Jesse Lee, also known as Boss Lee or The People's Mentor, advocates for
authentic business building in a social media-driven world. She emphasizes the importance of
committing to a chosen business strategy for at least six months before expecting results. Lee shares her personal journey, highlighting her decision to build her multi-million dollar business
exclusively online despite initial resistance from a previous company that favored in-person methods. She argues that
online engagement can be just as "high-touch" as traditional methods, allowing for deep connections and personalized understanding of clients. Ultimately, Lee encourages listeners to
discover and embrace their own natural, effective business processes rather than conforming to others' expectations.
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