance! Use the shoulder season to plan for higher profit and steady cash flow. On November 4, join us for a web class to get the proven annual planning and cash flow framework top roofers use. Register now here: https://trybta.com/CE-GRO-NOV25
Take our 5 minute quiz and get a custom Contractor Growth Scorecard today: https://trybta.com/DL243
To learn more about Breakthrough Academy, click here: https://trybta.com/EP243
LMN, Greenius and SingleOps are three of the biggest names in landscaping software. After rebranding to Granum, CEO Mark Sedgley is on the show to talk about the bright future of the green industry.
---
What does it take to lead lasting change, not just inside your business, but across an entire industry?
Today’s guest is Mark Sedgley, CEO of LMN, Greenius, and SingleOps, three of the biggest names in landscaping software that are now coming together as one brand: Granum.
Mark’s story—from entrepreneur to CEO—offers a masterclass in leadership, accountability, and building companies that put people first.
In today’s episode, we talk about his vision for Granum, and what he sees as the future of the green industry.
Episode Highlights:
- Learn why Granum, the amalgamation of LMN, Greenius and SingleOps was created, straight from CEO Mark Sedgley.
- Understand Mark’s entrepreneurial journey and how you can benefit from the lessons he’s learned about leadership.
- Get insight into the bright future of the green industry and the trades more broadly from someone who is actively working to improve and professionalize the space.
Learn more about Granum: https://granum.com/
00:00-Intro
01:38-Mark's journey in the Green Industry
10:52-Being an entrepreneur vs. being a CEO
17:10-How to make the right decisions as a CEO
23:26-The future of the Green Industry
30:05-How to address change management in a rapidly changing industry
33:44-About the Granum rebrand: how did LMN, Greenius and SingleOps come together?
39:28-Finding balance as a high-impact CEO
43:52-Wrap up
Roofers! Don’t leave 2026 to chance! Use the shoulder season to plan for higher profit and steady cash flow. On November 4, join us for a web class to get the proven annual planning and cash flow framework top roofers use. Register now here: https://trybta.com/CE-GRO-NOV25
Take our five minute quiz and get your free custom Contractor Growth Scorecard here: https://trybta.com/DL242
To learn more about Breakthrough Academy, click here: https://trybta.com/EP242
Some moments in life can completely shape the way we see the world. Hard lessons, key pieces of advice, or sudden realizations in the face of adversity.
Today, Danny is opening up about four moments in his life that would become the mantras he uses to survive and thrive as a successful contractor, business coach and entrepreneur.
Episode Highlights:
00:00-Intro
01:16-Habit #1: F*ck it
04:32-Habit #2: “How can I…?”
07:32-Habit #3: Relinquishing control
09:07-Habit #4: “It’ll be fine.”
11:15-Wrap Up
Roofers! Don’t leave 2026 to chance! Use the shoulder season to plan for higher profit and steady cash flow. On November 4, join us for a web class to get the proven annual planning and cash flow framework top roofers use. Register now here: https://trybta.com/CE-GRO-NOV25
Take our 5 minute quiz and get your free personalized Contractor Growth Scorecard today: https://trybta.com/DL241
To learn more about Breakthrough Academy, click here: https://trybta.com/EP241
In a world where everyone turns to AI to ask questions, how do you make sure YOU show up as the answer? In today’s episode, Phil Risher reveals the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.
---
There’s no question that AI is changing the way people ask questions online.
So, how do you make sure YOU show up as the answer?
In today’s episode, we’re revealing the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.
Contractor Marketing expert Phil Risher is a long-time SEO strategist that has been on the front lines as AI has changed the game for contractors and home service businesses.
Our conversation covers:
This is a mandatory listen for contractors in every industry.
00:00-Intro
02:07-About Phil and Phlash Consulting
05:29-How is AI disrupting customer search? SEO vs. GEO vs. AEO
12:49-Is SEO still worth doing?
16:10-Becoming a content authority
29:21-How important is a "face of the brand?"
