Since its founding in 2001, Element Fresh has been a beacon of fresh and healthy western food in China’s most bustling cities. The Founder and President, Scott Minoie has been in China for 22 years and has accumulated over 30 years’ experience in the food and beverage industry. He is also co-Founder and COO of Planet O, a location-based mixed virtual reality and social experience hub. Moreover, Scott is the co-chair of AmCham Shanghai's Food, Agriculture, and Beverage committee. Let’s turn to the interview and see what Scott has to share!
00:00 – Scott Minoie’s introduction and background
05:21 – How did Element Fresh Start? From sandwich making in a friend’s bedroom to a premium restaurant chain in China.
07:31 – Element Fresh concept was created accidentally. Cross-industry is a clever way to find your niche.
10:52 – The two big steps that lead Scott Minoie to take Element Fresh seriously
13:27 – Where did the initial investments go to?
14:45 – How did Element Fresh make it through the SARS pandemic in 2003?
17:30 – What was the impact of Covid-19 on Element Fresh? How was it different from the SARS outbreak?
21:53 – How many months did Element Fresh need to be cash-flow positive and break-even?
21:51 – What was Scott Minoie’s vision after raising 250,000 USD and having a clear business plan?
29:04 – When did Element Fresh start to receive Chinese consumers?
31:11 – How does Scott Minoie ensure the safety, quality and consistency of the delivered products?
35:55 – How was the process of setting up the 2nd restaurant? Was it harder than setting up the 1st restaurant?
40:00 – How did Scott Minoie convince Frank Rasche (Coca-Cola’s operation director for mainland China and Coca-Cola’s general manager in Taiwan) to join the team?
46:40 – How did Scott Minoie raise the second round of financing?
48:35 – What was the growth model of Element Fresh?
50:49 – How did Element Fresh innovate to keep up with the different evolutions taking place in China at that time?
56:20 – Element Fresh’s marketing innovation: collaborations and customer loyalty program
1:03:00 – What did the partnership with LiNa (李娜) bring to Element Fresh?
1:04:00 – How does Scott Minoie innovate the menu and come up with new recipes and dishes?
1:10:10 – What is Planet O about?
daxue consulting website: https://daxueconsulting.com/
What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/
Listen & Subscribe:
Soundcloud: https://soundcloud.com/china-paradigms-daxue
Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630
Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx
YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber
Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast?
China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
#ChinaParadigm #RestaurantChina #FoodAndBeverageChina
All content for China Paradigms is the property of Daxue Consulting and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Since its founding in 2001, Element Fresh has been a beacon of fresh and healthy western food in China’s most bustling cities. The Founder and President, Scott Minoie has been in China for 22 years and has accumulated over 30 years’ experience in the food and beverage industry. He is also co-Founder and COO of Planet O, a location-based mixed virtual reality and social experience hub. Moreover, Scott is the co-chair of AmCham Shanghai's Food, Agriculture, and Beverage committee. Let’s turn to the interview and see what Scott has to share!
00:00 – Scott Minoie’s introduction and background
05:21 – How did Element Fresh Start? From sandwich making in a friend’s bedroom to a premium restaurant chain in China.
07:31 – Element Fresh concept was created accidentally. Cross-industry is a clever way to find your niche.
10:52 – The two big steps that lead Scott Minoie to take Element Fresh seriously
13:27 – Where did the initial investments go to?
14:45 – How did Element Fresh make it through the SARS pandemic in 2003?
17:30 – What was the impact of Covid-19 on Element Fresh? How was it different from the SARS outbreak?
21:53 – How many months did Element Fresh need to be cash-flow positive and break-even?
21:51 – What was Scott Minoie’s vision after raising 250,000 USD and having a clear business plan?
29:04 – When did Element Fresh start to receive Chinese consumers?
31:11 – How does Scott Minoie ensure the safety, quality and consistency of the delivered products?
35:55 – How was the process of setting up the 2nd restaurant? Was it harder than setting up the 1st restaurant?
40:00 – How did Scott Minoie convince Frank Rasche (Coca-Cola’s operation director for mainland China and Coca-Cola’s general manager in Taiwan) to join the team?
46:40 – How did Scott Minoie raise the second round of financing?
48:35 – What was the growth model of Element Fresh?
50:49 – How did Element Fresh innovate to keep up with the different evolutions taking place in China at that time?
56:20 – Element Fresh’s marketing innovation: collaborations and customer loyalty program
1:03:00 – What did the partnership with LiNa (李娜) bring to Element Fresh?
1:04:00 – How does Scott Minoie innovate the menu and come up with new recipes and dishes?
1:10:10 – What is Planet O about?
daxue consulting website: https://daxueconsulting.com/
What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/
Listen & Subscribe:
Soundcloud: https://soundcloud.com/china-paradigms-daxue
Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630
Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx
YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber
Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast?
China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
#ChinaParadigm #RestaurantChina #FoodAndBeverageChina
Since its founding in 2001, Element Fresh has been a beacon of fresh and healthy western food in China’s most bustling cities. The Founder and President, Scott Minoie has been in China for 22 years and has accumulated over 30 years’ experience in the food and beverage industry. He is also co-Founder and COO of Planet O, a location-based mixed virtual reality and social experience hub. Moreover, Scott is the co-chair of AmCham Shanghai's Food, Agriculture, and Beverage committee. Let’s turn to the interview and see what Scott has to share!
00:00 – Scott Minoie’s introduction and background
05:21 – How did Element Fresh Start? From sandwich making in a friend’s bedroom to a premium restaurant chain in China.
07:31 – Element Fresh concept was created accidentally. Cross-industry is a clever way to find your niche.
