This is the Leadership Journey series on the Choosing Leadership Podcast.

I believe we all have a lot to learn from each other's stories - of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name.

What does it take to turn obstacles into opportunities and build a thriving business from the ground up?

In this episode of Choosing Leadership, Heather Udo, founder and CEO of Shoppable, shares how she went from growing up on a farm to leading a game-changing e-commerce company.

She reveals the mindset shifts that helped her land Fortune 500 clients, scale her business, and empower her team to operate independently.

If you're a leader navigating challenges, wondering how to build a resilient team, or looking for fresh insights on adaptive leadership in a remote world, this conversation is packed with practical wisdom.

Tune in to discover how choosing leadership—every single day—can transform your career, business, and impact.

You can find Heather Udo at the below links

https://www.instagram.com/heatherudo1/
https://www.heatherudo.com/

In the interview, Heather shares

• "Entrepreneurs don’t wait for opportunities; they create them." 
• "Setbacks aren’t roadblocks—they’re stepping stones to innovation." 
• "A great leader doesn’t just build a business; they empower a team to run it without them." 
• "Success isn’t about avoiding failure—it’s about learning from it and moving forward with confidence." 
• "The best way to scale a company is to make yourself replaceable." 
• "Authenticity in entrepreneurship is more valuable than the illusion of overnight success." 
• "If you want something badly enough, there is always a way to make it happen." 
• "Leadership is a daily choice—one that requires courage, resilience, and vision." 
• "Growth happens when you push beyond conventional limitations and challenge the status quo." 
• "Your mindset determines your trajectory—choose one that turns challenges into opportunities."