32:41-4 personalized videos for your drip sequence
38:44-Use cases for AI chat bots & automation for speed to lead
41:45-Use cases for self service tools
46:14-How to stay up-to-date on AI without getting overwhelmed
49:58-Connect with Phil
Roofers! Don’t leave 2026 to chance! Use the shoulder season to plan for higher profit and steady cash flow. On November 4, join us for a web class to get the proven annual planning and cash flow framework top roofers use. Register now here: https://trybta.com/CE-GRO-NOV25
Take our 5 minute quiz and get your free personalized Contractor Growth Scorecard today: https://trybta.com/DL240
To learn more about Breakthrough Academy, click here: https://trybta.com/EP240
What if you offered a potential customer a free vacation if they hired you by the end of the week? Would it increase your closing rate? Today’s guest John Dwyer (JD, for short) swear by this strategy and in this episode, he’s gonna tell you why.
---
What if you offered a potential customer a free vacation if they hired you by the end of the week?
Gimmicky? Maybe.
But according to today’s guest, it works.
John Dwyer, or “JD” for short, has built an entire business around incentive-based marketing.
In other words, rather than resorting to price discounting to get more work, what if you looked for a value add incentive instead?
Sometimes that’s something small, like a Happy Meal toy. Sometimes it’s a free trip to Disneyland.
In this episode, JD breaks down what he thinks are the 5 elements of a successful direct response campaign, including what he calls the WOW factor incentive.
This guy’s got some seriously out of the box ideas, so buckle up.
Episode Highlights:
- Learn how John “JD” Dwyer has used incentive-based marketing to generate over $15 billion in extra sales for businesses across multiple industries.
- Understand what the “WOW Factor” is and how it might fit into your marketing strategy.
- Get inspired to find creative alternatives the next time you’re thinking of price discounting to get more sales.
Get in touch with JD at john@theinstituteofwow.com
Learn more about the Institute of Wow vacations Incentive - https://vacationsincentive.com/
00:00-Intro
01:32-About JD and the Institute of Wow
07:52-What exactly is direct response marketing?
11:01-5 components of direct response marketing
22:41-About the Wow Factor vacation incentive
39:26-How to be the "UN" authority
41:52-Quick hits: best and worse of JD's career
53:00-Wrap up
Roofers! Don’t leave 2026 to chance! Use the shoulder season to plan for higher profit and steady cash flow. On November 4, join us for a web class to get the proven annual planning and cash flow framework top roofers use. Register now here: https://trybta.com/CE-GRO-NOV25
Take our 5 minute quiz and get a personalized Contractor Growth Plan here: https://trybta.com/DL239
To learn more about Breakthrough Academy, click here: https://trybta.com/EP239
The modern buyer doesn’t want to wait. They expect instant answers, real-time communication, and a seamless experience from first click to final payment. Today, Liveswitch CRO James Hatfield is on the show to talk about how create a seamless and speedy experience for customers using virtual --quoting.
--
Here’s a hard reality:
The modern buyer doesn’t want to wait. They expect instant answers, real-time communication, and a seamless experience from first click to final payment.
But most trades businesses struggle to make that a reality for their customers.
Today, I’m joined by James Hatfield, CRO at LiveSwitch, to unpack a faster, smarter way to sell—without losing the human connection.
We’ll cover how expectations have shifted, where contractors are still falling short, and how to blend speed with authenticity in every step of the sales journey.
If you want to win the “race to the face” and elevate your customer experience, this one’s for you.
00:00 - Intro
02:03 - History of Liveswitch
04:15 - Balancing race to face vs. personalization
07:46 - What does the modern buyer expect from a sales process?
11:02 - What does the virtual quoting experience look like for customers?
16:37 - Benefits of tech-enabled sales
24:19 - Creating a tech-enabled review/referral process
27:04 - Claiming the property with QR codes
32:16 - Does EVERY customer really prefer tech-enabled sales?
34:20 - Other tech to add to your stack
39:08 - Final thoughts and wrap up
Roofers! Don’t leave 2026 to chance! Use the shoulder season to plan for higher profit and steady cash flow. On November 4, join us for a web class to get the proven annual planning and cash flow framework top roofers use. Register now here: https://trybta.com/CE-GRO-NOV25
Take our 5 minute quiz and get a personalized Contractor Growth Plan here: https://trybta.com/DL238
To learn more about Breakthrough Academy, click here: https://trybta.com/EP238
Ben Degros has built an audience on two YouTube channels: one on skateboards and one on drywall. Guess which one has more subs? In this episode, Ben breaks down his process for creating content for his drywall channel, which has amassed over 700K subscribers over the years.
---
Today’s guest is living proof that you don’t need fancy gear or a media team to build a killer online brand—just some drywall dust and a camera.
