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Construction Marketers

Jonathan Cor

32 episodes

7 months ago

"Marketing doesn't work in construction" is a straight LIE. LinkedIn is not only a place where you can land new clients. But it's also a place where you can attract and retain the best talent in construction. Don't believe me? My guest, Dante Nino, has been doing this for YEARS now. He's grown his construction recruiting agency on the back of LinkedIn from posting content every day. No sales pitches. No spam. Just adding value through content. And that's what he's going to breakdown today in ...

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"Marketing doesn't work in construction" is a straight LIE. LinkedIn is not only a place where you can land new clients. But it's also a place where you can attract and retain the best talent in construction. Don't believe me? My guest, Dante Nino, has been doing this for YEARS now. He's grown his construction recruiting agency on the back of LinkedIn from posting content every day. No sales pitches. No spam. Just adding value through content. And that's what he's going to breakdown today in ...

Show more...

Episodes (20/32)

Construction Marketers

How To Get Construction Clients On LinkedIn

"Marketing doesn't work in construction" is a straight LIE. LinkedIn is not only a place where you can land new clients. But it's also a place where you can attract and retain the best talent in construction. Don't believe me? My guest, Dante Nino, has been doing this for YEARS now. He's grown his construction recruiting agency on the back of LinkedIn from posting content every day. No sales pitches. No spam. Just adding value through content. And that's what he's going to breakdown today in ...

1 year ago

57 minutes

Construction Marketers

Gen Z Making An Impact In Construction

Most young generations struggle figuring out what they want to do when they grow up. So they lean on what their parents, teachers, friends, or social media say you should do. The problem is that everyone is different. Everyone has different strengths and interests. There's no one size fits all. That's where James found himself at 15. Completely lost and not sure what he wanted to do. But he knew he needed to make some money to pay for a truck. So he got a blue collar job and it changed everyt...

1 year ago

1 hour 2 minutes

Construction Marketers

Marketing Is Changing Construction

Marketing is how we communicate our message. Whether you're hiring. Whether you're trying to show your clients what you're capable of building. Or whether you want to bring more awareness to the trades. Marketing is one of the BEST ways to make that happen. Today, I invited Kristina McMillan to discuss marketing in the construction industry. Kristina is a construction marketing strategist, industry leader, growth advisor, Founder of CREW Collaborative, and Owner of Steel Toe Consulting. ► If...

1 year ago

59 minutes

Construction Marketers

How To Avoid Content Creation Burnout

Content creation ISN'T easy. And it took it's toll on me. So much so that I thought of quitting content creation altogether. But I didn't and today I'm sharing the changes I'm making to continue creating more content...without burning out. I also take the time to answer a question about building your personal brand. Even if you're not creating a ton of content right now, I recommend you still listen to this video. You'll learn from my mistakes so you don't have to make them too. ► If you need...

1 year ago

49 minutes

Construction Marketers

Attract Young Talent To Construction

Social media marketing is going to attract the next generation of construction workers. For the longest time, contractors have dismissed social media in construction. But as the labor shortage continues to increase, they won't have any other choice than to leverage social media to attract the next generation. Andrew Brown is the CEO of Toolfetch, a LinkedIn influencer of the trades, and a Founding Member of the Skilled Trades Advisory Council. Today, he breaks down his strategy for rewriting...

1 year ago

1 hour 2 minutes

Construction Marketers

Build Your Personal Brand In Construction

Building your personal brand is the best way to get new clients, land your next job, or build a network of people you never thought possible. That's what I've done, and that's what my guest has done. Today's guest is Lance Furuyama. Lance is a VP of Operations, Livestreamer, LinkedIn newsletter curator, and a Construction Industry Liaison for Lumber. Time to build your personal brand in construction. ► If you need help with your social media marketing, check out my social media agency, Custo...

1 year ago

56 minutes

Construction Marketers

64 Minutes of Social Media Content Advice

It's crazy that I have to say this in 2024 but social media works. Yet, many contractors are still dragging their feet. Writing off social media. Or calling it a waste of time. But as the industry continue to become younger, social media's impact continues to increase. The contractors that don't embrace it will be left behind. So I decided to invite Liberty Cogen on the pod to discuss social media marketing from one agency owner to another. And here are some other topics we cover: • Why we ...

1 year ago

1 hour 4 minutes

Construction Marketers

How To Build A Successful Construction Podcast

Podcasting in construction is one of the most overlooked content platforms. Yet, it's a place where contractors can unite their office and field, cast vision, and build their culture. Considering the fight for the best talent, every contractor should do what is necessary to attract and retain the best talent. So, Alex and I got the chance to breakdown how to build a great construction podcast in today's episode. And here are some other topics we cover: • What makes a great podcast. • How Ale...

1 year ago

1 hour 19 minutes

Construction Marketers

How To Grow A Construction Newsletter To 1,000 Subscribers

The construction industry isn't great at marketing. So anytime I find someone creating content that isn't only really good, but extremely entertaining, it gets my attention right away. I got to chat with Matt Graves of Construction Yeti where we unpacked his construction newsletter strategy that has grown to over 1800+ subscribers. What's crazy is that Matt isn't a traditional marketer himself. He's a Construction Management Professional full-time. And has built Construction Yeti on the side....

