This is the Leadership Journey series on the Choosing Leadership Podcast.

I believe we all have a lot to learn from each other's stories - of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name.

What if your biggest leadership breakthrough came from breaking the rules of how things have always been done?

In this powerful conversation, Viktor Pryshlyak, CEO and co-founder of United Software, reveals how he walked away from traditional outsourcing models to build a global, trust-first tech company.

We explore what most founders miss about sales, why trust is non-negotiable, and how real leadership often means leaning into discomfort.

Whether you're scaling a startup or leading a team through uncertainty, Viktor’s story is packed with real, relatable lessons on courage, clarity, and conviction.

Tune in to challenge your leadership assumptions—and walk away with practical tools to lead with more heart and impact.

You can find Viktor Pryshlyak at the below links

LinkedIn
 victor@usoftware.co.

In the interview, Viktor shares

• “Leadership isn’t about content—it’s about context and courageous choices in the face of discomfort.”
• “We saw a broken model in outsourcing—so we built one rooted in trust, transparency, and shared success.”
• “Entrepreneurship begins when you’re willing to leave your comfort zone—timing and courage make all the difference.”
• “Sales isn’t just for business—it’s a leadership skill, and it’s deeply personal.”
• “Founders from technical backgrounds often avoid sales, but it’s the first battlefield of real entrepreneurship.”
• “Trust isn’t a soft skill—it’s the foundation of scaling a business across 19 countries.”
• “We run quarterly reviews and keep Calendly open for tough conversations—because transparency builds long-term loyalty.”
• “Wars and recessions are out of our control—but how clearly we communicate our value? That’s on us.”
• “Fatherhood and leadership aren’t separate—personal experiences shape the leader you become.”
• “Success or failure isn’t the point—it’s what you learn when you dare to act.”