Ben Degros is a carpenter, drywaller, and the creator of Vancouver Carpenter, a YouTube channel that’s grown to over 700,000 subscribers with simple, value-packed videos shot right on job sites.
The content? Just drywall videos. And people love it.
But here’s the twist: Before drywall, Ben was a full-time skater, even running a skateboarding YouTube channel. Now, he’s blended his trades skills with content creation to build massive reach while still running a small contracting operation.
Since Ben is a Vancouver local, we recorded this one in studio and dug into how contractors can build brand, trust, and community—all with a phone and a few smart tactics.
If you’re considering leaning into video content, there are some great insights for you here.
Episode Highlights:
00:00-Intro
01:24-Intro & Origin
03:04-Why contracting content works
12:00-Building an audience
31:28-Process of creating ideas: what works?
36:03-Ben's "how to bend drywall" video
41:07-Quick tips & wrap-up
Roofers! Don’t leave 2026 to chance! Use the shoulder season to plan for higher profit and steady cash flow. On November 4, join us for a web class to get the proven annual planning and cash flow framework top roofers use. Register now here: https://trybta.com/CE-GRO-NOV25
Take our 5 minute quiz and get a personalized Contractor Growth Plan here: https://trybta.com/DL237
To learn more about Breakthrough Academy, click here: https://trybta.com/EP237
When we started Breakthrough Academy 10 years ago, business coaching for contractors wasn’t particularly common.
Most of the contractors we talked to had never considered coaching and really didn’t know what it was.
Today, business coaching has skyrocketed in popularity, and as a result there are a TON of choices out there for contractors.
So…if you’re considering coaching… HOW do you make a decision?
Today, we’re joined by Brendon Toyne, our Head of Sales at BTA who’s personally talked to thousands of contractors during their decision-making process.
In this episode, we explore what to consider before signing on with a coach, but we also talk more broadly about how to make smart business decisions when it comes to working with key vendors that will propel your business forward.
Episode Highlights:
00:00-Intro
02:44-What's changed in the contractor coaching space since you started at BTA?
09:35-Different types of coaching solutions
20:41-What to consider when choosing a contractor coaching program
43:32-How to make an informed decision on coaching (or anything)
46:31-Contractor coaching red flags
50:25-Wrap-up and next steps
Grab your productivity resource bundle here: https://trybta.com/DL236
Take our 5 minute quiz and get a personalized Contractor Growth Plan here: https://trybta.com/QF236
To learn more about Breakthrough Academy, click here: https://trybta.com/EP236
There’s 168 hours in every week. That’s true for everyone.
So why do some people stall out while others build empires?
Some might say it’s about time management. But that’s only half the story.
Managing your time means deciding WHEN to get your work done. But just because you’re crushing tasks, doesn’t mean you’re crushing the RIGHT tasks.
That’s why you need to shift your focus to priority management.
This is a skill Matt Risinger had to master as he scaled Risinger Build and The Build Show into the goliaths they are today. Which is why Danny co-hosted a webinar with him a while back to teach contractors how to conquer their calendar, block interruptions and get the RIGHT sh*t done.
Today, we're releasing it as a bonus episode so you can benefit from the insights.
Episode Highlights:
00:00 - Intro
03:54 - About Matt and Danny
09:45 - Purpose & Outcomes
13:27 - Step 1: Define Your Why
20:05 - Step 2: Strategic Planning
33:00 - Step 3: Priority Management
41:41 - Step 4: Time Management
51:13 - Recap
54:35 - Next Steps
01:07:34 - Q&A
To learn more about Breakthrough Academy, click here: https://trybta.com/EP235
Let’s be honest:
It’s kinda hard to prioritize when everything is on fire.
With so many problems to solve and systems to build, how do you figure out what to focus on?
Today, landscaper, content creator and author of Total Business Turnaround Mike Andes is here to answer that question.
Mike built his business, Augusta Lawn Care into a national brand with 180 franchises. He also created CoPilot CRM, a software platform designed to help home service businesses streamline their operations.
In this episode, Mike lays out the four areas of business you need to get dialed based on which phase of growth you’re in:
- Lead Gen
- Labor
- Leadership and
- Liquidity
His roadmap will help you focus on the most important systems for YOUR business. And give you a plan to put your fires out one at a time.
