This is the Leadership Journey series on the Choosing Leadership Podcast.

I believe we all have a lot to learn from each other's stories - of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name.

In this episode of Choosing Leadership, we dive into the unconventional leadership journey of Kjetil Kriken—founder and CEO of Paldo—who went from organizing festivals to building an AI-powered competitive intelligence company.

Kjetil shares how embracing uncertainty, tackling tough questions early, and staying adaptable have been key to his success.

We explore the role of sports in developing resilience, why leaders must anticipate market shifts instead of reacting to them, and how startups can avoid being blindsided by change.

If you’ve ever faced the challenge of navigating unpredictability as a leader, this conversation will give you practical insights and inspiration to stay ahead.

Tune in and discover how choosing leadership—every single day—can transform your business and your life.

You can find Kjetil Kriken at the below links

https://www.linkedin.com/in/kjetilkriken/
kjetil@kriken.no

In the interview, Kjetil shares

• "Leadership isn’t a title—it’s a choice. Kjetil Kriken’s journey shows how embracing uncertainty can unlock unexpected opportunities."
• "From festival organizing to leading an AI-driven intelligence company—Kjetil Kriken proves leadership paths are rarely linear."
• "True leadership is about adapting, innovating, and never being blindsided by change. That’s the vision behind Paldo."
• "Sports teach discipline, resilience, and strategy—qualities that shape strong leaders like Kjetil Kriken."
• "Startup success isn’t just about the idea—it’s about tackling hard questions early, embracing change, and building with purpose."
• "Great leaders see potential where others see uncertainty. Kjetil Kriken’s story is a testament to that mindset."
• "What if Mondays weren’t dreaded but anticipated? Leadership has the power to transform workplace culture."
• "The best leaders don’t just react to market shifts—they anticipate and navigate them strategically."
• "Innovation isn’t about avoiding risk—it’s about embracing the unknown with clarity and confidence."
• "Every leadership journey is unique, but one thing remains constant: the courage to step up and make an impact."