1 year ago

55 minutes

Construction Marketers

5 Construction CEO Social Media Ideas

The number one way any contractor can differentiate themselves from their competitors, position themselves as a great place to work, and show the world the type of contractor they are is by the ONE thing: Construction CEO content. There's a small group of CEOs sharing content about their story and journey in construction. And that same small group of CEOs are reaping all the benefits from having a personal brand. Benefits like building brand awareness for their company, making it easier to la...

1 year ago

7 minutes

Construction Marketers

Top 5 Content Ideas for Women in Construction

40% of the construction workforce will retire by 2030. One of the most overlooked aspects in solving this labor shortage has to do with women in construction. I've seen over the years that there are women who want to work in construction. But have yet to be shown the path to joining the industry. But here's the truth: Whether it's as a carpenter on the field or a Project Executive leading some of the biggest projects in the states. There's definitely a place for more women in construction. Un...

1 year ago

5 minutes

Construction Marketers

DON'T Make These 7 Marketing Mistakes

Most contractors have no marketing. And for the contractors with marketing, very few are great at it. When you think of industries that are great at marketing, you think of e-commerce companies, tech companies, and even food brands like McDonalds. The construction industry has never been considered great at marketing. But that shouldn't be the case because contractors worldwide are building some of the coolest buildings. So I decided that enough was enough. And I compiled a list of the top 7 ...

1 year ago

6 minutes

Construction Marketers

5 Reasons You NEED To Post On Social Media

I thought I was too late to the social media content game in 2020. Why? Back in 2018, I saw content creators in construction who were crushing it on social media and thought to myself, "I feel like I can do that too!" But I never took action. In fact, between 2018 and when I started posting regularly in mid-2020, I only posted three times. As I started my content journey on social media, I had next to no engagement on any of my content. It was then that I had the thought, "I'm too late to the...

1 year ago

6 minutes

Construction Marketers

6 Short-Form Video Ideas for Construction

Every contractor should post short-form video content on Instagram Reels, TikTok, YouTube Shorts, Facebook Reels, AND LinkedIn. Why? This is how people of all generations are consuming content on social media. Young, old, and everything in between. Some of you may be thinking, "But Jonathan, I have no idea what to record..." And to this, I say...there's soooo much you can post about in construction! To help you start your short-form video content journey, I'm breaking down the top 6 short-for...

1 year ago

5 minutes

Construction Marketers

Your Next Construction Brand Ambassador

When I say the word Tesla, who comes to mind? Probably Elon Musk. And when I say the word State Farm, who comes to mind? Probably Jake from State Farm. Why does this matter? People don't do business with businesses. People do business with people. So, having a face for your construction company is a GREAT way to build trust, strengthen loyalty, expand your reach, and humanize your brand. And who wouldn't want that? Today, I'm breaking the TOP 5 roles that COULD become your construction compa...

1 year ago

6 minutes

Construction Marketers

9 Ways To Get MORE Construction Content Ideas

People like Alex Hormozi and Gary Vaynerchuk pump out content like there's no tomorrow. And if you're anything like me, you've likely wondered, “how are they doing that? And how can I create more content, too?” Then, you think about what it takes to create content and get discouraged. So you settle for what you've been doing and continue with your life. But here's the thing: It doesn't have to be that way. You CAN create more content without feeling overwhelmed. It's 100% possible. And that's...

1 year ago

7 minutes

Construction Marketers

Every Construction CEO NEEDS To Do This...

EVERY Construction CEO NEEDS to post content on social media. Why? It’s becoming WAY more competitive in the industry. So, CEOs who post content differentiate themselves from the rest and gain all the benefits from building a personal brand. Today, I’m breaking down my top FIVE biggest benefits Construction CEOs have when posting content on social media. And I’ll share one bonus benefit at the end of the video. 0:41 - 1st Benefit 1:27 - 2nd Benefit 2:02 - 3rd Benefit 2:46 - 4th Benefit 3:46 ...

1 year ago

5 minutes

Construction Marketers

10 Marketing Trends For 2024

Today, I've got an exciting breakdown of the top TEN construction marketing trends for 2024. The construction industry has been slow to embrace change, but it's time to shift gears and stay ahead of the game. 1. Construction Personal Brands: The first trend is all about growing your personal brand in construction. More executives and professionals are sharing their expertise on platforms like LinkedIn. Building your own brand, focusing on your passion, and documenting your journey can make y...

1 year ago

9 minutes

Construction Marketers

How To Make A Great Linkedin Profile in Construction

Today, we emphasize the importance of optimizing your LinkedIn profile for construction professionals to maximize networking opportunities and make a positive impression on potential connections. We provide five key qualities for building a strong LinkedIn profile: 1. Choosing the Right Profile Picture: The first step is to upload a high-quality headshot of yourself. Don't use a logo, equipment, or cropped images and emphasizes using your smartphone for a simple, well-lit, and well-composed ...

1 year ago

6 minutes

Construction Marketers

7 AI Tools For Construction Marketing [Not ChatGPT]

Today, we'll explore seven powerful AI tools poised to transform how contractors and construction professionals approach their content needs. 1. Google's Bard: ChatGPT's Rival Google's Bard emerges as ChatGPT's strongest competitor, offering distinct advantages. It's free, accessible with a Google account, and boasts the most current data, typically within days or weeks. Integration with Google's search engine gives Bard a significant edge. Contractors can leverage Bard for various purposes, ...

1 year ago

9 minutes