00:00-Intro
01:11-Intro & Why Franchising Matters
04:19-Common Misconceptions About Readiness to Scale
09:31-The 4 L’s
10:50-Phase 1: Lead Gen
16:43-Phase 2: Labor
29:45-Phase 3: Leadership
40:57-Phase Four: Liquidity
53:22-Wrap up and how to connect with Mike
To learn more about Breakthrough Academy, click here: https://trybta.com/EP234
Check out Spencer's benchmarking tool here: https://fixyourprofit.com/signup/bta
Confused by your financials? You’re not alone. Most contractors struggle to make sense of their numbers, and it costs them big.
In this episode of Contractor Evolution, we sit down with Spencer Sheinin, bestselling author of Entreprenumbers and CEO of Shift Financial, who’s on a mission to empower contractors by turning complex financial data into simple, actionable insights.
Spencer used to be a contractor himself, so he gets the challenges you face. That’s why this conversation hits different. It’s not just about spreadsheets and profit margins, it’s about taking control of your business through real financial empowerment.
🔍 In this episode, we break down:
📘 Whether you’re a seasoned business owner or just getting serious about your growth, this episode will help you stop fearing your financials and start using them to win.
🔗 Check out Spencer’s book Entreprenumbers here: https://entreprenumbers.com/
👇 Drop a comment if you've ever felt overwhelmed by your P&L—and let us know your #1 takeaway from this episode!
00:00-Intro
01:55-About Spencer and Shift Financial
09:33-Define: Financial Empowerment
10:35-Three levers of profitability
14:32-How to determine which lever to pull (with visuals)
21:01-How to build your first proper budget
25:26-How to select your strategic financial team
38:24-Essential software and tools for financial management
40:25-How to maintain clean financial data
46:05-One thing listeners can go do right now to get comfortable with numbers
47:59-Free benchmarking tool
To learn more about Breakthrough Academy, click here: https://trybta.com/EP233
Ever had a project go sideways, a client bail, or cash flow dry up?
This episode of Contractor Evolution is your playbook for bouncing back when business gets messy. Today, Reset With Resilience author Mandy Gill, broadcaster, ultra-endurance athlete, and creator of the Hooked on Healthy Habits app, shares field-tested strategies for staying consistent, even when your goals go off the rails.
👉 In this episode, you’ll learn:
Whether you’re growing a trades business or just trying to get your footing back, Mandy’s insights will give you the tools to navigate the “messy middle” and come out stronger.
📘 Get her book: https://www.mandygill.com/book
📱 Explore her app: https://www.mandygill.com/app
00:00-Intro
01:19-About Mandy
12:40-The Concept: Reset With Resilience
17:13-Courage vs. Comfort
21:21-Three Goal Setting Tips from the book
37:18-Building Healthy Habits
43:01-Leading with Resilience
47:41-Final thoughts
To learn more about Breakthrough Academy, click here: https://trybta.com/EP232
Today we are bringing back the best moments with our friend Matt Risinger
This man is a true industry goliath: host of The BUILD Show, founder of Risinger Build, and one of the most trusted names in the industry.
He’s been on our show four times and has shared some truly life-changing advice about everything from recruiting to finances.
In this episode, we’ll be summarizing our favorite Matt Risinger moments from his various collaborations with Breakthrough Academy over the years.
Important teachings, practical tips, and thought provoking stories from his experience building both of his massive brands.
This video covers Matt Risinger’s top Contractor Evolution moments.
Episode Highlights:
00:00-Intro
01:31-Revenue is Vanity and Profit is Sanity
02:33-Matt's $200K Mistake
07:07-Profit Comes From Pre-Construction
07:56-When to Let A-Players Move On
09:43-Matt and Danny's next web class
Grab your project management resource bundle and start implementing these tips today: https://trybta.com/DL231
To learn more about Breakthrough Academy, click here: https://trybta.com/EP231
Poor project management leads to massive financial losses in the construction industry (up to $40 BILLION each year), but this can be avoided with effective communication. By improving communication skills, contractors can avoid costly mistakes and improve overall project outcomes.
Last month I hosted a roundtable webinar alongside Charley Burtwistle from The Building Code Podcast and two high-performing builders who’ve cracked the code on running smoother, more profitable projects.
Today, it’s coming to you as a bonus episode.
You’ll hear how Dylan from Tectonic Design Build and Toby and Bradley from New Beginnings Construction systemized their project management, defined key roles, and created a repeatable communication rhythm that keeps things on time and on budget—even on multi-million dollar projects.
Episode highlights:
00:00-Intro
05:54-About the panelists
12:31-Signs your PM is broken
18:06-What is a project manager's role?
