Testing testing
Whether you’re just starting out or have a seasoned branded podcast under your belt, the truth is that we all want to discover ways to increase our audience engagement on and off our show.
Listening apps are a great place to start by encouraging your audience to rate your podcast and leave reviews. But podcasts are a one-way, broadcast medium. They don’t provide the opportunity to really connect with your audience via a two-way discussion.
That’s where audience engagement off of listening apps comes in. Discover how you can leverage marketing channels to not only grow your audience but also keep a loyal, engaged fan base.
When it comes to the success of your podcast, one key element is understanding your podcast analytics. If you’re just starting with your podcast or if you’ve been in the space for some time, it’s important to have a deep understanding of your analytics and finesse your ability to track metrics. Otherwise, it’s hard to keep improving your show, reach a larger audience, and drive more revenue.
Before we outline what to look for when tracking your Apple Podcast Analytics, we first want to define: what exactly is podcast analytics?
Podcast analytics is essentially a collection of data related to your podcast. For example, downloads, unique listeners, consumption rates, geographic data, etc. Once you have your podcast data, you can move on to analysis and reporting which involves the process of making decisions based on meaningful patterns within your data.
When it comes to podcasts, one of the most common questions asked is, “What’s the best podcast hosting site?”
Although there are lots of fantastic services out there, we think the more important question is:
“What should you be looking for from your podcast hosting platform?” Answering that will naturally lead you to choose a platform that will be the best fit.
Remember a podcast hosting service performs two essential functions. Firstly, it provides you a means to upload and manage your podcasts along with generating your RSS feed and submitting your show to listening apps. More importantly, a podcast hosting service almost acts as your podcast marketing, growth, discovery, and monetization tool.
Chances are, if you have a podcast, you are always looking for ways to attract more listeners and have content resonate with audiences. Once you have enough episodes under your belt, there are different ways to determine which content is having an impact and in turn, helping you achieve your podcast business goals. One of the ways to test impact is through A/B testing.
What is A/B testing exactly? The A/B testing method determines which of two versions of something produces the best results. It’s often referred to as “split testing” because groups of users are either split into two groups or fed different experiences and their reactions are monitored.