10:52 – The two big steps that lead Scott Minoie to take Element Fresh seriously
13:27 – Where did the initial investments go to?
14:45 – How did Element Fresh make it through the SARS pandemic in 2003?
17:30 – What was the impact of Covid-19 on Element Fresh? How was it different from the SARS outbreak?
21:53 – How many months did Element Fresh need to be cash-flow positive and break-even?
21:51 – What was Scott Minoie’s vision after raising 250,000 USD and having a clear business plan?
29:04 – When did Element Fresh start to receive Chinese consumers?
31:11 – How does Scott Minoie ensure the safety, quality and consistency of the delivered products?
35:55 – How was the process of setting up the 2nd restaurant? Was it harder than setting up the 1st restaurant?
40:00 – How did Scott Minoie convince Frank Rasche (Coca-Cola’s operation director for mainland China and Coca-Cola’s general manager in Taiwan) to join the team?
46:40 – How did Scott Minoie raise the second round of financing?
48:35 – What was the growth model of Element Fresh?
50:49 – How did Element Fresh innovate to keep up with the different evolutions taking place in China at that time?
56:20 – Element Fresh’s marketing innovation: collaborations and customer loyalty program
1:03:00 – What did the partnership with LiNa (李娜) bring to Element Fresh?
1:04:00 – How does Scott Minoie innovate the menu and come up with new recipes and dishes?
1:10:10 – What is Planet O about?
daxue consulting website: https://daxueconsulting.com/
What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/
Listen & Subscribe:
Soundcloud: https://soundcloud.com/china-paradigms-daxue
Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630
Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx
YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber
Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast?
China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
#ChinaParadigm #RestaurantChina #FoodAndBeverageChina
We interview Yael Farjun, who is present co-leader at Travel Massive and an experienced entrepreneur, who founded 2 travel companies. Both have now been shut down due to travel restrictions. In this episode, Yael shares her 10 years of experience in the travel industry in China, talking honestly about the ups and downs, challenges and achievements.
Growing a travel business in China has a learning curve that is different than growing a travel business in the West. So what are the pitfalls of growing a travel business in China? Where on the Chinese travel market should foreign travel entrepreneurs concentrate their efforts? How has the pandemic affected the travel industry in China vs the rest of the world? Find out the answers to these questions and more in this new China Paradigm podcast.
00:00 Intro
7:11 My Way PCM and ChinaClickGo - companies history
13:54 What is the size of the travel market in China?
18:57 Why has TripAdvisor failed to take over the Chinese travel market?
25:03 Yael Farjun's thoughts on the flash sale approach targeting people living in China
29:54 What would Yael Farjun do differently if she were to be on the board of a travel company trying to get a share of the Chinese travel market?
41:58 What is the standard commission charged by intermediaries functioning in the travel industry?
49:59 2 Travel Industries - China vs the rest of the world
55:46 Who are some of the players in the Chinese travel industry that have disappeared because of the pandemic?
1:04:04 What travel businesses have strived during the pandemic in China?
1:06:50 Outro
Listen & Subscribe:
Soundcloud: https://soundcloud.com/china-paradigms-daxue
Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630
Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx
YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber
Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast?
China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
#ChinaParadigm #TravelIndustry #TripAdvisor
Since its founding in 2001, Element Fresh has been a beacon of fresh and healthy western food in China’s most bustling cities. The Founder and President, Scott Minoie has been in China for 22 years and has accumulated over 30 years’ experience in the food and beverage industry. He is also co-Founder and COO of Planet O, a location-based mixed virtual reality and social experience hub. Moreover, Scott is the co-chair of AmCham Shanghai's Food, Agriculture, and Beverage committee. Let’s turn to the interview and see what Scott has to share!
00:00 – Scott Minoie’s introduction and background
05:21 – How did Element Fresh Start? From sandwich making in a friend’s bedroom to a premium restaurant chain in China.
07:31 – Element Fresh concept was created accidentally. Cross-industry is a clever way to find your niche.
10:52 – The two big steps that lead Scott Minoie to take Element Fresh seriously
13:27 – Where did the initial investments go to?
14:45 – How did Element Fresh make it through the SARS pandemic in 2003?
17:30 – What was the impact of Covid-19 on Element Fresh? How was it different from the SARS outbreak?
21:53 – How many months did Element Fresh need to be cash-flow positive and break-even?
21:51 – What was Scott Minoie’s vision after raising 250,000 USD and having a clear business plan?
29:04 – When did Element Fresh start to receive Chinese consumers?
31:11 – How does Scott Minoie ensure the safety, quality and consistency of the delivered products?
35:55 – How was the process of setting up the 2nd restaurant? Was it harder than setting up the 1st restaurant?
40:00 – How did Scott Minoie convince Frank Rasche (Coca-Cola’s operation director for mainland China and Coca-Cola’s general manager in Taiwan) to join the team?
46:40 – How did Scott Minoie raise the second round of financing?
48:35 – What was the growth model of Element Fresh?
50:49 – How did Element Fresh innovate to keep up with the different evolutions taking place in China at that time?
56:20 – Element Fresh’s marketing innovation: collaborations and customer loyalty program
1:03:00 – What did the partnership with LiNa (李娜) bring to Element Fresh?
1:04:00 – How does Scott Minoie innovate the menu and come up with new recipes and dishes?
1:10:10 – What is Planet O about?
daxue consulting website: https://daxueconsulting.com/
What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/
Listen & Subscribe:
Soundcloud: https://soundcloud.com/china-paradigms-daxue
Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630
Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx
YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber
Website: https://chinaparadigm.com/
Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.
What is China Paradigms Podcast?
China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.
#ChinaParadigm #RestaurantChina #FoodAndBeverageChina