25:02-What have you learned about PM hiring?
35:28-How does communication make or break project management?
49:01-Prove PM systems used by pro contractors
57:09-The evolution of the entrepreneur
01:04:02-How to use the Contractor Growth Method®
01:07:34-How to implement change TODAY
01:13:05-What advice would you give yourself five years ago?
01:17:55-Q&A
For help navigating critical conversations, download our free guide here: https://trybta.com/DL230
To learn more about Breakthrough Academy, click here: https://trybta.com/EP230
If you thought hiring was hard…
…wait until you have to fire someone.
It is not fun.
Unfortunately, it’s also part of owning a business. Your job is to lead your team towards goals that benefit not just you, but everyone.
And if someone on the team is working against those goals—intentionally or unintentionally—it’s your responsibility to let them go.
But that doesn’t make it any easier.
That’s why, today, we’re teaching you how to fire someone, the right way, with a six-step process you can use as soon as you need it.
Episode Highlights:
00:00-Intro
01:04-Step 1: Make a list of actions or behaviors that are cause for firing
03:31-Step 2: Take corrective action and document it
04:15-Step 3: Make the decision
04:47-Step 4: Get your ducks in a row
05:46-Step 5: Have the conversation
06:45-Step 6: Deal with the aftermath
07:28-Wrap up
To learn more about Breakthrough Academy, click here: https://trybta.com/EP229
Have you ever felt like you’ve hit a wall when it comes to marketing? You’re not alone.
You can’t get someone to impulse buy a new deck, air conditioner, or new roof. Instead, you have to sell trust, reliability, and a rock-solid reputation.
So why are most contractor and construction marketing strategies built like they’re selling sneakers?
Today, I’m joined by Ryan Chute, partner at Wizard of Ads and international sales strategist, to unpack how trades and home service pros can rewire their approach to brand, advertising, and messaging.
You’ll learn:
00:00-Intro
01:23-About Ryan and Wizard of Ads
03:12-What's unique with contractors in marketing?
10:32-The 2 ingredients of brand: empathy and competence
14:56-How to identify your own powerful brand stories
21:07-How to distribute your brand stories
24:10-How to avoid messaging that misses the mark
31:47-Using a North Star Promise in your marketing
35:24-The case for returning to traditional media
41:48-Getting the copy right
46:07-Adapting and re-adapting your media mix
51:34-Easy ways to level up your contractor marketing
56:49-Quick win for contractor marketing
To download tools that will help you implement these four systems, click here: https://trybta.com/DL228
To learn more about Breakthrough Academy, click here: https://trybta.com/EP228
What do New Zealand electricians and North American roofers have in common?
More than you’d think—especially when it comes to the biggest problems in the trades: finding skilled people, keeping margins healthy, and finally getting off the damn tools.
Today, I’m joined by Tony Fraser-Jones, an entrepreneur, business coach and founder of The Profitable Tradie who’s helped hundreds of contractors in Australia and New Zealand build profitable, self-managing companies.
Tony and I have a ton in common. Similar backgrounds, similar career paths and similar missions in life.
In this episode, we compare notes from opposite sides of the globe and unpack some plug-and-play systems you can implement this quarter—no matter what hemisphere you're in.
Episode Highlights:
00:00-Intro
01:56-Tony's story
07:28-System 1: Skilled-Labour Shortage
19:28-System 2: Financial Management
35:30-System 3: Productivity & Owner Focus
45:02-System 4: Sales and Marketing
53:32-Lightning Round
Grab your free accountability resource bundle here: https://trybta.com/DL227
To learn more about Breakthrough Academy, click here: https://trybta.com/EP227
Finger pointing, shoulder shrugging, pouting…
If accountability conversations with your team feel like putting a toddler in time out, you’re not alone.
The thing is, people (of all ages) need structure.
They need clear expectations and well understood consequences they actually care about.
And they need ongoing support and coaching along the way.
Recently, Danny hosted a web class to teach contractors how to do just that by:
Today, we’re launching it on the podcast so you can benefit from the takeaways.
Episode Highlights:
00:00 - Intro
06:19 - Why is Holding People Accountable So Hard?
10:51 - Step 1: Expectation Setting
19:08 - Step 2: Meeting Rhythms (Goal Setting and Review)
21:02 - Step 3: Meeting Preparation
22:56 - Step 4: Meeting Structure
33:09 - Step 5: Annual Reviews
39:42 - Who's Holding YOU Accountable?
