In this episode, Adrian Bridge, CEO of The Fladgate Partnership, shares the story behind founding The Porto Protocol — the wine industry’s climate action network. From his non-traditional start in wine to leading global sustainability efforts, Adrian reflects on the initiative’s biggest successes, the power of collaboration, and the urgent priorities ahead. Recorded live at ProWein, this conversation dives into how businesses can engage with climate action, the challenges of keeping it top of mind, and the value of joining a network committed to change.About Adrian Bridge:Adrian is CEO of The Fladgate Partnership, which owns renowned Port houses like Taylor’s and Croft. A driving force behind wine tourism in Porto, he also spearheaded the creation of The Yeatman Hotel and the cultural district WOW – World of Wine.Prof. Dr. Simone Loose has led the Institute for Wine and Beverage Business at Geisenheim University since 2015. With a background in economics, she has conducted research in consumer behavior, wine marketing, and market research methods in Germany, Australia, and Denmark. She has held academic positions at the University of South Australia and Aarhus University and is an Adjunct Senior Research Associate at the Ehrenberg-Bass Institute. A recognized expert, she has published extensively on wine and food marketing.