In Series 5, Episode 7 of Good Things Happen, host Jorian Murray is joined by Lucy Farey-Jones, Chief Strategy Officer, Register and Alex Craddock, Chief Marketing and Content Officer at Citi to discuss Understanding Customer Needs and to share their insights on marketing, expectations of consumers and the impact since the digital revolution. Lucy Farey-Jones outlines the importance of understanding consumer desires and emotions, as well as the tools and techniques used to gain consumer insights. Alex Craddock highlights how consumer expectations have evolved due to technological advancements, and the need for more personalized and real-time marketing experiences. Our guests reflect on the need to improve communication about and advocate for their profession, establishing common terminology and methodologies to gain more respect and influence within organizations.

Citigroup (“Citi”), and Register are not affiliated and are independent from each other. The speakers’ views are their own and may not necessarily reflect the views of Citi or any of its affiliates. All opinions are subject to change without notice. Neither the information provided, nor any opinion expressed constitutes a solicitation for the purchase or sale of any security. The expressions of opinion are not intended to be a forecast of future events or a guarantee of future results.