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Content Logistics

Baylee Gunnell

73 episodes

19 hours ago

In this episode of Content Logistics, host Baylee Gunnell sits down with Nicole Ramirez, Growth Marketing Consultant at NR Digital Consulting. They explore the real work behind personal branding and why marketers can’t afford to treat it as optional. Nicole shares clear advice on taking control of your online presence, starting with a simple audit of your profiles and content. She explains why your brand exists whether you manage it or not, and how intentional choices shape what people see. N...

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In this episode of Content Logistics, host Baylee Gunnell sits down with Nicole Ramirez, Growth Marketing Consultant at NR Digital Consulting. They explore the real work behind personal branding and why marketers can’t afford to treat it as optional. Nicole shares clear advice on taking control of your online presence, starting with a simple audit of your profiles and content. She explains why your brand exists whether you manage it or not, and how intentional choices shape what people see. N...

Show more...

Episodes (20/73)

Content Logistics

Using Content Pillars to Build Your Personal Brand

In this episode of Content Logistics, host Baylee Gunnell sits down with Nicole Ramirez, Growth Marketing Consultant at NR Digital Consulting. They explore the real work behind personal branding and why marketers can’t afford to treat it as optional. Nicole shares clear advice on taking control of your online presence, starting with a simple audit of your profiles and content. She explains why your brand exists whether you manage it or not, and how intentional choices shape what people see. N...

20 hours ago

41 minutes

Content Logistics

Building a Repeatable Process for Expert Led Content

In this episode of Content Logistics, host Baylee Gunnell sits down with Kristen Sweeney, CEO at Every Little Word. They explore the nuts and bolts of building expert-led content programs inside B2B organizations. Kristen breaks down how tapping into internal expertise creates stronger content, builds trust, and avoids the pitfalls of generic thought leadership. Kristen shares why most content programs stall before they start: too many stakeholders, unclear processes, and a lack of buy-in fro...

2 weeks ago

34 minutes

Content Logistics

3-Step Framework to Stop the Scroll

In this episode of Content Logistics, host Baylee Gunnell sits down with Jimi Gibson, Vice President of Brand Communication at Thrive Internet Marketing. They explore how marketers can break through content overload and capture real attention, even as artificial intelligence fuels a constant flood of words online. Jimi shares his “stop the scroll” framework, rooted in the psychology of magic and storytelling. He outlines the importance of building a genuine connection, sparking curiosity, and...

4 weeks ago

44 minutes

Content Logistics

The Business Case for Giving Away Your “Secret Sauce”

In this episode of Content Logistics, host Baylee Gunnel sits down with David Ebner, President and Founder at Content Workshop. They explore the tension small B2B marketing teams face when deciding whether to gate their content or give away their “secret sauce” for free. David unpacks why trust, not tactics, is at the heart of effective content and how building that trust takes time and a willingness to share real knowledge without always asking for something in return. David explains that pe...

1 month ago

41 minutes

Content Logistics

Why YouTube is the Most Underrated B2B Marketing Channel

YouTube isn’t just for gamers, beauty tutorials, or influencers. It’s a powerful search engine and one of the most overlooked tools for businesses. In this episode, host Baylee Gunnell talks with Davis Morgan, a full-time YouTuber with more than 80,000 subscribers, about how brands can win on YouTube without massive budgets. Davis shares his path from marketing professional to creator and explains why companies should treat YouTube less like a billboard and more like a conversation. He outlin...

1 month ago

42 minutes

Content Logistics

How to Maintain Brand Voice When You’re Creating a Lot of Content

On this episode of Content Logistics, host Baylee Gunnell speaks with guest Shaheen Samavati, Co-Founder and CEO of VeraContent, to tackle one of content marketing's most significant challenges: maintaining a consistent brand voice while scaling production. VeraContent specializes in content localization across different markets and languages. As teams grow and create more content across multiple channels, achieving consistency becomes increasingly challenging. Shaheen reveals how interactive...

3 months ago

28 minutes

Content Logistics

How to Get People to Actually Show Up to Your Webinar

Webinars can be a powerful growth channel—or a total flop. In this episode of Content Logistics, Baylee Gunnell sits down with Vicki Stepherson, Executive Producer at Sweet Fish Media, to explain why most B2B webinars fail and what marketers can do differently. Vicki shares a clear framework for running high-performing webinars, from nailing your topic to understanding your audience's pain points. She explains why marketers should commit to at least six events, how to test timing and content,...

4 months ago

42 minutes

Content Logistics

How to Build a High-Impact Content Strategy With a Limited Budget

On this episode of Content Logistics, host Baylee Gunnell chats with guest Melissa Popp, Content Marketing Strategist at RicketyRoo Inc., about navigating content strategy with limited budgets. They delve into the common challenges faced by companies of all sizes, from startups to established businesses, when resources are tight. Melissa emphasizes the importance of maximizing the impact of every marketing dollar, particularly for small and medium-sized businesses. She advocates for prioritiz...

5 months ago

54 minutes

Content Logistics

Why Authenticity Beats Perfection in B2B Video Marketing

On this episode of Content Logistics, host Baylee Gunnell explores authentic B2B video marketing with Chad Fortenberry. Chad, Director of Production at Massive Mission, emphasizes the power of video to build trust and boost conversions. He explains why polished videos aren't always best. Instead, he advocates for genuine storytelling that connects with viewers on an emotional level. Chad highlights the importance of addressing customer pain points and showcasing solutions, rather than just li...