50:05 - Q&A
To learn more about Breakthrough Academy, click here: https://trybta.com/EP226
Take Garrett's Money Persona Quiz here: https://garrettgunderson.com/quiz/
Are you building wealth, or just building a business?
Because for a lot of entrepreneurs, those aren’t the same thing.
Our guest today is Garrett Gunderson. He’s built and sold an Inc. 500 financial firm, authored multiple bestsellers like Killing Sacred Cows and What Would the Rockefellers Do?, and now teaches business owners how to challenge outdated financial advice and actually build lasting wealth.
In this episode, Garrett unpacks the myths (or “Sacred Cows”) keeping contractors stuck in survival mode.
Listen in to learn how to build a life you don’t want to retire from, all while taking care of your family for generations to come.
If you're looking to build more than just profits—this one’s a game changer.
Episode Highlights:
00:00 - Intro
01:12 - About Garrett
09:02 - What does "Killing Sacred Cows" mean?
13:35 - Dangers of blindly following financial advice
17:05 - Principle 1: Abundance vs. Scarcity
28:34 - Principle 2: The Retirement Myth
41:58 - Principle 3: Cash Flow Over Net Worth
49:24 - Principle 4: Investing in Your Heirs
54:14 - Lightning Round
55:30 - Wrap Up and Money Persona Quiz
Get a copy of Cory's Client Guide here: https://trybta.com/DL225
To learn more about Breakthrough Academy, click here: To learn more about Breakthrough Academy, click here: https://trybta.com/EP225
If you’re a business owner stuck in the day-to-day whirlwind and wondering how to reclaim your time—today’s episode is your blueprint.
We’re joined by Cory Byron, founder of Vancity Electric and a Breakthrough Academy Member for over seven years. Since joining, Cory has doubled his gross profit—not by working more hours, but by installing smart automated systems that do the heavy lifting for him.
In this episode, he unpacks the exact systems that took his customer journey from reactive chaos to streamlined machine—from customer onboarding automations to virtual quoting tools, to follow-ups that actually close more jobs.
Cory is an absolute tank when it comes to automation, leveraging technology and implementing systems and every contractor can learn something from him.
Episode Highlights:
- Get a walkthrough of a REAL contractor and BTA Member’s customer experience automations and systems that increase closing rates, facilitate upsells and foster positive engagement between the company and the customer.
- Learn about Cory’s experience as a BTA Member and how the program helped him double his gross profit WITHOUT grinding harder for more hours.
- Hear about the lifestyle systemizing has allowed Cory to live. More time with family, more involvement with community and more time to do what he loves.
00:00 - Intro
01:50 - Background
03:49 - A business = a list of 50 systems
08:51 - About VanCity's customer journey systems
09:17 - System 1: Estimates
16:39 - System 2: Virtual Video Quoting
24:52 - System 3: Post-Estimate Follow Up
29:13 - System 4: Sales to Production Handoff Email
32:32 - System 5: Upsell Email
35:04 - Upkeep and team adoption
39:27 - The Payoff: Freedom to Build a Bigger Life
47:29 - Closing questions
Software mentioned:
Jobber: https://go.getjobber.com/glem5q3dftbc
NiceJob: https://book-a-demo.referral-factory.com/uEYyWFkd
To learn more about Breakthrough Academy, click here: https://trybta.com/EP224
As entrepreneurs, we’re constantly learning how to lead others. How to manage people, set direction for our business, and implement systems with our team.
But how often do we take the time to learn how to lead ourselves?
Today, we're talking to special guest Keith Mercurio.
Keith is a plumber turned speaker and executive coach. He is the CEO and Founder of Ethical Influence Global and does significant coaching work with our friends at Service Titan.
As a leader of leaders, Keith knows that our ability to serve others is rooted in our ability to understand ourselves. Our egos, our vulnerabilities, and our needs.
In this episode, we unpack strategies for self-leadership—self awareness, spirituality, and showing up without ego in our daily lives.
We really loved our conversation and learned a lot myself, and we hope you do too.
Episode Highlights:
00:00 - Intro
02:24 - About Keith
10:09 - What it's like working with the ServiceTitan exec team
14:20 - The importance of staying open
34:00 - How our past experience influences our present behaviour
56:19 - About Ethical Influence
01:22:47 - What does it mean to "learn how to breathe?"