5 months ago

35 minutes

Content Logistics

AI Can’t Fix Bad Marketing: Why Effectiveness Beats Efficiency Every Time

AI can speed things up. But does it help you sell? In this episode of Content Logistics, Baylee Gunnell sits down with digital strategist Mike Moran to talk about the real metric that matters: effectiveness. With decades of experience in search, content, and AI, Mike pulls back the curtain on why chasing efficiency can quietly sink your marketing. He explains how most B2B teams measure the wrong things—like traffic and rankings—instead of tracking the behaviors that signal buyer intent. Mike ...

6 months ago

48 minutes

Content Logistics

Mastering the Art of Storytelling in B2B Marketing

Storytelling isn’t just for novels—it’s the key to standing out in B2B marketing. In this episode of Content Logistics, host Baylee Gunnell sits down with brand strategist and ghostwriter Dana Herra to break down what makes content compelling. Dana shares why positioning matters on LinkedIn, how to develop an authentic voice, and why following every trend won’t get you noticed. They also dive into the biggest mistakes businesses make with content—like overthinking storytelling, obsessing over...

6 months ago

46 minutes

Content Logistics

Why Rank Tracking is No Longer Enough (And What to Focus on Instead)

Search engine optimization has long been anchored to rank tracking, a methodical approach to monitoring keyword positions, optimizing for higher rankings, and using data to demonstrate marketing success. However, Google's recent algorithm updates have fundamentally disrupted traditional tracking tools, creating significant challenges for marketers seeking to measure search positions with their previous level of precision. In this episode of Content Logistics, host Baylee Gunnell engages in a...

7 months ago

40 minutes

Content Logistics

What Actually Matters for SEO in a Small Marketing Team

SEO doesn’t have to be complicated. In this episode of Content Logistics, host Baylee Gunnell sits down with Joe Michalowski, Senior Marketing Advisor at Marketers in Demand, to break down the essentials of SEO—without the jargon. They tackle what actually moves the needle, from optimizing content for search engines to structuring pages for better rankings. Joe shares why businesses should focus on writing valuable content first and worry about keywords later. They also discuss the biggest SE...

7 months ago

1 hour 4 minutes

Content Logistics

Why Open and Click Tracking No Longer Matters (And What to Do Instead)

Email tracking isn’t what it used to be. Privacy changes, spam filters, and shifting technologies have made open and click rates unreliable. In this episode of Content Logistics, host Baylee Gunnell sits down with Jacob Brain, Director of Operations at Marketers in Demand, to unpack why traditional email metrics are failing—and what marketers should track instead. Jacob explains how email tracking works at a technical level, why Apple’s Mail Privacy Protection and evolving spam filters have d...

8 months ago

36 minutes

Content Logistics

Five Key Strategies for Making B2B Videos That Stand Out

In this episode of Content Logistics, host Baylee Gunnell sits down with Lyndsay Cambridge, Director of Jammy Digital, to discuss actionable strategies for creating impactful video content in the B2B space. Lyndsay breaks down her five essential elements for success: consistency, a strong hook, a director, unique storytelling, and sharp editing. She explains how these pillars, when executed well, can transform video content into a powerful tool for driving sales and engagement. Lyndsay shares...

8 months ago

41 minutes

Content Logistics

Measuring the ROI of Your Podcast

On this episode of Content Logistics, Baylee Gunnell dives into the evolving role of podcasts with guest Tristan Pelligrino, co-founder of Marketers in Demand. Tristan challenges the traditional approach of measuring podcast success through downloads and subscribers. Instead, he shares why podcasts should be viewed as dynamic content engines, fueling diverse marketing efforts like blog posts, social media, and video content.Tristan explains how thinking beyond typical metrics unlocks new oppo...

9 months ago

32 minutes

Content Logistics

Navigating AI Search and Content Creation in 2025

On this episode of Content Logistics, Baylee Gunnell talks with David Riggs about the changing world of search and content marketing. David, CEO of Pneuma, shares his expertise on how businesses can thrive in the search economy. He explains how understanding customer intent is key to creating effective content.David discusses the importance of talking directly to customers. He emphasizes learning their language and understanding their buying process. This information helps create content that...

10 months ago

45 minutes

Content Logistics

Webinars Aren't Dead: Why They're Still the King of B2B Engagement

On this episode of Content Logistics, Baylee Gunnell welcomes Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, to discuss why webinars remain a powerful B2B engagement tool. Lindsay highlights the interactive nature of webinars, emphasizing their potential for two-way communication and building brand affinity. She discusses how webinars, as a form of virtual event, offer a more engaging video experience compared to standard one-way video content. She advocates for usi...

10 months ago

44 minutes

Content Logistics

How to Transform Your Blog Into a SaaS Conversion Machine

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Lashay Lewis, founder of Authority Plug, to unpack the often-overlooked world of bottom-of-funnel (BoFu) content. Lashay dives into the critical role BoFu plays in converting traffic into actionable leads, explaining how many companies miss out by focusing solely on top-of-funnel content. She highlights the common pitfalls, like content and product teams working in silos, that can hinder a seamless cus...

11 months ago

43 minutes

Content Logistics

Building a Unified Content Strategy

Mina Mesbahi, Content Marketing Strategist and Consultant, joins hosts Dallion Durán-Ballén and Baylee Gunnell on this episode of Content Logistics to discuss building a unified content strategy. Mina emphasizes a methodical approach, drawing from her engineering background.She introduces her DDA framework: Direction, Differentiation, and Amplification. This approach helps businesses create a minimum effective content strategy by first identifying core messages and goals before choosing platf...

11 months ago

45 minutes